Post Graduate Program in Digital Marketing

Learn a well-structured Digital Marketing Course to help aspirants reach their career goals in the technology-driven digital world and earn a handsome package thereby elevating good career growth. Learn digital marketing tactics with this course and acquire the in-demand skills & relevant knowledge

Learning Objectives:

• Acquire knowledge about the basics of digital marketing
• Understand the process including Visibility, engagement, conversion, and more
• Know the benefits of digital marketing
• Learn about the latest Digital Marketing Trends
• Discover Various Digital Marketing Platforms
• Use Digital Marketing techniques and strategies for websites

Curriculum:

Module 1: Basics of digital marketing.

Module 2: Understanding the process including visibility, engagement, targeted traffic, retention, and conversion

Module 3: Digital Media Vs. Traditional Media.

Module 4: Benefits of Digital marketing

Module 5: Latest Digital marketing trends.

Module 6: Digital media marketing platforms.

Module 7: Digital Marketing strategy for websites

The Course is designed to Create an Effectively optimized website with High Performance. Create a site structure and wireframe of the page for placing important elements for a great experience and effective engagement of visitor and direct them to call to action page for maximum utility

Learning Objectives

• Develop and prepare a site structure
• Prepare a Wireframe of the page
• Learn to place important elements pattern for maximum engagement on the website
• Create a good call to action and place it on the website

Curriculum:

Module 1: Prepare site structure

Module 2: Prepare wireframe of the page

Module 3: Decide placements of important elements Patterns for Engaging Website Visitors

Module 4: Placement of call to actions

This course gives an insight into using SEO in a Highly effective way. Learn the various aspects and types of SEO such as Technical SEO, Mobile SEO, Social SEO. Learn to audit and now about the SEO tools and measurement. Explore the scope of SEO and its sources

Learning Objectives:

• Acquire knowledge about the Technical SEO
• Know the Techniques to use Mobile SEO
• Learn the skills about off-page SEO
• Gain skills about Social SEO & Local SEO
• Get acquainted with SEO tools SEO Audit and measurement
• Know the SEO sources and Scope in SEO

  Curriculum:

  Module 1: Technical SEO

  Module 2: Mobile SEO

  Module 3: Off-page SEO

  Module 4: Social SEO

  Module 5: Local SEO

  Module 6: SEO Audit, Tools, Measurement

  Module 7: SEO Resources, Careers in SEO

SEM is the next big thing in the field of Digital Marketing. This course helps in understanding the fundamentals of SEM and the benefits of SEM. Learn the methods of using SEM, and launch Mobile ad campaigns and use Google ADs for effective SEM

Learning Objectives

• Acquire knowledge about the Search Engine Marketing Fundamentals
• Know the benefits of using SEM
• Launch a Mobile ad campaign
• Use Google Ads for Search Engine Marketing

  Curriculum:

  Module 1: Introduction to SEM – Fundamentals & Case Studies

  ​Module 2: What is SEM? Why SEM? ​

  Module 3: Google Ads ​

  Module 4: Mobile Ad Campaigns

This course will guide you through the effective way of Organic Social Media Marketing such as Facebook, Instagram, LinkedIn Marketing. Know extensively about Organic Youtube Marketing. Learn to optimize Social Media in an Organic way for Marketing

Learning Benefits

• Acquire Knowledge about the Organic Facebook and Instagram Marketing
• Learn Comprehensively About Organic LinkedIn Marketing
• Get acquainted with the Organic Youtube Marketing
• Optimize Social Media in an Organic Way

   

  Curriculum:

  Module 1: Fundamentals of Social Media Optimization

  Module 2: Facebook and Instagram Optimization for Marketing (organic)

  Module 3: LinkedIn Optimization for Marketing (organic)

  Module 4: Youtube Optimization for Marketing (organic)

   

This course will guide you through the effective way of Paid Social Media Marketing such as Facebook, Instagram, LinkedIn Marketing. Learn all the basics of Facebook Marketing, Instagram Marketing & LinkedIn Marketing. Know how to create Content for Marketing. Know about various Campaign and launch those campaigns to drive traffic for your website

Learning Benefits

• Acquire Knowledge about Creating Content for Facebook and Social Media
• Gain Skills and Techniques of Tools of Content Creation
• Know about the KPIs Measures for Success on Social Media
• Optimize Instagram Business Profile
• Craft Strategies for Content on Instagram
• Learn comprehensively about LinkedIn as a Marketing Platform
• Get Acquainted with Types of Campaign on Linkedin and use it to drive traffic on your website
• Get Acquainted with the PPC Concept of Social Media Marketing

  Curriculum:

  Module 1: Creating Content for Facebook & Social Media

  Module 2: Tools for Content Creation

  Module 3: Instagram Marketing

  Module 4: Linkedin Marketing

  Module 5: Pay Per Click

YouTube has been one of the most important social media platforms for digital marketing. From youtube ads to promotion videos, youtube has been a beneficial market for Organizations. This Course aims at rewarding candidates with Youtube marketing knowledge such as Creating A Youtube Channel and Creating Youtube ad format as per SEO. Youtube Analytics is the most important factor in Youtube Marketing. Learn to examine analytics and discover keyword to rank

Learning Benefits:

• Acquire knowledge about Youtube Marketing
• Learn the youtube ads formats as per SEO
• Create a Youtube Channel
• Know about Youtube analytics and its importance
• Learn the tips for Video Campaign Optimization Tips
• Discover keywords to rank your video
• Know the methods to attract and gain subscribers

  Curriculum:

  Module 1: YouTube Marketing - Introduction & Ad Formats

  Module 2: Creating Youtube Channel

  Module 3: YouTube Ad Formats and SEO

  Module 4: YouTube Campaign Creation

  Module 5: YouTube Analytics

  Module 6: Video Campaign Optimization Tips

  Module 7: Top Keywords to rank your video

  Module 8: Attracting Subscribers

Content Writing is the most demanded in the Industry. This Course will Specialise on the fundamentals of content writing. It will help you with a basic understanding of various types of writing. Develop writing skills for Creative Writing, Business Writing, Technical Writing, Medical Writing, Social Media Writing, SEO Writing, Book Writing, Copywriting, and much more. Transform yourself into a Content Strategist and earn online with projects from the US & UK.

Key Learning Objectives

• Learn the Basic Writing and Language skills
• Learn the fundamentals of various types of writing such as Technical, creative, Business Academic and more.
• Acquire the Skills of Various Content Creating Strategies
• Learn the techniques of creating Academic Content
• Get exposed to International Projects with high Remunerations
• To earn online from International Projects

  Curriculum:

  Module 1: Language skills

  Module 2: Internet Skills

  Module 3: Business & Marketing Writing

  Module 4: Content Strategy

  Module 5:Technical & Research Writing

  Module 6: Academic Writing

  Module 7: Creative Writing

This course helps the learner to understand the candidate to understand Marketing Analytics and perform various analyses with respect to Digital Marketing. The learner will learn about Marketing Segmentation and Product decision. Get benefitted with Python Programming knowledge for Analytic. Perform twitter analysis & Time series analysis and gain significant skills for Visualization using Graphs, Clustering, and more

Learning Benefits

• Acquire knowledge about the Marketing Analysis and Consumer Analysis
• Learn about the Market Segmentation and Product decisions
• Gain Skills about Python Programming for Analytics
• Learn about Data Manipulation & Summarization in Python
• Gain the skills of Visualization Using Graphs, Clustering, and more
• Perform Twitter Analysis and Time Series Analysis

  Curriculum:

  Module 1:Introduction to Marketing Analytics and Consumer Analysis

  Module 2: Market Segmentation and Product Decisions

  Module 3: Introduction Python Programming for Analytics

  Module 4: Data Structures in Python

  Module 5: Data Manipulation & Summarization in Python

  Module 8: Visualisation using Graphs

  Module 9: Clustering

  Module 10: Twitter Analysis

  Module 11: Time Series Analysis

This Course helps the candidate to know the basics and all strategies to earn online from days one. Candidates will learn how to find the best freelancing jobs and work remotely on them. Know about the Fiverr Gigs and Upwork and start earning Online

Learning Objectives:

• Know the Fundamentals of Ways to Earn Online
• Be Versed in the ways to Earn online from day one
• Learn the easy online Strategies to start earning
• Be exposed to 1000+ Freelancing Jobs available online
• Get Acquainted with Concepts of Fiverr Gigs and Upwork

  Curriculum:

  Module 1: Introduction to Course

  Module 2: Ways to Earn from Day One by doing Services

  Module 3: Online Business Models

  Module 4: Easy Online Strategies for Start Earning from Day One

  Module 5: Freelancing Jobs

  Module 6: Fiverr Gigs & Upwork

With this Course Learn the tools of Advanced Excel to create powerful business solutions and Master the ability to record and modify create macros in Microsoft Excel. Revamp your credentials by specializing in Advanced Excel skills, which will help you visualize and modify data, prepare comprehensive reports, and analyze information with speed and accuracy. Learn to build complex functions and formulae in Microsoft Excel to answer questions about company finances, efficiency, workflow, inventory, and solve problems arising in business

Industry or ‘Smart Factory’ is moving towards its Mega Trends: “Automation”. The incorporation of Cyber-Physical System (CPS), IIoT, IoT, Cloud Computing, Robotic Process Automation (RPA), and Artificial Intelligence, helps in increasing Human productivity with Cost-Effectiveness.The Course focuses on optimum use of Digital Intelligence for the Mega Changes in Society. The course helps in Extensive Use of Digital Tools like Cloud Computing, Big Data Analysis, CPS, IIoT

The Certified Data Science with R/Python course will set up your Mastery of Data Science and Analytics Techniques using R/Python. This Course focuses upon the essential concepts of R/Python Programming alongside in-depth knowledge in Data Analytics, Machine Learning, Data Visualization, Web Scraping, and Natural Language Processing

• Business Communication
• Preparation for the Interview
• Presentation Skills

Resume Building Technique