Digital Marketing Course Certification

1.1 Million Learners 4.7/5 9875 Ratings

Henry Harvin® Ranks #1 for Digital Marketing Courses in India by India Today

Grab the opportunity to become a Certified Advanced Digital Marketer with the Henry Harvin® Digital Marketing Certification. Become a distinguished Henry Harvin® alumni and join a network of 460,000+ successful alumni worldwide.

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Key Highlights

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40 Hours of Instructor-Led Sessions
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192 Hours of Self-Paced Learning
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14 Hours of Live Interactive Doubt Solving Sessions
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7 Hours of Live Master Sessions by Industry Experts
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Job-Ready Portfolio of 4 Capstone Projects
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156 Auto-Graded Assessments
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8+ Industry Case Studies
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60 Guided Hands-On Exercises
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4+ Assignments and Mini Projects
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2 Mock Interviews and 2 Hackathons
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Get 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy
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Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage
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Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting
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Earn Certification of Course from Henry Harvin®, Govt of India recognized & Award-Winning Institute and NSDC Certification
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4 Hours of Mentorship by Industry Experts

Next Cohort Starts on

Digital Marketing Career Transition

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80% salary hike

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40LPA Highest Salary

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150% Maximum salary hike

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200+ Access the best jobs in industry

Batch Profile

This program attracts a diverse group of marketing professionals and aspiring marketers, fostering a collaborative learning environment.

Who can apply for this Digital Marketing Training?

Business owners, entrepreneurs, bloggers, YouTubers, social media enthusiasts

Website owners who aspire to boost web business, web traffic, conversions and sales

Business analysts or professionals who want to learn social media marketing techniques to grow business they are into

Anyone who wants to earn money (or extra money) with digital marketing skills with or without seeking a full-time job

Individuals looking for work from home opportunities with leading organizations across the globe

What roles do Digital Marketing Specialists play?

Digital Marketing Associate

Digital Marketing Associates plans and executes successful online marketing and advertising strategies on social media and other digital platforms.

Digital Marketing Analyst

Develop digital ad and e-marketing campaigns via newsletters, targeted emails, reminders, sales updates, etc.

Social Media Manager

Handle all the social media accounts and editorial blogs and create new channels to connect with the users.

Content Writer

Write blogs, articles, social media posts, etc., that are SEO optimized and user friendly.

SEO Specialist

Responsible for boosting a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.

Skills to Master

Tools to Master

Meet the Mentors

Image of Ritesh Chaudhary

Ritesh Chaudhary

English, Hindi

8 Years

Btech CSE

Empowering 15000+ students till now 🎓Passionate Digital Marketing Trainer & Business Coach | Specializing in Quality Appointment Generation 📅
Image of Experienced Data Scientist, Full Stack Developer, Digital Marketing, and Cyber Security expert

Mayank Negi

English, Hindi

12+ Years

M.Tech (Computer Science & Engineering )

Experienced Data Scientist, Full Stack Developer, and Digital Marketing expert with 10+ years in solving data-driven challenges across Education, Telecom, Tech, and E-Commerce. Skilled in advanced analytics, machine learning, and data visualization to optimize business performance.

Digital Marketing Syllabus

Live Course

Industry Expert

Academic Faculty

  • Module 1: Getting Started with Digital Marketing Course

    • Basics of digital marketing
    • Understanding the process including visibility, engagement, targeted traffic, retention and conversion
    • Digital Media Vs. Traditional Media
    • Benefits of Digital marketing
    • Latest Digital marketing trends
    • Digital media marketing platforms
    • Digital Marketing strategy for websites
    • Quiz Module 1

  • Module 2: Effective Webpage Designing

    Prepare site structure

    • What all pages
    • Prepare wireframe of pages
    • Short Landing Page
    • Long Landing Page
    • Decide placements of important elements
    • Patterns for Engaging Website Visitors
    • Pattern #1 - Pop-Ups
    • Pattern #2 - Pop Under Call-to-Action
    • Pattern #3 - Inside Article CTA Placement of call to actions
    • Conversion Oriented Landing Page Design
    • Investment in Landing Page
    • Is it for me?
    • Critical Concerns to Address on Landing Page-
    • What is it?
    • Whats the Next Step
    • Quiz Module 2

  • Module 3: Search Engine Marketing (Google Ads)

    Introduction to SEM – Fundamentals & Case Studies

    • Consumer Journey
    • What is SEM? Why SEM?
    • What is Google Ads? Why Google Ads?
    • Google Network
    • Google Ads Terminologies
    • How Does the SEM Auction Work?
    • Structure of a Google Ads Account
    • Campaign Types – Introduction to Search, Display (Mobile App),
    • Creation of Search Network Campaign
    • Ad Formats Ad Text Policies
    • Ad Text Best Practices DKI
    • Ad Extensions Keyword Research
    • Tool – Keyword Planner & Estimator Keyword Match types
    • Keyword Strategies Landing Page Bidding and Budget
    • Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
    • Creation of Google Display Network
    • GDN Targeting Options
    • Display Ad Formats
    • Ad Gallery Tool
    • Conversion Tracking
    • GDN Campaign Creation - Demo
    • Remarketing
    • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
    • Advanced Display: Smart Display Campaigns
    • Mobile Ad Campaigns
    • Universal App Campaigns
    • Mobile-Specific Bidding and Targeting Strategies
    • Measuring Mobile Ad Performance and Conversions Report Editor
    • Optimization Strategies
    • Account Audit Demo
    • Quiz Module 3

  • Module 4: SEO (Off Page, On Page, Local, Mobile)

    • Introduction to SEO How Search Engines Work
    • Indexing & Crawling Basics
    • Optimizing Crawl Budget
    • Organic Search vs. Paid Search Results
    • Anatomy of a Search Result (Search Snippet)
    • What is On-page SEO (Content, Architecture, HTML)
    • What is Off-page SEO / Link Building (Social, Content-based, PR)
    • Keyword Research
    • Finding Seed Keywords: Mind Map for Keyword Research
    • Using Wikipedia, Forums for Keyword Research
    • Keyword Research Process - Identify Seed Keywords, Collect metrics, Map Keywords
    • Google Keyword Planner Tool
    • On-page SEO
    • HTML Basics
    • Web Page Basics: What is HTML, JavaScript,CSS
    • Basic HTML Tags to create a web page
    • HTML Tags for SEO: Title, H1, META Tags, IMG, A
    • Title, H1, Meta Description, Keyword Usage
    • Crawling: XML, HTML Sitemaps, Robots.txt
    • Content Clusters (Creating SEO-based content)
    • Negative on-page to avoid
    • Technical SEO
    • URL Architecture
    • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
    • 301 Redirects
    • Mobile SEO
    • App Store Optimization
    • Mobile Websites: Responsive, Adaptive, Dynamic
    • Optimizing for Voice Search Schema Markups
    • What is Schema & Why is it relevant to SEO.
    • Schema Types - Micro, JSON-LD
    • Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
    • How Schema shows up in SERPs
    • Off-page SEO
    • Link Building
    • Link Building Tactics
    • Manual Link Building Process
    • Link Building Metrics
    • Social SEO
    • Quora
    • YouTube Video SEO
    • Slideshare, Scribd, and other social channels for SEO
    • Local SEO, Pigeon Update
    • Google My Business, Bing Places
    • Local Pages on your website
    • Local listings/citations SEMrush.com Backlink
    • Backlink audit of one website
    • How to audit backlinks of competitors and gain
    • SEO Audit, Tools, Measurement
    • What are SEO Audits?
    • Different Types of SEO Audits.
    • Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights,
    • Mobile Site Audit
    • Free Learning Resources-Moz, Google Analytics
    • A career in SEO
    • Quiz Module 4

  • Module 5: Facebook Marketing

    • Introduction to social media marketing
    • How to use Facebook for lead generation?
    • Ways to use Facebook for branding?
    • How to target the right audience?
    • How to increase the likes of the Facebook business pages?
    • How to create Facebook Ads?
    • Facebook Ads Automation
    • How to generate leads through Facebook Marketing?
    • How to add conversion tracking pixel code?
    • Make regular reports keeping a check on the insights
    • Quiz Module 5

  • Module 6: LinkedIn Marketing

    • Video Lessons For LinkedIn Marketing
    • LinkedIn as a Marketing Platform
    • LinkedIn for Personal Branding
    • Brand Marketing on LinkedIn
    • LinkedIn Company Pages
    • LinkedIn Advanced Search
    • LinkedIn Premium
    • LinkedIn Ads
    • Types of Campaign
    • Drive Traffic to Your Website
    • Audience Selection
    • Ad Creation and Optimization of LinkedIn Usage
    • Tips to Optimize the Campaign
    • Trick to Get Qualified Lead Below Rs.100
    • Quiz Module 6

  • Module 7: YouTube Marketing

    • YouTube Marketing - Introduction & Ad Formats
    • Creating Youtube Channel
    • YouTube Ad Formats and SEO
    • YouTube Campaign Creation
    • YouTube Analytics
    • Video Campaign Optimization Tips
    • Top Keywords to rank your video
    • Attracting Subscribers
    • Quiz Module 7

  • Module 8: Soft Skills Development

    • Business Communication
    • Preparation for the Interview
    • Presentation Skills

  • Module 9: Resume Writing

    • Resume Writing

Program Highlights

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50+ Live Sessions across 6 Months

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43 Hrs of Self-paced Learning

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20+ Industry Projects and Case Studies

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24/7 Support Hike

Digital Marketing Certification

What you'll Learn in this course

Digital Marketing Channels

Social Media Campaigns

Email Marketing

Strategies for Landing Page Optimization

Lead Generation Campaign

Conversion Tracking Techniques

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Career Services

Career Services
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Placement Drives

We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together...

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Premium access to Henry Harvin® Job portal

Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career...

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Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement...

Land Your Dream Job Like Our Alumni

Online Digital Marketing Training Reviews

FAQ

  • What is a Digital Marketing Course? What skills will I learn from the course?

    A Digital Marketing Course is designed to successfully equip a candidate in all major aspects of the new digital marketing environment. Therefore, this course touches on a wide range of topics such as Web Analytics, Webpage Designing, Search Engine Optimization, Social Media Marketing, YouTube Marketing, 3D Printing, KPI creation and measurement and many more. A Digital Marketing Course will help you to effectively explore and handle Digital Marketing Campaigns.

  • What is the duration of the Digital Marketing Course?

    Both the online and classroom courses enjoy the same structure and guidance, and will be completed after 40 hours of active training in various aspects of digital marketing. The classes for Digital Marketing Course will be scattered over a one month period.

  • Is digital marketing course a good career path? Do digital marketers have a bright future?

    Digital Marketing is the new way of advertising and marketing which is adopted by almost every company and brand, as it helps to connect them with more people and generate more business. With massive digitalization of businesses, there has been an enormous surge in demand for digital marketers, and it is one of the most sought after jobs today. With a sound knowledge of various digital/online marketing skills you can easily command a salary in six figures.

  • Does this digital marketing course cover all relevant aspects of online marketing?

    The Henry Harvin Digital Marketing Course covers all aspects of digital marketing and is divided into 7 modules:

    • Module 1: Getting started with Digital Marketing
    • Module 2: Effective Web Page Designing
    • Module 3: Search Engine Marketing (Google Ads)
    • Module 4: SEO (Off Page, On Page, Local, Mobile)
    • Module 5: Facebook & Instagram Marketing
    • Module 6: LinkedIn Marketing
    • Module 7: YouTube Marketing

  • What job opportunities are available after completing digital marketing course from Henry Harvin?

    After the successful completion of Digital Marketing Classes from Henry Harvin you can choose to apply for any digital marketing role — Digital Marketing Executive, SEO Specialist, PPC Executive, Marketing Influencer or Social Media Executive. Looking for a class Digital Marketing: We bring you a course Digital Marketing from the comfort of your home.

Why Henry Harvin®️?

Henry Harvin®️ ranks amongst the Top 500 Global Edtech Companies with 4,60,000+ Alumni, 900+ B2B Clients, 500+ Award Winning Trainers, and 1200+ Courses.

460,000+

Trained

6,700+

Reviews with 4.5/5
rating

7,000+

Live Classes Every
Month

210+

Corporate Partners

180+

College Partners

93%

Reported Career
Benefits

Certified & Experienced Instructors

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Gold Membership & Post Training Followups

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Tailor Made Training

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Flexible Schedule

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Access to the Recorded Sessions

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10 in 1 Program

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Masterclasses By Henry Harvin®️

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One-to-One Training

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