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Ranked #1 Amongst the Top 5 Trending Digital Marketing Course by India Today | Validate your professional skills in the field of Digital Marketing | Learn Technical SEO, Mobile SEO, Off-page SEO, Social SEO, Local SEO | Created by Industry Experts with real-world examples and Hands-on Projects to channelize your skills into action
Affiliations & Accreditations
Training + Projects + Internship + Certification + Placement + E-Learning + Bootcamps + Hackathons + Gold Membership
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Digital Marketing Course by Henry Harvin® is Ranked #1 Amongst Top 5 Most Trending Digital Marketing Courses by India Today
Get Master Certification in Post Graduate Program in Digital Marketing from Globally Accredited, Prestigious Henry Harvin®. Diploma by Renowned Mangalayatan University
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Henry Harvin® Post Graduate Program in Digital Marketing has a well- designed Curriculum by Industry Experts, that helps you master Digital Marketing techniques to make you eligible for high profile jobs across the globe
Our Trainers are well versed in the subject matter with 19+ Experience. They Focus on giving Learner Industry Graded Projects, as per the Curriculum during the training for Practical and In-Depth Learning of the Subject Matter
Live Projects + Guaranteed Internship + Weekly Job Support + Recorded Videos + Monthly Bootcamp Sessions + Interview Skills + Career Services
Digital Marketing is the fastest growing and the most demanded field of Marketing that offers a promising career path. It offers various job roles such as Digital Marketing Executive, Digital Marketing Manager, Analytics Manager, Inbound Marketing Manager, and more. Each Job role develops the required skills and strategies. The arena of Digital Marketing is job-oriented and result-driven. It also enhances knowledge and creativity due to its dynamic nature. Digital Marketing is a type of Advertising delivered through Search Engines, Websites, Social Media Platforms, and more.
Roles of a Post Graduate Digital Marketer
Know the complete offerings of our Post Graduate Program in Digital Marketing
In this module the candidate will learn about Digital Marketing, which includes the basics and understanding the process like Visibility, Engagement, Targeted Traffic, Retention and conversion, the difference between the Digital Media and Traditional Media, benefits of Digital Marketing, Digital marketing trends, Marketing Platforms and Digital Marketing strategy for websites.
In this module the candidate will learn how to Design an effective Web Page, firstly, how to prepare Site Structure; prepare wireframes, Short Landing Page, Long Landing Page and placement of important elements. Second, Patterns for Engaging Websites Visitors; Pattern #1 (Pop-UPs), Pattern #2 (Pop UnderCall-to-Action), Pattern #3 (Inside Article CTA Placement of call to action) Conversion Oriented Landing Page Design, Investment in Landing Page and critical concerns to Address on Landing Page
Prepare site structure
Prepare wireframe of pages
Decide placements of important elements
Patterns for Engaging Website Visitors
In this module the candidate will learn about Search Engine Marketing, which includes Introduction to SEM, Consumer Journey, Google Ads,and Google Network. It will explain, the working of SEM Auction, the structure and Terminologies of Google Ads account, Campaign types, creation of Search Network Campaign Ads, and Formats, Text policies and Extensions keywords Research of ads. The candidate will also learn about the Tool - Keyword Planner and Estimator Keyword Match types, Optimizing the SN Campaign, Creation of Google Display, Network Display Ad Formats and Mobile Ads Campaign including University App Campaigns, Mobile- specific Bidding and Targeting Strategies, Measuring Mobile Ad Performance and conversions Report Editor, Optimization Strategies and Account Audit Demo
Introduction to SEM – Fundamentals & Case Studies
Ads
Mobile Ad Campaigns
In this module the candidate will learn about Introduction to SEO How Search Engines Work, Indexing and Crawling basics, optimizing Crawl Budget, Difference between Organic Search and Paid Search Results. Understanding On- page SEO, Off-page SEO, Finding Keywords, using Wikipedia, the process of Keyword Research, more about Google Keyword Planner Tool, HTML Basics to create web page and HTML tags for SEO. the student will also learn about XML; Crawling; XML,HTML Sitemaps, Robots.txt, negative on-page to avoid Technical SEO, 301 Redirects Mobile SEO,App Store Optimization, Mobile Websites, meaning of Schema and its relevance to SEO and its types, Common nJSON Schema Tags, How Schema shows up in SERPs Off-page SEO, Link Building Metrics Social SEO, Quora, YouTube SEO, Local SEO, SEO Audits and its types, complete SEO Audit with checklist, Mobile Site Audit, Free learning resources and knowledge about career in SEO
Introduction to SEO How Search Engines Work
Keyword Research
Technical SEO
Mobile SEO
Off-page SEO
Social SEO
Local SEO
SEO Audit, Tools, Measurement
In this module the candidate will learn about features of LinkedIn Marketing i.e Personal Branding , LinkedIn as a Marketing Platform, Company Pages,Advanced Search, Ads and premium in LinkedIn, types of Campaign, Driving Traffic on your website, Ad creation, Tips to Optimize a Campaign and tricks to get qualified lead below Rs 100.
In this module the candidate will learn about YouTube Marketing, which includes, creating a YouTube channel, YouTube Ad Formats and SEO, Campaign creation, YouTube Analytics, Video Campaign Optimization and attracting Subscribers.
Content Writing is the most demanded in the Industry. This Course will Specialise in the fundamentals of content writing. It will help you with a basic understanding of various types of writing. Develop writing skills for Creative Writing, Business Writing, Technical Writing, Medical Writing, Social Media Writing, SEO Writing, Book Writing, Copywriting, and much more. Transform yourself into a Content Strategist and earn online with projects from the US & UK.
Key Learning Objectives
Course Curriculum
Module 1: Language skills
Module 2: Internet Skills
Module 3: Business & Marketing Writing
Module 4: Content Strategy
Module 5:Technical & Research Writing
Module 6: Academic Writing
Module 7: Creative Writing
Module 8: Copywriting
Module 9: Email Writing
Module 10: Earn Online & Get International Projects
With this Course Learn the tools of Advanced Excel to create powerful business solutions and Master the ability to record and modify create macros in Microsoft Excel. Revamp your credentials by specializing in Advanced Excel skills, which will help you visualize and modify data, prepare comprehensive reports, and analyze information with speed and accuracy. Learn to build complex functions and formulae in Microsoft Excel to answer questions about company finances, efficiency, workflow, inventory, and solve problems arising in business
This course helps the candidate to know the basics and all strategies to earn online from day one. Candidates will learn how to find the best freelancing jobs and work remotely on them. Know about the Fiverr Gigs and Up work and start earning Online
Resume Building Techniques
Know the complete offerings of our Post Graduate Program in Digital Marketing
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We have partnered with financing companies to provide competitive finance options at 0% interest rate with no hidden costs
Get endorsed as “Post Graduate in Digital Marketing ” from this Program once you grasp the knowledge from our training program.
The practical knowledge and actionable skillset you’d gain working on projects, simulations, case studies will set you ahead of the competition.
Use diverse social media platforms such as LinkedIn, WhatsApp, Instagram, Facebook, Twitter to promote and share your resume and reap feasible benefits
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Know more about the value of this certificate in the industry
Become a Post Graduate in Digital Marketing Professional: The most demanding experts in today’s time
Gets Hands-on training on Post Graduate Program in Digital Marketing + Learn with Projects + Focus on Learning While Doing + Popular GCAO Pedagogy
Get 24x7 + Lifetime Access to Web + Mobile-Based App with Abundant Data Sets, Case Studies, Useful Content, Recorded Videos, PPT, and Salary Hike
Join Henry Harvin® wide network of alumni employed in successful domains all across the globe
Henry Harvin® Education with affiliations from the American Association of EFL, UK Cert, UKAF, MSME & Govt of India
Know more about what makes Henry Harvin Post Graduate Program in Digital Marketing Best in the Industry
Consult with our counsellors to check your eligibility and the right batch. And then Register for our Post Graduate Program in Digital Marketing.
Attend classes of our Post Graduate Program in Digital Marketing to get credits and become eligible for the certification. View session recordings in case you missed any training.
Deliver the projects and assignments allocated during the Training as part of the practical assessment system to become eligible for the Certification of PGDM
Post completion, get PGDM Certification from Henry Harvin® Digital Marketing Academy. Post it on social media and apply for the internship, placement, and freelancing projects.
Know more about how Henry Harvin alumni is making use of this Post Graduate Program in Digital Marketing certification
A Post Graduate Digital Marketing Course is designed to successfully equip a candidate in all major aspects of the new digital marketing environment. Therefore, this course touches on a wide range of topics such as Web Analytics, Webpage Designing, Search Engine Optimization, Social Media Marketing, YouTube Marketing, 3D Printing, KPI creation and measurement and many more. A Digital Marketing Course will help you to effectively explore and handle Digital Marketing Campaigns.
This is an online course and it enjoys the same structure and guidance and will be completed after 12 months of active training including Internship in various aspects of digital marketing. The classes for the Post Graduate program in Digital Marketing will be scattered over a 12-months period.
Digital Marketing is the new way of advertising and marketing which is adopted by almost every company and brand, as it helps to connect them with more people and generate more business. With massive digitalization of businesses, there has been an enormous surge in demand for digital marketers, and it is one of the most sought after jobs today. With a sound knowledge of various digital/online marketing skills you can easily command a salary in six figures.
Post Graduate in Digital Marketing Program has a comprehensive curriculum and it includes all important aspects of Digital Marketing such as
There are several reasons for candidates to select online marketing over traditional marketing but the most obvious reasons are:
After the successful completion of Digital Marketing Certification from Henry Harvin you can choose to apply for any digital marketing role — Digital Marketing Executive, SEO Specialist, PPC Executive, Marketing Influencer or Social Media Executive.
With the Internet reaching out to all regions across the world, and an increasing number of people having access to smartphones, laptops, computers, a Digital Marketing Course is relevant to both professionals and freshers from all walks of life. From people looking to make a flourishing career in digital marketing to students’ eager to explore a new career avenue, everyone can take up this course.
Thus, if you are tech savvy and enthusiastic to learn tips and tricks for successful marketing through digital channels and platforms, then this is the course for you. There are no other stringent prerequisites to opt for a digital marketing course.
Digital Marketing Course by Henry Harvin® is Ranked #1 Amongst Top 5 Most Trending Digital Marketing Courses by India Today
The best part of a Digital Marketing Course is that people from all walks of life, from all age groups, and from different educational backgrounds can enroll for the course and upgrade their marketing skills. So, it does not matter what your qualification is and whether you are a student, self-employed, or a business owner. The course will help you acquire essential skills to leverage various digital marketing platforms for creating more business opportunities or open up new career avenues.
Some of the top learning benefits of the Post graduate program in Digital Marketing Course from Henry Harvin are:
Digital marketing in simple words is advertisements done using social media, search engines, email, websites and mobile apps. Digital marketing helps businesses reach out to a wider segment of the audience who are most likely interested in their products or services as compared to the traditional channels. Potential customers rely a lot on digital means these days to research products. It is cost-effective and enables one to measure success on a daily basis.
Henry Harvin is known for its outstanding training quality. We are a training institute that specializes in competency development and value creation. We train both professionals and beginners zeroing in significantly on their skill improvement, appraisal and assessment, content organizations, and higher education.
Our Postgraduate Digital Marketing course includes 12 - months of instructor-led online interactive classroom sessions. We provide digital marketing training as per the industry standards and offer comprehensive knowledge of the complete module. Our course is well recognized and affiliated with the American Association of EFL, Ministry of Corporate Affairs, MSME, UKAF, UKCert, Project Management Institute (PMI), and ISO 29990:2010 certified. It is also ranked #1 amongst the Top 5 Trending Digital Marketing Courses by “India Today”.
What do we teach in the “Post Graduate Program in Digital Marketing” at Henry Harvin?
At Henry Harvin, we not only make sure that our students are thorough with the “Digital Marketing” complete course material but also expose them to training, real-time projects, and internship opportunities. For their convenience, we provide them with access to our e-portal where they are free to access several tools and techniques, audio recording, video content, games, assessments, and CPDSPe studies. We also post course lectures, presentations, reading materials, and class session recordings on the e-portal for reference.
The training is not only theoretical but based on live projects to develop experiential learning, a better understanding of the concepts, and to gain in-depth practical insight. Henry Harvin’s “Digital Marketing” course familiarizes students with the knowledge of Technical SEO, Mobile SEO, Off-page SEO, Social SEO, and Local SEO. It also helps students to understand with real-world examples and Hands-on Projects how to channelize their skills into action.
Our course provides comprehensive knowledge about the Fundamentals of Digital Marketing and an understanding of Targeted Traffic, retention, and Conversion. Our students are also taught to market their services on Social Media like Facebook, Instagram, LinkedIn Marketing, Youtube, and more. Launching Mobile Ads Campaigns and Google Ads come easily to them. They also learn how digital marketing saves costs and gauges Market trends.
Our trainers are globally certified. They have 10 to 19+ years of experience and are recognized by many organizations universally for their good work, expertise on the topics, and tools. We believe that the trainer’s own international exposure and expansive teaching exposure helps students to have a better learning experience.
Henry Harvin’s students also enjoy 12 months of free brush-up sessions where they can clarify all their doubts. And what more, post “Digital Marketing” Certification we provide our students with internship opportunities, prepare them for facing interviews, and help them with placement assistance too.
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