MBA in Digital Marketing by College de Paris

MBA in Digital Marketing by College de Paris

Henry Harvin® Top Ranked Digital Marketing Courses in India by India Today

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Learn domains like SEO, Social Media, Search Engine Marketing, Content Marketing, Mobile and Offline paid campaigns, and analytics | Build your digital marketing skills and knowledge | Learn to design the digital marketing campaign metrics considering ROAS, CPC, PPC, and many more concepts | College de Paris offers an MBA in Digital Marketing in association with Henry Harvin® simply the best online learning platform

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There's a reason that 95% of our alumni undertake 3+ courses as a minimum with Henry Harvin®

Know the complete offerings of our MBA in Digital Marketing by College de Paris

Key Highlights

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BRIO™ Classes
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Industry-Validated Curriculum
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Real-Time Case studies & Projects
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Top Notch Industry Professionals
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24x7 Learner Assistance and Support
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1-year Gold Membership

Our Placement Stats

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Average salary hike

2100+

Access the best jobs in industry

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Maximum salary hike

Access the best jobs in the industry

You Get 10-In-1 Program

Two-way Live Training Course

Two-way Live Online Interactive Classroom Sessions

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Certification

Distinguish your profile with global credentials and showcase expertise with our Hallmark Completion certificate

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Projects

Facility to undergo various projects along with the course.

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Guaranteed Internship

Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.

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Placement

Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

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Student Engagement & Events

Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®

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Masterclass

Access to 52+ Masterclass Sessions for essential soft skill development

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Membership

Get Free Gold Membership of Henry Harvin®

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E-Learning Access

Free access to the E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.

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Entrepreneurship Mentorship

Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels

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About the MBA in Digital Marketing by College de Paris

MBA in Digital Marketing by College de Paris

The MBA in Digital Marketing equips a professional with the digital marketing knowledge and tools needed to develop best practices for digital channels. It will help to understand how customers and potential customers communicate with firms online. It will foster a critical and specialized understanding of digital marketing strategies, involving AdSense, Social Media, SEO, web advertising, and more.

Who Should Attend?

  • Marketing Professionals
  • Business Owners
  • Content Marketer
  • E-commerce Manager
  • Entrepreneurs
  • Sales Professionals
  • Web Owners
  • Content Writers

BRIO™ Classes

This unique 10-in-1 learning experience begins with training and concludes with career support for job seekers and aspiring business owners

  • Training: 12 Months of Two-Way Live Online Interactive Sessions
  • Projects: Facility to undergo projects in Marketing, Advertisement, Google Analytics & more
  • Internship: Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage
  • Certification: Get course completion Certification of MBA in Digital Marketing by College de Paris in association with Henry Harvin® Govt of India recognized & Award-Winning Institute
  • Placement: Get 3 in 1 Placement support through Placement Drives, Premium access to the Job portal & Personalized Job Consulting
  • E-Learning: Free access to the E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, question bank, library, practice tests, final assessment, forum, and doubt sessions.
  • Masterclass: Access to 52+ Masterclass Sessions for essential soft skill development
  • Student Engagement & Events: Access to all student engagement & events throughout the program
  • Membership: 36 Months of Gold Membership of Henry Harvin® Digital Marketing Academy for MBA in Digital Marketing by College de Paris
  • Entrepreneurship Mentorship: Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance & Entrepreneur level

Faculty at Henry Harvin®

  • Most respected industry experts with 15+ years of working experience and recognized by numerous organizations over the years for their work
  • They have delivered 450+ keynote classes for the MBA in Digital Marketing by College de Paris
  • Have delivered 500+ lectures and are currently empaneled as domain experts with Henry Harvin® Digital Marketing Academy

Alumni Status

Become a part of the Digital Marketing Academy of Henry Harvin® and join the 4,60,000+ large Alumni Network Worldwide.

Gold Membership Benefits

  • Avail 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy that includes E-Learning Access through recorded Videos, Games, Projects, CPDSPe Studies
  • Access to Masterclass Sessions
  • Earn the Prestigious Henry Harvin®️ Alumni Status and become one of the reputed 4,60,000+ Alumni globally.
  • Guaranteed Internship with Henry Harvin®️ or partner firms
  • Weekly 10+ job opportunities offered.
  • Experience Industry Projects during the classes

Learning Benefits

  • Access to E-Learning Portal
  • Learn from the latest Industry trend Curriculum
  • Earn globally recognized Certification
  • Apply and evaluate digital marketing strategies and acquire strong analytical skills
  • Gain an understanding of key digital tools such as SEO, social media and web analytics
  • Stay updated with the latest trends, technologies, and best practices
  • Get to know about the different aspects of digital marketing
  • Learn the modern methodologies and techniques of multimedia marketing
  • Gain in- depth knowledge and expertise in various areas such as social media marketing, search engine optimization (SEO), content marketing, analytics, and digital advertising. 
  • On completion of the course, become eligible for various Job Roles

Know the complete offerings of our MBA in Digital Marketing by College de Paris

MBA in Digital Marketing by College de Paris Curriculum

  • Module 1: Initialisation of Digital Marketing

    In this module, a professional will learn about Marketing and types of marketing

    • What is Marketing
    • How many types of marketing
    • What is Digital Marketing
    • Difference between traditional marketing and digital marketing
    • What is Internet
    • Difference between LAN and WAN
    • How to convert traffic into leads
    • Difference between inbound and outbound marketing
    • Success Factors of Digital Marketing
    • Core concept of the conversion process
    • Case Study for Popular Startups
       
  • Module 2: Facebook Marketing

    In this module, a professional will learn about Facebook for lead generation

    • Introduction to social media marketing
    • How to use Facebook for lead generation?
    • Ways to use Facebook for branding?
    • How do we target the right audience?
    • How do we increase the likes of Facebook business pages?
    • How to create Facebook Ads?
    • Facebook Ads Automation
    • How do we generate leads through Facebook Marketing?
    • How do we add conversion tracking pixel code?
    • Make regular reports keeping a check on the insights
       
  • Module 3: Google AdSense

    In this module, a professional will learn about Google Adsense

    • What is Google?
    • What is Google Adsense?
    • Difference between Google Adwords vs Google Analytics
    • Easy steps to follow for Google Adsense
    • Difference between Google Adsense vs Affiliate Marketing
    • Plugin for AdSense integration
    • Reports Study
    • Different types of Ad unit
    • Which size for Adsense is the most effective?
    • Case Studies to work for Google Adsense
       
  • Module 4: Bing Webmaster

    In this module, a professional will learn about configuring the website and specification

    • My Site
    • How to configure my site
    • Image feed specification
    • Sitemaps
    • Video Feed Specifications
    • Submit URLs to Bing
    • Ignore URL Parameters
    • Crawl Control
    • How to manage Deep Links
    • Messages and Alerts Set Email Preferences Remove Broken links/ outdated cache Webmaster guidelines Link Buildings Malware and Spam
    • Site Move
    • Verify Bingbot Tools
    • SEO Analyzer
    • Using SEO Reports
    • Markup Validator
    • Mobile Friendliness
    • Page Traffic Reports
    • Using Reports and Data
    • How to add a New User
    • Verify Ownership
    • Geo-targeting your website
    • Connected pages
       
  • Module 5: Email Marketing

    In this module, a professional will learn about Advanced Email Marketing

    • Introduction to Advanced Email Marketing
    • Write Better Subject Lines
    • Develop Emails that Drive Results
    • Optimize Your Email Content
    • List Management Strategies
    • Automating Your Emails
    • Create Optimal Landing Pages
    • Create an Email Campaign Checklist
    • GDPR for Digital Marketers
       
  • Module 6: Earn as a Freelancer

    In this module, a professional will learn about freelancing and scope of freelancing

    • What is Freelancing?
    • How do you make your venture in the field of freelancing?
    • How to get projects on freelancing?
    • How to get the project on Upwork?
    • How to make contacts on Fiverr?
    • How to initiate Gigs on Fiverr?
    • How to generate sales on Fiverr?
    • Know-how to use the portal effectively
    • Bid for the projects easily and smartly
    • Simple selling basics
       
  • Module 7: Search Marketing

    In this module, a professional will learn about Campaign ideation

    • Campaign ideations
    • Differentiating between Ads and Keywords
    • What are Bing Ads?
    • Introduction to PPC
    • Selection of relevant keywords
    • Options for advanced locations
    • Bid stimulator
    • How to control fraud click on your Ads
    • Creation of Search Ads
    • Differentiating dynamic search Ads and dynamic keyword insertion?
    • The process of marketing
       
  • Module 8: Lead Generation for Business

    In this module, a professional will learn about lead generation

    • What is a Lead?
    • Build a website for Lead Generation
    • Add a live chat function to your website
    • Difference between Leads vs. sales?
    • What is SEO?
    • How do we generate leads through Search Engine Optimization?
    • Social media & Content marketing
    • Generate customer testimonials
    • Include calls to action on your website
    • Collect online revenues
    • How to generate leads through Google Adwords?
    • Difference between Micro conversion and Macro conversion
       
  • Module 9: Pinterest Marketing

    In this module, a professional will learn about Pinterest marketing

    • What is Pinterest?
    • What is Pinterest marketing?
    • When to use Pinterest Marketing?
    • Key factors to using Pinterest Ads
    • How do we generate sales with Pinterest?
    • Learn to choose the right category for your content.
    • Share your content on other social networks other than Pinterest
    • Learn to optimize your boards with Keyword-Rich Descriptions.
    • Automate your content
    • Know-how the other strategies to have a successful marketing campaign
       
  • Module 10: Website Planning

    In this module, a professional will learn about website and webpage creation

    • Introduction to a Website
    • Webpage and Website
    • Webpage and Web Media
    • Blogs and Websites
    • Importance of a Website
    • Need of a Website
    • Types of Websites
    • How sales Boom according to layout
    • Sales fluctuate according to theme
    • Adding a domain to hosting
    • Choosing the best hosting for websites
    • Types of Hosting
    • What is Hosting
    • How to buy a domain
    • Creating a blueprint for the Websites
    • What is a Landing Page
    • Web Application
    • Popular Frameworks - Magento / WordPress
    • The framework used to create a website
       
  • Module 11: Brand Communication

    In this module, a professional will learn about arriving at a role or roles for the brand

    • Arriving at a role or roles for the brand
    • Identifying stakeholders
    • Prioritizing stakeholders
    • Segmenting primary audiences
    • How to analyze macro environments
    • How to reverse engineer competition's communication plans
    • Consumer pyramids and funnels
    • Crafting messages
    • Putting all of the above in one logical plan
       
  • Module 12: Search Engine Optimization

    Learn about indexing and crawling basics

    • Indexing & Crawling Basics
    • Optimizing Crawl Budget
    • Organic Search vs. Paid Search Results
    • Anatomy of a Search Result (Search Snippet)
    • What is On-page SEO (Content, Architecture, HTML)
    • What is Off-page SEO / Link Building (Social, Content-based, PR)
    • Keyword Research- Finding Seed Keywords: Mind Map for Keyword Research
    • Using Wikipedia, Forums for Keyword Research
    • Keyword Research Process - Identify SeedKeywords, Collect metrics, Map Keywords
    • Local SEO- What is Local SEO, Pigeon Update
    • Scribd and other social channels for SEO
    • YouTube Video SEO
    • Quora
    • Link Building Metrics Social SEO
    • Manual Link Building Process
    • Link Building Tactics
    • What is Link Building
    • A career in SEO
    • Off-page SEO- Link Building
    • Google My Business, Bing Places
    • Local Pages on your website
    • Local listings/citations SEMrush.com Backlink
    • Backlink audit of one website
    • How to audit backlinks of competitors and gain
    • SEO Audit, Tools, Measurement- What are SEO Audits?
    • Different Types of SEO Audits.
    • Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights, Mobile Site Audit
    • Free Learning Resources-Moz, Google Analytics
    • Technical SEO- URL Architecture
    • Google Keyword Planner Tool
    • On-page SEO- HTML Basics
    • Web Page Basics: What is HTML, JavaScript, CSS
    • Basic HTML Tags to create a web page
    • HTML Tags for SEO: Title, H1, META Tags, IMG, A
    • Title, H1, Meta Description, Keyword Usage
    • Crawling: XML, HTML Sitemaps, Robots.txt
    • Content Clusters (Creating SEO-based content)
    • Negative on-page to avoid
    • How Schema shows up in SERPs
    • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
    • 301 Redirects
    • Mobile SEO- App Store Optimization
    • Mobile Websites: Responsive, Adaptive, Dynamic
    • Optimizing for Voice Search Schema Markups
    • What is Schema & Why is it relevant to SEO?
    • Schema Types - Micro, JSON-LD
    • Common JSON Schema Tags - Organization, Website, blog posting, LocalBusiness
       
  • Module 13: Online Reputation Management

    Learn about online reputation management and ORM Tools

    • What is Online Reputation Management?
    • Know-how to use ORM tools
    • Neutralize the reviews in a polite manner
    • Improving the reputation
    • Hiding the negative reviews
    • Creation of ORM strategies
    • Increasing the star rating
    • Flagging inappropriate reviews
    • Analyzing Real-Time case studies
    • Get more customers
       
  • Module 14: E-Commerce Marketing

    Learn about effective strategies to plan for an eCommerce website

    • What is E-commerce Marketing?
    • Basic concepts of E-commerce
    • Effective strategies to plan for an eCommerce website
    • Difference between Normal SEO and eCommerce website SEO?
    • How to boost sales through E-commerce?
    • Easy checkout and cart development techniques
    • Product presentation and"ROI" parameter
    • How to promote large products in a single click?
    • How to avoid failure on-site auctions?
    • How to increase eCommerce sales through marketing?
       
  • Module 15: Instagram Marketing

    In this module, a professional will learn about Instagram Marketing

    • What is Instagram?
    • A basic introduction to Instagram Marketing
    • How to create Instagram ads?
    • Creating remarkable content for Instagram Ads
    • Analyze and run your Ads
    • Use Instagram Marketing to influence
    • Get in touch with influencers for better reach and engagement
    • Drive traffic to your website with Instagram Ads
    • Tips and Tricks to tackle the account/business page
       
  • Module 16: Advanced Excel

    In this module, a professional will learn about advanced knowledge of MS Excel

    • Gain basic knowledge of MS Excel
    • Work flawlessly with the Basic Excel Function
    • Understand the Advanced Excel Functions and work with it
    • Get introduced to Lookup Functions
    • Learn the essential functions of Excel and the Pivot Table
    • Know the basics of VBA and its analysis
    • Acquire knowledge about Power Query and User-Defined Functions
    • Get Acquainted with the Basics of Advanced Excel
    • Data Validation
    • Mail Merge
    • Dynamic Array Formula
    • Using Conditional Formatting
    • Macros (Only Recording, Non-VBA)
    • Summarizing Data with Pivot Tables
    • Working with Slicers
    • Power Pivot / Power Query
    • Charts
    • Other Topics
    • Excel Dashboard
    • Protecting and Security
    • Using Named Ranges
    • Lookup and Information Functions
    • Working with Dates and CountIfs and SumIfs
    • If Functions and text Functions
    • Basics of Formula/Functions
    • Filtering Data
    • Sorting Data
    • Basics Functions of Excel
    • Understanding Cell References
    • Working with Tables
    • Course Curriculum- Introduction to MS Excel
    • Learn to work with Advanced Excel Functions
    • Acquire Knowledge of Advanced VBA
       
  • Module 17: Website Creation

    In this module, a professional will learn about WordPress website creation

    • Introduction to WordPress
    • Choosing the right hosting
    • How To Install WordPress?
    • Finding the right domain name
    • Choosing a free/premium template
    • Know your WordPress dashboard
    • Adding a sitemap, widgets, and themes
    • Create Posts and Pages
    • WordPress categories and tags
    • Critical Concerns to Address on Landing Page
    • Investment in Landing Page
    • Conversion Oriented Landing Page Design
    • Pattern #1 - Pop-Ups
    • Pattern #2 - Pop Under Call-to-Action
    • Pattern #3 - Inside Article CTA Placement of call to actions
    • Decide placements of important elements- Patterns for Engaging Website Visitors
    • Long Landing Page
    • Prepare wireframe of pages- Short Landing Page
    • Prepare site structure - What all pages
    • Site speed- make it faster
    • Integrating Google Analytics
    • Our 20-step plan to create your website
    • How to upload Demo content?
    • Creating multiple pages
       
  • Module 18: Marketing Communication

    In this module, a professional will learn about marketing communication overview

    • Marketing Communication Overview
    • Marketing Communication & Relationship
    • Corporate Communication
       
  • Module 19: Marketing Analytics

    In this module, a professional will learn about marketing in the digital world and the customer journey

    • Marketing in the Digital World
    • Customer in the Digital World
    • Customer Journey
    • Reaching and Engaging the Customer
    • Making Digital Work: Strategies for Paid Ad Campaigns
    • Email, Display, and Social Media Advertising
    • Strategies and Evaluation: Metrics, and ROI
    • Digital Strategy and Analytics
    • Digital Marketing: Strategy, Planning and Execution
    • Emerging Technologies for Digital Marketing
       
  • Module 20: Twitter Marketing

    In this module, a professional will learn about twitter markketing

    • What is Twitter?
    • What is Twitter Marketing?
    • How to create Twitter Ads?
    • Ways to Increase Website Visitors through Twitter Ads
    • Increase followers with the help of Twitter Ads
    • How to process App installation with the help of Twitter Ads?
    • How to Tweet most effectively?
    • Twitter embedded/block/ widgets
    • Usage of effective hashtags
    • Campaign planning and ideations
       
  • Module 21: Google Webmaster

    In this module, a professional will learn about site dashboard

    • Site Dashboard
    • The Right Panel
    • Search Appearances- Structured Data
    • Data Highlighter
    • HTML Improvements
    • Site Links
    • Structured Data Tools
    • Search Traffic- Search Analytics
    • Link to your site
    • Security Issues and Other Resources
    • Sitemaps and URL Parameters
    • Fetch as Google and robots.txt
    • Crawl- Crawl Error and Crawl Stats
    • Remove URLs
    • Content Keywords and Blocked Resources
    • Google Index- Index Status
    • Penguin and Panda Updates
    • Internal Links
       
  • Module 22: Digital Content Writing

    In this module, a professional will learn about digital content writing

    • Learn the Basic Writing and Language skills
    • Get in-depth knowledge of the Basic Internet Skills
    • Learn the fundamentals of various types of writing such as Technical, creative, Business Academic, and more.
    • Acquire the Skills of Various Content Strategies
    • Learn the techniques of creating Academic Content
    • Get exposed to International Projects with high Remunerations
    • To earn online from International Projects
    • Course Curriculum-Language skills
    • Simulated Content Writing Projects
    • Earn Online & get International Projects
    • Email Writing
    • Copywriting
    • Creative Writing
    • Academic Writing
    • Technical & Research Writing
    • Content Strategy
    • Business & Marketing Writing
    • Internet Skills
       
  • Module 23: Creative Designing

    In this module, a professional will learn about creative designing

    • What is Creative Designing?
    • How do we create appealing creatives?
    • Introduction to typography
    • Colour combinations and schemes
    • Logotype Design
    • Learn to create infographics
    • Deciding an appropriate size according to the platform
    • Maintaining the text ratio of the creative
    • Alignment to be taken care of
    • Using CTA terms in the creatives
    • Use instant creative designing tools
    • Use creative taglines
       
  • Module 24: Affiliate Marketing

    In this module, a professional will learn about affiliate marketing

    • What is Marketing?
    • What is Affiliate Marketing?
    • Easy steps to earn from Affiliate Marketing
    • How do we start earning from Affiliate Marketing?
    • Ways to find low competitive keywords with high potential?
    • Learn about Affiliate Earning Models
    • Know about Affiliate Landing Pages
    • Ways to redirect visitors to the Affiliate page?
    • Get knowledge about the B2B and B2C industry
    • Tips and tricks to drive in more sales and reach more people
       
  • Module 25: Linkedin Marketing

    In this module, a professional will learn about LinkedIn marketing

    • An introduction to Linkedin marketing
    • How does LinkedIn work?
    • When to use LinkedIn as a way to market/drive leads?
    • How do we generate B2B leads?
    • Create different types of Linkedin Sponsored Ads
    • Selection of the Best Ads for promotion
    • Keeping track of LinkedIn sales
    • How do we target the precise audience?
    • Usage of relevant keywords in the bio and description of the page
    • Adding links for better leads
       
  • Complimentary Module 1: Soft Skills Development

    • Business communication
    • Preparation for the Interview 
    • Presentation Skills
  • Complimentary Module2: Resume Writing

    • Resume Writing

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Skills Covered

Facebook Marketing

Google AdSense

Email Marketing

Search Marketing

Lead Generation for Business

Pinterest Marketing

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