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Digital Marketing Course by Henry Harvin® in Gurgaon

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★ ★ ★ ★ ★  (4.7)

Grab the opportunity to become a Certified Agile Digital Marketer with the CADM Digital Marketing Certification. Become a distinguished Henry Harvin alumni and join a network of 18,000+ successful alumni worldwide.

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Accreditations & Affiliations

ATP ID 4997

Key Features

Fulfilling Aspirations

CADM training program helps you to seize the opportunity to accelerate your career & financial status where you always desired it to be.

Ultra Feasible

32 hours of Live Virtual Classroom session are quite feasible for all the aspirants looking forward to learning and upgrading their Digital Marketing skills.

World-class Technology and Infrastructure

We have the facility to run courses offline, online as well as via self-paced route. We boast of possessing one of the best learning management systems (LMS) in the industry. Our training rooms are equipped with all the required logistics and facilities to make training fun and interesting.

7 Certifications from One Course

Earn a total of 7 certifications — Henry Harvin Marketing Academy (1), Google (5) and Facebook (1).

100% Work Support

Get access to 10+ Job Opportunities every week or get a chance to work with Henry Harvin Education and its partner firms.

Learn from Subject Matter Experts

Weekly coaching by industry mentors having more than 10+ years of experience in the related field.

1-year Membership with Henry Harvin® Marketing Academy

Live Projects + Guaranteed Internship + Weekly Job Support + Recorded Videos + Monthly brush-up sessions + Interview Skills + Career Services.

Freelancing Privileges

Not interested in a 9-5 job? Well, learn and earn being at home now! Spend your free hours earning extra bucks for yourself after learning with CADM-Digital Marketing Training by Henry Harvin® Marketing Academy.

Live Projects/Training

Throughout the course duration of CADM, you'll be taking action. Let me explain how. During the CADM training, you'll master the techniques/strategies for each segment. Afterwards, you'll observe how these approaches are used in the actual world with case studies. Finally, you'll be guided to take action yourself, and comprehend the results.

Trusted by 150+ Corporates and 60+ Colleges

Trusted by Corporates such as Abbott Pharma, Avon Cosmetics, Hostbooks, NTPC, SAB Miller, Apollo Tyres, Deloitte, Fidelity Investments, and 12+ IIMs including IIM Ahmedabad, IIM Bangalore & IIM Calcutta and 7+ IITs including IIT Bombay & IIT Delhi.


About the Digital Marketing Course

Fundamentals

  • Duration/Mode: 32 hours Live Virtual Training and 1 year free Bootcamp sessions
  • Trainer: Learn from experienced industry mentors with 10+ years of expertise
  • Membership: Avail 1-year membership of Henry Harvin® Digital Marketing Academy that includes e-Learning access through recorded videos, games, projects, case studies as well as free brush-up sessions for 1 year
  • Alumni Status: Earn the prestigious Henry Harvin alumni status and become part of the 18,000+ alumni network across the globe
  • Internship: Guaranteed internship with Henry Harvin or partner firms
  • Job Opportunities: Weekly 10+ job opportunities offered
  • Live Projects: Get hands-on experience with industry projects during the training

Perks of CADM Training Program

  • Upskill your eligibility for digital marketing jobs at a higher package
  • Boost your businesses by increasing sales using CADM strategies
  • Open up new career avenues in an ever-expanding domain
  • Learn to use dozens of verified digital marketing approaches
  • Improve your brand identity and visibility
  • Grow your brand's following and reach
  • Learn social media marketing tips for all big social media platforms to build or expand your business
  • Learn to save cost on marketing expenses by going digital
  • Earn the global audience for your business
  • Upgrade your CV and get better shortlisted
  • Learn to earn being at home.
  • Understand to gauge progress in marketing
  • Develop marketing tactics to meet business aims

How does the CADM Training Program help?

  • The Certified Agile Digital Marketer (CADM) training program by Henry Harvin® Marketing Academy is a well-structured Digital Marketing Course to help aspirants reach their career goals in the technology-driven digital world and earn a handsome package thereby elevating a good career growth.
  • Learn digital marketing tactics with our CADM Training Program and acquire the in-demand skills & relevant knowledge to make yourself ascend up the hierarchy in your present organization as well as stand out among other competitors.
  • With the CADM certification program, you can expand your own business, build a career in the hot marketing industry, or can assist clients to increase their business.

Takeaways of Your Investment

  • 32-hours Online Training: A virtual tour on digital marketing strategies, tips, benefits, as well as implications and monetizing grasped skills
  • 7 Certifications: Get certified from Henry Harvin® Digital Marketing Academy (as Certified Agile Digital Marketer [CADM]), Google (with Adwords Fundamental, Search Advertising, Display Advertising, Mobile Sites & Video Advertising certifications), and Facebook (Facebook Marketing)
  • 1 Year Gold Membership of Henry Harvin®Digital Marketing Academy
  • Free monthly brush-up sessions
  • Study material
  • Access to the Learning Management System (LMS)
  • Recorded videos of the sessions
  • 100% placement, internship, and project support exclusively entitled for Digital Marketing Professionals
  • Hallmark of CADM next to your name. For example, Karan Singh (CADM).
  • Excellent marketing knowledge about all social media platforms
  • Opportunity to work with renowned companies

Prerequisites

  • No prior marketing knowledge is required for this course
  • Learning and earning theory works quite well here
  • You should be willing to learn, take action and examine real results

Who can join?

  • Business owners, entrepreneurs, bloggers, YouTubers, social media enthusiasts
  • Website owners who aspire to boost web business, web traffic, conversions and sales
  • Business analysts or professionals who want to learn social media marketing techniques to grow business they are into
  • Anyone who wants to earn money (or extra money) with digital marketing skills with or without seeking a full-time job
  • Individuals looking for work from home opportunities with leading organizations across the globe

Know the complete offerings of our Digital Marketing Course by Henry Harvin® in Gurgaon



Frequently Bought Together

Digital Marketing Course Curriculum

  • Basics of digital marketing
  • Understanding the process including visibility, engagement, targeted traffic, retention and conversion
  • Digital Media Vs. Traditional Media
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital media marketing platforms
  • Digital Marketing strategy for websites

Prepare site structure

  • What all pages

    Prepare wireframe of pages

  • Short Landing Page
  • Long Landing Page

    Decide placements of important elements

    Patterns for Engaging Website Visitors

  • Pattern #1 - Pop-Ups
  • Pattern #2 - Pop Under Call-to-Action
  • Pattern #3 - Inside Article CTA Placement of call to actions
  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me?
  • Critical Concerns to Address on Landing Page-
  • What is it?
  • What's the Next Step

Introduction to SEM – Fundamentals & Case Studies

  • Consumer Journey
  • What is SEM? Why SEM?
  • What is Google Ads? Why Google Ads?
  • Google Network
  • Google Ads Terminologies
  • How Does the SEM Auction Work?
  • Structure of a Google Ads Account
  • Campaign Types – Introduction to Search, Display (Mobile App),
  • Creation of Search Network Campaign

    Ads

  • Ad Formats Ad Text Policies
  • Ad Text Best Practices DKI
  • Ad Extensions Keyword Research
  • Tool – Keyword Planner & Estimator Keyword Match types
  • Keyword Strategies Landing Page Bidding and Budget
  • Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
  • Creation of Google Display Network

    GDN Targeting Options

    Display Ad Formats

    Ad Gallery Tool

    Conversion Tracking

    GDN Campaign Creation - Demo

    Remarketing

    Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing

    Advanced Display: Smart Display Campaigns

    Mobile Ad Campaigns

  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

Introduction to SEO How Search Engines Work

  • Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Organic Search vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)
  • What is Off-page SEO / Link Building (Social, Content-based, PR)

    Keyword Research

  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process - Identify SeedKeywords, Collect metrics, Map Keywords
  • Google Keyword Planner Tool
  • On-page SEO
  • HTML Basics
  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
  • Title, H1, Meta Description, Keyword Usage
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

    Technical SEO

  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects

    Mobile SEO

  • App Store Optimization
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search Schema Markups
  • What is Schema & Why is it relevant to SEO.
  • Schema Types - Micro, JSON-LD
  • Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
  • How Schema shows up in SERPs

    Off-page SEO

  • Link Building
  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics

    Social SEO

  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd, and other social channels for SEO

    Local SEO

  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local listings/citations SEMrush.com Backlink
  • Backlink audit of one website
  • How to audit backlinks of competitors and gain

    SEO Audit, Tools, Measurement

  • What are SEO Audits?
  • Different Types of SEO Audits.
  • Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights,
  • Mobile Site Audit
  • Free Learning Resources-Moz, Google Analytics
  • A career in SEO
  • LinkedIn as a Marketing Platform
  • LinkedIn for Personal Branding
  • Brand Marketing on LinkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads
    • Types of Campaign
    • Drive traffic to your website
    • Audience Selection
    • Ad Creation and Optimization of LinkedIn Usage
    • Tips to optimize the campaign
    • Trick to get qualified lead below Rs.100
  • YouTube Marketing - Introduction & Ad Formats
  • Creating Youtube Channel
  • YouTube Ad Formats and SEO
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tips
  • Top Keywords to rank your video
  • Attracting Subscribers
  • Business Communication
  • Preparation for the Interview
  • Presentation Skills


Know the complete offerings of our Digital Marketing Course in Gurgaon


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Get Ahead with Henry Harvin® Digital Marketing Course in Gurgaon Certification

  • Earn your certificate

    Our Digital Marketing course is exhaustive and this Digital Marketing certification is proof that you have taken a big leap in mastering the domain.

  • Differentiate yourself with a Henry Harvin Certification

    The practical knowledge and actionable skillset you've gained working on projects, simulations, case studies will set you ahead of competition.

  • Share your achievement

    Talk about it on Linkedin, Whatsapp, Instagram, Facebook, Twitter boost your resume or frame it - tell your friends and colleagues about it.

Our courses and Course Certificates are trusted by these industry leaders

Know more about the value of this certificate in the industry

Why Henry Harvin for Digital Marketing Course by Henry Harvin®

Ranking

Ranked No.1 Digital Marketing Course by BestCourseNews.com

Practical Training

South Asia's Oldest Digital Marketing Course: Henry Harvin is the First Institute to Launch Formal Digital Marketing Training & Certification

Get Lifetime E-learning Material and Recorded Videos

Get unlimited Access to E-learning materials including recorded videos, projects, case studies, and much more.

Post Training Support

Upgrading your knowledge is our responsibility by providing you new recorded videos and monthly brushup sessions

Affiliations

Harvin Education with affiliations from the American Association of EFL, UK Cert, UKAF, Digital Marketing Association in India, MSME & Govt of India.



Know more about what makes Henry Harvin Digital Marketing Course in Gurgaon Best in the Industry

Digital Marketing Course in Gurgaon Training Certification Process

1

Counselling

Consult with our counsellors to check your eligibility and the right batch. And then Register for the Certified Digital Marketing Course.

2

Gain Credits

Attend 32 hours of instructor-led Digital Marketing training to get 32 credits to be eligible for the certification. View session recordings in case missed.

3

Deliver Projects

Deliver the mini-projects will be assigned during the classes of Digital Marketing course

4

Get Certified Ahead from Henry Harvin

Post completion, get Digital Marketing certification from Henry Harvin. Post it on social media and apply for internship, placement and freelancing projects.

Know more about how Henry Harvin alumni is making use of this Digital Marketing Course in Gurgaon certification

See Proof of our Batches

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Reviews

Ashish Shakya
★ ★ ★ ★ ★
See Proof

Very good course. I would suggest everyone take this course as it is very innovative with great ideas and case studies. The professors explained everything in detail about the current scenario of marketing and how the world is changing digitally. ThankYou!

Dolly Singh
★ ★ ★ ★ ★
See Proof

Amazing course by Henry Harvin in Gurgaon! I have learned a lot about new disruptive technologies and innovation in addition to digital marketing. I greatly enjoyed the practical side of the course. Well done and thank you Henry Harvin Gurgaon and all the staff responsible for developing this course.

Ojasvi Kapoor
★ ★ ★ ★ ★
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I learned so much! I am new to marketing and this course has helped me learn new techniques and strategies to apply to my position at work. I am excited to implement the things I learned in my marketing campaigns. I am so happy I decided to start this specialization!

Vishnu Kaushal
★ ★ ★ ★ ★
See Proof

I learned a lot about digital strategies, I thought it was going to be a very theoretical course on concepts but I was completely wrong. I came across a very current course, with interesting examples and exercises applied to everything that we are experiencing today.

Kritika Khurana
★ ★ ★ ★ ★
See Proof

That was useful and interesting especially for a beginner in digital marketing. Very accessible lectures and very informative additional interviews. There were some problems with case studies (Starbucks, RedLaser), but they were solved during the progress. Many thanks to Henry Harvin Gurgaon.


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