Henry Harvin®- Digital Marketing Masterclass Course

Digital Marketing Masterclass Course Certification

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Enroll in the Professional Diploma in Digital Marketing Course from Henry Harvin® Digital Marketing Academy, the best online learning platform | Learn to put your business on the world wide Web, and make websites visible and accessible to your target audience | Hone your skills to succeed in today's online world through various projects during the training period.

Starts In 5 day

22 Apr 2024

Learning Period

126 Hours

Book a Live Class, For Free!

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Placed Learners

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Accreditations & Affiliations

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There's a reason that 95% of our alumni undertake 3+ courses as a minimum with Henry Harvin®

Know the complete offerings of our Digital Marketing Masterclass Course

Key Highlights

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9-in-1 Course
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Industry-Acclaimed Curriculum
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Real-Time Case studies & Projects
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Industry Expert Trainers
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24x7 Learner Assistance and Support
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1-year Gold Membership

Upcoming Cohorts

Our Placement Stats

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Average salary hike

2100+

Access the best jobs in industry

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Maximum salary hike

Access the best jobs in the industry

You Get 10-In-1 Program

Two-way Live Training Course

Two-way Live Online Interactive Classroom Sessions

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Certification

Distinguish your profile with global credentials and showcase expertise with our Hallmark Completion certificate

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Projects

Facility to undergo various projects along with the course.

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Guaranteed Internship

Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.

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Placement

Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

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Student Engagement & Events

Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®

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Masterclass

Access to 52+ Masterclass Sessions for essential soft skill development

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Membership

Get Free Gold Membership of Henry Harvin®

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E-Learning Access

Free access to the E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.

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Entrepreneurship Mentorship

Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels

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About the Digital Marketing Masterclass Course

Digital Marketing Masterclass Course

Digital marketing is a novel technique for businesses for brand marketing and to interact with customers and comprehend their behavior. This course provides an in-depth guide as to how you can pursue a career in the field of digital marketing. It covers all facets of Digital Marketing such as Search Engine Marketing, Search Engine Optimisation, Content Marketing, Social Media Marketing, ORM, Pay Per Click Marketing, Marketing Analytics, and more. By the end of the course, you are ready to become a professional in the field of digital marketing

Who Should Attend?

  • College Students
  • Business owners
  • Working professionals
  • Housewives
  • Career Switchers
  • Job Seekers
  • Marketing Executives and Leaders
  • Product Manager or Product Leaders
  • Entrepreneurs and C- Suite Executives.
  • Brand and Communication Managers

9 in 1 Course

  • Training: 126 Hours of Two-Way Live Online Interactive Sessions
  • Projects: Facility to undergo projects in Search Engine Optimisation, Website Development and Optimization, Email Marketing, Digital Display Advertising, Content Marketing Strategy, Video Marketing, Conversion Rate Optimization (CRO) and more
  • Internship: Get Internship Support to gain experiential learning
  • Certification: Get course completion Certification of Digital Marketing Masterclass Course from Henry Harvin® Govt of India recognized & Award-Winning Institute, and showcase expertise
  • Placement: 100% Placement Support for 1-Year post successful completion of the course
  • E-Learning: Free access to E-learning Portal and future updates
  • Masterclass: Access to 52+ Masterclass Sessions for essential soft skill development
  • Hackathons: Free Access to #AskHenry Hackathons and Competitions
  • Membership: 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy for the Digital Marketing Masterclass Course

Trainers at Henry Harvin®

  • Most respected industry experts with 15+ years of working experience and recognized by numerous organizations over the years for their work
  • They have delivered 375+ keynote classes for Digital Marketing at the highest level
  • Have delivered 430+ lectures and are currently empaneled as domain experts with Henry Harvin® Digital Marketing Academy

Alumni Status

Become a part of the Elite Digital Marketing Academy of Henry Harvin® and join the 4,60,000+ large Alumni Network Worldwide.
 

Gold Membership Benefits

  • Avail 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy that includes E-Learning Access through recorded Videos, Games, Projects, CPDSPe Studies
  • Access to Masterclass Sessions
  • Earn the Prestigious Henry Harvin®️ Alumni Status and become one of the reputed 4,60,000+ Alumni across the globe.
  • Guaranteed Internship with Henry Harvin®️ or partner firms
  • Weekly 10+ job opportunities offered.
  • Experience Industry Projects during the training
     

Learning Benefits

  • Develop strategies to market a company's product online by integrating various promotions to get the company's message out to prospects.
  • Handle all the social media accounts and editorial blogs
  • Create new channels to connect with the users
  • Develop digital ad and e-marketing campaigns via newsletters, targeted emails, training reminders, sales updates, etc.
  • Plan and execute successful online marketing and advertising strategies on social media and other digital platforms.
  • Flair for writing blogs, articles, social media posts, etc., that are SEO-optimized and user-friendly.
  • Boost a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.
  • Understand digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics
  • Optimize your website for search engines and Implement all the digital marketing techniques like Google AdWords, social media marketing, email marketing, etc.
  • On completion of the course, become a market-ready professional digital marketer and strategist

Know the complete offerings of our Digital Marketing Masterclass Course Certification

Digital Marketing Masterclass Course Curriculum

  • Module 1: Introduction to Digital Marketing

    Understand the fundamentals of digital marketing and its role in the modern business landscape. Gain knowledge of the key digital marketing channels and their benefits. Learn about the latest trends and best practices in digital marketing.
    • Overview of Digital Marketing
    • Importance of Digital Marketing for Businesses
    • Digital Marketing Trends and Best Practices
  • Module 2: Website Development and Optimization

    Learn to create and optimize a website for better user experience and search engine visibility. Understand the principles of website design, navigation, and responsiveness. Gain knowledge of website analytics and conversion rate optimization.
    • Website Design and User Experience (UX)
    • Search Engine Optimization (SEO) for Websites
    • Website Analytics and Conversion Optimization
  • Module 3: Content Marketing Strategy

    Understand the concept of content marketing and its role in attracting and engaging target audiences. Learn to develop a content marketing strategy aligned with business goals. Gain knowledge of content creation, distribution, and measurement.
    • Introduction to Content Marketing
    • Developing a Content Marketing Strategy
    • Content Creation, Distribution, and Measurement
  • Module 4: Search Engine Optimization (SEO)

    Understand the principles and techniques of search engine optimization. Learn to optimize website content, structure, and meta tags for better search engine rankings. Gain knowledge of keyword research, on-page optimization, and link building strategies.
    • Introduction to Search Engine Optimization (SEO)
    • On-Page SEO Optimization
    • Off-Page SEO Optimization and Link Building
  • Module 5: Pay-Per-Click (PPC) Advertising

    Understand the concept of pay-per-click advertising and its benefits for businesses. Learn to create and manage effective PPC campaigns on platforms like Google Ads. Gain knowledge of keyword research, ad copywriting, and campaign optimization.
    • Introduction to Pay-Per-Click (PPC) Advertising
    • Creating and Managing PPC Campaigns
    • PPC Campaign Optimization and Measurement
  • Module 6: Social Media Marketing

    Understand the role of social media in digital marketing and its impact on businesses. Learn to create and manage social media campaigns on platforms like Facebook, Instagram, and Twitter. Gain knowledge of social media analytics and community management.
    • Introduction to Social Media Marketing
    • Creating and Managing Social Media Campaigns
    • Social Media Analytics and Community Management
  • Module 7: Email Marketing

    Understand the concept and benefits of email marketing in digital campaigns. Learn to create effective email marketing campaigns and automate email workflows. Gain knowledge of email segmentation, personalization, and performance tracking.
    • Introduction to Email Marketing
    • Creating Effective Email Marketing Campaigns
    • Email Marketing Automation and Performance Measurement
  • Module 8: Mobile Marketing

    Understand the unique opportunities and challenges of mobile marketing. Learn to create mobile-friendly websites, apps, and advertising campaigns. Gain knowledge of mobile marketing strategies, including SMS and push notifications.
    • Introduction to Mobile Marketing
    • Creating Mobile-Friendly Websites and Apps
    • Mobile Advertising and Engagement Strategies
  • Module 9: Video Marketing

    Understand the role and impact of video marketing in digital campaigns. Learn to create and optimize video content for different platforms and audiences. Gain knowledge of video marketing strategies, including YouTube advertising and video SEO.
    • Introduction to Video Marketing
    • Creating and Optimizing Video Content
    • Video Advertising and SEO
  • Module 10: Influencer Marketing

    Understand the concept and benefits of influencer marketing in digital campaigns. Learn to identify and collaborate with relevant influencers for brand promotion. Gain knowledge of influencer marketing strategies, including campaign measurement and ROI.
    • Introduction to Influencer Marketing
    • Identifying and Collaborating with Influencers
    • Measuring and Evaluating Influencer Marketing Campaigns
  • Module 11: Social Media Advertising

    Understand the different social media advertising platforms and their targeting options. Learn to create and manage effective social media ad campaigns. Gain knowledge of ad optimization, A/B testing, and campaign measurement.
    • Introduction to Social Media Advertising
    • Creating and Managing Social Media Ad Campaigns
    • Ad Optimization and Campaign Measurement
  • Module 12: Google Analytics

    Understand the importance of website analytics and data-driven decision making. Learn to set up and navigate Google Analytics for tracking website performance. Gain knowledge of key metrics, reports, and conversion tracking in Google Analytics.
    • Introduction to Google Analytics
    • Setting Up Google Analytics and Tracking Code
    • Analyzing Website Performance and Conversion Tracking
  • Module 13: Conversion Rate Optimization (CRO)

    Understand the principles and strategies of conversion rate optimization. Learn to identify optimization opportunities and conduct A/B testing. Gain knowledge of CRO tools, techniques, and best practices.
    • Introduction to Conversion Rate Optimization
    • Identifying Optimization Opportunities and A/B Testing
    • CRO Tools and Best Practices
  • Module 14: Digital Marketing Strategy and Planning

    Understand the importance of developing a digital marketing strategy. Learn to create a comprehensive digital marketing plan aligned with business goals. Gain knowledge of budgeting, resource allocation, and performance measurement in digital marketing.
    • Introduction to Digital Marketing Strategy
    • Developing a Digital Marketing Plan
    • Budgeting, Resource Allocation, and Performance Measurement
  • Module 15: Marketing Automation

    Understand the concept and benefits of marketing automation. Learn to implement and manage marketing automation platforms for lead nurturing and customer engagement. Gain knowledge of automated email workflows, lead scoring, and CRM integration.
    • Introduction to Marketing Automation
    • Implementing Marketing Automation Platforms
    • Automated Workflows and Lead Nurturing
  • Module 16: Digital Advertising Strategies

    Understand the different digital advertising strategies and their applications. Learn to plan and execute effective digital ad campaigns across various channels. Gain knowledge of ad targeting, bidding strategies, and performance optimization.
    • Introduction to Digital Advertising Strategies
    • Planning and Executing Digital Ad Campaigns
    • Ad Targeting and Performance Optimization
  • Module 17: E-commerce Marketing

    Understand the unique challenges and strategies of marketing in the e-commerce industry. Learn to drive traffic, optimize conversions, and enhance customer experience in e-commerce platforms. Gain knowledge of e-commerce analytics, customer retention, and loyalty programs.
    • Introduction to E-commerce Marketing
    • Driving Traffic and Optimizing Conversions in E-commerce
    • E-commerce Analytics and Customer Retention
  • Module 18: Social Listening and Online Reputation Management

    Understand the importance of social listening and online reputation management in digital marketing. Learn to monitor and analyze online conversations about a brand or product. Gain knowledge of reputation management strategies and crisis response in the digital space.
    • Introduction to Social Listening and Online Reputation Management
    • Monitoring and Analyzing Online Conversations
    • Reputation Management and Crisis Response
  • Module 19: Digital Marketing Analytics and Reporting

    Understand the key metrics and analytics tools used in digital marketing. Learn to generate insightful reports and interpret data to optimize marketing performance. Gain knowledge of data visualization, dashboard creation, and ROI measurement.
    • Introduction to Digital Marketing Analytics and Reporting
    • Generating Reports and Data Interpretation
    • Data Visualization and ROI Measurement
  • Module 20: Emerging Trends and Future of Digital Marketing

    Explore the latest trends and technologies shaping the future of digital marketing. Learn to adapt and stay updated with the evolving digital marketing landscape. Gain insights into emerging channels, platforms, and consumer behaviors.
    • Introduction to Emerging Trends in Digital Marketing
    • Adapting to the Evolving Digital Marketing Landscape
    • Exploring Emerging Channels and Consumer Behaviors
  • Module 21: Content Marketing Strategy

    Understand the importance of content marketing in digital strategies. Learn to develop a content marketing strategy aligned with target audience and business objectives. Gain knowledge of content creation, distribution, and performance measurement.
    • Introduction to Content Marketing Strategy
    • Developing a Content Marketing Plan
    • Content Creation and Performance Measurement

Know the complete offerings of our Post Graduate Program in Digital Marketing Masterclass Course

Book a Live Class, For Free!

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By continuing you agree to Henry Harvin® Terms & conditions and Privacy Policy

Skills Covered

Paid search

SEO

Display advertising

Email marketing

Multi-channel campaigns

Google Analytics

Digital marketing techniques

Digital Copywriting

Content Marketing

Brand Management

Certifications

Get Ahead with Henry Harvin® Digital Marketing Masterclass Course Certification

What you'll Learn in this course

Earn your Certification

Post-successful completion of the Program, earn Henry Harvin® Certification. Post it on social media, get it framed, and increase your value in the industry

Differentiate yourself with a Henry Harvin® Certification

The practical knowledge and actionable skillset you've gained working on projects, simulations, and case studies will set you ahead of the competition

Share your achievement

Talk about it on LinkedIn, WhatsApp, Instagram, Facebook, and Twitter boost your resume or frame it - tell your friends and colleagues about it

Training Certification

Get  a Digital Marketing Masterclass Course Completion Certification from Henry Harvin®

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Career Services By Henry Harvin®

Career Services
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Placement Drives

We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.

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Premium access to Henry Harvin® Job portal

Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

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Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.

Related Jobs

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