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Digital Marketing Certification Course by Henry Harvin® Faridabad

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Grab the opportunity to become a Certified Agile Digital Marketer with the CADM Digital Marketing Certification. Become a distinguished Henry Harvin alumni and join a network of 18,000+ successful alumni worldwide.

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Key Features

Fulfilling Aspirations

CADM training program helps you to seize the opportunity to accelerate your career & financial status where you always desired it to be.

Ultra Feasible

32 hours of Live Virtual Classroom sessions(on Sundays only) are quite feasible for all the aspirants looking forward to learning and upgrading their Digital Marketing skills.

World-class Technology and Infrastructure

We have the facility to run courses offline, online as well as via self-paced route. We boast of possessing one of the best learning management systems (LMS) in the industry. Our training rooms are equipped with all the required logistics and facilities to make training fun and interesting.

7 Certifications from One Course

Earn a total of 7 certifications — Henry Harvin Marketing Academy (1), Google (5) and Facebook (1).

100% Work Support

Get access to 10+ Job Opportunities every week or get a chance to work with Henry Harvin Education and its partner firms.

Learn from Subject Matter Experts

Weekly coaching by industry mentors having more than 10+ years of experience in the related field.

1-year Membership with Henry Harvin® Marketing Academy

Live Projects + Guaranteed Internship + Weekly Job Support + Recorded Videos + Monthly brush-up sessions + Interview Skills + Career Services.

Freelancing Privileges

Not interested in a 9-5 job? Well, learn and earn being at home now! Spend your free hours earning extra bucks for yourself after learning with CADM-Digital Marketing Training by Henry Harvin® Marketing Academy.

Live Projects/Training

Throughout the course duration of CADM, you'll be taking action. Let me explain how. During the CADM training, you'll master the techniques/strategies for each segment. Afterwards, you'll observe how these approaches are used in the actual world with case studies. Finally, you'll be guided to take action yourself, and comprehend the results.

Trusted by 150+ Corporates and 60+ Colleges

Trusted by Corporates such as Abbott Pharma, Avon Cosmetics, Hostbooks, NTPC, SAB Miller, Apollo Tyres, Deloitte, Fidelity Investments, and 12+ IIMs including IIM Ahmedabad, IIM Bangalore & IIM Calcutta and 7+ IITs including IIT Bombay & IIT Delhi.


About the Course

Fundamentals

    • Duration/Mode: 32 hours Live Virtual Training, 1 year free brush-up sessions and 50 hours of e-Learning access
    • Trainer: Learn from experienced industry mentors with 10+ years of expertise
    • Membership: Avail 1-year membership of Henry Harvin® Marketing Academy that includes e-Learning access through recorded videos, games, projects, case studies as well as free brush-up sessions for 1 year
    • Alumni Status: Earn the prestigious Henry Harvin alumni status and become part of the 18,000+ alumni network across the globe
    • Internship: Guaranteed internship with Henry Harvin or partner firms
    • Job Opportunities: Weekly 10+ job opportunities offered
    • Live Projects: Get hands-on experience with industry projects during the training

Perks of CADM Training Program

    • Upskill your eligibility for digital marketing jobs at a higher package
    • Boost your businesses by increasing sales using CADM strategies
    • Open up new career avenues in an ever-expanding domain
    • Learn to use dozens of verified digital marketing approaches
    • Improve your brand identity and visibility
    • Grow your brand's following and reach
    • Learn social media marketing tips for all big social media platforms to build or expand your business
    • Learn to save cost on marketing expenses by going digital
    • Earn the global audience for your business
    • Upgrade your CV and get better shortlisted
    • Learn to earn being at home.
    • Understand to gauge progress in marketing
    • Develop marketing tactics to meet business aims

How does the CADM Training Program help?

    • The Certified Agile Digital Marketer (CADM) training program by Henry Harvin® Marketing Academy is a well-structured Digital Marketing Course to help aspirants reach their career goals in the technology-driven digital world and earn a handsome package thereby elevating a good career growth.
    • Learn digital marketing tactics with our CADM Training Program and acquire the in-demand skills & relevant knowledge to make yourself ascend up the hierarchy in your present organization as well as stand out among other competitors.
    • With the CADM certification program, you can expand your own business, build a career in the hot marketing industry, or can assist clients to increase their business.

Takeaways of Your Investment

    • 32-hour Online Training: A virtual tour on digital marketing strategies, tips, benefits, as well as implications and monetizing grasped skills
    • 7 Certifications: Get certified from Henry Harvin Marketing Academy (as Certified Agile Digital Marketer [CADM]), Google (with Adwords Fundamental, Search Advertising, Display Advertising, Mobile Sites & Video Advertising certifications), and Facebook (Facebook Marketing)
    • 1 year membership of Henry Harvin® Marketing Academy
    • Free monthly brush-up sessions
    • Study material
    • Access to the Learning Management System (LMS)
    • Recorded videos of the sessions
    • 100% placement, internship and project support exclusively entitled for Digital Marketing Professionals
    • Hallmark of CADM next to your name. For example, Karan Singh (CADM).
    • Excellent marketing knowledge about all social media platforms
    • Opportunity to work with renowned companies

Prerequisites

    • No prior marketing knowledge is required for this course
    • Learning and earning theory works quite well here
    • You should be willing to learn, take action and examine real results

Who can join?

    • Business owners, entrepreneurs, bloggers, YouTubers, social media enthusiasts
    • Website owners who aspire to boost web business, web traffic, conversions and sales
    • Business analysts or professionals who want to learn social media marketing techniques to grow business they are into
    • Anyone who wants to earn money (or extra money) with digital marketing skills with or without seeking a full-time job
    • Individuals looking for work from home opportunities with leading organizations across the globe

Know the complete offerings of our Digital Marketing Certification Course by Henry Harvin®



Course Curriculum

    • Basics of digital marketing.
    • Understanding the process including visibility, engagement, targeted traffic, retention and conversion.
    • Digital Media Vs. Traditional Media.
    • Benefits of Digital marketing.
    • Latest Digital marketing trends.
    • Digital media marketing platforms.
    • Digital Marketing strategy for websites.

    Prepare site structure.

    • All pages

    Prepare wireframe of pages

    • Short Landing Page
    • Long Landing Page

    Decide placements of important elements Patterns for Engaging Website Visitors

    • Pattern #1 - Pop-Ups
    • Pattern #2 - Pop Under Call-to-Action.
    • Pattern #3 - Inside Article CTA

    Placement of call to actions

    • Conversion Oriented Landing Page Design • Investment in Landing Page • Is it for me? • Critical Concerns to Address on Landing Page-. What is it?
    • What's the Next Step?

    Introduction to SEM – Fundamentals & Case Studies

    • Consumer Journey

    ​What is SEM? Why SEM?

    • What is Google Ads? Why Google Ads?
    • Google Network
    • Google Ads Terminologies
    • How Does the SEM Auction Work?
    • Structure of a Google Ads Account
    • Campaign Types – Introduction to Search, Display (Mobile App),
    • Creation of Search Network Campaign

    ​Google Ads

    • Ad Formats Ad Text Policies
    • Ad Text Best Practices DKI
    • Ad Extensions Keyword Research
    • Tool – Keyword Planner & Estimator Keyword Match types
    • Keyword Strategies Landing Page Bidding and Budget
    • Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
    • Creation of Google Display Network
    • GDN Targeting Options
    • Display Ad Formats
    • Ad Gallery Tool
    • Conversion Tracking
    • GDN Campaign Creation - Demo
    • Remarketing
    • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
    • Advanced Display: Smart Display Campaigns

    ​Mobile Ad Campaigns

    • Universal App Campaigns
    • Mobile-Specific Bidding and Targeting Strategies
    • Measuring Mobile Ad Performance and Conversions Report Editor
    • Optimization Strategies
    • Account Audit Demo

    Technical SEO

    • URL Architecture
    • Page Speed Analysis (GTMetrix / YSlow )
    • Google Pagespeed Insights
    • 301 Redirects

    Mobile SEO

    • Mobile Websites: Responsive, Adaptive, Dynamic
    • Optimizing for Voice Search Schema Markups
    • What is Schema & Why is it relevant to SEO?
    • Schema Types - Micro, JSON-LD
    • Common JSON Schema Tags - Organization, Website,
    • Blog Posting, LocalBusiness
    • How Schema shows up in SERPs

    Off-page SEO

    • What is Link Building?
    • Link Building Tactics
    • Manual Link Building Process
    • Link Building Metrics

    Social SEO

    • Quora
    • YouTube Video SEO
    • Slideshare, Scribd and other social channels for SEO

    Local SEO

    • What is Local SEO, Pigeon Update
    • Google My Business, Bing Places
    • Local Pages on your website
    • Local listings/citations SEMrush.com Backlink
    • Backlink audit of one website
    • How to audit backlinks of competitors and gain

    SEO Audit, Tools, Measurement

    • What are SEO Audits?
    • Different Types of SEO Audits.
    • Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google page speed Insights, Mobile Site Audit
    • SEO Reporting

    SEO Resources, Careers in SEO

    • Top Blogs to follow for SEO
    • Free Learning Resources-Moz, Google Analytics
    • A career in SEO

    Creating Content for Facebook & Social Media

    • Why Content is the foundation of SMM
    • Psychology of Social Sharing
    • Building Content That is Inherently Shareable

    Tools for Content Creation

     

    What is Facebook Marketing?

    • Facebook Page Best Practices
    • KPIs to measure success
    • Facebook Insights
    • Facebook Business Manager

    How does Facebook Advertising Work?

    • Facebook Ad Campaign Objectives
    • Facebook Ad Targeting trick to get leads at Rs.10

    Instagram Marketing

    • Optimizing your Instagram business profile
    • Crafting an Instagram content strategy
    • Best Practices
    • Influencer Marketing on Instagram
    • Analytics & Measurement
    • Instagram Ads

    Linkedin as a Marketing Platform

    • LinkedIn for Personal Branding
    • Brand Marketing on LinkedIn
    • LinkedIn Company Pages
    • LinkedIn Advanced Search
    • LinkedIn Premium
    •  

    LinkedIn Ads

    • Types of Campaign
    • Audience Selection
    • Ad Creation
    • Tips to optimize the campaign
    • Trick to get qualified lead below Rs.100

    YouTube Marketing - Introduction & Ad Formats

    • YouTube Ad Formats
    • YouTube Campaign Creation
    • Script Writing
    • YouTube Analytics
    • Video Campaign Optimization Tip


Know the complete offerings of our Digital Marketing Certification Program


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Get Ahead with Henry Harvin® Digital Marketing Certification Program Certification

  • Earn your certificate

    Our Digital Marketing course is exhaustive and this Digital Marketing certification is proof that you have taken a big leap in mastering the domain.

  • Differentiate yourself with a Henry Harvin Certification

    The practical knowledge and actionable skillset you've gained working on projects, simulations, case studies will set you ahead of competition.

  • Share your achievement

    Talk about it on Linkedin, Whatsapp, Instagram, Facebook, Twitter boost your resume or frame it - tell your friends and colleagues about it.


Our courses and Course Certificates are trusted by these industry leaders

Know more about the value of this certificate in the industry

Why Henry Harvin for Digital Marketing Certification Course by Henry Harvin®

Ranking

Ranked No.1 Digital Marketing Course by Trainings360

Practical Training

South Asia's Oldest Digital Marketing Course: Henry Harvin is the First Institute to Launch Formal Digital Marketing Training & Certification

Get Lifetime E-learning Material and Recorded Videos

Get unlimited Access to E-learning materials including recorded videos, projects, case studies, and much more.

Post Training Support

Upgrading your knowledge is our responsibility by providing you new recorded videos and monthly brushup sessions

Affiliations

Harvin Education with affiliations from the American Association of EFL, UK Cert, UKAF, Digital Marketing Association in India, MSME & Govt of India.



Know more about what makes Henry Harvin Digital Marketing Certification Program Best in the Industry

Digital Marketing Certification Program Training Certification Process

1

Counselling

Consult with our counsellors to check your eligibility and the right batch. And then Register for the Certified Digital Marketing Course.

2

Gain Credits

Attend 32 hours of instructor-led Digital Marketing training to get 32 credits to be eligible for the certification. View session recordings in case missed.

3

Deliver Projects

Deliver the mini-projects will be assigned during the classes of Digital Marketing course

4

Get Certified Ahead from Henry Harvin

Post completion, get Digital Marketing certification from Henry Harvin. Post it on social media and apply for internship, placement and freelancing projects.

Know more about how Henry Harvin alumni is making use of this Digital Marketing Certification Program certification

Upcoming Batches

Dates Batch Type Price Enroll
1st November Onwards Instructor-Led Live Online INR 9500

Registrations Open
7th November Onwards Instructor-Led Live Online INR 9500

Registrations Open
Forbes.com
“Providing a conducive environment of learning through collaboration and garnering the ever-growing community”
India Today
Don Norman
“Giving a boost to vocational qualifications and practical knowledge which is the need of the hour”
Financial Express
Core77
“Ivy League level education with diverse course choices”
Bw Education
Core77
“Experience the Global quality education in your very own country”
News X

See Proof of our Batches

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Reviews

Garima S
★ ★ ★ ★ ★

The Business Intelligence course from Henry Harvin is without a shadow of a doubt, one of the best training investments that I have made in my professional career

Arjun Nautiyal
★ ★ ★ ★ ★

There is excellent depth and breadth of topics that are covered under the BI umbrella. While we work on different kinds of projects, we are assigned specific tasks and could end up exploring only a small segment of BI which restricts holistic learning on the subject, however, there is lot a to learn to become a BI Expert. From Henry Harvin LMS system itself, one could gauge the kind of expertise involved in these courses. I am sure that these courses will help beginners as well as experienced BI professionals and propel their career growth towards BI Architect & BI Analyst roles. Thanks Henry Harvin!

Hemadri Bhatt
★ ★ ★ ★ ★

I am glad that I completed this course at a time when my organization has around 20+ vacancies for BI professionals. Instructors at Henry Harvin not only have great knowledge on the subject but also know Industry trends since they are from a corporate background

Sreenath. J
★ ★ ★ ★ ★

Microsoft power BI certifications are in demand and I am glad I have one now to add to my resume, thanks HH!


Know the complete offerings of our Digital Marketing Certification Program

Henry Harvin Trainee Are Working At

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Know the complete offerings of our Digital Marketing Certification Program

Commonly Asked Questions

A Digital Marketing Course is designed to successfully equip a candidate in all major aspects of the new digital marketing environment. Therefore, this course touches on a wide range of topics such as Web Analytics, Webpage Designing, Search Engine Optimization, Social Media Marketing, YouTube Marketing, 3D Printing, KPI creation and measurement and many more. A Digital Marketing Course will help you to effectively explore and handle Digital Marketing Campaigns.

Both the online and classroom courses enjoy the same structure and guidance, and will be completed after 32 hours of active training in various aspects of digital marketing. The classes for Digital Marketing Course will be scattered over a one month period.

Digital Marketing is the new way of advertising and marketing which is adopted by almost every company and brand, as it helps to connect them with more people and generate more business. With massive digitalization of businesses, there has been an enormous surge in demand for digital marketers, and it is one of the most sought after jobs today. With a sound knowledge of various digital/online marketing skills you can easily command a salary in six figures.

The Henry Harvin Digital Marketing Course covers all aspects of digital marketing and is divided into 7 modules:

  • Module 1: Getting started with Digital Marketing
  • Module 2: Effective Web Page Designing
  • Module 3: Search Engine Marketing (Google Ads)
  • Module 4: SEO (Off Page, On Page, Local, Mobile)
  • Module 5: Facebook & Instagram Marketing
  • Module 6: LinkedIn Marketing
  • Module 7: YouTube Marketing

There are several reasons for candidates to select online marketing over traditional marketing but the most obvious reasons are:

  • As most businesses have shifted from traditional to digital mode of marketing, the demand for qualified digital marketers has skyrocketed
  • Salary range for those who opt for digital marketing is better than their counterparts involved in conventional marketing, which gets better with experience
  • Can kickstart your own business, own portal or pick up freelancing projects
  • Showcase your creativity and set yourself apart from the crowd
  • Upgrade your skills and remain relevant in the industry

After the successful completion of Digital Marketing Certification from Henry Harvin you can choose to apply for any digital marketing role — Digital Marketing Executive, SEO Specialist, PPC Executive, Marketing Influencer or Social Media Executive.

With the Internet reaching out to all regions across the world, and an increasing number of people having access to smartphones, laptops, computers, a Digital Marketing Course is relevant to both professionals and freshers from all walks of life. From people looking to make a flourishing career in digital marketing to students’ eager to explore a new career avenue, everyone can take up this course.

Thus, if you are tech savvy and enthusiastic to learn tips and tricks for successful marketing through digital channels and platforms, then this is the course for you. There are no other stringent prerequisites to opt for a digital marketing course.

Henry Harvin® Education is a globally accredited training organization, and all the certifications are widely accepted by top corporates and academic institutions.  There are several USPs of Digital Marketing Course offered by Henry Harvin which really sets it apart from similar certifications offered elsewhere:

  • Additional benefit: 24 hours online brush-up sessions + 50 hours of e-Learning access
  • Eminent Trainers: Seasoned industry experts with 10+ years of experience
  • Brush-up Sessions: Free brush-up sessions for 1 year
  • Job Support: Receive notifications for 10+ job opportunities every week
  • Alumni Status: Earn Henry Harvin alumni status & enjoy network with 18,000+ distinguished alumni worldwide

The best part of a Digital Marketing Course is that people from all walks of life, from all age groups, and from different educational backgrounds can enroll for the course and upgrade their marketing skills. So, it does not matter what your qualification is and whether you are a student, self employed or a business owner. The course will help you acquire essential skills to leverage various digital marketing platforms for creating more business opportunities or open up new career avenues.

Some of the top learning benefits of the Digital Marketing Course from Henry Harvin are:

  • Get better equipped to handle digital marketing campaigns
  • Understand the do's and don’ts of digital marketing
  • Learn to save cost on marketing expenses by going digital
  • Learn how to reach global audience using digital marketing
  • Get to know how to work as a freelancer or find opportunities to work from Home
  • Develop marketing strategies to meet business goals
  • Differentiate your CV and leave a strong impression on recruiters

Before you make a final call and enroll for a Digital Marketing Course, research well and crosscheck prerequisites such as industry recognition, mentors’ experience, industry relevant curriculum, projects and post course completion support, and then take an informed call. You will come across many institutes that claim to be best in the industry but a lot of them outdated curriculum, fail to provide the necessary support after course completion and their digital marketing certifications are not accepted by prominent recruiters and organizations.

Henry Harvin stands out as a reputed institute with a strong industry presence as a globally distinguished competency development organization with exceptional track record in skill enhancement courses for over a decade. Enrolling with Henry Harvin for a Digital Marketing Course will be a safe bet for you, one which will help in advancing your business or your career to greater heights.

Henry Harvin has received notable mentions in reputed media channels and publications like Aaj Tak and Hindustan Times. Moreover, all the certifications have recognitions from renowned authorities and organizations in different domains. Therefore, they are accepted by leading corporates and educational institutes in the country.

Henry Harvin provides two options for enrolling and taking the course:

  • Option 1: You can enroll for a classroom Digital Marketing course in Delhi, Bangalore, Chennai and Mumbai
  • Option 2: Opt for a live online interactive classes from anywhere

You can select any course delivery mode as per your convenience. Classroom sessions are regular physical classroom sessions that are conducted at selected locations. Live online classes on the other hand are virtual live classrooms and therefore, provide the same inspiring and supportive environment as classrooms. In present times, the online course delivery mode offers more flexibility and safety to complete a digital marketing certification from the comfort of your homes.

Excited to Learn?

Digital Marketing Course: Extra Innings

The rise of digital marketing has opened up a plethora of career avenues for certified digital marketers. Organizations across different sectors are increasingly leveraging digital marketing strategies and tools. However, one of the biggest challenge is the gap between traditional academic curriculums and industry requirements. Also, the dynamic nature of digital marketing strategies and tools makes it more difficult for aspirants to acquire professional skills to gain an entry into digital marketing domain.

Digital marketing courses bridge the gap between academic curriculums and ever-evolving industry needs. They introduce digital marketing aspirants to the most popular tools, time-tested strategies, and emerging trends. Moreover, the hands-on experience delivered through live industry projects and internships provide the necessary confidence to learners to tackle real-world problems and challenges.

Let's dive into why digital marketing is the need of the hour and what role digital marketing courses will play in building skilled workforce for various sectors:

We are living in a digital era where everything is done with just a few clicks. Whether it is buying groceries, shopping, paying bills, classes, meetings, or anything else, people just need their smart devices to carry out their work, job and business online. The super online storefront, where you can get anything with a convenient click has been rapidly superseding the traditional brick-and-mortar store.

The growing popularity of the Internet has created enormous opportunities for companies to expand their business. This raises the demand for Marketing Managers who carry the expertise to promote businesses and products online.

The Digital Marketers possess the skills and relevant knowledge required to harness the power of the Internet for creating effective web pages, social media postings, community blogs, email advertising campaigns, etc all aiming at connecting with today’s internet-savvy customers. Hence the demand for expert digital marketing professionals is rising exponentially.

A strong Digital Marketer should possess deep skills intended to connect with clients who want to know more about the products and services. CADMs’ ultimate goal is to boost sales for the business, and the Digital Marketing Course is the most dynamic path for attaining this goal.

Digital marketing is a broader term than just a handful of services. Therefore, a digital marketing strategy needs to be powerful enough for the successful execution that would help you augment your sales.

The digital marketing field incorporates many jobs and opportunities. The Digital Marketing Course offers the aspirants to reshape their career as this field includes, but is not necessarily confined to, the various reputed positions for them such as:

  • Web Designer
  • Professional Blogger
  • Search Engine Optimization Specialist
  • Online Content Developer
  • Business Analytics Specialist
  • Social Media Marketing
  • Mobile Marketing Specialist
  • Brand Management
  • Email Marketer

The CADM training program is exclusively designed to help trainees in having a gratifying career in this domain. The Digital Marketing Certification is a well-known program that inculcates the skills crucial to have in this profession such as:

  • Strong Social Media Skills – ability to create productive social media posts pointed towards increasing product exposure
  • Inbound Marketing skills – for generating new leads
  • Search Engine Optimization (SEO) Skills – a firm knowledge of boosting search engine rankings for any business
  • Flexibility – ability to change something not working to work, in order to reach the desired goals
  • Sales Experience – hands-on sales knowledge, expertise, and ability to interpret and anticipate changes in sales trends
  • Branding Experience – the ability to create a powerful branding approach, crafting efficient landing pages for websites, plus awareness of several Digital Marketing Platforms, such as WordPress
  • Strong Organizational Skills – able to manage multiple and diverse projects at the same time

Apart from the above skills, digital marketing certification certification course also helps to gain strong abilities for using ad platforms, such as Google Ads, to design compelling ads. Plus a familiarity with the knowledge of using Digital Analysis Tools.

Digital marketing is at a boom, and so is the career of digital marketers. Today, people extensively depend on online platforms for everything.

The availability of automated and smart devices and the internet has contributed a lot to this phenomenon.

Every single person, whether it be a student, business owner, parent, or working/non-working house managers is looking for online resources which have grown almost vital. This dominance has caused digital marketers vaguely relevant.

Digital marketing has made that possible in very many ways. The importance of online businesses and increasing internet users have opened countless doors for individuals who want to pursue careers in this field.

According to a report by Smart Insights, Digital Marketers were the most hired professionals by companies in 2015, and by 2022, they will be the most prominent ones to be hired. In the upcoming 5 years or so, digital marketers will discover more importance and scope of digital marketing which means an enormous hike in their career opportunities.

Unleashes the Professional in You

The demand for digital marketers is growing like anything. Therefore, pursuing a Digital Marketing Course would be a good decision. The CADM training allows unleashing the digital professional within you. Apparently, the future for CADM is bright in the coming years.

Vast Career Options

Digital marketing training offers possibilities for a wide range of career options. It does not constrain you to one particular job profile. Even top companies such as Google, Facebook, and Twitter provide a vast array of job openings.

Lofty Salary Package

Digital marketing courses can help you with higher paychecks provided you have a powerful skillset and expertise.

No prerequisites to Mount your Career

Digital marketing certification helps you to commence a good career without any prerequisites. Whereas in other domains you have to obtain your degree/diploma to make a fresh start.

Flexibility of work

Certified Digital Marketing Course enables marketers/individuals to work as per their feasible timings. This is, in fact, a great opportunity for freelancers too. CADMs can manage their work from any remote location with the use of the internet which makes this job highly flexible in terms of time and site.

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