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Marketing Analytics Certification Training with R


★ ★ ★ ★ ★ 4.8 (4213 Ratings) 14534 Learners

Certified Marketing Analytics Practitioner' (CMAP) course is a focused 32-hours instructor-led training and certification program that equips participants to explore+analyze+solve marketing problems using popular analytics tools such as R & Advanced Excel.

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Key Features

Ranked Top Analytics Courses

Henry Harvin® Analytics Courses are Ranks Top in the industry by

100% Practical Marketing Analytics Training

Gets Hands-on training on Marketing Analytics using R with + Learn with Projects + Focus on Learning While Doing + Popular GCAO Pedagogy

Job Support + Alumni Status

Get Regular Job Calls, Interview Skills Preparation and Career Services. Plus Earn Alumni Status to network with 23000+ Proud Henry Harvin Alumni

1-Year Membership of Analytics Academy

Live Projects + Guaranteed Internship + Weekly Job Support + Recorded Videos + Monthly Brushup Sessions + Interview Skills + Career Services

Recommended by IIM Ahmedabad & IIT Bombay Alumni

Only Analytics Course to be Recommended by 13+ IIM's and 7+ IIT's including IIM Ahmedabad and IIT Bombay students.

Trusted by 160+ Corporates and 60+ Colleges

Trusted by Leading Corporates such as Abbott Pharma, Avon Cosmetics, Hostbooks, NTPC, SAB Miller, Apollo Tyres, Deloitte, Fidelity Investments & More. And by 12+ IIM's including IIM Ahmedabad, IIM Bangalore & IIM Calcutta and 7+ IIT's including IIT Bombay & IIT Delhi.

About the Marketing Analytics with R (CMAP) Course

Marketing Analytics

Marketing Analytics Course with R enables professionals to understand analytics-based marketing decision making to drive the ROI of company's marketing campaigns.

Duration of Marketing Analytics Course

32hrs Training + 24hrs Brushup Sessions + 50hrs E-Learning Access


  • CMAP (Certified Marketing Analytics Practitioner)
  • (Recommended by IIM Ahmedabad & IIT Bombay Students)


R, Advanced Excel


Delivered industry professionals having extensive experience as practitioners of Marketing Analytics with international companies. These professionals are also impaneled as domain expert with Henry Harvin® Analytics Academy

Alumni Status

Get a Henry Harvin Alumni status & network with 23000+distinguished alumni worldwide

Membership Program

Get 1-Year Membership of Henry Harvin® Analytics Academy and avail the following benefits:

  • E-Learning Access: Includes Recorded Videos, PPT, Case Studies
  • Internship: Option to do Internship with Henry Harvin® or partner firms
  • Job Opportunities: Job Opportunities regularly on mail
  • Interview Skills: Support in Clearing Interviews with Startups and Top Corporates

Learning Benefits

  • Explore+Analyse+Solve Business Problems using Analytics Tools like R & Advanced
  • Understand 'What' & 'How' aspects of Data Collection
  • Get insights from Industry Best Practices for Data Measurement & Analysis
  • Communicate Business Objectives in a focused manner with data analysts & help evaluate results of data analysis better.
  • Develop Goal-Oriented Business Strategies
  • Gain Full View of Customers across Different Channels by Accessing+Integrating+Analysing Customer Data through Multiple Sources & Engage Customers in Real-Time
  • Understand the Affinity of Product by analyzing transactional data.
  • Understand Analytics-Based-Financial Decision Making to drive company's ROI
  • Take Actionable Data-Driven Decisions to increase market share
  • Helps with Adjusting to Macro Changes in predictive models

Career Benefits

  • Become Eligible for analytics jobs demanding background
  • Open doors to Job Opportunities Abroad demanding specialization
  • Fill the void of thousands of untapped High-Paying Jobs in analytics with Talent Shortage
  • Get Promoted in current profile with most in-demand skill
  • Distinguish your profile from peers during Job Interviews
  • Earn a Rewarding Certification- 'Certified Marketing Analytics Practitioner' (CMAP)
  • Upgrade biz card with Hallmark of Global Credential-CMAP Professional added next to your name
  • Improve CV & Linkedin Profile with professional development
  • Support a Startup with high ROI
  • Build a Startup in one of the most rewarding fields of today- Analytics!

5+ Projects covered (Hands-on Practical Experience)

  • HR: Analyze the Attrition rate of Employees
  • Sales: Predicting Department wise Sales
  • Multi-Domain: Business Analytics Optimization
  • Marketing: Website Trend Analysis
  • Financial Analysis: Stock Market Prediction
  • Finance: Analyze ETF Trends

Know the complete offerings of our Marketing Analytics Certification Training with R

Frequently Bought Together

Marketing Analytics with R (CMAP) Course Curriculum

  • What is Analytics (BI, BA, Levels, etc)
  • Why Analytics (Appl in various domains..)
  • Different Roles in Analytics
  • Tools and Techniques in Analytics
  • Data Science, Data Mining, Statistics, Machine Learning, Supervised and Non-Supervised Techniques
  • CRISP Modeling Framework
  • Scales of Measurements
  • What is Analytics (BI, BA, Levels, etc)
  • Why Analytics (Appl in various domains..)
  • Different Roles in Analytics
  • Tools and Techniques in Analytics
  • Data Science, Data Mining, Statistics, Machine Learning, Supervised and Non-Supervised Techniques
  • CRISP Modeling Framework
  • Scales of Measurements
  • Basic Data Structures & Programming Constructs
  • Libraries
  • Numpy
  • Pandas
  • Matplotlib
  • Group Summaries
  • Crosstab, Pivot and Reshape data
  • Managing Missing Values
  • Outliers Detection
  • Various types of Joins, merge
  • Managing indexes in pandas
  • Partitioning data into train and test set
  • Scaling of Data (useful for Clustering)
  • Basic Statistics (mean, median, mode)
  • Other Statistics (sd, var, quantile, skewness, kurtosis)
  • Hypothesis Tests (t-test, Chi-sq tests, etc)
  • Probability Distributions (normal, binomial, etc)
  • Sampling Techniques
  • Selection of Graph
  • Basic Graphs (histogram, barplot, boxplot, pie, etc)
  • Libraries (matplotlib, seaborn, plotline)
  • Managing plot parameters(size, title, axis, legend, etc)
  • Advanced Graphs (correlation, heatmap, mosaic, etc)
  • Exporting graphs
  • Simple Linear Regression
  • Multiple Linear Regression
  • Libraries - sklearn, statsmodel
  • Predict DV on IVs
  • Metrics of Linear Regression(R2, RMSE, p-values)
  • Applications of Linear Regression
  • Assumptions of Linear Regression
  • Difference between Linear and Logistic
  • Logistic Regression
  • Metrics of Logistic Regression (confusion matrix, ROC curve)
  • Predict the probability of DV on IV
  • Applications of Logistic Regression
  • Difference between classification and regression decision trees from CART models
  • Difference between classification and regression decision trees from CART models
  • Understanding tree from the plot
  • Classification Tree - predict class, plot, accuracy
  • Regression Tree - predict numerical value, plot, RMSE
  • Improving tree accuracy using Random Forests
  • Bagging and Boosting
  • Applications of Decision Tree
  • KNN (k-nearest neighbors)
  • Neural Networks
  • Gradient Descent
  • SVM (Support Vector Machine)
  • Clustering for Grouping Data
  • Types - Hierarchical & Non-Hierarchical
  • K Means - output metrics (iter, error, plot)
  • Hierarchical (Agglomerative & Divisive) - Dendrogram, Visual plot
  • Extracting the data in clusters, Cluster Centers
  • Applications of Clustering
  • Applying AR to the grocery store for Market Basket Analysis
  • Metrics- Support, Confidence, Lift
  • Frequent Itemsets and Rules; Filtering rules
  • Applications of AR
  • Managing Unstructured Data; Unstructured to Structured Data
  • Extracting Tweets from Twitter
  • Extracting words for Sentiment Analysis
  • Wordcloud to visualize the frequency of occurrence of words in the text
  • Applications of Text Mining
  • Business Communication
  • Preparation for the Interview
  • Presentation Skills

Know the complete offerings of our Marketing Analytics with R (CMAP) Course

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Get Ahead with Henry Harvin® Marketing Analytics with R (CMAP) Course Certification

  • Earn your CMAP Certification

    Our Marketing Analytics Course is exhaustive and this CMAP Certification is a proof that you have taken a big leap in mastering the domain.

  • Differentiate yourself with a Henry Harvin Marketing Analytics Certification

    The practical knowledge and actionable skillset you've gained working on projects, simulations, case studies will set you ahead of the competition.

  • Share your achievement

    Talk about it on Linkedin, Whatsapp, Instagram, Facebook, Twitter boost your resume or frame it - tell your friends and colleagues about it.

Our courses and Course Certificates are trusted by these industry leaders

Know more about the value of this certificate in the industry

Why Henry Harvin for Marketing Analytics Certification Training with R


Ranked Top 3 Analytics Courses by

Post Training Support

Upgrading your knowledge is our responsibility by providing you new recorded videos and monthly brushup sessions. In addition get career services, regular job updates, interview skills preparation and more.

Alumni Status from Henry Harvin

Get Support from Data Science Experts over the next 12 months via monthly brushup sessions.


Economical program for fast learning of practically used concepts in Business Analytics


Harvin Education with affiliations from the American Association of EFL, UK Cert, UKAF, Content Writing Association in India, MSME & Govt of India.

Know more about what makes Henry Harvin Marketing Analytics with R (CMAP) Course Best in the Industry

Marketing Analytics with R (CMAP) Course Training Certification Process



Make registration for the Marketing Analytics Course


Attend Marketing Analytics Training

Attend classes of Marketing Analytics Course to get credits to be eligible for the certification. View session recordings in case missed.


Submit Projects Assigned

Deliver the assignments and activities assigned during the Marketing Analytics Classes as part of the practical assessment system to become eligible for the Marketing Analytics Certification


Get CMAP Marketing Analytics Certification

Post completion, get CMAP Marketing Analytics Practitioner Certification from Govt Recognized Institute. Post it on social media get framed and increase value in the industry.

Know more about how Henry Harvin alumni is making use of this Marketing Analytics with R (CMAP) Course certification

See Proof of our Batches

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Veer Bakshi
★ ★ ★ ★ ★
Check Proof

The course curriculum of the Marketing Analytics delivered by Henry Harvin was very crisp and clear. The training session was so appealing. I primarily joined the coaching institute in Chennai for my career growth and it proved out to be well accomplished. I ended up learning much more lively concepts.

Jaya Krishnan
★ ★ ★ ★ ★
Check Proof

I took up Henry Harvin’s Marketing Analytics course recently and they taught me to solve marketing problems using popular analytics tools such as R & Advanced Excel. I wanted to polish my ideas about the methodologies in Marketing Analytics and Henry Harvin stood on my expectations and delivered everything perfectly.

Shrikanth Damodar
★ ★ ★ ★ ★
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I had liked the content delivered for Marketing analytics by the Henry Harvin institute through the course curriculum. I instantly communicated with the institute and joined the course. I was part of the Henry Harvin institute at Chennai branch and I am glad that I chose well. Thank you!

Vineet Chopra
★ ★ ★ ★ ★
Check Proof

During the coaching from Henry Harvin, I was exposed to various skill development programs and projects apart from the static syllabus of Marketing Analytics. I am very happy with the training provided and would recommend Henry Harvin’s courses to my friends and colleagues.

Gagan Sehgal
★ ★ ★ ★ ★
Check Proof

In addition to improving my career, I also decided to take the Marketing Analytics course due to my interest in that area. Eventually, it made a huge difference to my life. Besides enhancing my knowledge about the subject, it helped me gain technical skills. Thank you to Henry Harvin for your efforts.

Know the complete offerings of our Marketing Analytics with R (CMAP) Course


Know the complete offerings of our Marketing Analytics with R (CMAP) Course

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Know the complete offerings of our Marketing Analytics with R (CMAP) Course

Commonly Asked Questions

  • Understand practical issues faced with Marketing Analytics with the focused FAQ session.
  • Gain experience of computer-based practical training on Marketing Analytics
  • Get knowledge on ‘Recent Amendments & their Challenges.
  • Resolve doubts on Marketing Analytics during & after training for FREE.
  • Get Study Material Worth INR 500/- for FREE.
  • Experience sharing by Marketing Analytics experts.
  • Earn industry-recognized certification in Marketing Analytics which featured in Aaj Tak, Hindustan Times, Pioneer, India Today, Business World, Mail Toda
  • Henry Harvin® is Trusted Training Partner to 150+ Corporates including Avon Cosmetics, Abbott Pharma, NTPC, HostBooks, 4Closure, EY, SAB Miller, A-Paul Instruments, Eaton Corporation, Apollo Tyres, Stanley Consultants, CG Power & Industries, Mega Cabs, Fidelity Investments, MJ Logistics, UK India Business Council, Bajaj Finance, Hero Group, Wunderman and many more
    You have multiple options here:
  • View class recordings of the missed class
  • Attend missed class of the next batch
  • Shift entirely to the next batch
  • Henry Harvin® is Trusted Training Partner to 60+ Colleges PAN India including IIM Ahmedabad and IIT Bombay. Others include IIM Visakhapatnam, IIM Indore, IIM Kashipur, IIM Shillong, IIM Trichy, IIT Bombay, IIT Delhi, IIT Guwahati, IIT BHU, FMS Delhi, NIT Trichy, BITS Pilani, BITS Goa, IMT-G, PDPU, Fore School, VIT, XIMB, Mangalmay Institute G.Noida, IMI Delhi and many more
    We have all three options available. Classroom, Live Online or Self Paced.
    Click on this link:
    Upon course completion, it takes anytime between 0-60 days

    Checkout 1000+ Google Reviews: Click here
    Checkout Interview Articles of our Students:
    Checkout 100+ reviews on our youtube

    Click here to see reviews on youtube.
  • E-Learning Access: Includes Recorded Videos, Games, Projects, Case Studies
  • Brushup Sessions: 12 Monthly Brushup Sessions for 1-Year Worth Rs.6000 for Free
  • Internship & Job Opportunities: Job Opportunities every week
  • You can attend Marketing Analytics Course in Delhi in Greater Kailash / Nehru Place Belt. You can also attend in Noida Sector-2 or Sushant Lok-1
    Henry Harvin® is recognized for its quality and uniqueness from leading publishers like Hindustan Times, Statesman, Hans India, Business World, The Pioneer and leading channels such as Aaj Tak and News World India. Moreover, Henry Harvin®® is an ISO 29990:2010 (International Standard for learning services for non formal education and training services) certified and audited from UKAF, UK Cert and MSME.
    You can attend Marketing Analytics Course in Mumbai in Andheri East
  • Ranking: Ranked No.1 Marketing Analytics Course by
  • Practical Training: Focus on Learning While Doing + Popular GCAO Pedagogy
  • Employment Support: Live Projects + Guaranteed Internship + Weekly Job Support
  • Post Training Support: Recorded Videos + Monthly Brushup Sessions
  • Course: Get Certified Digital Content Writer (CDCW) Course from Henry Harvin® Education with affiliations from the American Association of EFL, UK Cert, UKAF, Content Writing Association in India, MSME & Govt of India.
  • You can attend Marketing Analytics Course in Bangalore in Koramangala
  • Henry Harvin®® is a leading career and competency development organization with a focus on value creation. We are into the business of training, skill development, assessment centres, content services and higher education. Our vision is to establish 'Henry Harvin®®' in line with the vision of Mr.Henry Dunster 400 years ago which now resonates in the form of a prestigious educational institution respected worldwide.
  • By harnessing the power of unique skill-centric training, Henry Harvin®® has trained 23000+ individuals across 1100+ batches in more than 25 cities PAN India. We are also training partners of more than 60+ top colleges and universities of India. And 150+ corporate giants.
  • To Know More:
    You can attend Marketing Analytics Course in Noida in Sector-2
    You can attend Marketing Analytics Course in Hyderabad in Ameerpet
    You can attend the course Live Online from any city. Flexible batch options of weekdays, weekend, Sundays, And morning, evening batches also available. You can attend this Marketing Analytics Course from any city whether it be Pune, Hyderabad, Chennai, Lucknow, Varanasi, Dubai, Ahmedabad, Chandigarh, Any city.
    You can attend Marketing Analytics Course in Gurgaon in Sushant Lok-1/p>
    In this age of digitization all businesses, large and small, are inundated with data about consumer choices and thus, the most important factor for a marketer is to decode this wealth of information. Marketing professionals are expected to use analytics to effectively interpret data so that it translates into better, informed decisions. Without a good Marketing Analyst Certification you will be handicapped and not get good job opportunities.

    Commonly Asked Questions

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    Marketing Analytics with R (CMAP) Course in other cities

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    Get to know more about Marketing Analytics With R

    The Internet has ushered in an age of digitization and this has completely changed the way businesses work. Marketing activities previously used to be a shot in the dark, as it was impossible to turn whatever little data was available, that data into useful advice. But things have changed immensely as businesses are flooded with data and in this lies a wealth of information; if decoded well, analyzing customer behavior and consumer choices will result in the most rewarding marketing strategy.

    Marketing Analysts today have access to outstanding tools that if used correctly will assist them to effectively interpret data so that it translates into better, informed decisions and give a definitive direction to marketing and business in the future.

    To excel in the practice of collecting and analyzing big data, marketers need the knowledge of tools that will help them achieve positive results; this is where the demand for Marketing Analytics Courses in India has arisen.

    Henry Harvin, a distinguished leader among career and competency development organizations, assessed in very early days that there was an absence of proper understanding of analytical tools among marketing professionals. While on the one hand, businesses looked for professionals adept in marketing analytics, there was a severe shortage of such individuals.

    Looking to fill in this gap, Henry Harvin started Marketing Analytics Courses with a focus on value creation, through practical training and skill development. Introduction of a comprehensive and practical Marketing Analytics Course in Delhi was received so well that very soon Henry Harvin had to introduce Marketing Analytics Course Online too.

    With time they have added many more destinations for classroom training too, benefitting thousands of candidates with exclusive Business Analytics Certification.

    Henry Harvin has been able to create and maintain a global reputation as it has always strived to stay updated & informed on new, innovative tools and trends; they modify their courses accordingly, adding more value to the learners.

    In keeping with the modern trends, Henry Harvin has introduced a Marketing Analytics Course with R to help marketers access data and derive valuable insights not only for today, but also for the future.

    R is a programming language for statistical computing which has gained great prominence in recent years in data science because of its versatility in the field of statistics.

    In short, R is outstanding, free software which acts as an alternative to traditional statistical packages and allows the user to freely study, distribute, change, and improve the software under the Free Software Foundation’s GNU General Public License.

    It is a free implementation of the S programming language, which was originally created and distributed by Bell Labs. The biggest advantage attached to R is that most codes written in S run successfully in the R environment. Its popularity lies in giving the users extraordinary privilege to perform a wide variety of basic to advanced statistical and graphical techniques at little or no cost.

    Henry Harvin with its vast experience in this industry is acutely aware of the fact that for the successful imparting of a course a good trainer/mentor is quintessential. Therefore, Marketing Analytics Course Online and offline both are delivered by industry professionals having extensive experience as practitioners of Marketing Analytics with international companies.

    These advantages have worked in favour of Henry Harvin’s Marketing Analytics Certification with R over others and its popularity has touched the sky, so much so that it not only continues to be the best Marketing Analytics Course in Delhi but has become the most sought after Marketing Analytics Course in Bangalore, India.

    Sticking to the basic principle of teaching, Henry Harvin has constructed the curriculum of this Marketing Analytics Course with R in the most simplified way so that it becomes convenient for users to interact with the R statistical environment computing even without detailed knowledge of the R language.

    Curated by domain experts, this very popular course has taken over other Marketing Analytics Courses in India and is always in high-demand. The course content is divided into 4 modules, each module having its own theme and learning outcome, ensuring 100% practical knowledge.

    The Introductory module covers topics like- Properties & Types of Data, Basics of R Programming, Need for R, Features of R, Download, Setup, Installation, R & R Studio: Configuration e.g. Learning to setup R and share Code, Data Structures in R, Creating and Understanding Basic Data Structures in R, Data Manipulation & Summarization in R, etc.

    The 2nd module will impart learning on Analytical Modeling, Understand what is Modeling and how it can be used in Various Domains, Statistical Tests, P Value, Z Value, Hypothesis, Null Hypothesis, Alternative Hypothesis, F Test, ANOVA, Linear Regression (Using R), Start of Machine Learning, Creating Graph in R, Missing Value and Outlier Analysis, Logistic Regression, Predicting Binary Outcome, etc.

    The 3rd module comprises of topics like Clustering, Decision Trees, Ensembles (Bagging & Boosting), Random Forest, XGBoost: Problems of Decision Tree covered in Random Forest, How group thinking impacts the decisions (from business point of view), etc.

    The last module lays stress on Association Rule Analysis: Understanding how Association Rules can be created using Market Basket Analysis, Finding Interesting association between items purchased by Customers and building strategy to sell more. Additionally it covers Twitter Analysis: Configure Twitter Account & Application; Setup for downloading tweets and analyse them for positive and negative sentiments related to Financial News or Articles.

    The duration of this Marketing Analytics Course with R is 32hrs of active training with additional learning benefits of 24hrs Brush-up Sessions and 50hrs E-Learning access.

    The curriculum and the trainer remains the same for both classroom course and live online class, giving the same advantage to all candidates who enroll for Marketing Analytics Certification with Henry Harvin.

    The biggest draw of your certification will come from the weightage that the name of Henry Harvin adds to it, as it is highly recommended by Students of IIM Ahmedabad & IIT Bombay.

    By earning this Certification Henry Harvin will authenticate your capabilities as a CMAP (Certified Marketing Analytics Practitioner) and hence, it will open doors to job opportunities not only in India but also abroad.

    As businesses look for professionals who can manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI), thus, there is a lot of demand for individuals armed with Marketing Analytics Certification.

    All candidates have reaped tangible career benefits after the successful completion of this course and there is no doubt that you can do the same!

    Made with by Henry Harvin®

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