Digital Marketing- Digital Marketing Course in Pune

Digital Marketing Course Certification in Pune

Henry Harvin® Henry Harvin® Ranks #1 for Digital Marketing Courses in India by India Today

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  • 1.1 Million Learners
  • 9875 Learner’s Rating
  • 81% Report Career Benefits

Grab the opportunity to become a Certified Advanced Digital Marketer with the CADM Digital Marketing Certification. Become a distinguished Henry Harvin® alumni and join a network of 460,000+ successful alumni worldwide.

Starts In 17 day

27 Mar 2024

Learning Period

40 Hours

Book a Live Class, For Free!

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Placed Learners

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Accreditations & Affiliations

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There's a reason that 95% of our alumni undertake 3+ courses as a minimum with Henry Harvin®

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MANO
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Vedang
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Tulika
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Nidhi
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SAMBID KUMAR
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Paluri
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PRAVASINI
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Kaveri
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Rohit
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BARLA
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Know the complete offerings of our Digital Marketing Course in Pune

Key Highlights

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7 Certifications from One Course
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100% Work Support
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Learn from Subject Matter Experts
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1-year Membership with Henry Harvin® Marketing Academy
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Freelancing Privileges
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Trusted by 150+ Corporates and 60+ Colleges
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BRIO™ Classes

Upcoming Cohorts

Our Placement Stats

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Average salary hike

2100+

Access the best jobs in industry

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Maximum salary hike

Access the best jobs in the industry

You Get 10-In-1 Program

Two-way Live Training Course

Two-way Live Online Interactive Classroom Sessions

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Certification

Distinguish your profile with global credentials and showcase expertise with our Hallmark Completion certificate

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Projects

Facility to undergo various projects along with the course.

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Guaranteed Internship

Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.

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Placement

Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

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Student Engagement & Events

Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®

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Masterclass

Access to 52+ Masterclass Sessions for essential soft skill development

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Membership

Get Free Gold Membership of Henry Harvin®

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E-Learning Access

Free access to the E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.

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Entrepreneurship Mentorship

Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels

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About the Digital Marketing Course

Perks of Digital Marketing Classes CADM

  • Upskill your eligibility for digital marketing jobs at a higher package with our  Digital Marketing Classes 
  • Boost your businesses by increasing sales using CADM strategies
  • Open up new career avenues in an ever-expanding domain
  • Learn to use dozens of verified digital marketing approaches with this one-of-a-kind Digital Marketing Classes
  • Improve your brand identity and visibility
  • Grow your brand's following and reach with our Digital Marketing Classes
  • Learn social media marketing tips for all big social media platforms to build or expand your business
  • Learn to save cost on marketing expenses by going digital
  • Earn the global audience for your business
  • Upgrade your CV and get better shortlisted
  • Learn to earn being at homewith  our  Digital Marketing Classes
  • Understand to gauge progress in marketing
  • Develop marketing tactics to meet business aims

How does the CADM Digital Marketing Classes help?

  • The  Digital Marketing Classes by Henry Harvin® Digital Marketing Academy is a well-structured Digital Marketing Course to help aspirants reach their career goals in the technology-driven digital world and earn a handsome package thereby elevating a good career growth.
  • Learn digital marketing tactics with our  Digital Marketing Classes and acquire the in-demand skills & relevant knowledge to make yourself ascend up the hierarchy in your present organization as well as stand out among other competitors.
  • With the  Digital Marketing Classes, you can expand your own business, build a career in the hot marketing industry, or can assist clients to increase their business.

Prerequisites

  • No prior marketing knowledge is required for these  Digital Marketing Classes
  • Learning and earning theory works quite well here
  • You should be willing to learn, take action and examine real results

Who can join?

  • Business owners, entrepreneurs, bloggers, YouTubers, social media enthusiasts
  • Website owners who aspire to boost web business, web traffic, conversions and sales
  • Business analysts or professionals who want to learn social media marketing techniques to grow business they are into
  • Anyone who wants to earn money (or extra money) with digital marketing skills with or without seeking a full-time job
  • Individuals looking for work from home opportunities with leading organizations across the globe

Google Analytics for Beginners

Learn to measure your advertising and even track your flash, social media sites, and applications. Know the smart marketing tool for better results. Understand how to collect data, analyze, report, visualize and even monitor. Gain knowledge of monitoring marketing campaigns.

BRIO™ Classes

 

This unique 10-in-1 learning experience begins with training and concludes with career support for job seekers and aspiring business owners

  • Training: 40 Hours of Two-way Live Online Interactive Classroom Session
  • Projects: Facility to undergo projects in related fields of Digital Marketing, Web Analytics, etc.
  • Internship:  Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.
  • Certification: Distinguish your profile with the global credential of Digital Marketing Course CADM and showcase your expertise
  • Placement: Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting
  • E-Learning:  E-Learning: Free access to the E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.
  • Masterclass: Access to 52+ Masterclass Sessions for essential soft skill development
  • Hackathons: Free Access to #AskHenry Hackathons and Competitions
  • Membership: Get 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy for the Digital Marketing Course
  • Entrepreneurship Mentorship: Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur level

Know the complete offerings of our Digital Marketing Course Certification in Pune

Digital Marketing Course Curriculum

  • Module 1: Getting Started with Digital Marketing Course

    • Basics of digital marketing
    • Understanding the process including visibility, engagement, targeted traffic, retention and conversion
    • Digital Media Vs. Traditional Media
    • Benefits of Digital marketing
    • Latest Digital marketing trends
    • Digital media marketing platforms
    • Digital Marketing strategy for websites
    • Quiz Module 1
  • Module 2: Effective Webpage Designing

    Prepare site structure

    • What all pages
    • Prepare wireframe of pages
    • Short Landing Page
    • Long Landing Page
    • Decide placements of important elements
    • Patterns for Engaging Website Visitors
    • Pattern #1 - Pop-Ups
    • Pattern #2 - Pop Under Call-to-Action
    • Pattern #3 - Inside Article CTA Placement of call to actions
    • Conversion Oriented Landing Page Design
    • Investment in Landing Page
    • Is it for me?
    • Critical Concerns to Address on Landing Page-
    • What is it?
    • Whats the Next Step
    • Quiz Module 2
  • Module 3: Search Engine Marketing (Google Ads)

    Introduction to SEM – Fundamentals & Case Studies

    • Consumer Journey
    • What is SEM? Why SEM?
    • What is Google Ads? Why Google Ads?
    • Google Network
    • Google Ads Terminologies
    • How Does the SEM Auction Work?
    • Structure of a Google Ads Account
    • Campaign Types – Introduction to Search, Display (Mobile App),
    • Creation of Search Network Campaign
    • Ad Formats Ad Text Policies
    • Ad Text Best Practices DKI
    • Ad Extensions Keyword Research
    • Tool – Keyword Planner & Estimator Keyword Match types
    • Keyword Strategies Landing Page Bidding and Budget
    • Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
    • Creation of Google Display Network
    • GDN Targeting Options
    • Display Ad Formats
    • Ad Gallery Tool
    • Conversion Tracking
    • GDN Campaign Creation - Demo
    • Remarketing
    • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
    • Advanced Display: Smart Display Campaigns
    • Mobile Ad Campaigns
    • Universal App Campaigns
    • Mobile-Specific Bidding and Targeting Strategies
    • Measuring Mobile Ad Performance and Conversions Report Editor
    • Optimization Strategies
    • Account Audit Demo
    • Quiz Module 3
  • Module 4: SEO (Off Page, On Page, Local, Mobile)

    • Introduction to SEO How Search Engines Work
    • Indexing & Crawling Basics
    • Optimizing Crawl Budget
    • Organic Search vs. Paid Search Results
    • Anatomy of a Search Result (Search Snippet)
    • What is On-page SEO (Content, Architecture, HTML)
    • What is Off-page SEO / Link Building (Social, Content-based, PR)
    • Keyword Research
    • Finding Seed Keywords: Mind Map for Keyword Research
    • Using Wikipedia, Forums for Keyword Research
    • Keyword Research Process - Identify Seed Keywords, Collect metrics, Map Keywords
    • Google Keyword Planner Tool
    • On-page SEO
    • HTML Basics
    • Web Page Basics: What is HTML, JavaScript,CSS
    • Basic HTML Tags to create a web page
    • HTML Tags for SEO: Title, H1, META Tags, IMG, A
    • Title, H1, Meta Description, Keyword Usage
    • Crawling: XML, HTML Sitemaps, Robots.txt
    • Content Clusters (Creating SEO-based content)
    • Negative on-page to avoid
    • Technical SEO
    • URL Architecture
    • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
    • 301 Redirects
    • Mobile SEO
    • App Store Optimization
    • Mobile Websites: Responsive, Adaptive, Dynamic
    • Optimizing for Voice Search Schema Markups
    • What is Schema & Why is it relevant to SEO.
    • Schema Types - Micro, JSON-LD
    • Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
    • How Schema shows up in SERPs
    • Off-page SEO
    • Link Building
    • Link Building Tactics
    • Manual Link Building Process
    • Link Building Metrics
    • Social SEO
    • Quora
    • YouTube Video SEO
    • Slideshare, Scribd, and other social channels for SEO
    • Local SEO, Pigeon Update
    • Google My Business, Bing Places
    • Local Pages on your website
    • Local listings/citations SEMrush.com Backlink
    • Backlink audit of one website
    • How to audit backlinks of competitors and gain
    • SEO Audit, Tools, Measurement
    • What are SEO Audits?
    • Different Types of SEO Audits.
    • Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights,
    • Mobile Site Audit
    • Free Learning Resources-Moz, Google Analytics
    • A career in SEO
    • Quiz Module 4
  • Module 5: Facebook Marketing

    • Introduction to social media marketing
    • How to use Facebook for lead generation?
    • Ways to use Facebook for branding?
    • How to target the right audience?
    • How to increase the likes of the Facebook business pages?
    • How to create Facebook Ads?
    • Facebook Ads Automation
    • How to generate leads through Facebook Marketing?
    • How to add conversion tracking pixel code?
    • Make regular reports keeping a check on the insights
    • Quiz Module 5
  • Module 6: LinkedIn Marketing

    • Video Lessons For LinkedIn Marketing
    • LinkedIn as a Marketing Platform
    • LinkedIn for Personal Branding
    • Brand Marketing on LinkedIn
    • LinkedIn Company Pages
    • LinkedIn Advanced Search
    • LinkedIn Premium
    • LinkedIn Ads
    • Types of Campaign
    • Drive Traffic to Your Website
    • Audience Selection
    • Ad Creation and Optimization of LinkedIn Usage
    • Tips to Optimize the Campaign
    • Trick to Get Qualified Lead Below Rs.100
    • Quiz Module 6
  • Module 7: YouTube Marketing

    • YouTube Marketing - Introduction & Ad Formats
    • Creating Youtube Channel
    • YouTube Ad Formats and SEO
    • YouTube Campaign Creation
    • YouTube Analytics
    • Video Campaign Optimization Tips
    • Top Keywords to rank your video
    • Attracting Subscribers
    • Quiz Module 7

Know the complete offerings of our Post Graduate Program in Digital Marketing Course

Book a Live Class, For Free!

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By continuing you agree to Henry Harvin® Terms & conditions and Privacy Policy

Skills Covered

Webpage Designing

Search Engine Marketing

Indexing Basics

On-page SEO

App Store optimization

URL Architecture

Tools Covered

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Know more about 50+ tools covered in this Digital Marketing Course in Pune

Certifications

Get Ahead with Henry Harvin® Digital Marketing Course in Pune Certification

What you'll Learn in this course

Earn your certificate

Our  Digital Marketing Classes is exhaustive and this Digital Marketing Course certification is proof that you have taken a big leap in mastering the domain.

Differentiate yourself with a Henry Harvin® Certification

The practical knowledge and actionable skillset you've gained working on projects, simulations, and case studies in our  Digital Marketing Classes will set you ahead of the competition.

Share your achievement

Talk about our  on Linkedin, Whatsapp, Instagram, Facebook, Twitter boost your resume or frame it - tell your friends and colleagues about it.

Training Certification

Get a Hallmark Certification of CERTIFIED ADVANCED DIGITAL MARKETER (CADM) from Henry Harvin®

Our courses and Course Certificates are trusted by these industry leaders

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Know more about the value of this certificate in the industry

Career Services By Henry Harvin®

Career Services
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Placement Drives

We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.

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Premium access to Henry Harvin® Job portal

Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

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Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.

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Henry Harvin®️ ranks amongst the Top 500 Global Edtech Companies with 4,60,000+ Alumni, 900+ B2B Clients, 500+ Award Winning Trainers, and 1200+ Courses.

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Why Us?

Certified & Experienced Instructors

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Gold Membership & Post Training Followups

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