Advanced Certification Program in Digital Marketing by E&ICT Academy, IIT Guwahati

Advanced Certification Program in Digital Marketing by E& ICT Academy, IIT Guwahati

Henry Harvin® Leads the way in Digital Marketing Revolution by India Today

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Unlock the realms of digital marketing excellence with the Advanced Certification Program offered by the E&ICT Academy, IIT Guwahati. This comprehensive course delves deep into the intricacies of modern marketing strategies, equipping students with the latest tools and techniques to thrive in the digital landscape. From SEO and social media marketing to analytics and content strategy, learners gain practical skills essential for success in today's competitive market. Join us to embark on a transformative journey towards becoming a proficient digital marketer.

Starts In 1 day

22 Apr 2024

Learning Period

9 Months

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Certificate from E&ICT Academy, IIT Guwahati

Alumni Status from E&ICT Academy, IIT Guwahati

2 days Immersive sessions at IIT Guwahati Campus in addition to the course & learn from IIT Guwahati Faculty

Guaranteed Internship at IIT Guwahati Campus

Accreditations & Affiliations

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There's a reason that 95% of our alumni undertake 3+ courses as a minimum with Henry Harvin®

Know the complete offerings of our Advanced Certification Program in Digital Marketing by E&ICT Academy, IIT Guwahati

Key Highlights

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9 Months of Instructor-Led Sessions
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48 Hours of Live Interactive Doubt Solving Sessions
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24 Hours of Live Master Sessions by Industry Experts
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288 Hours of Self-Paced Learning
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Job-Ready Portfolio of 15 Capstone Projects
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160 Auto-Graded Assessments
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30+ Industry Case Studies
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216 Guided Hands-On Exercises
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15+ Assignments and Mini Projects
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2 Mock Interviews and 3 Hackathons
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Get 18 Months Gold Membership of Henry Harvin® Digital Marketing Academy
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Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage
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Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting
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10 Hours of Mentorship by Industry Experts
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Get course completion Certification from E&ICT Academy, IIT Guwahati along with Henry Harvin® Govt. of India recognized Award - Wining Institute & NSDC to showcase expertise.

Our Placement Stats

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Average salary hike

2100+

Access the best jobs in industry

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Maximum salary hike

Access the best jobs in the industry

You Get 10-In-1 Program

Two-way Live Training Course

Two-way Live Online Interactive Classroom Sessions

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Certification

Distinguish your profile with global credentials and showcase expertise with our Hallmark Completion certificate

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Projects

Facility to undergo various projects along with the course.

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Guaranteed Internship

Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.

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Placement

Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

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Student Engagement & Events

Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®

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Masterclass

Access to 52+ Masterclass Sessions for essential soft skill development

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Membership

Get Free Gold Membership of Henry Harvin®

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E-Learning Access

Free access to the E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.

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Entrepreneurship Mentorship

Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels

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About the Advanced Certification Program in Digital Marketing by E&ICT Academy, IIT Guwahati

Why Advanced Certification Program in Digital Marketing by E&ICT academy, IIT Guwahati

HIGH DEMAND FOR SKILLS

Fastest-growing fields, with high demand for skilled professionals.

JOB OPPORTUNITY

Completing an Advanced Certification Program in Digital Marketing course by E&ICT academy, IIT Guwahati, can open up numerous job opportunities in marketing, online campaigning, marketing, e-commerce, cybersecurity, and more.

CAREER GROWTH

The demand for data scientists is rapidly increasing.

SOLVING COMPLEX PROBLEMS

Digital Marketing techniques enable organizations to analyze run and execute marketing campaigns and valuable insights to solve complex business problems.

ENHANCED DECISION-MAKING

Data-driven decision-making is becoming increasingly essential for businesses to stay competitive in today's market.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Advanced Certification Program in Digital Marketing course by E&ICT academy, IIT Guwahati, provide opportunities for personal and professional development.

Agota™ Framework

It is a versatile 10-in-1 program that includes various aspects of competency development and career development.

  • Training: 9 Months of live sessions
  • Projects: Facility to undergo projects in digital marketing, social media tools & more
  • Masterclass: Access to 52+ Masterclass Sessions for essential soft skill development
  • Student Engagement & Events: Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®
  • Membership: Get 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy
  • E-Learning  Free access to E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.
  • Certification: Get course completion Certification from E&ICT Academy, IIT Guwahati in association with Henry Harvin® Govt. of India recognized Award - Wining Institute & NSDC to showcase expertise.
  • Internship Support: Get a guaranteed Internship with Henry Harvin® and in top MNC's like J.P. Morgan, Accenture & many more via Forage.
  • Entrepreneurship Mentorship: Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels
  • Placement Support: Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

Faculty at Henry Harvin®

  • Most respected industry experts with 15+ years of working experience
  • Carefully selected by our training partners and recognized by numerous organizations over the years for their work
  • Have been invited to 100+ keynote classes for the Advanced Certificate Program in Digital Marketing by IIT Guwahati
  • Have delivered 350+ lectures and are currently empaneled as domain experts with Henry Harvin® Digital Marketing Academy

Alumni Status

Become a part of the Elite Digital Marketing Academy of Henry Harvin® and join the 4,60,000+ large Alumni Network Worldwide.

Gold Membership Program

Get 1-Year Membership of Henry Harvin Digital Marketing Academy and avail the following benefits:

  • Unlimited E-Learning Access: Includes Recorded Videos, Games, Projects, Case Studies
  • Brushup Sessions: 12 Monthly Brushup Sessions for 1-Year Worth Rs.6000 for Free
  • Internship: Guaranteed Internship with Henry Harvin or partner firms
  • Job Opportunities: Job Opportunities are regularly on mail
  • Interview Skills: Support in Clearing Interviews with Startups and Top Corporates

Learning Benefits

  • Earn globally recognized Certification 
  • Comprehensive understanding of Social Media Marketing and trends.
  • Master advanced digital marketing techniques
  • Develop effective digital marketing strategies
  • Improve your knowledge of analytics and data-driven decision-making
  • Learn how to optimize websites for search engines
  • Understand content marketing and its role in driving online success
  • Gain expertise in email marketing and lead generation
  • Acquire knowledge of emerging trends and technologies in social media marketing
  • Earn a valuable certification to enhance your career prospects in digital marketing

Recognitions of Henry Harvin® Education

  • Winner of Top Corporate Training Award, Game-Based Learning Company of the under 40 Business World Award
  • Affiliated with American Association of EFL, Ministry of Corporate Affairs, MSME, UKAF, UKCert, Project Management Institute (PMI), and ISO 29990:2010 certified
  • Reviews: 3425+ Google Reviews, 1100+ Youtube Testimonials with 4.5+ Rating Rated on Goabroad, Trustpilot, GoOverseas & more

Career Benefits

  • Exposure to Millions of Jobs Globally in the Digital Marketing domain
  • Get Hired by International Brands like Google, Amazon, JP Morgan, and other top brands in the industry.
  • Be Highly Paid as a Freelancer or as a full-time Professional after the Successful completion of the Advanced Certificate Program in Digital Marketing by E&ICT Academy, IIT Guwahati.
  • Improve your CV & LinkedIn Profile with Technical & Professional development.
  • Distinguish your Profile from peers and get Promoted in your Current Profile with the most in-demand Skills.
  • Distinguish your profile with the Course Completion Certification of Advanced Certificate Program in Digital Marketing by E&ICT Academy, IIT Guwahati Course and showcase your expertise
  • Better Job Security with exceptional growth opportunities

Know the complete offerings of our Advanced Certification Program in Digital Marketing by E& ICT Academy, IIT Guwahati

Advanced Certification Program in Digital Marketing by E&ICT Academy, IIT Guwahati Curriculum

  • Module 1: Marketing Foundation

    • History of Marketing
    • Traditional vs. Digital Marketing
  • Module 2: Digital Marketing Ecosystem

    In this module, a professional will learn about digital marketing channels
    • The Current Opportunity
    • Digital Marketing Channels
    • Careers in Digital Marketing
  • Module 3: Digital Consumer Behaviour

    In this module, a course will learn about Digital Consumer Journey
    • Digital Consumer Journey
    • Understanding Online Business Goals
  • Module 4: Digital Visibility Strategy

    In this module, a professional will learn about Local Visibility
    • Website Planning
    • Local Visibility
    • Social Media Visibility
  • Module 5: Online Lead Strategy

    In this module, a professional will learn about need for online advertising
    • Need for Online Advertising
    • Types of Online Ads
    • Media Buying Principles
    • Nurturing & Lead Funnels
  • Module 6: Graphic Designing For Business

    In this module, a professional will learn about graphic design fundamentals
    • Graphic Design Fundamentals
    • Designing- Marketing Kits
    • Designing Online Documents
    • Advanced Design Principles
    • Social Media & Whatsapp Banner Design
  • Module 7: Video Marketing For Business

    In this module, a professional will learn about video creation strategy and video marketing
    • Video Creation Strategy
    • Importance of Video Marketing
    • Types of Online Videos
    • Building Explainer Video Scripts
    • Live Exercise: Creating Explainer Videos
    • Video Scripting
    • Basic Video Editing
    • Setting Youtube Channel
    • Uploading Video on Youtube
  • Module 8: Building Your Business Website

    In this module, a professional will learn about Buying Domain & Hosting
    • Buying Domain & Hosting
    • Understanding C-panel
    • Installing WordPress
    • Customizing Theme
    • Building Home Page & Blog
    • Adding One Squeeze Page
    • Customizing Menu
    • Customization Practice & Doubt Session
  • Module 9: Introduction to Social Media

    • Introduction to social media
    • Social Media Fundamentals
      Importance of Social Media For Business
      What Does Social Media Include

    • Social Media Marketing Concept
    • Conversational Marketing
      Importance of content creation on social media
      Do's and Don't of Social Media

    • Exploring Social Media Channels
    • Size of Network
      Demography of Network
      Marketing Purpose
      Pros & Cons of Each Channel

    • Facebook Business Marketing
    • FB Profile vs. Page Vs. Group
      Creating Pages and Groups
      How to Optimize Your Profile Settings
      How to Grow Your FB Page
      Strategic Best Practices
      FB Messenger Optimization
      FB Posting Ideas

    • Twitter Marketing
    • How Twitter Works
      Twitter Terms
      Twitter For Business
      Quick Guided Setup
      Best Practices to Optimize Twitter

    • Linkedin Marketing
    • Introduction to Linkedin
      Linkedin Profile Optimization
      Linkedin Network Growth Strategy
      Linkedin Post Ideas

    • Instagram Marketing
    • Impact of Instagram On Business
      Instagram Profile Optimization
      Instagram Algorithm
      Instagram Insights
      Growing Your Instagram- Posts, Videos, Stories, Reels, Live
      How To Get More followers
      Instagram Case Studies

  • Module 10: Landing Page Optimization

    In this module, a professional will learn about things to Know when planning a Lead Generation Campaign
    • Things to Know when planning a Lead Generation Campaign
    • Key Elements of a Landing Page
    • User Flow Designing
    • LP Copywriting
    • Building: Action, Trust & Thank-You Page
    • A/B Versions Of LP
    • Key LP Creation Tools
  • Module 11: Facebook & Instagram Advertising

    In this module, a professional will learn about types of Ads- image, Video, Carousel, Story, etc.
    • Introduction to Facebook & IG Ads Importance
    • Types of Ads- image, Video, Carousel, Story, etc.
    • Types of Campaigns- Awareness, Consideration, Conversion
    • Sub campaigns- Reach, Traffic, Lead Generation, Sales, App Install, etc.
    • FB & Instagram Ad Policies
    • Creating Your Ad Campaign -Live Walkthrough
    • Ad Campaign Best Practices
    • Ad Campaign Case -Study
  • Module 12: Introduction to SEO

    • Introduction to SEO
    • Search Engine & Its Functions
      Why SEO
      Definition of SEO
      SEO Ranking Factors
      SEO Algorithms

    • SEO Keyword Research
    • What is keyword
      Types of keywords
      Keyword Selection Tools
      Keyword Mapping on Pages and Posts

    • On-Page SEO: Content Optimization
    • Importance of SEO content
      Keywords Density & proximity in content
      Ideal Content Length for posts and pages
      Unique content and avoiding plagiarism
      SEO content writing cheat sheet

    • On-Page SEO: Technical & HTML
    • Title Tag
      Description Tags
      Robots Tag
      Anchor Text
      Image & Heading Tags
      URL Optimization & Site Structuring
      Google Search Console Tool
      Setting Up Search Console
      Key GSC Reports
      Sitemap Management
      Optimization for Mobile View

    • Off-Page SEO: Link-Building Techniques
    • Types of Links
      Back Link Analysis
      Submission-Based Link-Building Techniques
      Content-Based Link-Building Techniques
      Outreach-Based Link-Building Techniques

    • Local SEO
    • Google Business Profile Optimization
      Classified Optimization
      NAP Optimization

  • Module 13: Web Analytics & Traffic Reporting

    In this module, a professional will learn about Google Analytics Account Structure
    • Introduction to Web Analytics
    • Introduction to Google Analytics
    • Google Analytics Account Structure
    • Google Analytics Audience Report
    • Google Analytics Acquisition Report
    • Google Analytics Behaviour Report
    • Installing Google Analytics On the Website
  • Module 14: Advertising & Google Ads

    • Online Advertising & Google Ads
    • Introduction to Paid Marketing & GA
      Types of Campaigns
      Bidding, Auctions and Budget
      Account Structure
      Account & Billing Setup

    • Google Ads -Search Campaign Live Creation
    • GA Campaign Keyword Research
      GA Campaign Setup
      GA Adgroup Setup
      GA Conversion Tracking Setup

    • Google Ad Campaign Case Study- Real Estate
    • AD Copy & Keyword Optimization
      LP Design Testing
      Budgets Testing
      Bid Amount & Bidding Methods Test
      Ad Schedules
      GA Recommendations

  • Module 15: Display Advertising

    • Display vs Search Ads - Difference
    • Google Display Ad Campaigns Targeting Methods
    • Most Popular Display Ad Sizes
    • Display campaign Creation- Live Walkthrough
    • Display Campaign Best Practices
    • Introduction to Paid Marketing & GA
    • Types of Campaigns
    • Bidding, Auctions and Budget
    • Account Structure
    • Account & Billing Setup
  • Module 16: Video Advertising

    • Introduction to Video Ads
    • Video Ad Types
    • Video Ad Campaign Types
    • Bidding, Budget, Network & Inventory Options
    • Video Campaign Targeting Options
  • Module 17: Remarketing & Rebranding

    • How Remarketing Improves ROI
    • Types of Remarketing Audience
    • Essential Components of Remarketing
    • Remarketing- Top Case Studies
    • Setting Up Google Remarketing Tag
    • Creating Different Lists With GA
    • Display & Video Remarketing Campaign-
    • Live Walkthrough
    • Google Search Remarketing
    • Facebook & Instagram Remarketing
  • Module 18: Email Marketing

    • Importance Of Email Marketing
    • Usage, ROI,Objectives, Email Benefits
    • Top Email Marketing Tools
    • Key features of a Good Email Tool
    • Step By Step Guide For Email Marketing
    • Types of Marketing Emailers
    • Email Writing Best Practices
    • Email Marketing Strategy Creation
    • Email List Building Tools
  • Module 19: Inbound Marketing

    • Inbound vs. Outbound Marketing
    • Audience Identification
    • Buyer Touch Point Analysis
    • Top Content Types For Each Buyer Stage
    • Where to Distribute Content
    • How To Generate Content Ideas
    • Creating Content Idea Sheet
    • Content Repurposing
  • Module 20: Web Content Writing

    • Essentials of Content Writing
    • Content Writing for Business Sites
    • Top Tools For Content Research
    • Top Tools For Content Writing
    • AI-Based Tools For Content Writing
    • Conversational Writing For Social Media
    • E-commerce Content writing
    • Content Writing vs. Copywriting
    • Copywriting Best Practices
    • Creating Ad Copies
    • Writing For Landing Pages
    • Funnel Copywriting- Whatsapp & Newsletters
  • Module 21: Blogging, Adsense & Affiliate Marketing

    • Blog Planning & Strategy
    • Setting Up Your Blog in WordPress
    • Email Marketing Setup For Your Blog
    • SEO ForYour Blog
    • Monetizing Your Blog With Affiliates,
    • Adsense & Collabs
    • Top 15 Content Planning & Production Tools For Your Blogs
    • Creating & Disseminating Your 1st Blog Post
    • Blog Success Blueprint
  • Module 22: Selling On Amazon & Marketplaces

    • How to Create an Amazon Account
    • Product Listing Best Practices
    • Pricing And Payments
    • Order Management And Shipping
    • Amazon Ads
    • Listing Beyond Amazon-Best Practices
  • Module 23: Earning As A Freelancer/ Starting Agency

    • Top Freelancing Platforms
    • Building Business/ Freelancer Profile
    • Live Walkthrough: How to Grab Projects
    • How To Price Your Services
    • Small Agency/ Freelancer Lead Generation Case Studies
  • Module 24: AI-Powered Digital Marketing

    • ChatBot Marketing
    • AI-Based Video & Picture Editing
    • AI-Based Content Creation
    • AI-Based Marketing Campaign
  • Module 25: Chat GPT in Digital Marketing

    • Introduction to Chat GPT
    • Understanding the capabilities of Chat GPT in digital marketing
    • Implementing Chat GPT for marketing purposes
    • Optimizing conversational experiences with Chat GPT
    • Analyzing the effectiveness of Chat GPT in digital marketing campaigns

Know the complete offerings of our Post Graduate Program in Advanced Certification Program in Digital Marketing by E&ICT Academy, IIT Guwahati

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Skills Covered

Digital strategy planning

Content marketing

Brand Management

Google Analytics

Search engine optimization (SEO)

Social media marketing

Certifications

Get Ahead with Henry Harvin® Advanced Certification Program in Digital Marketing by E&ICT Academy, IIT Guwahati Certification

What you'll Learn in this course

Digital Marketing Channels

Journey of a Digital Consumer

Social Media Campaigns

Email Marketing

Strategies for Landing Page Optimization

Lead Generation Campaign

Our courses and Course Certificates are trusted by these industry leaders

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Career Services By Henry Harvin®

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We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.

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Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

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Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.

Job Profiles

Digital Marketing Manager

Digital Marketing Specialist

Social Media Manager

SEO Manager

Content Marketing Manager

Email Marketing Specialist

Digital Analytics Manager

E-commerce Marketing Specialist

Marketing Automation Specialist

Related Jobs

Digital marketing specialist, Social media manager, SEO Specialist, Content marketing manager,Digital analytics manager

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