Post Graduate Program in Digital Marketing

Learn Digital Marketing tactics with our Digital Marketing Training Program and acquire the in-demand skills & relevant knowledge to make yourself ascend up the hierarchy in your present organization as well as stand out among other competitors. Learn about all the elements of Digital Marketing in this course

Learning Objectives

• Understand the process including visibility, engagement, targeted traffic, retention, and conversion
• Know the Structure of a Google Ads Account
• Optimize the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
• Measure Mobile Ad Performance and Conversions Report Editor
• Use Wikipedia, Forums for Keyword Research
• Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights,
• Mobile Site Audit
• Gain knowledge for Ad Creation and Optimization of LinkedIn Usage

Course Curriculum

Module1: Getting Started with Digital Marketing

Module 2: Effective Webpage Designing

Module 3: Search Engine Marketing (Google Ads)

Module 4: SEO (Off-Page, On-Page, Local, Mobile)

Module 5: Linkedin Marketing

Module 6: Youtube Marketing

The Advanced Digital Marketing training program is a well-structured Digital Marketing Course to help aspirants reach their career goals in the technology-driven digital world and earn a handsome package thereby elevating good career growth. Gain extensive knowledge about Email Marketing, Paid Advertising, Brand Positioning, and more

Learning Objectives

• Learn about various Email Marketing Strategy and execution
• Know the Analytics for Email Marketing
• Gain knowledge about the fundamentals of Paid Advertising
• Plan a paid digital marketing strategy
• Measure and optimize paid media efforts
• Learn the Product positioning strategy

  Module 1: Email Marketing

• Email marketing strategy
• Email marketing execution
• Writing for email
• Analytics for email

  Module 2: Paid Advertising

• Fundamentals of paid online advertising
• Planning a paid digital marketing strategy
• Google search advertising
• Social media advertising
• Google display advertising
• Measuring and optimizing paid media efforts

  Module 3: Brand Positioning

• Brand positioning strategy
• Brand differentiation
• Product differentiation and positioning
• Brand positioning mantra
• Product positioning strategy
• Competitive brand positioning
• Brand category positioning
• Perceptual mapping

Content Writing is the most demanded in the Industry. This Course will Specialise on the fundamentals of content writing. It will help you with a basic understanding of various types of writing. Develop writing skills for Creative Writing, Business Writing, Technical Writing, Medical Writing, Social Media Writing, SEO Writing, Book Writing, Copywriting, and much more. Transform yourself into a Content Strategist and earn online with projects from the US & UK.

Key Learning Objectives

• Learn the Basic Writing and Language skills
• Learn the fundamentals of various types of writing such as Technical, creative, Business Academic, and more.
• Acquire the Skills of Various Content Creating Strategies
• Learn the techniques of creating Academic Content
• Get exposed to International Projects with high Remunerations
• To earn online from International Projects

  Curriculum:

  Module 1: Language skills

  Module 2: Internet Skills

  Module 3: Business & Marketing Writing

  Module 4: Content Strategy

  Module 5:Technical & Research Writing

  Module 6: Academic Writing

  Module 7: Creative Writing

This course helps the learner to understand the candidate to understand Marketing Analytics and perform various analyses with respect to Digital Marketing. The learner will learn about Marketing Segmentation and Product decision. Get benefitted with Python Programming knowledge for Analytic. Perform twitter analysis & Time series analysis and gain significant skills for Visualization using Graphs, Clustering, and more

Learning Benefits

• Acquire knowledge about the Marketing Analysis and Consumer Analysis
• Learn about the Market Segmentation and Product decisions
• Gain Skills about Python Programming for Analytics
• Learn about Data Manipulation & Summarization in Python
• Gain the skills of Visualization Using Graphs, Clustering, and more
• Perform Twitter Analysis and Time Series Analysis

  Curriculum:

  Module 1:Introduction to Marketing Analytics and Consumer Analysis

  Module 2: Market Segmentation and Product Decisions

  Module 3: Introduction Python Programming for Analytics

  Module 4: Data Structures in Python

  Module 5: Data Manipulation & Summarization in Python

  Module 8: Visualisation using Graphs

  Module 9: Clustering

  Module 10: Twitter Analysis

  Module 11: Time Series Analysis

This course helps the candidate to know the basics and all strategies to earn online from days one. Candidates will learn how to find the best freelancing jobs and work remotely on them. Know about the Fiverr Gigs and Upwork and start earning Online

Learning Objectives:

• Know the Fundamentals of Ways to Earn Online
• Be Versed in the ways to Earn online from day one
• Learn the easy online Strategies to start earning
• Be exposed to 1000+ Freelancing Jobs available online
• Get Acquainted with Concepts of Fiverr Gigs and Upwork

  Curriculum:

  Module 1: Introduction to Course

  Module 2: Ways to Earn from Day One by doing Services

  Module 3: Online Business Models

  Module 4: Easy Online Strategies for Start Earning from Day One

  Module 5: Freelancing Jobs

  Module 6: Fiverr Gigs & Upwork

With this Course Learn the tools of Advanced Excel to create powerful business solutions and Master the ability to record and modify create macros in Microsoft Excel. Revamp your credentials by specializing in Advanced Excel skills, which will help you visualize and modify data, prepare comprehensive reports, and analyze information with speed and accuracy. Learn to build complex functions and formulae in Microsoft Excel to answer questions about company finances, efficiency, workflow, inventory, and solve problems arising in business

Industry or ‘Smart Factory’ is moving towards its Mega Trends: “Automation”. The incorporation of Cyber-Physical System (CPS), IIoT, IoT, Cloud Computing, Robotic Process Automation (RPA), and Artificial Intelligence, helps in increasing Human productivity with Cost-Effectiveness. The Course focuses on optimum use of Digital Intelligence for the Mega Changes in Society. The course helps in Extensive Use of Digital Tools like Cloud Computing, Big Data Analysis, CPS, IIoT

The Certified Data Science with R/Python course will set up your Mastery of Data Science and Analytics Techniques using R/Python. This Course focuses upon the essential concepts of R/Python Programming alongside in-depth knowledge in Data Analytics, Machine Learning, Data Visualization, Web Scraping, and Natural Language Processing

• Business Communication
• Preparation for the Interview
• Presentation Skills

Resume Writing Techniques