Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati

Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati

Ranked No.1 amongst Top Digital Marketing Courses

by Economic Times and India Today.

  • ★ ★ ★ ★ ★ 4.8/5 Ratings
  • 1.1 Million Learners
  • 16000 Learner’s Rating
  • 81% Report Career Benefits

Join the Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati, and gain comprehensive knowledge in Digital Marketing and application development | Learn to harness the power of Digital Marketing and enhance your career prospects in the booming field of DM | Earn a prestigious certificate while acquiring the skills needed to succeed in Digital Marketing

Starts In 7 day

26 Feb 2024

Learning Period

40 Hours

Placed Learners

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Certificate from E&ICT Academy, IIT Guwahati

Alumni Status from E&ICT Academy, IIT Guwahati

2 days Immersive sessions at IIT Guwahati Campus in addition to the course & learn from IIT Guwahati Faculty

Guaranteed Internship at IIT Guwahati Campus

Accreditations & Affiliations

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There's a reason that 95% of our customers undertake 3+ courses as a minimum with Henry Harvin®

Know the complete offerings of our Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati

Key Features

10 in 1 Course

Live Classes + Projects + Internship + Certification + Placement + E-learning + Masterclass + Hackathons + Gold Membership + Entrepreneurship Mentorship

E&ICT Academy, IIT Guwahati Alumni Status

IIT Guwahati's legacy is woven into the professional fabric of diverse industries, proud network of 14,100 alumni, who are showcasing the remarkable achievements and collective success of our graduates.

E&ICT Academy, IIT Guwahati Campus immersion

Our campus immersion offers a transformative experience, seamlessly blending academic excellence with fostering innovation and holistic development.

Internship at E&ICT Academy, IIT Guwahati Campus

Get hands-on experiences and collaborative projects converge, nurturing future leaders in technology and research in an dynamic learning environment.

Learn from IIT Guwahati Faculty

Learn from the esteemed faculty at IIT Guwahati, providing a platform for comprehensive and cutting-edge education.

Gain the Advantage of Three Certifications

Get three certifications for Advanced Certificate Program in Data Science and AI from IIT Guwahati, Henry Harvin and NSDC.

Upcoming Cohorts

Our Placement Stats

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Average salary hike


Access the best jobs in industry

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Maximum salary hike

Access the best jobs in the industry

About the Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati

Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati

Digital Marketing is the fastest growing and the most demanded field of Marketing that offers a promising career path. It offers various job roles such as Digital Marketing Executive, Digital Marketing Manager, Analytics Manager, Inbound Marketing Manager, and more. Each Job role develops the required skills and strategies. The arena of Digital Marketing is job-oriented and result-driven. It also enhances knowledge and creativity due to its dynamic nature. Digital Marketing is a type of Advertising delivered through Search Engines, Websites, Social Media Platforms, and more.

10 in 1 Program


  • Training: 40 Hours of Two-Way Live Online Interactive Sessions.
  • Projects: Facility to undergo projects in Digital Marketing, SEO, Web Analytics, and many more.
  • Internship: Get guaranteed Internship with Henry Harvin® and in top MNC's like J.P. Morgan, Accenture & many more via Forage.
  • Certification: Get course completion Certification from E&ICT Academy, IIT Guwahati in association with Henry Harvin® Govt. of India recognized Award - Wining Institute & NSDC to showcase expertise.
  • Placement: Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting
  • E-Learning: Free access to E-learning Portal and future updates
  • Masterclass: Access to 52+ Masterclass Sessions for essential soft skill development
  • Student Engagement & Events: Access to all student engagement & events throughout the program
  • Membership: 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy for Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati.
  • Entrepreneurship Mentorship: Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance & Entrepreneur

Faculties at Henry Harvin®

  • Most respected industry experts with 15+ years of working experience and recognized by numerous organizations over the years for their work.
  • They have delivered 400+ keynote classes for the Post Graduate Program in Digital Marketing by IIT Guwahati
  • Have delivered 450+ lectures and are currently empaneled as domain experts with Henry Harvin® Digital Marketing Academy

Alumni Status

Become a part of the Elite Digital Marketing Academy of Henry Harvin® and join the 4,60,000+ large Alumni Network Worldwide.

Gold Membership Benefits

  • Avail 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy that includes E-Learning Access through recorded Videos, Games, Projects, CPDSPe Studies
  • Access to Masterclass Sessions
  • Earn the Prestigious Henry Harvin®️ Alumni Status and become one of the reputed 4,60,000+ Alumni across the globe.
  • Guaranteed Internship with Henry Harvin®️ or partner firms
  • Weekly 10+ job opportunities offered.
  • Experience Industry Projects during the training

Learning Benefits

  • Upskill your eligibility for digital marketing jobs at a higher package
  • Boost your businesses by increasing sales using CADM strategies
  • Open up new career avenues in an ever-expanding domain
  • Learn to use dozens of verified digital marketing approaches
  • Improve your brand identity and visibility
  • Grow your brand's following and reach
  • Learn social media marketing tips for all big social media platforms to build or expand your business
  • Learn to save cost on marketing expenses by going digital
  • Earn the global audience for your business
  • Upgrade your CV and get better shortlisted

Know the complete offerings of our Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati

You Get 10-In-1 Program

Two-way Live Training Course


Hallmark Certification


10+ Projects


Guaranteed Internship


Personalized Job Support


Student Engagement & Events




E-Learning Access


Gold Membership


Entrepreneurship Mentorship


Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati Curriculum

  • Module 1: Getting Started with Digital Marketing

    • Basics of digital marketing
    • Understanding the process including visibility, engagement, targeted traffic, retention and conversion
    • Digital Media Vs. Traditional Media
    • Benefits of Digital marketing
    • Latest Digital marketing trends
    • Digital media marketing platforms
    • Digital Marketing strategy for websites
  • Module 2: Effective Webpage Designing

    Prepare site structure
    • What all pages
    • Prepare wireframe of pages
    • Short Landing Page
    • Long Landing Page
    • Decide placements of important elements
    • Patterns for Engaging Website Visitors
    • Pattern #1 - Pop-Ups
    • Pattern #2 - Pop Under Call-to-Action
    • Pattern #3 - Inside Article CTA Placement of call to actions
    • Conversion Oriented Landing Page Design
    • Investment in Landing Page
    • Is it for me?
    • Critical Concerns to Address on Landing Page-
    • What is it?
    • What's the Next Step
  • Module 3: Search Engine Marketing (Google Ads)

    Introduction to SEM – Fundamentals & Case Studies
    • Consumer Journey
    • What is SEM? Why SEM?
    • What is Google Ads? Why Google Ads?
    • Google Network
    • Google Ads Terminologies
    • How Does the SEM Auction Work?
    • Structure of a Google Ads Account
    • Campaign Types – Introduction to Search, Display (Mobile App),
    • Creation of Search Network Campaign
    • Ad Formats Ad Text Policies
    • Ad Text Best Practices DKI
    • Ad Extensions Keyword Research
    • Tool – Keyword Planner & Estimator Keyword Match types
    • Keyword Strategies Landing Page Bidding and Budget
    • Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
    • Creation of Google Display Network
    • GDN Targeting Options
    • Display Ad Formats
    • Ad Gallery Tool
    • Conversion Tracking
    • GDN Campaign Creation - Demo
    • Remarketing
    • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
    • Advanced Display: Smart Display Campaigns
    • Mobile Ad Campaigns
    • Universal App Campaigns
    • Mobile-Specific Bidding and Targeting Strategies
    • Measuring Mobile Ad Performance and Conversions Report Editor
    • Optimization Strategies
    • Account Audit Demo
  • Module 4: SEO (Off Page, On Page, Local, Mobile)

    Introduction to SEO How Search Engines Work
    • Indexing & Crawling Basics
    • Optimizing Crawl Budget
    • Organic Search vs. Paid Search Results
    • Anatomy of a Search Result (Search Snippet)
    • What is On-page SEO (Content, Architecture, HTML)
    • What is Off-page SEO / Link Building (Social, Content-based, PR)
    • Keyword Research
    • Finding Seed Keywords: Mind Map for Keyword Research
    • Using Wikipedia, Forums for Keyword Research
    • Keyword Research Process - Identify Seed Keywords, Collect metrics, Map Keywords
    • Google Keyword Planner Tool
    • On-page SEO
    • HTML Basics
    • Web Page Basics: What is HTML, JavaScript, CSS
    • Basic HTML Tags to create a web page
    • HTML Tags for SEO: Title, H1, META Tags, IMG, A
    • Title, H1, Meta Description, Keyword Usage
    • Crawling: XML, HTML Sitemaps, Robots.txt
    • Content Clusters (Creating SEO-based content)
    • Negative on-page to avoid
    • Technical SEO
    • URL Architecture
    • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
    • 301 Redirects
    • Mobile SEO
    • App Store Optimization
    • Mobile Websites: Responsive, Adaptive, Dynamic
    • Optimizing for Voice Search Schema Markups
    • What is Schema & Why is it relevant to SEO.
    • Schema Types - Micro, JSON-LD
    • Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
    • How Schema shows up in SERPs
    • Off-page SEO
    • Link Building
    • Link Building Tactics
    • Manual Link Building Process
    • Link Building Metrics
    • Social SEO
    • Quora
    • YouTube Video SEO
    • Slideshare, Scribd, and other social channels for SEO
    • Local SEO, Pigeon Update
    • Google My Business, Bing Places
    • Local Pages on your website
    • Local listings/citations Backlink
    • Backlink audit of one website
    • How to audit backlinks of competitors and gain
    • SEO Audit, Tools, Measurement
    • What are SEO Audits?
    • Different Types of SEO Audits.
    • Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights,
    • Mobile Site Audit
    • Free Learning Resources-Moz, Google Analytics
    • A career in SEO
  • Module 5: Facebook Marketing

    • Introduction to social media marketing
    • How to use Facebook for lead generation?
    • Ways to use Facebook for branding?
    • How to target the right audience?
    • How to increase the likes of the Facebook business pages?
    • How to create Facebook Ads?
    • Facebook Ads Automation
    • How to generate leads through Facebook Marketing?
    • How to add conversion tracking pixel code?
    • Make regular reports keeping a check on the insights
  • Module 6: LinkedIn Marketing

    • LinkedIn as a Marketing Platform
    • LinkedIn for Personal Branding
    • Brand Marketing on LinkedIn
    • LinkedIn Company Pages
    • LinkedIn Advanced Search
    • LinkedIn Premium
    • LinkedIn Ads
    • Types of Campaign
    • Drive traffic to your website
    • Audience Selection
    • Ad Creation and Optimization of LinkedIn Usage
    • Tips to optimize the campaign
    • Trick to get qualified lead below Rs.100
  • Module 7: YouTube Marketing

    • YouTube Marketing - Introduction & Ad Formats
    • Creating Youtube Channel
    • YouTube Ad Formats and SEO
    • YouTube Campaign Creation
    • YouTube Analytics
    • Video Campaign Optimization Tips
    • Top Keywords to rank your video
    • Attracting Subscribers

Know the complete offerings of our Post Graduate Program in Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati

Skills Covered

Brand Communication

Marketing Analytics

Marketing Communication

Email Marketing

Affiliate Marketing

Google Analytics

Tools Covered


Know more about 50+ tools covered in this Data Science with Python

Career Services By Henry Harvin®

Career Services

Placement Drives

We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.


Premium access to Henry Harvin® Job portal

Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.


Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.

Get Ahead with Henry Harvin® Basic Certification Course in Digital Marketing by E&ICT Academy, IIT Guwahati Certification

  • Earn your Certification

    Our course is exhaustive and this Certification is proof that you have taken a giant leap in mastering the domain

  • Differentiate yourself with Henry Harvin®

    The practical knowledge and actionable skillset you've gained working on projects, simulations, and case studies will set you ahead of the competition

  • Share Your Achievement

    Talk about it on LinkedIn, WhatsApp, Instagram, Facebook, and Twitter, boost your resume, or frame it - tell your friends and colleagues about it.

  • Training Certification

    Get Three certifications from E&ICT Academy, IIT Guwahati, Henry Harvin and NSDC


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Senior Digital Marketer, Online Campaign Manager, Social Media Content Curator, Facebook Ads Campaigner

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