Post Graduate Program in Product Management

This Course will help in the implementation of Modern Approaches for Product Management. Build Product blueprints through research and Product analysis and know the Instrument applicable for actionable analytics into product management programs. This is a Well structured course for both experienced and new product managers. Learn without limits with Brushup Sessions, Bootcamps, and Hands-on projects

Key Learning Objectives  

• Culture of Experimentation with Hypothesis Driven Development
• Instrument relevant, Actionable Analytics into your Product Program
• Manage New Products and explore New product ideas
• Learn an effective approach to Product Development
• Build a strong Analytics Infrastructure and integrate it with a core of drive to value
• Charter Team Focus, success definition, and Agile Practise
• Identify how to Manage and Amplify existing Products
• Identify Metrics for Product Analysis such as AARRR & HEART Framework Segmentation & Cohort Analysis, Google Analytics, and more
• Learn Extensively about the Product Vision, Success Metrics, Product Marketing & Messaging, Product Launch

Acquire extensive knowledge about Agile and Product Management

Course Curriculum 

Module 1: Introduction to Product Management

• About Product Management
• Roles and responsibilities of product manager
• Identifying Customers
• Teams involved in Product management (Sales, Support, Accounts/Finance, project manager, management)

Module 2: The Product development process

• Product Life Cycle
• Methods and PMs
• Agile and Product Management
• Design Thinking and the Product Manager
• Managing Habits: Trigger & Action, Variable Reward, and Investment
• Prototyping for Product Managers - Sketch, Wireframe, Interactive Prototypes, Building B2B Product Demos
• Market Research- Environmental, Competitor, Business Model Canvas, Market Sizing
• User Research- Qualitative & Quantitative Research Methods, Research Interviews & Surveys, Client Requirement Gathering
• Building Product Artefacts - User Persona, User Journey Mapping

Module 3: Exploring a new product idea 

• Learning vs Scaling
• Product Analysis - Identifying Metrics: AARRR & HEART Framework, Segmentation & Cohort Analysis, A/B Testing, Google Analytics
• Creating a Healthy Innovation Pipeline
• Business Model Design I: Proposition Design
• Business Model Design II: Customer Journeys

Module 4: Amplifying Existing Products 

• Identifying Business Model Types
• Growth, Engagement & Monetising - Acquisition, Activation, Retention, Engagement & Growth Strategies, Pricing Models & Monetisation, Creating Growth Loops

Module 5: Product Planning and Marketing 

• Agile VS Waterfall, Scrum Roles & Artefacts, Product Roadmaps
• Product Vision, Success Metrics, Product Marketing & Messaging, Product Launch
   

'Agile Ninja' is an autonomous certification by Henry Harvin Education. This certification has lifetime efficacy. This implies, no extra expense will be incurred to renew the use of the tag of 'Agile Ninja' in your profile. This professional certification signifies an individual's skill in managing projects in an agile way. This Course augments your skills to apply to Explore + Analyse + Solve project management Problems. IsNurtures your Skill Set in terms of project management, leadership, project analytics, team management, critical thinking, and customer-centric management.

Key Learning Objectives 

• Learn to align project and product development as per customers’ requirements and overall company goals.
• Gain expertise in new and on-time delivery approaches for projects.
• Comprehend to apply best practices to leverage the Scrum methodology
• Master the skill of paring down a project work into scantier and more manageable pieces.
• Be capable of producing various Sprint artefacts: product backlog, sprint backlog, product increment, burn up and burn down charts, etc.
• Acquire skills in effective team-building with quality players and to identify and tackle team dysfunctions in teams using agile practices.
• Become competent and learn to accelerate product launch and app launch.
• Comprehend to estimate time, cost, and budget in Agile testing.
• Understand what the Waterfall Model is and Why it is less creative than Agile.
• Develop a skillful mindset to transform your team and organization.

Course Curriculum 

Module 1: What is Agile?
Module 2: Agile Manifesto
Module 3: Defining Story
Module 4: Agile Estimation
Module 5: Agile Metrics 
Module 6: Agile Risk Management
Module 7: Sprint & Capacity Planning
Module 8: What is Scrum
Module 9: Scrum Values
Module 10: Scrum Roles
Module 11: Scrum Artifacts
Module 12: Scrum Events  
 

Design Thinking is an iterative process in which seeks to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. It also provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.

Key Learning Features:

• Understand the 5-phase methodology improvement cycle that is at the core of Design Thinking techniques and tools
• Learn to solve the problems in human-centric ways and find innovative solutions
• Derive invaluable insights into your business by focusing on empathy, expansive thinking, and experimentation.
• Master the skill of adopting a structured approach for solving business challenges of all types and to improve consumer experience with skill set imbibed during Design Thinking Course
• Acquire skills of problem-solving, critical thinking, creativity, leadership, collaboration, and communication to be successful in Design Thinking.
• Learn to increase sales of your products or services and improve the market position of your business

 
Course Curriculum:
Module 1: Design Thinking
Module 2: Empathize Phase
Module 3: Define Phase
Module 4: Ideate Phase
Module 5: Prototype Phase
Module 6: Test Phase
 

Lean Six Sigma is a methodology that includes information about the basic principles of both Six Sigma and Lean Six Sigma. It is a systematic approach that relies on a collective team effort to improve performance by removing waste. Attaining the Lean Six Sigma Green Belt certification will help an individual to enhance their skills.

Key Learning Features:

• Cultivate capabilities for statistical inference-based decision making and data-driven problem-solving skills
• Gain the skill to explore, analyze and solve management problems using 20+ management tools
• Gain access to 33 PDUs (Professional Development Unit) that are required to maintain your PMP certification
• Sharpens business acumen and commitment for improving processes
• Derive useful information from data using various statistical and analytical tools
• Learn essential project management and leadership skills
• Gain the skill to make customer-centric actions at every stage
• Understand the science to develop high-quality products and services
• Develop the capability to look beyond the present field with this domain and industry-independent methodology

Course Curriculum:

Module 1: Evaluation & Introduction to Lean Six Sigma
Module 2: Define Phase
Module 3: Measure Phase
Module 4: Analyse Phase
Module 5: Improve Phase
Module 6: Control Phase
 

Marketing Analytics Course with Python enables professionals to understand analytics-based marketing decision making to drive the ROI of a company's marketing campaigns. Explore+Analyse+Solve Business Problems using Analytics Tools like Python & Advanced Excel. Gain Full View of Customers across Different Channels by Accessing+ Integrating+ Analysing Customer Data through Multiple Sources & Engage Customers in Real-Time
 
Learning Objectives

• Explore+Analyse+Solve Business Problems using Analytics Tools like Python & Advanced
• Understand 'What' & 'How' aspects of Data Collection
• Get insights from Industry Best Practices for Data Measurement & Analysis
• Communicate Business Objectives in a focused manner with data analysts & help evaluate results of data analysis better.
• Develop Goal-Oriented Business Strategies
• Understand the Affinity of Product by analyzing transactional data.
• Understand Analytics-Based-Financial Decision Making to drive company's ROI
• Take Actionable Data-Driven Decisions to increase market share
• Helps with Adjusting to Macro Changes in predictive models

Course Curriculum:

Module 1: Analytics - General
Module 2: Python Environment
Module 3: Basic Programming and Data Structures
Module 4: Data Manipulation and Descriptive Summary
Module 5: Statistics
Module 6: Graphical Representation of Data
Module 7: Linear Regression
Module 8: Logistic Regression
Module 9: Classification
Module 10: Cluster Analysis
Module 11: Association Rule Analysis
Module 12: Text Mining
 

This course will guide you through all the Ethics and Skills of Technical Writing. It will help you Master English Expressions used by Professional Writers. This course will equip you with skills in writing Research papers and collecting data for Research papers. This course teaches you the fine art of transforming data and information accumulated through a process or experimental work into technical documentation and guides. Strengthen your writing prowess as you master the art of simplifying complex technical details

Key Learning Objectives

• Be well versed in all the techniques of Technical Writing Skills and Monetize it
• Get In-depth knowledge about the Fundamentals of Technical writing
• Acquire Skills for Technical writing and ethics in scientific communication
• Learn to use Software to create a perfect citation in seconds
• Master English expressions that professional writers use to write in a clear and concise manner

Course Curriculum

Module 1: Introduction to Technical Writing
Module 2: Documentation Process
Module 3: Technical Writing Process
Module 4: Grammar and Editing
Module 5: Technical Writing Software Tools
Module 6: Components of a Technical Document
Module 7: Technical Writing Techniques
Module 8: How to create Technical Document Template
Module 9: Overview of formats of Technical Documents
Module 10: Advanced Technical Writing Tools
 

This module will help the candidate learn how to conduct Research inclusive of knowledge of Competition analysis and Industry Trends. Learn about Copywriting, attributes of a good Copywriter, understanding the difference between good writing and good copywriting, and who are Master Copywriters. Find your voice and how to create Boredom Free Writing. Get started with writing, second, find the Content that sells, third understand your goal, and lastly, write for the internet. prepare for an interview and discuss Presentation skills.

Learning Objectives

• Acquire Knowledge of Research based on Competition Analysis and Industry Trends
• Gain a comprehensive knowledge of Copywriting and its Attributes
• Learn the Fundamentals of Writing with clarity, simplicity, and according to the audience
• Understand objectives of Social Media Posts such as inspire, persuade, teach, and more
• Get knowledge of the best and effective Copywriting Techniques
• Know about Writing for Graphics and according to Social Trends

Course Curriculum

Module 1: How to Research?
Module 2: Introduction to Copywriting
Module 3: Writing Well
Module 4: Understanding the Objective of Social Media Post
Module 5: Turning a passion for writing into a Profession
Module 6: Writing crisp and Effective copies
Module 7: How to measure the performance of a copy
 

This course offers extensive knowledge of Digital Marketing and the latest learning tools, with industry-related projects to set forth your career as a Master in Digital Marketing. Gain extensive knowledge of all essential domains of digital marketing such as SEO, PPC, Mobile Marketing, Google Analytics, Social Media Marketing
 
Key Learning Objectives 

• Create Blueprints of the website and know about the framework used
• Learn about the types of hosting and choose the best Hosting for the website
• Generate lead through SEO and collect online revenues
• Know about Mobile SEO, Local SEO, Social SEO, Of-page SEO, Technical SEO
• Analyze Page Traffic Reports and use SEO Reports & SEO Analyzer
• Acquire knowledge about AdSense, Page Analytics, and usage of Google Analytics
• Learn to create Logotype Design and Infographics
• Know the important components of Facebook Marketing, Instagram Marketing, LinkedIn Marketing, and more 

Course Curriculum

Module 1: Initialisation of Digital Marketing
Module 2: Website Planning
Module 3: Website Creation
Module 4: Lead generation for Business
Module 5: Online Reputation Management
Module 6: Search Engine Optimization
Module 7: Google Webmaster
Module 8: Bing Webmaster
Module 9: Google Analytics
Module 10: Creative Designing
Module 11: Facebook Marketing
Module 12: Linkedin Marketing
Module 13: Twitter Marketing
Module 14: Pinterest Marketing
Module 15: Instagram Marketing
Module 16: Search Marketing
Module 17: E-Commerce Marketing
Module 18: Google Adsense
Module 19: Affiliate Marketing
Module 20: Earn as a Freelancer
 

• Business Communication
• Preparation for the Interview
• Presentation Skills

Resume Building Techniques