Marketing Analytics Certification Training with R

The Internet has ushered in an age of digitization and this has completely changed the way businesses work. Marketing activities previously used to be a shot in the dark, as it was impossible to turn whatever little data was available, that data into useful advice. But things have changed immensely as businesses are flooded with data and in this lies a wealth of information; if decoded well, analyzing customer behavior and consumer choices will result in the most rewarding marketing strategy.

Marketing Analysts today have access to outstanding tools that if used correctly will assist them to effectively interpret data so that it translates into better, informed decisions and give a definitive direction to marketing and business in the future.

To excel in the practice of collecting and analyzing big data, marketers need the knowledge of tools that will help them achieve positive results; this is where the demand for Marketing Analytics Courses in India has arisen.

Henry Harvin, a distinguished leader among career and competency development organizations, assessed in very early days that there was an absence of proper understanding of analytical tools among marketing professionals. While on the one hand, businesses looked for professionals adept in marketing analytics, there was a severe shortage of such individuals.

Looking to fill in this gap, Henry Harvin started Marketing Analytics Courses with a focus on value creation, through practical training and skill development. Introduction of a comprehensive and practical Marketing Analytics Course in Delhi was received so well that very soon Henry Harvin had to introduce Marketing Analytics Course Online too.

With time they have added many more destinations for classroom training too, benefitting thousands of candidates with exclusive Business Analytics Certification.

Henry Harvin has been able to create and maintain a global reputation as it has always strived to stay updated & informed on new, innovative tools and trends; they modify their courses accordingly, adding more value to the learners.

In keeping with the modern trends, Henry Harvin has introduced a Marketing Analytics Course with R to help marketers access data and derive valuable insights not only for today, but also for the future.

R is a programming language for statistical computing which has gained great prominence in recent years in data science because of its versatility in the field of statistics.

In short, R is outstanding, free software which acts as an alternative to traditional statistical packages and allows the user to freely study, distribute, change, and improve the software under the Free Software Foundation’s GNU General Public License.

It is a free implementation of the S programming language, which was originally created and distributed by Bell Labs. The biggest advantage attached to R is that most codes written in S run successfully in the R environment. Its popularity lies in giving the users extraordinary privilege to perform a wide variety of basic to advanced statistical and graphical techniques at little or no cost.

Henry Harvin with its vast experience in this industry is acutely aware of the fact that for the successful imparting of a course a good trainer/mentor is quintessential. Therefore, Marketing Analytics Course Online and offline both are delivered by industry professionals having extensive experience as practitioners of Marketing Analytics with international companies.

These advantages have worked in favour of Henry Harvin’s Marketing Analytics Certification with R over others and its popularity has touched the sky, so much so that it not only continues to be the best Marketing Analytics Course in Delhi but has become the most sought after Marketing Analytics Course in Bangalore, India.

Sticking to the basic principle of teaching, Henry Harvin has constructed the curriculum of this Marketing Analytics Course with R in the most simplified way so that it becomes convenient for users to interact with the R statistical environment computing even without detailed knowledge of the R language.

Curated by domain experts, this very popular course has taken over other Marketing Analytics Courses in India and is always in high-demand. The course content is divided into 4 modules, each module having its own theme and learning outcome, ensuring 100% practical knowledge.

The Introductory module covers topics like- Properties & Types of Data, Basics of R Programming, Need for R, Features of R, Download, Setup, Installation, R & R Studio: Configuration e.g. Learning to setup R and share Code, Data Structures in R, Creating and Understanding Basic Data Structures in R, Data Manipulation & Summarization in R, etc.

The 2nd module will impart learning on Analytical Modeling, Understand what is Modeling and how it can be used in Various Domains, Statistical Tests, P Value, Z Value, Hypothesis, Null Hypothesis, Alternative Hypothesis, F Test, ANOVA, Linear Regression (Using R), Start of Machine Learning, Creating Graph in R, Missing Value and Outlier Analysis, Logistic Regression, Predicting Binary Outcome, etc.

The 3rd module comprises of topics like Clustering, Decision Trees, Ensembles (Bagging & Boosting), Random Forest, XGBoost: Problems of Decision Tree covered in Random Forest, How group thinking impacts the decisions (from business point of view), etc.

The last module lays stress on Association Rule Analysis: Understanding how Association Rules can be created using Market Basket Analysis, Finding Interesting association between items purchased by Customers and building strategy to sell more. Additionally it covers Twitter Analysis: Configure Twitter Account & Application; Setup for downloading tweets and analyse them for positive and negative sentiments related to Financial News or Articles.

The duration of this Marketing Analytics Course with R is 32hrs of active training with additional learning benefits of 24hrs Brush-up Sessions and 50hrs E-Learning access.

The curriculum and the trainer remains the same for both classroom course and live online class, giving the same advantage to all candidates who enroll for Marketing Analytics Certification with Henry Harvin.

The biggest draw of your certification will come from the weightage that the name of Henry Harvin adds to it, as it is highly recommended by Students of IIM Ahmedabad & IIT Bombay.

By earning this Certification Henry Harvin will authenticate your capabilities as a CMAP (Certified Marketing Analytics Practitioner) and hence, it will open doors to job opportunities not only in India but also abroad.

As businesses look for professionals who can manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI), thus, there is a lot of demand for individuals armed with Marketing Analytics Certification.

All candidates have reaped tangible career benefits after the successful completion of this course and there is no doubt that you can do the same!