Henry Harvin® Leads the way in Digital Marketing Revolution by India Today
Unlock the realms of digital marketing excellence with the Advanced Certification Program offered by the E&ICT Academy, IIT Guwahati. This comprehensive course delves deep into the intricacies of modern marketing strategies, equipping students with the latest tools and techniques to thrive in the digital landscape. From SEO and social media marketing to analytics and content strategy, learners gain practical skills essential for success in today's competitive market. Join us to embark on a transformative journey towards becoming a proficient digital marketer.
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Placed Learners
Certificate from E&ICT Academy, IIT Guwahati
Alumni Status from E&ICT Academy, IIT Guwahati
2 days Immersive sessions at IIT Guwahati Campus in addition to the course & learn from IIT Guwahati Faculty
Guaranteed Internship at IIT Guwahati Campus
There's a reason that 95% of our alumni undertake 3+ courses as a minimum with Henry Harvin®
Average salary hike
Access the best jobs in industry
Maximum salary hike
Two-way Live Training Course
Two-way Live Online Interactive Classroom Sessions
Certification
Distinguish your profile with global credentials and showcase expertise with our Hallmark Completion certificate
Projects
Facility to undergo various projects along with the course.
Guaranteed Internship
Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.
Placement
Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting
Student Engagement & Events
Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®
Masterclass
Access to 52+ Masterclass Sessions for essential soft skill development
Membership
Get Free Gold Membership of Henry Harvin®
E-Learning Access
Free access to the E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.
Entrepreneurship Mentorship
Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels
HIGH DEMAND FOR SKILLS
Fastest-growing fields, with high demand for skilled professionals.
JOB OPPORTUNITY
Completing an Advanced Certification Program in Digital Marketing course by E&ICT academy, IIT Guwahati, can open up numerous job opportunities in marketing, online campaigning, marketing, e-commerce, cybersecurity, and more.
CAREER GROWTH
The demand for data scientists is rapidly increasing.
SOLVING COMPLEX PROBLEMS
Digital Marketing techniques enable organizations to analyze run and execute marketing campaigns and valuable insights to solve complex business problems.
ENHANCED DECISION-MAKING
Data-driven decision-making is becoming increasingly essential for businesses to stay competitive in today's market.
PERSONAL AND PROFESSIONAL DEVELOPMENT
Advanced Certification Program in Digital Marketing course by E&ICT academy, IIT Guwahati, provide opportunities for personal and professional development.
It is a versatile 10-in-1 program that includes various aspects of competency development and career development.
Become a part of the Elite Digital Marketing Academy of Henry Harvin® and join the 4,60,000+ large Alumni Network Worldwide.
Get 1-Year Membership of Henry Harvin Digital Marketing Academy and avail the following benefits:
Know the complete offerings of our Advanced Certification Program in Digital Marketing by E& ICT Academy, IIT Guwahati
Social Media Fundamentals
Importance of Social Media For Business
What Does Social Media Include
Conversational Marketing
Importance of content creation on social media
Do's and Don't of Social Media
Size of Network
Demography of Network
Marketing Purpose
Pros & Cons of Each Channel
FB Profile vs. Page Vs. Group
Creating Pages and Groups
How to Optimize Your Profile Settings
How to Grow Your FB Page
Strategic Best Practices
FB Messenger Optimization
FB Posting Ideas
How Twitter Works
Twitter Terms
Twitter For Business
Quick Guided Setup
Best Practices to Optimize Twitter
Introduction to Linkedin
Linkedin Profile Optimization
Linkedin Network Growth Strategy
Linkedin Post Ideas
Impact of Instagram On Business
Instagram Profile Optimization
Instagram Algorithm
Instagram Insights
Growing Your Instagram- Posts, Videos, Stories, Reels, Live
How To Get More followers
Instagram Case Studies
Search Engine & Its Functions
Why SEO
Definition of SEO
SEO Ranking Factors
SEO Algorithms
What is keyword
Types of keywords
Keyword Selection Tools
Keyword Mapping on Pages and Posts
Importance of SEO content
Keywords Density & proximity in content
Ideal Content Length for posts and pages
Unique content and avoiding plagiarism
SEO content writing cheat sheet
Title Tag
Description Tags
Robots Tag
Anchor Text
Image & Heading Tags
URL Optimization & Site Structuring
Google Search Console Tool
Setting Up Search Console
Key GSC Reports
Sitemap Management
Optimization for Mobile View
Types of Links
Back Link Analysis
Submission-Based Link-Building Techniques
Content-Based Link-Building Techniques
Outreach-Based Link-Building Techniques
Google Business Profile Optimization
Classified Optimization
NAP Optimization
Introduction to Paid Marketing & GA
Types of Campaigns
Bidding, Auctions and Budget
Account Structure
Account & Billing Setup
GA Campaign Keyword Research
GA Campaign Setup
GA Adgroup Setup
GA Conversion Tracking Setup
AD Copy & Keyword Optimization
LP Design Testing
Budgets Testing
Bid Amount & Bidding Methods Test
Ad Schedules
GA Recommendations
Know the complete offerings of our Advanced Certification Program in Digital Marketing by E&ICT Academy, IIT Guwahati
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00Hours
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Digital strategy planning
Content marketing
Brand Management
Google Analytics
Search engine optimization (SEO)
Social media marketing
Know more about the value of this certificate in the industry
We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.
Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.
Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.
Digital Marketing Manager
Digital Marketing Specialist
Social Media Manager
SEO Manager
Content Marketing Manager
Email Marketing Specialist
Digital Analytics Manager
E-commerce Marketing Specialist
Marketing Automation Specialist
Digital marketing specialist, Social media manager, SEO Specialist, Content marketing manager,Digital analytics manager
A digital marketing course is an educational program that teaches individuals the various aspects of digital marketing, including strategies, tools, and techniques. Digital marketing is a form of marketing that leverages the internet and digital technologies, such as computers and mobile devices, to connect with customers. More than running a sponsored Instagram ad to drive sales, it's a set of practices that interacts with customers at every stage of the buying journey.
Participants can expect to gain expertise in advanced topics such as advanced Google Analytics, A/B testing, marketing automation platforms, advanced social media advertising tactics, advanced SEO strategies (such as technical SEO and local SEO), content marketing optimization, and advanced email marketing techniques. They will also develop strategic thinking abilities and learn how to leverage data for actionable insights.
Yes, you will be able to interact with fellow participants through online discussion forums and collaborative exercises.
Yes, Henry Harvin offers flexible payment options, including installment plans, to make it convenient for the participants.
As this digital era is filled with lots of enthusiasm and competition, there is an increasing demand for professionals who are well-versed on the internet marketing campaigns. Candidates have many scope to even set up their own consultancy, becoming freelancers, or working on increasing online visibility for numerous enterprises and their clients.
Participants are typically expected to have a fundamental understanding of digital marketing concepts, including basic knowledge of digital advertising platforms.
Henry Harvin®️ ranks amongst the Top 500 Global Edtech Companies with 4,60,000+ Alumni, 900+ B2B Clients, 500+ Award Winning Trainers, and 1200+ Courses.
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Certified & Experienced Instructors
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Tailor Made Training
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10 in 1 Program
Masterclasses By Henry Harvin®️
One-to-One Training