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Post Graduate Program in Digital Marketing

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★ ★ ★ ★ ★ 4.8 (3289 Ratings) 8298 Learners

Ranked #1 Amongst the Top 5 Trending Digital Marketing Course by India Today | Validate your professional skills in the field of Digital Marketing | Learn Technical SEO, Mobile SEO, Off-page SEO, Social SEO, Local SEO | Created by Industry Experts with real-world examples and Hands-on Projects to channelize your skills into action

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Key Features

9 in 1 Program

Training + Projects + Internship + Certification + Placement + E-Learning + Bootcamps + Hackathons + Gold Membership

Ranked No 1

Digital Marketing Course by Henry Harvin® is Ranked #1 Amongst Top 5 Most Trending Digital Marketing Courses by India Today

Master Certification

Get Master Certification in Post Graduate Program in Digital Marketing from Globally Accredited, Prestigious Henry Harvin®. Diploma by Renowned Mangalayatan University

Integrated Curriculum

Henry Harvin® Post Graduate Program in Digital Marketing has a well- designed Curriculum by Industry Experts, that helps you master Digital Marketing techniques to make you eligible for high profile jobs across the globe

Industry Graded Projects

Our Trainers are well versed in the subject matter with 19+ Experience. They Focus on giving Learner Industry Graded Projects, as per the Curriculum during the training for Practical and In-Depth Learning of the Subject Matter

24 x 7 Lifetime Support & Access

Live Projects + Guaranteed Internship + Weekly Job Support + Recorded Videos + Monthly Bootcamp Sessions + Interview Skills + Career Services


About the Post Graduate Program in Digital Marketing

Digital Marketing

Digital Marketing is the fastest growing and the most demanded field of Marketing that offers a promising career path. It offers various job roles such as Digital Marketing Executive, Digital Marketing Manager, Analytics Manager, Inbound Marketing Manager, and more. Each Job role develops the required skills and strategies. The arena of Digital Marketing is job-oriented and result-driven. It also enhances knowledge and creativity due to its dynamic nature. Digital Marketing is a type of Advertising delivered through Search Engines, Websites, Social Media Platforms, and more.

Roles of a Post Graduate Digital Marketer

  • Optimize website Structure
  • Optimize Website Content for SEO
  • Drive relevant traffic to the website
  • Develop Various Digital Marketing strategies through SEO & SEM
  • Create more engagement on the website through Social Media
  • Check the regular update of Google Algorithms
  • Create Optimized Digital Content such as Video, infographics, etc.

9-in-1 Program

  • Training: 12 Months of Live Online Interactive Classroom Session
  • Projects: Facility to undergo projects in related fields of Digital Marketing, Web Analytics, etc.
  • Internship: 100% Guaranteed Internship to gain practical experience of the learnings
  • Certification: Distinguish your profile with the global credential of Post Graduate in Digital Marketing and showcase expertise by using the Hallmark of Post Graduate in Digital Marketing next to your name. Avinder Singh (PGDM)
  • Placement: 100% Placement Support for 1-Year post successful completion
  • E-Learning Access with abundant tools and techniques, video content, assessments, and more
  • Bootcamps: Regular Bootcamps spread over the next 12 months
  • Hackathons: Free Access to #AskHenry Hackathons and Competitions
  • Membership: Get 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy for the Post Graduate Program in Digital Marketing

Trainers at Henry Harvin®

  • Internationally acclaimed Certified Digital Marketing trainers with 10+ years of Industry Experience.
  • The trainers not only possess topic expertise but also an enormous amount of teaching experience, having trained over 900+ individuals globally.
  • Can attend multiple sessions from multiple trainers.

Gold Membership Benefits

  • Avail 1-Year Gold Membership of Henry Harvin®️ Digital Marketing Academy that includes E-Learning Access through recorded Videos, Games, Projects, CPDSPe Studies
  • Free Bootcamps for 1-Year
  • Earn the Prestigious Henry Harvin®️ Alumni status and become one of the reputed 18000+Alumni across the globe
  • 100% Guaranteed Internship with Henry Harvin®️ or partner firms
  • Weekly 10+ job opportunities offered
  • Experience Industry projects during the training
  • Experience Industry Projects during the training

Learning Benefits

  • Acquire Comprehensive knowledge about the Fundamentals of Digital Marketing
  • Understand the process including factors such as Targeted Traffic, retention, and Conversion
  • Prepare a Site Structure, Wireframe of Webpage
  • Learn about Technical SEO, Mobile SEO, Off-page SEO, Social SEO, Local SEO, and more
  • Get Versed in Social Media Marketing such as Facebook and Instagram Marketing, LinkedIn Marketing, Youtube Marketing, and more
  • Launch Mobile Ads Campaigns and Google Ads
  • Learn to save cost on Marketing Expenses by going Digital
  • Understand to gauge Progress in Marketing
  • Earn a Global Audience for your Business
  • Learn Social Media Marketing tips for all Big Social Media Platforms to build or expand your business

Recognitions of Henry Harvin® Education

  • Winner of Top Corporate Training Award, Game-Based Learning Company of the under 40 Business World Award
  • Affiliated with American Association of EFL, Ministry of Corporate Affairs, MSME, UKAF, UKCert, Project Management Institute (PMI), and ISO 29990:2010 certified
  • Reviews: 1400+ Google Reviews, 200+ Youtube Testimonials with 4.5+ Rating Rated on Goabroad, Trustpilot, GoOverseas & more

Career Benefits

  • Become Eligible for Digital Marketing Jobs demanding background
  • Open doors to Job Opportunities Abroad demanding specialization
  • Fill the void of thousands of untapped High-Paying Jobs in Management with Talent Shortage
  • Get Promoted in current profile with most in-demand skill
  • Distinguish your profile from peers during Job Interviews
  • Earn a Rewarding Certification of Post Graduate in Digital Marketing(PGDM)
  • Upgrade biz card with Hallmark of Global Credential- PGDM added next to your name: Akhilesh Singh (PGDM)
  • Improve CV & LinkedIn Profile with professional development
  • Support a Startup with high ROI
  • Build a Startup in one of the most rewarding fields of today- Digital Marketing

Know the complete offerings of our Post Graduate Program in Digital Marketing



Frequently Bought Together

Post Graduate Program in Digital Marketing Curriculum

  • What is Marketing
  • How many types of marketing
  • What is Digital Marketing
  • Difference between traditional marketing and digital marketing
  • What is Internet
  • Difference between LAN and WAN
  • How to convert traffic into leads
  • Difference between inbound and outbound marketing
  • Success Factors of Digital Marketing
  • Core concept of conversion process
  • Case Study for popular startups
  • Introduction to a Website
  • Webpage and Website
  • Webpage and Web Media
  • Blogs and Websites
  • Importance of a Website
  • Need of a Website
  • Types of Websites
  • How sales Boom according to layout
  • Sales fluctuate according to theme
  • The framework used to create a website
  • Popular Frameworks - Magento / WordPress
  • Web Application
  • What is Landing Page
  • Creating a blueprint of the Websites
  • How to buy a domain
  • What is Hosting
  • Types of Hosting
  • Choosing the best hosting for websites
  • Adding a domain to hosting
  • Introduction to WordPress
  • Choosing the right hosting
  • How To Install WordPress?
  • Finding a right domain name
  • Choosing a free/premium template
  • Know your WordPress dashboard
  • Adding a sitemap, widgets, and themes
  • Create Posts and Pages
  • WordPress categories and tags
  • Creating multiple pages
  • How to upload Demo content?
  • Our 20-step plan to create your website
  • Integrating Google Analytics
  • Site speed- make it faster

Prepare site structure

    • What all pages

Prepare wireframe of pages

    • Short Landing Page
    • Long Landing Page

Decide placements of important elements

  • Patterns for Engaging Website Visitors
  • Pattern #1 - Pop-Ups
  • Pattern #2 - Pop Under Call-to-Action
  • Pattern #3 - Inside Article CTA Placement of call to actions
  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Critical Concerns to Address on Landing Page
  • What is a Lead?
  • Build a website for Lead Generation
  • Add a live chat function to your website
  • Difference between Leads Vs Sales?
  • What is SEO?
  • How to generate leads through Search Engine Optimization?
  • Social media & Content marketing
  • Generate customer testimonials
  • Include calls to action on your website
  • Collect online revenues
  • How to generate leads through Google Adwords?
  • Difference between Micro conversion and Macro conversion?
  • What is Online Reputation Management?
  • Know-how to use ORM tools
  • Neutralize the reviews in a polite manner
  • Improving the reputation
  • Hiding of the negative reviews
  • Creation of ORM strategies
  • Increasing the star rating
  • Flagging inappropriate reviews
  • Analyzing Real-Time case studies
  • Get more customers

Introduction to SEO How Search Engines Work

  • Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Organic Search vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)
  • What is Off-page SEO / Link Building (Social, Content-based, PR)

 

Keyword Research

  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process - Identify SeedKeywords, Collect metrics, Map Keywords
  • Google Keyword Planner Tool

 

On-page SEO

  • HTML Basics
  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
  • Title, H1, Meta Description, Keyword Usage
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

 

Technical SEO

  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects

    Mobile SEO

  • App Store Optimization
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search Schema Markups
  • What is Schema & Why is it relevant to SEO.
  • Schema Types - Micro, JSON-LD
  • Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
  • How Schema shows up in SERPs

    Off-page SEO

  • Link Building
  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics

    Social SEO

  • Quora
  • YouTube Video SEO
  • ,Scribd and other social channels for SEO

    Local SEO

  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local listings / citations SEMrush.com Backlink
  • Backlink audit of one website
  • How to audit backlinks of competitors and gain

    SEO Audit, Tools, Measurement

  • What are SEO Audits?
  • Different Types of SEO Audits.
  • Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights, Mobile Site Audit
  • Free Learning Resources-Moz, Google Analytics
  • A career in SEO

Introduction to Dashboards

    • Site Dashboard
    • The Right Panel

Search Appearances

    • Structured Data
    • Data Highlighter
    • HTML Improvements
    • Site Links
    • Structured Data Tools

      Search Traffic

    • Search Analytics
    • Link to your site
    • Internal Links
    • Penguin and Panda Updates

      Google Index

    • Index Status
    • Content Keywords and Blocked Resources
    • Remove URLs

Crawl

  • Crawl Error and Crawl Stats
  • Fetch as Google and robots.txt
  • Sitemaps and URL Parameters

    Security Issues and Other Resources

  • My Site
  • How to configure my site
  • Image feed specification
  • Sitemaps
  • Video Feed Specifications
  • Submit URLs to Bing
  • Ignore URL Parameters
  • Crawl Control
  • How to manage Deep Links
  • Connected pages
  • Geo-targeting your website
  • Verify Ownership
  • How to add New User
  • Using Reports and Data
  • Page Traffic Reports
  • Mobile Friendliness
  • Markup Validator
  • Using SEO Reports
  • SEO Analyzer
  • Verify Bingbot Tools
  • Site Move
  • Messages and Alerts Set Email Preferences Remove Broken links/ outdated cache Webmaster guidelines Link Buildings Malware and Spam
  • What is Google Analytics?
  • and page analytics
  • Usage of Google analytics
  • How to add a website in Google analytics?
  • How to check user behavior from Google analytics?
  • Ways to check user background; coming from Organic, Social or direct?
  • Difference between Session vs Page view
  • Multi-Channel Funnels
  • Demographics and Interests Report
  • Tips & Tricks to master yourself in this particular field.
  • What is Creative Designing?
  • How to create appealing creatives?
  • Introduction to typography
  • Colour combination and schemes
  • Logotype Design
  • Learn to create infographics
  • Deciding an appropriate size according to the platform
  • Maintaining the text ratio of the creative
  • Alignment to be taken care of
  • Using CTA terms in the creatives
  • Use instant creative designing tools
  • Use creative taglines
  • Introduction to social media marketing
  • How to use Facebook for lead generation?
  • Ways to use Facebook for branding?
  • How to target the right audience?
  • How to increase the likes of the Facebook business pages?
  • How to create Facebook Ads?
  • Facebook Ads Automation
  • How to generate leads through Facebook Marketing?
  • How to add conversion tracking pixel code?
  • Make regular reports keeping a check on the insights
  • An introduction to Linkedin marketing
  • How does Linkedin work?
  • When to use Linkedin as a way to market/drive leads?
  • How to generate B2B leads?
  • Create different types of Linkedin sponsored Ads
  • Selection of the Best Ads for promotion
  • Keeping a track of Linkedin sales
  • How to target the precise audience?
  • Usage of relevant keywords in the bio and description of the page
  • Adding links for better leads
  • What is Twitter?
  • What is Twitter Marketing?
  • How to create Twitter Ads?
  • Ways to Increase website visitors through Twitter Ads
  • Increase followers with the help of Twitter Ads
  • How to process App installation with the help of Twitter Ads?
  • How to Tweet in the most effective manner?
  • Twitter embedded/block/ widgets
  • Usage of effective hashtags
  • Campaign planning and ideations
  • What is Pinterest?
  • What is Pinterest marketing?
  • When to use Pinterest Marketing?
  • Key factors to use Pinterest Ads
  • How to generate sales with Pinterest?
  • Learn to choose the right category for your content.
  • Share your content on other social networks other than Pinterest
  • Learn to optimize your boards with Keyword-Rich Descriptions.
  • Automate your content
  • Know-how the other strategies to have a successful marketing campaign
  • What is Instagram?
  • A basic introduction to Instagram Marketing
  • How to create Instagram ads?
  • Creating remarkable content for Instagram Ads
  • Analyze and run your Ads
  • Use Instagram Marketing for influencing
  • Generate leads through Instagram Marketing
  • Drive traffic to your website with Instagram Ads
  • Get in touch with influencers for better reach and engagement
  • Tips and Tricks to tackle the account/business page
  • What is Google Adwords?
  • Campaign ideations
  • Differentiating between Ads and Keywords
  • What are Bing Ads?
  • Introduction to PPC
  • Selection of relevant keywords
  • Options for advanced locations
  • Bid stimulator
  • How to control fraud click on your Ads
  • Creation of Search Ads
  • Differentiating dynamic search Ads and dynamic keyword insertion?
  • The process of marketing
  • What is E-commerce Marketing?
  • Basic concepts of Ecommerce
  • Effective strategies to plan for an eCommerce website
  • Difference between Normal SEO and eCommerce website SEO?
  • How to boost sales through E-commerce?
  • Easy checkout and cart development techniques
  • Product presentation and"ROI" parameter
  • How to promote large products in a single click?
  • How to avoid failure on-site auctions?
  • How to increase eCommerce sales through marketing?
  • What is Google?
  • What is Google Adsense?
  • Difference between Google Adwords vs Google Analytics
  • Easy steps to follow for Google Adsense
  • Difference between Google Adsense vs Affiliate Marketing?
  • Plugin for AdSense integration
  • Reports Study
  • Different types of Ad unit
  • Which size for Adsense is the most effective?
  • Case Studies to work for Google Adsense
  • What is Marketing?
  • What is Affiliate Marketing?
  • Easy steps to earn from Affiliate Marketing
  • How to start earning from Affiliate Marketing?
  • Ways to find low competitive keywords with high potential?
  • Learn about Affiliate Earning Models
  • Know about Affiliate Landing Pages
  • Ways to redirect visitors to the Affiliate page?
  • Get knowledge about B2B and B2C industry
  • Tips & Tricks to drive in more sales and reach more people
  • What is Freelancing?
  • How do you make your venture in the field of freelancing?
  • How to get projects on freelancing?
  • How to get the project on Upwork?
  • How to make contacts on Fiverr?
  • How to initiate Gigs on Fiverr?
  • How to generate sales on Fiverr?
  • Know-how to use the portal effectively
  • Bid for the projects easily and smartly
  • Simple selling basics

Content Writing is the most demanded in the Industry. This Course will Specialise in the fundamentals of content writing. It will help you with a basic understanding of various types of writing. Develop writing skills for Creative Writing, Business Writing, Technical Writing, Medical Writing, Social Media Writing, SEO Writing, Book Writing, Copywriting, and much more. Transform yourself into a Content Strategist and earn online with projects from the US & UK.

Key Learning Objectives

  • Learn the Basic Writing and Language skills
  • Get in-depth knowledge of the Basic Internet Skills
  • Learn the fundamentals of various types of writing such as Technical, creative, Business Academic, and more.
  • Acquire the Skills of Various Content Creating Strategies
  • Learn the techniques of creating Academic Content
  • Get exposed to International Projects with high Remunerations
  • To earn online from International Projects

Course Curriculum

Module 1: Language skills

Module 2: Internet Skills

Module 3: Business & Marketing Writing

Module 4: Content Strategy

Module 5:Technical & Research Writing

Module 6: Academic Writing

Module 7: Creative Writing

Module 8: Copywriting

Module 9: Email Writing

Module 10: Earn Online & get International Projects

Module 11: Simulated Content Writing Projects

No. 1 Ranked Advanced Excel Course in India. Learn to apply Advanced Formulas, Perform Data analysis & Data Visualization, and create Pivot tables & dashboards. This course will provide comprehensive knowledge of MS Excel and its function. The learner will be equipped with the knowledge about Power query and user-defined functions with skills on Advanced VBA

Key Learning Objectives

  • Gain basic knowledge on MS Excel
  • Work flawlessly with the Basic Excel Function
  • Understand the Advanced Excel Functions and work with it
  • Get introduced to Lookup Functions
  • Learn the essential functions of Excel and the Pivot Table
  • Know the basics of VBA and its analysis
  • Acquire knowledge about Power Query and User-Defined Functions
  • Get Acquainted with the Basics of Advanced Excel
  • Acquire Knowledge of Advanced VBA
  • Learn to work with Advanced Excel Functions

Course Curriculum

Module 1: Introduction to MS Excel

Module 2: Working with Tables

Module 3: Understanding Cell References

Module 4 : Basics Functions of Excel

Module 5: Sorting Data

Module 6: Filtering Data

Module 7: Basics of Formula/Functions

Module 8: If Functions and text Functions

Module 9: Working with Dates and CountIfs and SumIfs

Module 10: Lookup and Information Functions

Module 11: Using Named Ranges

Module 12: Data Validation

Module 13: Dynamic Array Formula

Module 14: Using Conditional Formatting

Module 15: Macros (Only Recording, Non-VBA)

Module 16: Summarizing Data with Pivot Tables

Module 17: Working with Slicers

Module 18: Power Pivot / Power Query

Module 19: Charts

Module 20: Other Topics

Module 21: Excel Dashboard

Module 22: Protecting and Security

Module 23: Mail Merge

This course helps the candidate to know the basics and all strategies to earn online from day one. Candidates will learn how to find the best freelancing jobs and work remotely on them. Know about the Fiverr Gigs and Up work and start earning Online



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  • Earn your Certification

    Get endorsed as “Post Graduate in Digital Marketing ” from this Program once you grasp the knowledge from our training program.

  • Differentiate yourself with a Henry Harvin® Certification.

    The practical knowledge and actionable skillset you’d gain working on projects, simulations, case studies will set you ahead of the competition.

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Why Henry Harvin for Post Graduate Program in Digital Marketing

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Get 24x7 + Lifetime Access to Web + Mobile-Based App with Abundant Data Sets, Case Studies, Useful Content, Recorded Videos, PPT, and Salary Hike

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Affiliations

Henry Harvin® Education with affiliations from the American Association of EFL, UK Cert, UKAF, MSME & Govt of India



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Post Graduate Program in Digital Marketing Training Certification Process

1

Registration

Consult with our counsellors to check your eligibility and the right batch. And then Register for our Post Graduate Program in Digital Marketing.

2

Attend The Training Program

Attend classes of our Post Graduate Program in Digital Marketing to get credits and become eligible for the certification. View session recordings in case you missed any training.

3

Submit Projects Assigned

Deliver the projects and assignments allocated during the Training as part of the practical assessment system to become eligible for the Certification of PGDM

4

Get Certified

Post completion, get PGDM Certification from Henry Harvin® Digital Marketing Academy. Post it on social media and apply for the internship, placement, and freelancing projects.

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Digital marketing in simple words is advertisements done using social media, search engines, email, websites and mobile apps. Digital marketing helps businesses reach out to a wider segment of the audience who are most likely interested in their products or services as compared to the traditional channels. Potential customers rely a lot on digital means these days to research products. It is cost-effective and enables one to measure success on a daily basis.

Henry Harvin is known for its outstanding training quality. We are a training institute that specializes in competency development and value creation. We train both professionals and beginners zeroing in significantly on their skill improvement, appraisal and assessment, content organizations, and higher education.

Our Postgraduate Digital Marketing course includes 12 - months of instructor-led online interactive classroom sessions. We provide digital marketing training as per the industry standards and offer comprehensive knowledge of the complete module. Our course is well recognized and affiliated with the American Association of EFL, Ministry of Corporate Affairs, MSME, UKAF, UKCert, Project Management Institute (PMI), and ISO 29990:2010 certified. It is also ranked #1 amongst the Top 5 Trending Digital Marketing Courses by “India Today”.

 

What do we teach in the “Post Graduate Program in Digital Marketing” at Henry Harvin?

At Henry Harvin, we not only make sure that our students are thorough with the “Digital Marketing” complete course material but also expose them to training, real-time projects, and internship opportunities. For their convenience, we provide them with access to our e-portal where they are free to access several tools and techniques, audio recording, video content, games, assessments, and CPDSPe studies. We also post course lectures, presentations, reading materials, and class session recordings on the e-portal for reference.

The training is not only theoretical but based on live projects to develop experiential learning, a better understanding of the concepts, and to gain in-depth practical insight. Henry Harvin’s “Digital Marketing” course familiarizes students with the knowledge of Technical SEO, Mobile SEO, Off-page SEO, Social SEO, and Local SEO. It also helps students to understand with real-world examples and Hands-on Projects how to channelize their skills into action.

Our course provides comprehensive knowledge about the Fundamentals of Digital Marketing and an understanding of Targeted Traffic, retention, and Conversion. Our students are also taught to market their services on Social Media like Facebook, Instagram, LinkedIn Marketing, Youtube, and more. Launching Mobile Ads Campaigns and Google Ads come easily to them. They also learn how digital marketing saves costs and gauges Market trends.

Our trainers are globally certified. They have 10 to 19+ years of experience and are recognized by many organizations universally for their good work, expertise on the topics, and tools. We believe that the trainer’s own international exposure and expansive teaching exposure helps students to have a better learning experience.

Henry Harvin’s students also enjoy 12 months of free brush-up sessions where they can clarify all their doubts. And what more, post “Digital Marketing” Certification we provide our students with internship opportunities, prepare them for facing interviews, and help them with placement assistance too.

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