Content Strategy Workshop

the best part about Content Strategy is that it does not ask for any qualifications or specific education as a criterion to begin learning. Most of the technical and non-technical details of Content Strategy can be taught from scratch within a small period. Enrolling for a Content Strategy course is possible for a working professional, a housewife, or even an 18-year-old college student if they are enthusiastic about writing.

this one particular feature of Content Strategy is the clincher which currently has no equal and is primarily the reason why people are attracted to learning it. Upon successful completion of a Content Strategy course, a Writer then has the option to go for either of these options or even all of them simultaneously:

• Pick up freelancing project work from the confines of your home.
• Work for an established brand as a full time or part-time content writer.
• Startup your business venture with as almost zero initial investment
• Pick international projects through websites such as ‘freelancer‘ and ‘Upwork’ or even via contacting clients directly or through an intermediary firm like Henry Harvin.

for example if you own a blog and learn Content Strategy as well, the combination of the two will allow you to market yourself very easily and effectively. The same holds if you are working and subsequently writing blogs for others or a particular brand. If the content is attractive, you can be rest assured that millions of subscribers could be following your website or social page with a fraction of time.

Digital marketing trains you on how to search for specific keywords and phrases that have the maximum number of listable searches worldwide or at a specific location. Content Strategy thereon teaches you how to blend these identified keywords and phrases into the blog, write-up, or article that you are about to write on.

this may come as a strange one amongst a list of benefits but it’s true! Firstly, a Content Writer can ensure a safe distance from legal challenges if he/she writes original content avoiding plagiarism.

Secondly, Content Strategy allows you to avoid objectionable or controversial words and phrases which may not go down well with a particular community or group.

Lastly, it will also help you detect any factual or grammatical errors in copies that are submitted by other writers.

well, creativity is something that we all have in little or more quantities. No wonder everyone is not a Picasso or a John Lennon or Michael Jackson. However, when you learn Content Strategy, you push yourself subconsciously to become more and more creative.

Writing creatively will become second nature to a Content Writer because he or she would want to avoid ‘bounce rates’( when visitors leave your webpage/website midway having not fully read the written piece or article uploaded in it) and thus put interesting facts, anecdotes, data, and figures and consequently build content in a manner which absorbs and immerses the reader into it completely.

There are also options wherein one can acquire reader feedback to get the pulse of the readers and followers and thus innovate your work as per their needs and aspirations.

Content is information and this information leads to productive thoughts that generate further into emotions which finally culminate into action. The action is the final step taken by a potential customer, a follower or subscriber to make your product, service, webpage, Instagram, or video popular and desirable. Content Strategy is also very useful if someone is wanting to create Facebook and social media posts to promote a website, app, or blog.

Henry Harvin, which is one of the worlds premier training Institutes runs Content Strategy Training courses in India named CDCW(Certified Digital Content Writer) where students get to learn from seasoned Industry trainers along-with gaining experience by doing live Industry projects and Internships with the Institute or partner firms post successful completion.