Dual Degree MBA Marketing with Digital Marketing- Henry Harvin®

Dual Degree in MBA Marketing + Digital Marketing

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Get introduced to the world of Marketing with our specialized MBA in Marketing Course | Learn the fundamentals of Digital Marketing and the key steps in the Marketing Management & Research | Demonstrate your understanding of in-bound, out-bound marketing along with e-commerce fundamentals| Learn with projects & real-time case studies I Become a distinguished Henry Harvin® alumni and join a network of 3,00,000+ successful alumni worldwide

Starts In 2 day

20 May 2024

Learning Period

2 Years

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Placed Learners

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Accreditations & Affiliations

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There's a reason that 95% of our alumni undertake 3+ courses as a minimum with Henry Harvin®

Know the complete offerings of our Dual Degree in MBA Marketing + Digital Marketing

Key Highlights

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2 Years of Instructor-Led Sessions
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109 Hours of Live Interactive Doubt Solving Sessions
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55 Hours of Live Master Sessions by Industry Experts
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384 Hours of Self-Paced Learning
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Job-Ready Portfolio of 33+ Capstone Projects
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165 Auto-Graded Assessments
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66+ Industry Case Studies
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489 Guided Hands-On Exercises
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33+ Assignments and Mini Projects
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3 Mock Interviews and 3 Hackathons
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Get 24 Months Gold Membership of Henry Harvin® Degree Course Academy
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Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage
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Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting
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15 Hours of Mentorship by Industry Experts
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Earn Certification of Course from Henry Harvin®, Govt of India recognized & Award-Winning Institute and NSDC Certification

Upcoming Cohorts

Our Placement Stats

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Average salary hike

2100+

Access the best jobs in industry

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Maximum salary hike

Access the best jobs in the industry

You Get 10-In-1 Program

Two-way Live Training Course

Two-way Live Online Interactive Classroom Sessions

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Certification

Distinguish your profile with global credentials and showcase expertise with our Hallmark Completion certificate

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Projects

Facility to undergo various projects along with the course.

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Guaranteed Internship

Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.

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Placement

Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

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Student Engagement & Events

Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®

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Masterclass

Access to 52+ Masterclass Sessions for essential soft skill development

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Membership

Get Free Gold Membership of Henry Harvin®

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E-Learning Access

Free access to the E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.

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Entrepreneurship Mentorship

Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels

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About the Dual Degree in MBA Marketing + Digital Marketing

What is the MBA in Marketing with Digital Marketing Course?

The faculty of JAIN (Deemed-to-be University) and other working management professionals from top companies created the curriculum for the Online MBA program. This two-year online master's program in business administration with a focus on digital marketing offers a thorough curriculum that includes foundational, core, elective, and subtopics that are in demand right now. The goal of the Online MBA program with Digital Marketing is to advance a learner's career in corporate management roles by enhancing their business knowledge, understanding of online marketing, and leadership abilities.

Who can enroll?

  • Fresh Graduates
  • Business owners 
  • Entrepreneurs
  • Sales Professionals
  • Business Analysts

9-in-1 Course

  • Training: 2 Years of Two-Way Live Online Interactive Sessions
  • Projects: Facility to undergo projects in Marketing, Digital Marketing & more
  • Internship: Get Internship Support to gain experiential learning with Henry Harvin® or partner firm.
  • Certification: Get course completion Certification from Henry Harvin® and a Degree Certificate from Jain (Deemed-to-be University).
  • Placement: 100% Placement Support for 1-Year post successful completion of the course
  • E-Learning: Free access to E-learning Portal and future updates
  • Masterclass: Access to 52+ Masterclass Sessions for essential soft skill development
  • Hackathons: Free Access to #AskHenry Hackathons and Competitions
  • Membership: 1-Year Gold Membership of Henry Harvin® Degree Academy for the MBA in Marketing with Digital Marketing Course

Jain University Facts

  1. University Grants Commissions (UGC) has awarded Graded Autonomy to Jain (Deemed-to-be University).
  2. National Assessment and Accreditation Council (NAAC) has awarded an A++ grade to Jain (Deemed-to-be-University).

Career Advancement Service at Jain (Deemed-to-be University)

The Career Advancement Service team at Jain (Deemed-to-be University) connects learners with suitable job opportunities.

  • Mentorship - Jain (Deemed-to-be University) provides a dedicated mentor for each learner, online mentoring sessions on weekends, doubt clearing sessions with faculties during live classes, and discussion forums. 
  • Career Guidance - Jain offers online sessions on Resume Writing, Personal Branding on social media, Interview Preparation, and Setting Career Goals and objectives. Along with guidance, it has live online sessions over weekends from Top Industry Professionals on 25 Key skills for success. 
  • Connect to Right Career Path - Jain University has a dedicated e-hire app: Connect to careers which helps students apply for relevant jobs, attend interviews online, and connect with top employees. Get access to industry reports on LinkedIn insights and be a part of regular webinars by industry professionals on job market insights, another feature of the hiring connect to career app series.

Learning Benefits

  • Become an Adept, Confident, and Skilled business professional in a short period
  • Increase your Hiring probability multiple folds
  • Become a Marketing Genius & Digital Marketing Expert
  • Flexible learning environments for Participants
  • Learn from the latest UGC Certified Curriculum
  • Earn globally recognized Certification
  • Access to Assessments, Mock Tests and Case Studies
  • Get real-world Tips and Time-Tested Techniques from accredited Expert Practitioners
  • Understand the multiple aspects of Digital Marketing
  • Master Accounting & Finance
  • Learn to design Webpage
  • Get plenty of Job Opportunities upon course completion

Know the complete offerings of our Dual Degree in MBA Marketing + Digital Marketing

Dual Degree in MBA Marketing + Digital Marketing Curriculum

  • Module 1: Semester I

    • Principles of Economics & Markets
    • Managerial Effectiveness & Ethics
    • Accounting & Finance
    • Organizational Behaviour and Human Resource Management
    • Quantitative Techniques & Analytics
  • Module 2: Semester II

    • Entrepreneurship
    • Marketing Management & Research
    • Python for Data Science
    • Statistics for Decision Making
    • Data Wrangling and Exploratory Data Analytics
  • Module 3: Semester III

    • Business Environment & Strategy
    • Operations Management
    • Data Visualisation
    • Business Analytics
    • Data Analytics using Excel
    • Data Analytics using Excel
  • Module 4: Semester IV

    • SQL for Data Science
    • Predictive Analytics using Machine Learning
    • AI for Business
    • Web & Social Media Analytics
    • Analytical Problem solving for Business
  • Module 5: Getting Started With Digital Marketing

    • Basics of digital marketing
    • Understanding the process including visibility, engagement, targeted traffic, retention and conversion
    • Digital Media Vs. Traditional Media
    • Benefits of Digital marketing
    • Latest Digital marketing trends
    • Digital media marketing platforms
    • Digital Marketing strategy for websites
  • Module 6: Effective Web Page Designing

    • What all pages
    • Prepare wireframe of pages
    • Short Landing Page
    • Long Landing Page
    • Decide placements of important elements
    • Patterns for Engaging Website Visitors
    • Pattern #1 - Pop-Ups
    • Pattern #2 - Pop Under Call-to-Action
    • Pattern #3 - Inside Article CTA Placement of call to actions
    • Conversion Oriented Landing Page Design
    • Investment in Landing Page
    • Is it for me?
    • Critical Concerns to Address on Landing Page-
    • What is it?
    • What's the Next Step
  • Module 7: Search Engine Marketing

    • Consumer Journey
    • What is SEM? Why SEM?
    • What is Google Ads? Why Google Ads?
    • Google Network
    • Google Ads Terminologies
    • How Does the SEM Auction Work?
    • Structure of a Google Ads Account
    • Campaign Types – Introduction to Search, Display (Mobile App),
    • Creation of Search Network Campaign
    • Ad Formats Ad Text Policies
    • Ad Text Best Practices DKI
    • Ad Extensions Keyword Research
    • Tool – Keyword Planner & Estimator Keyword Match types
    • Keyword Strategies Landing Page Bidding and Budget
    • Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
    • Creation of Google Display Network
    • GDN Targeting Options
    • Display Ad Formats
    • Ad Gallery Tool
    • Conversion Tracking
    • GDN Campaign Creation - Demo
    • Remarketing
    • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
    • Advanced Display: Smart Display Campaigns
    • Mobile Ad Campaigns
    • Universal App Campaigns
    • Mobile-Specific Bidding and Targeting Strategies
    • Measuring Mobile Ad Performance and Conversions Report Editor
    • Optimization Strategies
    • Account Audit Demo
  • Module 8: SEO

    • Introduction to SEO How Search Engines Work
    • Indexing & Crawling Basics
    • Optimizing Crawl Budget
    • Organic Search vs. Paid Search Results
    • Anatomy of a Search Result (Search Snippet)
    • What is On-page SEO (Content, Architecture, HTML)
    • What is Off-page SEO / Link Building (Social, Content-based, PR)
    • Keyword Research
    • Finding Seed Keywords: Mind Map for Keyword Research
    • Using Wikipedia, Forums for Keyword Research
    • Keyword Research Process - Identify Seed Keywords, Collect metrics, Map Keywords
    • Google Keyword Planner Tool
    • On-page SEO
    • HTML Basics
    • Web Page Basics: What is HTML, JavaScript, CSS
    • Basic HTML Tags to create a web page
    • HTML Tags for SEO: Title, H1, META Tags, IMG, A
    • Title, H1, Meta Description, Keyword Usage
    • Crawling: XML, HTML Sitemaps, Robots.txt
    • Content Clusters (Creating SEO-based content)
    • Negative on-page to avoid
    • Technical SEO
    • URL Architecture
    • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
    • 301 Redirects
    • Mobile SEO
    • App Store Optimization
    • Mobile Websites: Responsive, Adaptive, Dynamic
    • Optimizing for Voice Search Schema Markups
    • What is Schema & Why is it relevant to SEO.
    • Schema Types - Micro, JSON-LD
    • Common JSON Schema Tags - Organization, Website, Blog Posting, Local Business
    • How Schema shows up in SERPs
    • Off-page SEO
    • Link Building
    • What is Link Building
    • Link Building Tactics
    • Manual Link Building Process
    • Link Building Metrics
    • Social SEO
    • Quora
    • YouTube Video SEO
    • Slideshare, Scribd, and other social channels for SEO
    • Local SEO
    • What is Local SEO, Pigeon Update
    • Google My Business, Bing Places
    • Local Pages on your website
    • Local listings/citations SEMrush.com Backlink
    • Backlink audit of one website
    • How to audit backlinks of competitors and gain
    • SEO Audit, Tools, Measurement
    • What are SEO Audits?
    • Different Types of SEO Audits.
    • Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights,
    • Mobile Site Audit
    • Free Learning Resources-Moz, Google Analytics
    • A career in SEO
  • Module 9: Facebook Marketing

    • Introduction to social media marketing
    • How to use Facebook for lead generation?
    • Ways to use Facebook for branding?
    • How to target the right audience?
    • How to increase the likes of the Facebook business pages?
    • How to create Facebook Ads?
    • Facebook Ads Automation
    • How to generate leads through Facebook Marketing?
    • How to add conversion tracking pixel code?
    • Make regular reports keeping a check on the insights
  • Module 10: LinkedIn Marketing

    • Video Lessons For LinkedIn Marketing
    • LinkedIn as a Marketing Platform
    • LinkedIn for Personal Branding
    • Brand Marketing on LinkedIn
    • LinkedIn Company Pages
    • LinkedIn Advanced Search
    • LinkedIn Premium
    • LinkedIn Ads
    • Types of Campaign
    • Drive Traffic to Your Website
    • Audience Selection
    • Ad Creation and Optimization of LinkedIn Usage
    • Tips to Optimize the Campaign
    • Trick to Get Qualified Lead Below Rs.100
  • Module 11: YouTube Marketing

    • YouTube Marketing - Introduction & Ad Formats
    • Creating Youtube Channel
    • YouTube Ad Formats and SEO
    • YouTube Campaign Creation
    • YouTube Analytics
    • Video Campaign Optimization Tips
    • Top Keywords to rank your video
    • Attracting Subscribers

Know the complete offerings of our in Dual Degree in MBA Marketing + Digital Marketing

Book a Live Class, For Free!

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By continuing you agree to Henry Harvin® Terms & conditions and Privacy Policy

Skills Covered

Marketing

Digital Marketing

AI for Business

Web & Social Media Analytics

SQL for Data Science

SEO Marketing

Webpage Designing

Indexing Basics

App Store Optimization

Tools Covered

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Know more about 50+ tools covered in this Dual Degree in MBA Marketing + Digital Marketing

Certifications

Get Ahead with Henry Harvin® Dual Degree in MBA Marketing + Digital Marketing Certification

What you'll Learn in this course

Earn your Certificate

Our Dual Degree MBA Marketing with Digital Marketing Course is exhaustive and this  Degree Program is proof that you have taken a big leap in mastering the domain.

Differentiate yourself with a Henry Harvin® Certification

The practical knowledge and actionable skillset you've gained working on projects, simulations, case studies will set you ahead of the competition

Share your Achievement

Talk about it on LinkedIn, WhatsApp, Instagram, Facebook, Twitter, boost your resume or frame it - tell your friends and colleagues about it

Training Certification

Get Dual Degree in MBA Marketing with Digital Marketing Course Completion Certification from Henry Harvin® & Jain University

Our courses and Course Certificates are trusted by these industry leaders

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Career Services By Henry Harvin®

Career Services
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Placement Drives

We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.

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Premium access to Henry Harvin® Job portal

Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

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Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.

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