Certified Business Intelligence Specialist (Power BI)

In a nutshell, any marketing or business goal requires progress to be measured and tracked over a short and long period of time. A business can grow exponentially only when a success criterion is defined and measured for each of its business objectives.

Business Intelligence is exactly what allows for such measurement since BI tools consist of software and computer-based techniques and methodologies used to collect, analyze, and further manipulate data to identify meaningful patterns.

The short and crisp answer - Everyone! Yes, that’s because BI applies to each and every aspect of a business. BI can collect, analyse, and interpret data that can be used by customers, service and production teams, suppliers, inventory managers, and even business equipment manufacturers. A well planned and escalated adoption of BI can help optimize every single business unit of a company.

Therefore, every individual looking for employment must learn about BI concepts since this will be a necessary skill to have when hiring decisions are made irrespective of the size and scale of an organization in the coming future.

It is difficult to refute the truth that businesses worldwide have become more and more analytical all thanks to the advent of Process Reengineering, ERP’s ,and Embedded systems as well as Information technology.

During this transformation, large volumes of data sets and information were collected by organizations however no one had a real clue on what to do with these humungous chunks of data.

With the emergence of Business Intelligence, it has allowed for meaningful grouping and consequent interpretation and analysis of these large data sets to provide for accurate sales trends, assessing consumer habits and behavioral patterns as well as defining meaningful and measurable business metrics.

Some of the critical reasons as to why a course in Business Intelligencecan help employees and businesses mutually is as follows:

• BI helps in understanding Cost-saving methods

traditionally, if a manager or specialist was required to identify the reasons of business result fluctuations, they would have to go through each and every information channel(sales, production, operations) to understand what went wrong which results in wastage of time and resources.

Business Intelligence solutions allow for deep analyses of information that too simultaneously which can quickly showcase the reasons for variance in income levels and profit margins. It allows for quick and easy extraction of information thereby saving costs and improving the efficiency of business processes

• Quick identification and Elimination of low-quality products and services

BI’s strength lies in its ability to identify and subsequently measure the KPI’s(Key Performance Indicators) of all the products and services within a company that are under-performing as well as links them to consumer satisfaction and sales figures. The underlying reasons for poor performance can then be discovered and decisions to eliminate, improve, or innovate such services and products can be taken appropriately.

• BI trains you to analyze the efficiency of processes

BI can generate a wide variety of analyses reports which determine the viability of different process initiatives being run by a company.

When these process initiatives are mapped to the process workflow of departments, it becomes evident as to which initiatives will result in improving efficiency and which would be a waste of time and effort to implement.

• BI enables Competitor Assessment and Expansion of Market share

with a sound knowledge of BI and BI tools, a manager or specialist will be able to collect information outside of his organization. He can then use BI to output benchmark of sales percentages, numbers, and types of customers of his company vis-a-vis others.

For example, if one of the organization’s competitors launches a particular type of promotion campaign, then BI can be used to measure sales and the number of its own customers, then compare these figures with the attraction level of the campaign. If the number of customers considerably declines however sales are impacted adversely, then it implies that the competitor's campaign only attracted low-value customers.

• Use BI to enhance and improve customer satisfaction and loyalty!

BI system provides firms with complete information on customers by categorizing them as per — age, gender, address, income groups e.t.c. Using this data, the company can provide products which are suitable to customers' needs or design typical and design specific promotion campaigns to places where this customer type concentrates.

In conclusion, combined with the power of ERP, CRM solutions, BI will certainly be the next choice of many organizations in the realm of management.

A Business Analytics Certification will train students to use BI solutions and bring considerable benefits to organizations and learn to harness its ability to analyze business performance indicators smartly and quickly.

Henry Harvin is one of the leading career and competency development institution whose primary objective has been to provide the latest and most relevant business training and skill development courses for professionals and individuals alike. Henry Harvin is offering a one-of-a-kind Business Intelligence certification in India — CBIS which will empower individuals with all necessary skills and expertise to build a rewarding career in this field.