Diploma in Digital Marketing Course and Training- Henry Harvin®

Diploma in Digital Marketing

Henry Harvin® Ranks in Top 30 most Trusted Companies by Insight Success

  • ★ ★ ★ ★ ★ 4.8/5 Ratings
  • 1.1 Million Learners
  • 3298 Learner’s Rating
  • 81% Report Career Benefits

Ranked #1 Amongst the Top 5 Trending Digital Marketing Course by India Today | Validate your professional skills in the field of Digital Marketing | Learn Technical SEO, Mobile SEO, Off-page SEO, Social SEO, Local SEO | Created by Industry Experts with real-world examples and Hands-on Projects to channelize your skills into action

Starts In 6 day

25 Mar 2024

Learning Period

200 Hours

Book a Live Class, For Free!

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Placed Learners

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Accreditations & Affiliations

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There's a reason that 95% of our alumni undertake 3+ courses as a minimum with Henry Harvin®

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Garima S
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Arjun Nautiyal
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Hemadri Bhatt
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Sreenath. J
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Know the complete offerings of our Diploma in Digital Marketing

Key Features

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Jain University Diploma

Get the prestigious Skill Diploma from Jain Online University after the completion of the course

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10 in 1 Program

Training + Projects + Internship + Certification + Placement + E-Learning + Masterclass + Hackathons + Gold Membership

 

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Master Certification

Get Master Certification in Diploma in Digital Marketing from Globally Accredited, Prestigious Henry Harvin®. Diploma by renowned Jain University

 

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Integrated Curriculum

Henry Harvin® Diploma in Digital Marketing has a well- designed Curriculum by Industry Experts, that helps you master Digital Marketing techniques to make you eligible for high-profile jobs across the globe

 

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Industry Graded Projects

Our Trainers are well versed in the subject matter with 19+ Experience. They Focus on giving learners Industry Graded Projects, as per the Curriculum during the training for Practical and In-Depth Learning of the Subject Matter

 

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24 x 7 Lifetime Support & Access

Full time access and support to resolve your technical queries and doubts. Get Free access to E-learning Portal and future updates.

 

Upcoming Cohorts

Our Placement Stats

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Average salary hike

2100+

Access the best jobs in industry

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Maximum salary hike

Access the best jobs in the industry

You Get 10-In-1 Program

Two-way Live Training Course

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Hallmark Certification

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10+ Projects

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Guaranteed Internship

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Personalized Job Support

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Student Engagement & Events

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Masterclass

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E-Learning Access

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Gold Membership

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Entrepreneurship Mentorship

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About the Diploma in Digital Marketing

Diploma in Medical Writing

Medical Writing is one of the fastest developing disciplines that involves writing topics related to the Healthcare Industry and drug development. The demand for medical writers are growing. As a Medical Writer, you get exposed to multiple career opportunities with various Contract Research Organizations, Healthcare websites, Journals, Magazines, Pharmaceutical Companies, and more.

The Diploma Program in Medical Writing by Henry Harvin® will enhance your skills as a Medical Writer as it will equip you with a core understanding of the methodologies of Medical Writing. With the substantial increase in Pharmaceutical Companies in India, the demand for Medical Writer in India has been growing at a rate of 16% a year, over the past few years.

Roles of a Medical Writer

  • Write for Clinical Research Industry
  • Write for Regulatory Submission and Drug Promotion activities
  • Scientific Writing such as Manuscripts, reviews articles, and more
  • Explore and write about the Clinical Trials
  • Stay updated with the New Drugs and the latest Clinical Trial Rules
  • Prepare Dossier in CTD format or eCTD submission
  • Publish Clinical Data according to the guidelines
  • Create Advertising Copy for Pharmaceutical Products

9 in 1 course

  • Training: 6 Months of Two-way Live Online Interactive Classroom Session & Internship
  • Projects: Facility to undergo projects in related fields of Technical Writing, Content Writing, etc.
  • Internship: 100% Guaranteed Internship to gain practical experience of the learnings
  • Certification: Distinguish your profile with the global credential of Diploma in Medical Writing and showcase expertise
  • Placement: 100% Placement Support for 1-Year post successful completion
  • E-Learning: Access to abundant tools and techniques, video content, assessments, and more
  • Masterclass: Regular Masterclass spread over the next 12 months
  • Hackathons: Free Access to #AskHenry Hackathons and Competitions
  • Membership: Get 1-Year Gold Membership of Henry Harvin® Writing Academy for Diploma in Medical Writing Course

Trainers at Henry Harvin®

  • Internationally acclaimed Certified Medical Writing trainers with 13+ years of Healthcare Industry Experience.
  • The trainers not only possess topic expertise but also an enormous amount of teaching experience, having trained over 900+ individuals globally.
  • Can attend multiple sessions from multiple trainers

Gold Membership Benefits

  • Avail 1-Year Gold Membership of Henry Harvin®️ Writing Academy that includes E-Learning Access through recorded Videos, Games, Projects, CPDSPe Studies
  • Free Masterclass for 1-Year
  • Earn the Prestigious Henry Harvin®️ Alumni status and become one of the reputed 18000+Alumni across the globe
  • 100% Guaranteed Internship with Henry Harvin®️ or partner firms
  • Weekly 10+ job opportunities offered
  • Experience Industry projects during the training
  • Experience Industry Projects during the training

Learning Benefits

  • Acquire knowledge about the categories of Medical Writing and its scope
  • Be aware of the ethics in Scientific Communication
  • Write Scientific Research Paper for Journals
  • Learn about the Drug Development Process and Clinical Study Designs
  • Know the International Conference on Harmonisation (ICH) Guidelines
  • Differentiate between Clinical and Non-Clinical Writing
  • Prepare Dossier in CTD format or eCTD submission
  • Effectively communicate the Medical details to a Non-Medical audience
  • Acquire necessary traits to succeed at Freelance Medical Writing

Recognitions of Henry Harvin® Education

  • Winner of Top Corporate Training Award, Game-Based Learning Company of the under 40 Business World Award
  • Affiliated with American Association of EFL, Ministry of Corporate Affairs, MSME, UKAF, UKCert, Project Management Institute (PMI), and ISO 29990:2010 certified
  • Reviews: 1400+ Google Reviews, 200+ Youtube Testimonials with 4.5+ Rating Rated on Goabroad, Trustpilot, GoOverseas & more

Career Benefits

  • Become Eligible for Medical Writing Jobs demanding background
  • Open doors to Job Opportunities Abroad demanding specialization
  • Fill the void of thousands of untapped High-Paying Jobs in Technical Writing with Talent Shortage
  • Get Promoted in current profile with most in-demand skill
  • Distinguish your profile from peers during Job Interviews
  • Improve CV & LinkedIn Profile with professional development
  • Support a Startup with high ROI
  • Build a Startup in one of the most rewarding fields of today- Medical Writing

Diploma in Digital Marketing

Digital Marketing is the fastest growing and the most demanded field of Marketing that offers a promising career path. It offers various job roles such as Digital Marketing Executive, Digital Marketing Manager, Analytics Manager, Inbound Marketing Manager, and more. Each Job role develops the required skills and strategies. The arena of Digital Marketing is job-oriented and result-driven. It also enhances knowledge and creativity due to its dynamic nature. Digital Marketing is a type of Advertising delivered through Search Engines, Websites, Social Media Platforms, and more.

Roles of a Diploma Digital Marketer

  • Optimize website Structure
  • Optimize Website Content for SEO
  • Drive relevant traffic to the website
  • Develop Various Digital Marketing strategies through SEO & SEM
  • Create more engagement on the website through Social Media
  • Check the regular update of Google Algorithms
  • Create Optimized Digital Content such as Video, infographics, etc.

9-in-1 Program

  • Training: 6 Months of Two-way Live Online Interactive Classroom Session
  • Projects: Facility to undergo projects in related fields of Digital Marketing, Web Analytics, etc.
  • Internship: 100% Guaranteed Internship to gain practical experience of the learnings
  • Certification: Distinguish your profile with the global credential of Diploma in Digital Marketing and showcase expertise by using the Hallmark of Diploma in Digital Marketing next to your name. Avinder Singh (DDM)
  • Placement: 100% Placement Support for 1-Year post successful completion
  • E-Learning Access with abundant tools and techniques, video content, assessments, and more
  • Masterclasses: Access to 52+ Masterclass Sessions for essential soft skill development
  • Hackathons: Free Access to #AskHenry Hackathons and Competitions
  • Membership: Get a 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy for the Diploma in Digital Marketing

Trainers at Henry Harvin®

  • Internationally acclaimed Certified Digital Marketing trainers with 10+ years of Industry Experience.
  • The trainers not only possess topic expertise but also an enormous amount of teaching experience, having trained over 900+ individuals globally.
  • Can attend multiple sessions from multiple trainers.

Gold Membership Benefits

  • Avail 1-Year Gold Membership of Henry Harvin®️ Digital Marketing Academy that includes E-Learning Access through recorded Videos, Games, Projects, CPDSPe Studies
  • Masterclass Sessions for 1-Year
  • Earn the Prestigious Henry Harvin®️ Alumni status and become one of the reputed 4,60,000+Alumni across the globe
  • 100% Guaranteed Internship with Henry Harvin®️ or partner firms
  • Weekly 10+ job opportunities offered
  • Experience Industry projects during the training
  • Experience Industry Projects during the training

Learning Benefits

  • Acquire Comprehensive knowledge about the Fundamentals of Digital Marketing
  • Understand the process including factors such as Targeted Traffic, retention, and Conversion
  • Prepare a Site Structure, Wireframe of Webpage
  • Learn about Technical SEO, Mobile SEO, Off-page SEO, Social SEO, Local SEO, and more
  • Get Versed in Social Media Marketing such as Facebook and Instagram Marketing, LinkedIn Marketing, Youtube Marketing, and more
  • Launch Mobile Ads Campaigns and Google Ads
  • Learn to save cost on Marketing Expenses by going Digital
  • Understand to gauge Progress in Marketing
  • Earn a Global Audience for your Business
  • Learn Social Media Marketing tips for all Big Social Media Platforms to build or expand your business

Recognitions of Henry Harvin® Education

  • Winner of Top Corporate Training Award, Game-Based Learning Company of the under 40 Business World Award
  • Affiliated with the American Association of EFL, Ministry of Corporate Affairs, MSME, UKAF, UKCert, Project Management Institute (PMI), and ISO 29990:2010 certified
  • Reviews: 3425+ Google Reviews, 1100+ Youtube Testimonials with 4.5+ Rating Rated on Goabroad, Trustpilot, GoOverseas & more

Career Benefits

  • Become Eligible for Digital Marketing Jobs demanding a background
  • Open doors to Job Opportunities Abroad demanding specialization
  • Fill the void of thousands of untapped High-Paying Jobs in Management with Talent Shortage
  • Get Promoted in your current profile with the most in-demand skill
  • Distinguish your profile from peers during Job Interviews
  • Earn a Rewarding Certification of Diploma in Digital Marketing(DDM)
  • Upgrade biz card with Hallmark of Global Credential- DDM added next to your name: Akhilesh Singh (DDM)
  • Improve CV & LinkedIn Profile with professional development
  • Support a Startup with high ROI
  • Build a Startup in one of the most rewarding fields of today- Digital Marketing

Know the complete offerings of our Diploma in Digital Marketing

Diploma in Digital Marketing Curriculum

  • Module 1: Initialisation of Digital Marketing

    • What is Marketing
    • How many types of marketing
    • What is Digital Marketing
    • Difference between traditional marketing and digital marketing
    • What is Internet
    • Difference between LAN and WAN
    • How to convert traffic into leads
    • Difference between inbound and outbound marketing
    • Success Factors of Digital Marketing
    • Core concept of conversion process
    • Case Study for popular startups
  • Module 2: Website Planning

    • Introduction to a Website
    • Webpage and Website
    • Webpage and Web Media
    • Blogs and Websites
    • Importance of a Website
    • Need of a Website
    • Types of Websites
    • How sales Boom according to layout
    • Sales fluctuate according to theme
    • Adding a domain to hosting
    • Choosing the best hosting for websites
    • Types of Hosting
    • What is Hosting
    • How to buy a domain
    • Creating a blueprint of the Websites
    • What is Landing Page
    • Web Application
    • Popular Frameworks - Magento / WordPress
    • The framework used to create a website
  • Module 3: Website Creation

    • Introduction to WordPress
    • Choosing the right hosting
    • How To Install WordPress?
    • Finding a right domain name
    • Choosing a free/premium template
    • Know your WordPress dashboard
    • Adding a sitemap, widgets, and themes
    • Create Posts and Pages
    • WordPress categories and tags
    • Creating multiple pages
    • How to upload Demo content?
    • Our 20-step plan to create your website
    • Integrating Google Analytics
    • Site speed- make it faster
    • Prepare site structure
    • Prepare wireframe of pages
    • Decide placements of important elements
  • Module 4: Lead generation for Business

    • What is a Lead?
    • Build a website for Lead Generation
    • Add a live chat function to your website
    • Difference between Leads Vs Sales?
    • What is SEO?
    • How to generate leads through Search Engine Optimization?
    • Social media & Content marketing
    • Generate customer testimonials
    • Include calls to action on your website
    • Collect online revenues
    • How to generate leads through Google Adwords?
    • Difference between Micro conversion and Macro conversion?
  • Module 5: Online Reputation Management

    • What is Online Reputation Management?
    • Know-how to use ORM tools
    • Neutralize the reviews in a polite manner
    • Improving the reputation
    • Hiding of the negative reviews
    • Creation of ORM strategies
    • Increasing the star rating
    • Flagging inappropriate reviews
    • Analyzing Real-Time case studies
    • Get more customers
  • Module 6: Search Engine Optimization

    • Introduction to SEO How Search Engines Work
    • Keyword Research
    • On-page SEO
    • Technical SEO
    • Mobile SEO
    • Off-page SEO
    • Local SEO
    • SEO Audit, Tools, Measurement
  • Module 7: Google Webmaster

    • Introduction to Dashboards
    • Search Appearances
    • Search Appearances
    • Google Index
    • Crawl
    • Security Issues and Other Resources
  • Module 8: Bing Webmaster

    • My Site
    • How to configure my site
    • Image feed specification
    • Sitemaps
    • Video Feed Specifications
    • Submit URLs to Bing
    • Ignore URL Parameters
    • Crawl Control
    • How to manage Deep Links
    • Messages and Alerts Set Email Preferences Remove Broken links/ outdated cache Webmaster guidelines Link Buildings Malware and Spam
    • Site Move
    • Verify Bingbot Tools
    • SEO Analyzer
    • Using SEO Reports
    • Markup Validator
    • Mobile Friendliness
    • Page Traffic Reports
    • Using Reports and Data
    • How to add New User
    • Verify Ownership
    • Geo-targeting your website
    • Connected pages
  • Module 9: Google Analytics

    • What is Google Analytics?
    • and page analytics
    • Usage of Google analytics
    • How to add a website in Google analytics?
    • How to check user behavior from Google analytics?
    • Ways to check user background; coming from Organic, Social or direct?
    • Difference between Session vs Page view
    • Multi-Channel Funnels
    • Demographics and Interests Report
    • Tips & Tricks to master yourself in this particular field.
  • Module 10: Creative Designing

    • What is Creative Designing?
    • How to create appealing creatives?
    • Introduction to typography
    • Colour combination and schemes
    • Logotype Design
    • Learn to create infographics
    • Deciding an appropriate size according to the platform
    • Maintaining the text ratio of the creative
    • Alignment to be taken care of
    • Using CTA terms in the creatives
    • Use instant creative designing tools
    • Use creative taglines
  • Module 11: Facebook Marketing

    • Introduction to social media marketing
    • How to use Facebook for lead generation?
    • Ways to use Facebook for branding?
    • How to target the right audience?
    • How to increase the likes of the Facebook business pages?
    • How to create Facebook Ads?
    • Facebook Ads Automation
    • How to generate leads through Facebook Marketing?
    • How to add conversion tracking pixel code?
    • Make regular reports keeping a check on the insights
  • Module 12: LinkedIn Marketing

    • An introduction to Linkedin marketing
    • How does Linkedin work?
    • When to use Linkedin as a way to market/drive leads?
    • How to generate B2B leads?
    • Create different types of Linkedin sponsored Ads
    • Selection of the Best Ads for promotion
    • Keeping a track of Linkedin sales
    • How to target the precise audience?
    • Usage of relevant keywords in the bio and description of the page
    • Adding links for better leads
  • Module 13: Twitter Marketing

    • What is Twitter?
    • What is Twitter Marketing?
    • How to create Twitter Ads?
    • Ways to Increase website visitors through Twitter Ads
    • Increase followers with the help of Twitter Ads
    • How to process App installation with the help of Twitter Ads?
    • How to Tweet in the most effective manner?
    • Twitter embedded/block/ widgets
    • Usage of effective hashtags
    • Campaign planning and ideations
  • Module 14: Pinterest Marketing

    • What is Pinterest?
    • What is Pinterest marketing?
    • When to use Pinterest Marketing?
    • Key factors to use Pinterest Ads
    • How to generate sales with Pinterest?
    • Learn to choose the right category for your content.
    • Share your content on other social networks other than Pinterest
    • Learn to optimize your boards with Keyword-Rich Descriptions.
    • Automate your content
    • Know-how the other strategies to have a successful marketing campaign
  • Module 15: Instagram Marketing

    • What is Instagram?
    • A basic introduction to Instagram Marketing
    • How to create Instagram ads?
    • Creating remarkable content for Instagram Ads
    • Analyze and run your Ads
    • Use Instagram Marketing for influencing
    • Generate leads through Instagram Marketing
    • Drive traffic to your website with Instagram Ads
    • Get in touch with influencers for better reach and engagement
    • Tips and Tricks to tackle the account/business page
  • Module 16: Search Marketing

    • What is Google Adwords?
    • Campaign ideations
    • Differentiating between Ads and Keywords
    • What are Bing Ads?
    • Introduction to PPC
    • Selection of relevant keywords
    • Options for advanced locations
    • Bid stimulator
    • How to control fraud click on your Ads
    • Creation of Search Ads
    • Differentiating dynamic search Ads and dynamic keyword insertion?
    • The process of marketing
  • Module 17: E-Commerce Marketing

    • What is E-commerce Marketing?
    • Basic concepts of Ecommerce
    • Effective strategies to plan for an eCommerce website
    • Difference between Normal SEO and eCommerce website SEO?
    • How to boost sales through E-commerce?
    • Easy checkout and cart development techniques
    • Product presentation and"ROI" parameter
    • How to promote large products in a single click?
    • How to avoid failure on-site auctions?
    • How to increase eCommerce sales through marketing?
  • Module 18: Google AdSense

    • What is Google?
    • What is Google Adsense?
    • Difference between Google Adwords vs Google Analytics
    • Easy steps to follow for Google Adsense
    • Difference between Google Adsense vs Affiliate Marketing?
    • Plugin for AdSense integration
    • Reports Study
    • Different types of Ad unit
    • Which size for Adsense is the most effective?
    • Case Studies to work for Google Adsense
  • Module 19: Affiliate Marketing

    • What is Marketing?
    • What is Affiliate Marketing?
    • Easy steps to earn from Affiliate Marketing
    • How to start earning from Affiliate Marketing?
    • Ways to find low competitive keywords with high potential?
    • Learn about Affiliate Earning Models
    • Know about Affiliate Landing Pages
    • Ways to redirect visitors to the Affiliate page?
    • Get knowledge about B2B and B2C industry
    • Tips & Tricks to drive in more sales and reach more people
  • Module 20: Earn as a Freelancer

    • What is Freelancing?
    • How do you make your venture in the field of freelancing?
    • How to get projects on freelancing?
    • How to get the project on Upwork?
    • How to make contacts on Fiverr?
    • How to initiate Gigs on Fiverr?
    • How to generate sales on Fiverr?
    • Know-how to use the portal effectively
    • Bid for the projects easily and smartly
    • Simple selling basics
  • Module 21: Email Marketing

    • Introduction to Advanced Email Marketing
    • Write Better Subject Lines
    • Develop Emails that Drive Results
    • Optimize Your Email Content
    • List Management Strategies
    • Automating Your Emails
    • Create Optimal Landing Pages
    • Create an Email Campaign Checklist
    • GDPR for Digital Marketers
  • Module 22: Marketing Communication

    • Marketing Communication Overview
    • Marketing Communication & Relationship
    • Corporate Communication
  • Module 23: Marketing Analytics

    • Marketing in the Digital World
    • Customer in the Digital World
    • Customer Journey
    • Reaching and Engaging the Customer
    • Making Digital Work: Strategies for Paid Ad Campaigns
    • Email, Display and Social Media Advertising
    • Strategies and Evaluation: Metrics, and ROI
    • Digital Strategy and Analytics
    • Digital Marketing: Strategy, Planning and Execution
    • Emerging Technologies for Digital Marketing
  • Module 24: Brand Communication

    • Arriving at a role or roles for the brand
    • Identifying stakeholders
    • Prioritizing stakeholders
    • Segmenting primary audiences
    • How to analyze macro environments
    • How to reverse engineer competition's communication plans
    • Consumer pyramids and funnels
    • Crafting messages
    • Putting all of the above in one logical plan.
  • Module 25: Course: Digital Content Writing

    Content Writing is the most demanded in the Industry. This Course will Specialise in the fundamentals of content writing. It will help you with a basic understanding of various types of writing. Develop writing skills for Creative Writing, Business Writing, Technical Writing, Medical Writing, Social Media Writing, SEO Writing, Book Writing, Copywriting, and much more. Transform yourself into a Content Strategist and earn online with projects from the US & UK.
    • Language skills
    • Internet Skills
    • Business & Marketing Writing
    • Content Strategy
    • Technical & Research Writing
    • Academic Writing
    • Creative Writing
    • Copywriting
    • Email Writing
    • Earn Online & get International Projects
    • Simulated Content Writing Projects
  • Module 26: Course: Advanced Excel

    No. 1 Ranked Advanced Excel Course in India. Learn to apply Advanced Formulas, Perform Data analysis & Data Visualization, and create Pivot tables & dashboards. This course will provide comprehensive knowledge of MS Excel and its function. The learner will be equipped with the knowledge about Power query and user-defined functions with skills on Advanced VBA
    • Introduction to MS Excel
    • Working with Tables
    • Understanding Cell References
    • Basics Functions of Excel
    • Sorting Data
    • Filtering Data
    • Basics of Formula/Functions
    • If Functions and text Functions
    • Working with Dates and CountIfs and SumIfs
    • Mail Merge
    • Protecting and Security
    • Excel Dashboard
    • Other Topics
    • Charts
    • Power Pivot / Power Query
    • Working with Slicers
    • Summarizing Data with Pivot Tables
    • Macros (Only Recording, Non-VBA)
    • Using Conditional Formatting
    • Dynamic Array Formula
    • Data Validation
    • Using Named Ranges
    • Lookup and Information Functions

Know the complete offerings of our Post Graduate Program in Diploma in Digital Marketing

Skills Covered

Brand Communication

Marketing Analytics

Marketing Communication

E-Commerce Marketing

Digital Content Writing

Search Engine Optimization

Lead Generation

Website Creation

Tools Covered

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Know more about 50+ tools covered in this Data Science with Python

Career Services By Henry Harvin®

Career Services
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Placement Drives

We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.

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Premium access to Henry Harvin® Job portal

Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

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Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.

Get Ahead with Henry Harvin® Diploma in Digital Marketing Certification

  • Earn your Certification

    Get endorsed as “Diploma in Digital Marketing ” from this Program once you grasp the knowledge from our training program.

  • Differentiate yourself with a Henry Harvin® Certification

    The practical knowledge and actionable skillset you’d gain working on projects, simulations, and case studies will set you ahead of the competition.

  • Share your achievement

    Use diverse social media platforms such as LinkedIn, WhatsApp, Instagram, Facebook, Twitter to promote and share your resume and reap feasible benefits

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Our courses and Course Certificates are trusted by these industry leaders

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Henry Harvin®️ ranks amongst the Top 500 Global Edtech Companies with 4,60,000+ Alumni, 900+ B2B Clients, 500+ Award Winning Trainers, and 1200+ Courses.

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