Marketing Analytics Course with R Course- Henry Harvin®

Marketing Analytics Course Certification Training with R

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  • 1.1 Million Learners
  • 4213 Learner’s Rating
  • 81% Report Career Benefits

Certified Marketing Analytics Practitioner' (CMAP) course is a focused 32-hours instructor-led training and certification program that equips participants to explore+analyze+solve marketing problems using popular analytics tools such as R & Advanced Excel.

Starts In 2 day

20 May 2024

Learning Period

32 Hours

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Placed Learners

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Accreditations & Affiliations

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There's a reason that 95% of our alumni undertake 3+ courses as a minimum with Henry Harvin®

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Moni Goyal
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Aman Khatter
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Know the complete offerings of our Marketing Analytics with R (CMAP) Course

Key Highlights

Ranked Top Analytics Courses
100% Practical Marketing Analytics Training
Job Support + Alumni Status
1-Year Membership of Analytics Academy
Recommended by IIM Ahmedabad & IIT Bombay Alumni
Trusted by 160+ Corporates and 60+ Colleges

Upcoming Cohorts

Our Placement Stats

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Average salary hike


Access the best jobs in industry

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Maximum salary hike

Access the best jobs in the industry

You Get 10-In-1 Program

Two-way Live Training Course

Two-way Live Online Interactive Classroom Sessions

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Distinguish your profile with global credentials and showcase expertise with our Hallmark Completion certificate

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Facility to undergo various projects along with the course.

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Guaranteed Internship

Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.

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Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

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Student Engagement & Events

Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®

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Access to 52+ Masterclass Sessions for essential soft skill development

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Get Free Gold Membership of Henry Harvin®

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E-Learning Access

Free access to the E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.

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Entrepreneurship Mentorship

Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels

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About the Marketing Analytics with R (CMAP) Course

Marketing Analytics

Marketing Analytics Course with R enables professionals to understand analytics-based marketing decision making to drive the ROI of company's marketing campaigns.

Duration of Marketing Analytics Course

32hrs Training + 24hrs Brush up Sessions + 50hrs E-Learning Access


  • CMAP (Certified Marketing Analytics Practitioner)
  • (Recommended by IIM Ahmedabad & IIT Bombay Students)


R, Advanced Excel


Delivered industry professionals having extensive experience as practitioners of Marketing Analytics with international companies. These professionals are also impaneled as domain expert with Henry Harvin® Analytics Academy

Alumni Status

Get a Henry Harvin® Alumni status & network with 460,000+distinguished alumni worldwide

Membership Program

Get 1-Year Membership of Henry Harvin® Analytics Academy and avail the following benefits:

  • E-Learning Access: Includes Recorded Videos, PPT, Case Studies
  • Internship: Option to do Internship with Henry Harvin® or partner firms
  • Job Opportunities: Job Opportunities regularly on mail
  • Interview Skills: Support in Clearing Interviews with Startups and Top Corporates

Learning Benefits

  • Explore+Analyse+Solve Business Problems using Analytics Tools like R & Advanced
  • Understand 'What' & 'How' aspects of Data Collection
  • Get insights from Industry Best Practices for Data Measurement & Analysis
  • Communicate Business Objectives in a focused manner with data analysts & help evaluate results of data analysis better.
  • Develop Goal-Oriented Business Strategies
  • Gain Full View of Customers across Different Channels by Accessing+Integrating+Analyzing Customer Data through Multiple Sources & Engage Customers in Real-Time
  • Understand the Affinity of Product by analyzing transactional data.
  • Understand Analytics-Based-Financial Decision Making to drive company's ROI
  • Take Actionable Data-Driven Decisions to increase market share
  • Helps with Adjusting to Macro Changes in predictive models

Career Benefits

  • Become Eligible for analytics jobs demanding background
  • Open doors to Job Opportunities Abroad demanding specialization
  • Fill the void of thousands of untapped High-Paying Jobs in analytics with Talent Shortage
  • Get Promoted in current profile with most in-demand skill
  • Distinguish your profile from peers during Job Interviews
  • Earn a Rewarding Certification- 'Certified Marketing Analytics Practitioner' (CMAP)
  • Upgrade biz card with Hallmark of Global Credential-CMAP Professional added next to your name
  • Improve CV & LinkedIn Profile with professional development
  • Support a Startup with high ROI
  • Build a Startup in one of the most rewarding fields of today- Analytics!

5+ Projects covered (Hands-on Practical Experience)

  • HR: Analyze the Attrition rate of Employees
  • Sales: Predicting Department wise Sales
  • Multi-Domain: Business Analytics Optimization
  • Marketing: Website Trend Analysis
  • Financial Analysis: Stock Market Prediction
  • Finance: Analyze ETF Trends

Know the complete offerings of our Marketing Analytics Course Certification Training with R

Marketing Analytics with R (CMAP) Course Curriculum

  • Module 1: Analytics - General

    • What is Analytics (BI, BA, Levels, etc)
    • Why Analytics (Appl in various domains..)
    • Different Roles in Analytics
    • Tools and Techniques in Analytics
    • Data Science, Data Mining, Statistics, Machine Learning, Supervised and Non-Supervised Techniques
    • CRISP Modeling Framework
    • Scales of Measurements
    • Quiz Module 1
  • Module 2: R Programming

    • R Environment and R Studio
    • Data Management
    • Improving functionality with additional packages
    • Quiz Module 2
  • Module 3: Basic Programming and Data Structures

    • Basic Data Structures & Programming Constructs
    • Libraries
    • Numpy
    • Pandas
    • Matplotlib
    • Quiz Module 3
  • Module 4: Data Manipulation and Descriptive Summary

    • Group Summaries
    • Crosstab, Pivot and Reshape data
    • Managing Missing Values
    • Outliers Detection
    • Various types of Joins, merge
    • Managing indexes in pandas
    • Partitioning data into train and test set
    • Scaling of Data (useful for Clustering)
    • Quiz Module 4
  • Module 5: Statistics

    • Basic Statistics (mean, median, mode)
    • Other Statistics (sd, var, quantile, skewness, kurtosis)
    • Hypothesis Tests (t-test, Chi-sq tests, etc)
    • Probability Distributions (normal, binomial, etc)
    • Sampling Techniques
    • Quiz Module 5
  • Module 6: Graphical Representation of Data

    • Selection of Graph
    • Basic Graphs (histogram, barplot, boxplot, pie, etc)
    • Libraries (matplotlib, seaborn, plotline)
    • Managing plot parameters(size, title, axis, legend, etc)
    • Advanced Graphs (correlation, heatmap, mosaic, etc)
    • Exporting graphs
    • Quiz Module 6
  • Module 7: Linear Regression

    • Simple Linear Regression
    • Multiple Linear Regression
    • Libraries - sklearn, statsmodel
    • Predict DV on IVs
    • Metrics of Linear Regression(R2, RMSE, p-values)
    • Applications of Linear Regression
    • Assumptions of Linear Regression
    • Quiz Module 7
  • Module 8: Logistic Regression

    • Difference between Linear and Logistic
    • Logistic Regression
    • Metrics of Logistic Regression (confusion matrix, ROC curve)
    • Predict the probability of DV on IV
    • Applications of Logistic Regression
    • Quiz Module 8
  • Module 9: Classification

    • Difference between classification and regression decision trees from CART models
    • Understanding tree from the plot
    • Classification Tree - predict class, plot, accuracy
    • Regression Tree - predict numerical value, plot, RMSE
    • Improving tree accuracy using Random Forests
    • Bagging and Boosting
    • Applications of Decision Tree
    • KNN (k-nearest neighbors)
    • Neural Networks
    • Gradient Descent
    • SVM (Support Vector Machine)
    • Quiz Module 9
  • Module 10: Cluster Analysis

    • Clustering for Grouping Data
    • Types - Hierarchical & Non-Hierarchical
    • K Means - output metrics (iter, error, plot)
    • Hierarchical (Agglomerative & Divisive) - Dendrogram, Visual plot
    • Extracting the data in clusters, Cluster Centers
    • Applications of Clustering
    • Quiz Module 10
  • Module 11: Association Rule Analysis

    • Applying AR to the grocery store for Market Basket Analysis
    • Metrics- Support, Confidence, Lift
    • Frequent Itemsets and Rules; Filtering rules
    • Applications of AR
    • Quiz Module 11
  • Module 12: Text Mining

    • Managing Unstructured Data; Unstructured to Structured Data
    • Extracting Tweets from Twitter
    • Extracting words for Sentiment Analysis
    • Wordcloud to visualize the frequency of occurrence of words in the text
    • Applications of Text Mining
    • Quiz Module 12

Know the complete offerings of our in Marketing Analytics with R (CMAP) Course

Book a Live Class, For Free!

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By continuing you agree to Henry Harvin® Terms & conditions and Privacy Policy

Skills Covered

Data Science

Data Mining


Machine Learning

Supervised & Non-Supervised Techniques

Data Management

Marketing Analytics

Linear & Logistic Regression

Cluster Analysis

Tools Covered


Know more about 50+ tools covered in this Marketing Analytics with R (CMAP) Course

Our Projects


HR: Analyze the Attrition rate of Employees

Use of different metrics for the attrition analysis helps to work on the accurate reason for employees leaving an organization. It also helps to bring necessary changes to retain talent.



Get Ahead with Henry Harvin® Marketing Analytics with R (CMAP) Course Certification

What you'll Learn in this course

Earn your CMAP Certification

Our Marketing Analytics Course is exhaustive and this CMAP Certification is a proof that you have taken a big leap in mastering the domain.

Differentiate yourself with a Henry Harvin Marketing Analytics Certification

The practical knowledge and actionable skillset you've gained working on projects, simulations, case studies will set you ahead of the competition.

Share your achievement

Talk about it on LinkedIn, WhatsApp, Instagram, Facebook, and Twitter boost your resume or frame it - tell your friends and colleagues about it.

Training Certification

Get a Hallmark Certification of Certified Marketing Analytics Practitioner (CMAP) from Henry Harvin®

Our courses and Course Certificates are trusted by these industry leaders


Know more about the value of this certificate in the industry

Career Services By Henry Harvin®

Career Services

Placement Drives

We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.


Premium access to Henry Harvin® Job portal

Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.


Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.


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