What is Social Media Marketing?

Social Media Marketing involves using social media platforms to promote products, services, or brands, engage with audiences, and drive traffic to a website.

Why is Social Media Marketing important?

It helps businesses reach a larger audience, engage with customers, increase brand awareness, and drive sales through targeted advertising and content strategies.

Which social media platforms should my business use?

It depends on your target audience. Common platforms include Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest.

How often should I post on social media?

Posting frequency varies by platform and audience. Generally, 1-2 posts per day on platforms like Facebook and Instagram, and more frequent updates on Twitter.

What type of content should I post?

A mix of promotional content, educational posts, user-generated content, behind-the-scenes looks, and interactive posts like polls and Q&As.

What is a social media strategy?

A social media strategy outlines your goals, target audience, content plan, posting schedule, and metrics for measuring success.

What is influencer marketing?

Influencer marketing involves partnering with influential individuals on social media to promote your brand or products to their followers.

What are some common social media marketing mistakes to avoid?

Avoiding engagement with followers, posting inconsistently, ignoring analytics, over-promoting, and failing to adapt to platform changes or trends.

Social Media Marketing Course Training- Henry Harvin®

Module 1: Social Media Marketing Overview
- How Social Media Has Changed Businesses
- The Emotions of Sharing
- Air Canadas Campaign
- Influencers and Evangelists
- Inspiring the Readers
- Quiz Module 1
Module 2: Building an efficient Social Media Strategy
- Social Media Challenges
- Strategy Building Guide
- Establishing and Benefitting
- Creating a Campaign Message
- Planning and Benefiting from a Diversified Posting Strategy
- Quiz Module 2
Module 3: Converged Social Media
- The Role of Converged Media in Social
- Understanding Paid, Owned, and Earned Media
- Putting Converged Media to Work for You
- Two Choices of Social Exposure
- Quiz Module 3
Module 4: Content Marketing in Social Media
- The Role of Content Marketing in Social
- The Viral Value Pyramid3 Building a Content Plan
- Three Key Areas of Focus
- Matching Content to Consumer Intent
- Select the Right Type of Content
- Generating Content Ideas
- Trending Topics on Social Channels
- Unlocking Content’s Full Potential
- Quiz Module 4
Module 5: Visual Social Media
- Understanding the impact of great visuals
- Leveraging Images in Social Media
- Image-Based Marketing Types
- Leveraging Video in Social Content
- Different Lengths of Video
- Video-Based Marketing
- Quiz Module 5
Module 6: Understanding Social Sharing
- What Makes Social Sharing so Valuable
- Building Content That is Inherent Shareable
- Psychology of Social Sharing
- Brainstorming Your Social Content Ideas
- Quiz Module 6
Module 7: Storytelling- Social Narrative
- Storytelling: Essential in Social Marketing
- Finding Focus and Story
- Story that Involves Problem Solving
- Understanding Consumer Stories and Their Role
- Matching Customer Story to Motive
- Quiz Module 7
Module 8: Influencer Marketing and Online Reputation Management
- The Role of Social Media Listening
- Reputation Management And Response
- Finding Influencers and Evangelists
- Engaging with Influencers and Evangelists
- Engaging with Paid Influencers and Evangelists
- Influencer Collaboration
- Quiz Module 8
Module 9: Social Media Selling
- Understanding the Role of Social in the Sales Cycle
- How Sales and Marketing Function as a Team in Social Selling
- How Does Sales Support Marketing?
- Quiz Module 9
Module 10: Social Media Measurement
- The Basics of Social Media Measurement
- Social Media Specific Metrics
- Quiz Module 10
Module 11: Facebook Marketing
- Understanding Facebooks Marketing
- Facebook: Pages, Groups, Marketplace
- Designing Effective Facebook Pages
- Content Strategies for Facebook
- Facebook Advertising
- Overview of Campaign setup, targeting, budgeting
- Facebook Analytics
- Using Facebook Insights
- Quiz Module 11
Module 12: Twitter Marketing
- Understanding the Twitter platform and the audience
- Crafting Effective Tweets
- Strategies for engagement, content ideas
- How to use them for greater reach.
- Twitter Ads: Sponsored tweets, accounts, and trends
- Twitter Analytics
- Tools and metrics to track performance
- Quiz Module 12
Module 13: Pinterest Marketing
- Understanding Pinterest
- User behavior and Demographics
- Creating Engaging Pins
- Building Boards and SEO
- Pinterest Ads
- Pinterest Analytics
- Visual content best practices
- Quiz Module 13
Module 14: YouTube Marketing
- YouTube Basics
- Content Creation for YouTube
- YouTube SEO
- YouTube Advertising
- YouTube Analytics
- Quiz Module 14
Module 15: Instagram Marketing
- Instagram Fundamentals
- Using the profile, stories, reels, IGTV
- Content Strategies for Instagram
- Engagement Tactics
- Instagram Ads
- Instagram Analytics
- Quiz Module 15
Module 16: LinkedIn Marketing
- LinkedIn Overview
- Optimization of LinkedIn profiles
- Pages—best practices for better visibility
- Ways to create and share content—what works
- Understanding campaign types and targeting options
- How to measure engagement
- LinkedIn Analytics
- Quiz Module 16