Post Graduate Program in Digital Marketing


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Ranked #1 Amongst the Top 5 Trending Digital Marketing Course by India Today | Validate your professional skills in the field of Digital Marketing | Learn Technical SEO, Mobile SEO, Off-page SEO, Social SEO, Local SEO | Created by Industry Experts with real-world examples and Hands-on Projects to channelize your skills into action

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Key Features

9 in 1 Program

Training + Projects + Internship + Certification + Placement + E-Learning + Bootcamps + Hackathons + Gold Membership

Ranked No 1

Digital Marketing Course by Henry Harvin® is Ranked #1 Amongst Top 5 Most Trending Digital Marketing Courses by India Today

Master Certification

Get Master Certification in Post Graduate Program in Digital Marketing from Globally Accredited, Prestigious Henry Harvin®. Diploma by Renowned Mangalayatan University

Integrated Curriculum

Henry Harvin® Post Graduate Program in Digital Marketing has a well- designed Curriculum by Industry Experts, that helps you master Digital Marketing techniques to make you eligible for high profile jobs across the globe

Industry Graded Projects

Our Trainers are well versed in the subject matter with 19+ Experience. They Focus on giving Learner Industry Graded Projects, as per the Curriculum during the training for Practical and In-Depth Learning of the Subject Matter

24 x 7 Lifetime Support & Access

Live Projects + Guaranteed Internship + Weekly Job Support + Recorded Videos + Monthly Bootcamp Sessions + Interview Skills + Career Services

About the Post Graduate Program in Digital Marketing

Digital Marketing

Digital Marketing is the fastest growing and the most demanded field of Marketing that offers a promising career path. It offers various job roles such as Digital Marketing Executive, Digital Marketing Manager, Analytics Manager, Inbound Marketing Manager, and more. Each Job role develops the required skills and strategies. The arena of Digital Marketing is job-oriented and result-driven. It also enhances knowledge and creativity due to its dynamic nature. Digital Marketing is a type of Advertising delivered through Search Engines, Websites, Social Media Platforms, and more.

Roles of a Post Graduate Digital Marketer

  • Optimize website Structure
  • Optimize Website Content for SEO
  • Drive relevant traffic to the website
  • Develop Various Digital Marketing strategies through SEO & SEM
  • Create more engagement on the website through Social Media
  • Check the regular update of Google Algorithms
  • Create Optimized Digital Content such as Video, infographics, etc.

9-in-1 Program

  • Training: 12 Months of Live Online Interactive Classroom Session
  • Projects: Facility to undergo projects in related fields of Digital Marketing, Web Analytics, etc.
  • Internship: 100% Guaranteed Internship to gain practical experience of the learnings
  • Certification: Distinguish your profile with the global credential of Post Graduate in Digital Marketing and showcase expertise by using the Hallmark of Post Graduate in Digital Marketing next to your name. Avinder Singh (PGDM)
  • Placement: 100% Placement Support for 1-Year post successful completion
  • E-Learning Access with abundant tools and techniques, video content, assessments, and more
  • Bootcamps: Regular Bootcamps spread over the next 12 months
  • Hackathons: Free Access to #AskHenry Hackathons and Competitions
  • Membership: Get 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy for the Post Graduate Program in Digital Marketing

Trainers at Henry Harvin®

  • Internationally acclaimed Certified Digital Marketing trainers with 10+ years of Industry Experience.
  • The trainers not only possess topic expertise but also an enormous amount of teaching experience, having trained over 900+ individuals globally.
  • Can attend multiple sessions from multiple trainers.

Gold Membership Benefits

  • Avail 1-Year Gold Membership of Henry Harvin®️ Digital Marketing Academy that includes E-Learning Access through recorded Videos, Games, Projects, CPDSPe Studies
  • Free Bootcamps for 1-Year
  • Earn the Prestigious Henry Harvin®️ Alumni status and become one of the reputed 18000+Alumni across the globe
  • 100% Guaranteed Internship with Henry Harvin®️ or partner firms
  • Weekly 10+ job opportunities offered
  • Experience Industry projects during the training
  • Experience Industry Projects during the training

Learning Benefits

  • Acquire Comprehensive knowledge about the Fundamentals of Digital Marketing
  • Understand the process including factors such as Targeted Traffic, retention, and Conversion
  • Prepare a Site Structure, Wireframe of Webpage
  • Learn about Technical SEO, Mobile SEO, Off-page SEO, Social SEO, Local SEO, and more
  • Get Versed in Social Media Marketing such as Facebook and Instagram Marketing, LinkedIn Marketing, Youtube Marketing, and more
  • Launch Mobile Ads Campaigns and Google Ads
  • Learn to save cost on Marketing Expenses by going Digital
  • Understand to gauge Progress in Marketing
  • Earn a Global Audience for your Business
  • Learn Social Media Marketing tips for all Big Social Media Platforms to build or expand your business

Recognitions of Henry Harvin® Education

  • Winner of Top Corporate Training Award, Game-Based Learning Company of the under 40 Business World Award
  • Affiliated with American Association of EFL, Ministry of Corporate Affairs, MSME, UKAF, UKCert, Project Management Institute (PMI), and ISO 29990:2010 certified
  • Reviews: 1400+ Google Reviews, 200+ Youtube Testimonials with 4.5+ Rating Rated on Goabroad, Trustpilot, GoOverseas & more

Career Benefits

  • Become Eligible for Digital Marketing Jobs demanding background
  • Open doors to Job Opportunities Abroad demanding specialization
  • Fill the void of thousands of untapped High-Paying Jobs in Management with Talent Shortage
  • Get Promoted in current profile with most in-demand skill
  • Distinguish your profile from peers during Job Interviews
  • Earn a Rewarding Certification of Post Graduate in Digital Marketing(PGDM)
  • Upgrade biz card with Hallmark of Global Credential- PGDM added next to your name: Akhilesh Singh (PGDM)
  • Improve CV & LinkedIn Profile with professional development
  • Support a Startup with high ROI
  • Build a Startup in one of the most rewarding fields of today- Digital Marketing

Know the complete offerings of our Post Graduate Program in Digital Marketing

Frequently Bought Together

Post Graduate Program in Digital Marketing Curriculum

In this module the candidate will learn about Digital Marketing, which includes the basics and understanding the process like Visibility, Engagement, Targeted Traffic, Retention and conversion, the difference between the Digital Media and Traditional Media, benefits of Digital Marketing, Digital marketing trends, Marketing Platforms and Digital Marketing strategy for websites.

  • Basics of digital marketing
  • Understanding the process including visibility, engagement, targeted traffic, retention and conversion
  • Digital Media Vs. Traditional Media
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital media marketing platforms
  • Digital Marketing strategy for websites

In this module the candidate will learn how to Design an effective Web Page, firstly, how to prepare Site Structure; prepare wireframes, Short Landing Page, Long Landing Page and placement of important elements. Second, Patterns for Engaging Websites Visitors; Pattern #1 (Pop-UPs), Pattern #2 (Pop UnderCall-to-Action), Pattern #3 (Inside Article CTA Placement of call to action) Conversion Oriented Landing Page Design, Investment in Landing Page and critical concerns to Address on Landing Page

Prepare site structure

  • What all pages

    Prepare wireframe of pages

  • Short Landing Page
  • Long Landing Page

    Decide placements of important elements

    Patterns for Engaging Website Visitors

  • Pattern #1 - Pop-Ups
  • Pattern #2 - Pop Under Call-to-Action
  • Pattern #3 - Inside Article CTA Placement of call to actions
  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me?
  • Critical Concerns to Address on Landing Page-
  • What is it?
  • What's the Next Step

In this module the candidate will learn about Search Engine Marketing, which includes Introduction to SEM, Consumer Journey, Google Ads,and Google Network. It will explain, the working of SEM Auction, the structure and Terminologies of Google Ads account, Campaign types, creation of Search Network Campaign Ads, and Formats, Text policies and Extensions keywords Research of ads. The candidate will also learn about the Tool - Keyword Planner and Estimator Keyword Match types, Optimizing the SN Campaign, Creation of Google Display, Network Display Ad Formats and Mobile Ads Campaign including University App Campaigns, Mobile- specific Bidding and Targeting Strategies, Measuring Mobile Ad Performance and conversions Report Editor, Optimization Strategies and Account Audit Demo

Introduction to SEM – Fundamentals & Case Studies

  • Consumer Journey
  • What is SEM? Why SEM?
  • What is Google Ads? Why Google Ads?
  • Google Network
  • Google Ads Terminologies
  • How Does the SEM Auction Work?
  • Structure of a Google Ads Account
  • Campaign Types – Introduction to Search, Display (Mobile App),
  • Creation of Search Network Campaign


  • Ad Formats Ad Text Policies
  • Ad Text Best Practices DKI
  • Ad Extensions Keyword Research
  • Tool – Keyword Planner & Estimator Keyword Match types
  • Keyword Strategies Landing Page Bidding and Budget
  • Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
  • Creation of Google Display Network
    • GDN Targeting Options
    • Display Ad Formats
    • Ad Gallery Tool
    • Conversion Tracking
    • GDN Campaign Creation - Demo
    • Remarketing
    • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
    • Advanced Display: Smart Display Campaigns

    Mobile Ad Campaigns

  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

In this module the candidate will learn about Introduction to SEO How Search Engines Work, Indexing and Crawling basics, optimizing Crawl Budget, Difference between Organic Search and Paid Search Results. Understanding On- page SEO, Off-page SEO, Finding Keywords, using Wikipedia, the process of Keyword Research, more about Google Keyword Planner Tool, HTML Basics to create web page and HTML tags for SEO. the student will also learn about XML; Crawling; XML,HTML Sitemaps, Robots.txt, negative on-page to avoid Technical SEO, 301 Redirects Mobile SEO,App Store Optimization, Mobile Websites, meaning of Schema and its relevance to SEO and its types, Common nJSON Schema Tags, How Schema shows up in SERPs Off-page SEO, Link Building Metrics Social SEO, Quora, YouTube SEO, Local SEO, SEO Audits and its types, complete SEO Audit with checklist, Mobile Site Audit, Free learning resources and knowledge about career in SEO

Introduction to SEO How Search Engines Work

  • Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Organic Search vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)
  • What is Off-page SEO / Link Building (Social, Content-based, PR)

    Keyword Research

  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process - Identify SeedKeywords, Collect metrics, Map Keywords
  • Google Keyword Planner Tool
  • On-page SEO
  • HTML Basics
  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
  • Title, H1, Meta Description, Keyword Usage
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

    Technical SEO

  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects

    Mobile SEO

  • App Store Optimization
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search Schema Markups
  • What is Schema & Why is it relevant to SEO.
  • Schema Types - Micro, JSON-LD
  • Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
  • How Schema shows up in SERPs

    Off-page SEO

  • Link Building
  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics

    Social SEO

  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd, and other social channels for SEO

    Local SEO

  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local listings/citations Backlink
  • Backlink audit of one website
  • How to audit backlinks of competitors and gain

    SEO Audit, Tools, Measurement

  • What are SEO Audits?
  • Different Types of SEO Audits.
  • Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights,
  • Mobile Site Audit
  • Free Learning Resources-Moz, Google Analytics
  • A career in SEO

In this module the candidate will learn about features of LinkedIn Marketing i.e Personal Branding , LinkedIn as a Marketing Platform, Company Pages,Advanced Search, Ads and premium in LinkedIn, types of Campaign, Driving Traffic on your website, Ad creation, Tips to Optimize a Campaign and tricks to get qualified lead below Rs 100.

  • LinkedIn as a Marketing Platform
  • LinkedIn for Personal Branding
  • Brand Marketing on LinkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads
    • Types of Campaign
    • Drive traffic to your website
    • Audience Selection
    • Ad Creation and Optimization of LinkedIn Usage
    • Tips to optimize the campaign
    • Trick to get qualified lead below Rs.100

In this module the candidate will learn about YouTube Marketing, which includes, creating a YouTube channel, YouTube Ad Formats and SEO, Campaign creation, YouTube Analytics, Video Campaign Optimization and attracting Subscribers.

  • YouTube Marketing - Introduction & Ad Formats
  • Creating YouTube Channel
  • YouTube Ad Formats and SEO
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tips
  • Top Keywords to rank your video
  • Attracting Subscribers
  • Email marketing strategy
  • Email marketing execution
  • Writing for email
  • Analytics for email
  • Fundamentals of paid online advertising
  • Planning a paid digital marketing strategy
  • Google search advertising
  • Social media advertising
  • Google display advertising
  • Measuring and optimizing paid media efforts
  • Brand positioning strategy
  • Brand differentiation
  • Product differentiation and positioning
  • Brand positioning mantra
  • Product positioning strategy
  • Competitive brand positioning
  • Brand category positioning
  • Perceptual mapping

Content Writing is the most demanded in the Industry. This Course will Specialise in the fundamentals of content writing. It will help you with a basic understanding of various types of writing. Develop writing skills for Creative Writing, Business Writing, Technical Writing, Medical Writing, Social Media Writing, SEO Writing, Book Writing, Copywriting, and much more. Transform yourself into a Content Strategist and earn online with projects from the US & UK.

Key Learning Objectives

  1. Learn the Basic Writing and Language skills
  2. Get in-depth knowledge of the Basic Internet Skills
  3. Learn the fundamentals of various types of writing such as Technical, creative, Business Academic, and more.
  4. Acquire the Skills of Various Content Creating Strategies
  5. Learn the techniques of creating Academic Content
  6. Get exposed to International Projects with high Remunerations
  7. To earn online from International Projects

Course Curriculum

Module 1: Language skills
Module 2: Internet Skills
Module 3: Business & Marketing Writing
Module 4: Content Strategy
Module 5:Technical & Research Writing
Module 6: Academic Writing
Module 7: Creative Writing
Module 8: Copywriting 
Module 9: Email Writing
Module 10: Earn Online & Get International Projects

With this Course Learn the tools of Advanced Excel to create powerful business solutions and Master the ability to record and modify create macros in Microsoft Excel. Revamp your credentials by specializing in Advanced Excel skills, which will help you visualize and modify data, prepare comprehensive reports, and analyze information with speed and accuracy. Learn to build complex functions and formulae in Microsoft Excel to answer questions about company finances, efficiency, workflow, inventory, and solve problems arising in business

This course helps the candidate to know the basics and all strategies to earn online from day one. Candidates will learn how to find the best freelancing jobs and work remotely on them. Know about the Fiverr Gigs and Up work and start earning Online

  • Business Communication
  • Preparation for the Interview
  • Presentation Skills

Resume Building Techniques

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Get Ahead with Henry Harvin® Post Graduate Program in Digital Marketing Certification

  • Earn your Certification

    Get endorsed as “Post Graduate in Digital Marketing ” from this Program once you grasp the knowledge from our training program.

  • Differentiate yourself with a Henry Harvin® Certification.

    The practical knowledge and actionable skillset you’d gain working on projects, simulations, case studies will set you ahead of the competition.

  • Share your achievement

    Use diverse social media platforms such as LinkedIn, WhatsApp, Instagram, Facebook, Twitter to promote and share your resume and reap feasible benefits

Our courses and Course Certificates are trusted by these industry leaders

Know more about the value of this certificate in the industry

Why Henry Harvin for Post Graduate Program in Digital Marketing

Trending Certification

Become a Post Graduate in Digital Marketing Professional: The most demanding experts in today’s time

100% Practical Training

Gets Hands-on training on Post Graduate Program in Digital Marketing + Learn with Projects + Focus on Learning While Doing + Popular GCAO Pedagogy

Highly Valued LMS

Get 24x7 + Lifetime Access to Web + Mobile-Based App with Abundant Data Sets, Case Studies, Useful Content, Recorded Videos, PPT, and Salary Hike

Alumni Status from Henry Harvin®

Join Henry Harvin® wide network of alumni employed in successful domains all across the globe


Henry Harvin® Education with affiliations from the American Association of EFL, UK Cert, UKAF, MSME & Govt of India

Know more about what makes Henry Harvin Post Graduate Program in Digital Marketing Best in the Industry

Post Graduate Program in Digital Marketing Training Certification Process



Consult with our counsellors to check your eligibility and the right batch. And then Register for our Post Graduate Program in Digital Marketing.


Attend The Training Program

Attend classes of our Post Graduate Program in Digital Marketing to get credits and become eligible for the certification. View session recordings in case you missed any training.


Submit Projects Assigned

Deliver the projects and assignments allocated during the Training as part of the practical assessment system to become eligible for the Certification of PGDM


Get Certified

Post completion, get PGDM Certification from Henry Harvin® Digital Marketing Academy. Post it on social media and apply for the internship, placement, and freelancing projects.

Know more about how Henry Harvin alumni is making use of this Post Graduate Program in Digital Marketing certification

Interested? Lets Start With

Commonly Asked Questions

A Post Graduate Digital Marketing Course is designed to successfully equip a candidate in all major aspects of the new digital marketing environment. Therefore, this course touches on a wide range of topics such as Web Analytics, Webpage Designing, Search Engine Optimization, Social Media Marketing, YouTube Marketing, 3D Printing, KPI creation and measurement and many more. A Digital Marketing Course will help you to effectively explore and handle Digital Marketing Campaigns.

This is an online course and it enjoys the same structure and guidance and will be completed after 12 months of active training including Internship in various aspects of digital marketing. The classes for the Post Graduate program in Digital Marketing will be scattered over a 12-months period.

Digital Marketing is the new way of advertising and marketing which is adopted by almost every company and brand, as it helps to connect them with more people and generate more business. With massive digitalization of businesses, there has been an enormous surge in demand for digital marketers, and it is one of the most sought after jobs today. With a sound knowledge of various digital/online marketing skills you can easily command a salary in six figures.

Post Graduate in Digital Marketing Program has a comprehensive curriculum and it includes all important aspects of Digital Marketing such as

  • 1. Fundamentals of Digital Marketing
  • 2. Effective Web Page Designing
  • 3. Search Engine Marketing with Google Ads
  • 4. Organic Social Media Marketing
  • 5. Paid Social Media Marketing
  • 6. Digital Content Writing
  • 7. Marketing Analytics
  • 8. 80+ Ideas to Earn Online

There are several reasons for candidates to select online marketing over traditional marketing but the most obvious reasons are:

  • As most businesses have shifted from traditional to digital mode of marketing, the demand for qualified digital marketers has skyrocketed
  • Salary range for those who opt for digital marketing is better than their counterparts involved in conventional marketing, which gets better with experience
  • Can kickstart your own business, own portal or pick up freelancing projects
  • Showcase your creativity and set yourself apart from the crowd
  • Upgrade your skills and remain relevant in the industry

After the successful completion of Digital Marketing Certification from Henry Harvin you can choose to apply for any digital marketing role — Digital Marketing Executive, SEO Specialist, PPC Executive, Marketing Influencer or Social Media Executive.

With the Internet reaching out to all regions across the world, and an increasing number of people having access to smartphones, laptops, computers, a Digital Marketing Course is relevant to both professionals and freshers from all walks of life. From people looking to make a flourishing career in digital marketing to students’ eager to explore a new career avenue, everyone can take up this course.

Thus, if you are tech savvy and enthusiastic to learn tips and tricks for successful marketing through digital channels and platforms, then this is the course for you. There are no other stringent prerequisites to opt for a digital marketing course.

Digital Marketing Course by Henry Harvin® is Ranked #1 Amongst Top 5 Most Trending Digital Marketing Courses by India Today

The best part of a Digital Marketing Course is that people from all walks of life, from all age groups, and from different educational backgrounds can enroll for the course and upgrade their marketing skills. So, it does not matter what your qualification is and whether you are a student, self-employed, or a business owner. The course will help you acquire essential skills to leverage various digital marketing platforms for creating more business opportunities or open up new career avenues.

Some of the top learning benefits of the Post graduate program in Digital Marketing Course from Henry Harvin are:

  • Get better equipped to handle digital marketing campaigns
  • Understand the do's and don’ts of digital marketing
  • Learn to save cost on marketing expenses by going digital
  • Learn how to reach a global audience using digital marketing
  • Get to know how to work as a freelancer or find opportunities to work from Home
  • Develop marketing strategies to meet business goals
  • Differentiate your CV and leave a strong impression on recruiters

Excited to Learn?

Digital marketing in simple words is advertisements done using social media, search engines, email, websites and mobile apps. Digital marketing helps businesses reach out to a wider segment of the audience who are most likely interested in their products or services as compared to the traditional channels. Potential customers rely a lot on digital means these days to research products. It is cost-effective and enables one to measure success on a daily basis.

Henry Harvin is known for its outstanding training quality. We are a training institute that specializes in competency development and value creation. We train both professionals and beginners zeroing in significantly on their skill improvement, appraisal and assessment, content organizations, and higher education.

Our Postgraduate Digital Marketing course includes 12 - months of instructor-led online interactive classroom sessions. We provide digital marketing training as per the industry standards and offer comprehensive knowledge of the complete module. Our course is well recognized and affiliated with the American Association of EFL, Ministry of Corporate Affairs, MSME, UKAF, UKCert, Project Management Institute (PMI), and ISO 29990:2010 certified. It is also ranked #1 amongst the Top 5 Trending Digital Marketing Courses by “India Today”.


What do we teach in the “Post Graduate Program in Digital Marketing” at Henry Harvin?

At Henry Harvin, we not only make sure that our students are thorough with the “Digital Marketing” complete course material but also expose them to training, real-time projects, and internship opportunities. For their convenience, we provide them with access to our e-portal where they are free to access several tools and techniques, audio recording, video content, games, assessments, and CPDSPe studies. We also post course lectures, presentations, reading materials, and class session recordings on the e-portal for reference.

The training is not only theoretical but based on live projects to develop experiential learning, a better understanding of the concepts, and to gain in-depth practical insight. Henry Harvin’s “Digital Marketing” course familiarizes students with the knowledge of Technical SEO, Mobile SEO, Off-page SEO, Social SEO, and Local SEO. It also helps students to understand with real-world examples and Hands-on Projects how to channelize their skills into action.

Our course provides comprehensive knowledge about the Fundamentals of Digital Marketing and an understanding of Targeted Traffic, retention, and Conversion. Our students are also taught to market their services on Social Media like Facebook, Instagram, LinkedIn Marketing, Youtube, and more. Launching Mobile Ads Campaigns and Google Ads come easily to them. They also learn how digital marketing saves costs and gauges Market trends.

Our trainers are globally certified. They have 10 to 19+ years of experience and are recognized by many organizations universally for their good work, expertise on the topics, and tools. We believe that the trainer’s own international exposure and expansive teaching exposure helps students to have a better learning experience.

Henry Harvin’s students also enjoy 12 months of free brush-up sessions where they can clarify all their doubts. And what more, post “Digital Marketing” Certification we provide our students with internship opportunities, prepare them for facing interviews, and help them with placement assistance too.

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