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Marketing Analytics using Python | CPMA Certification

Marketing Analytics using Python | CPMA Certification

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★ ★ ★ ★ ★  (4.8) 4213 Rating

Certified Python' (CPMA) course is a focused 32-hours instructor-led training and certification program that equips participants to explore+analyze+solve marketing problems using popular analytics tools such as Python & Advanced Excel.

Accreditations & Affiliations

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Key Features

Ranked Top Analytics Courses

Henry Harvin Analytics Courses are Ranks Top in the industry by Trainings360

100% Practical Business Analytics Training

Gets Hands-on training on Marketing Analytics using Python with + Learn with Projects + Focus on Learning While Doing + Popular GCAO Pedagogy

Job Support + Alumni Status

Get Regular Job Calls, Interview Skills Preparation and Career Services. Plus Earn Alumni Status to network with 23000+ Proud Henry Harvin Alumni

1-Year Membership of Analytics Academy

Live Projects + Guaranteed Internship + Weekly Job Support + Recorded Videos + Monthly Brushup Sessions + Interview Skills + Career Services

Recommended by IIM Ahmedabad & IIT Bombay Alumni

Only Analytics Course to be Recommended by 13+ IIM's and 7+ IIT's including IIM Ahmedabad and IIT Bombay students

Trusted by 160+ Corporates and 60+ Colleges

Trusted by Leading Corporates such as Abbott Pharma, Avon Cosmetics, Hostbooks, NTPC, SAB Miller, Apollo Tyres, Deloitte, Fidelity Investments & More. And by 12+ IIM's including IIM Ahmedabad, IIM Bangalore & IIM Calcutta and 7+ IIT's including IIT Bombay & IIT Delhi.


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About the Course

Marketing Analytics

    Marketing Analytics Course with Python enables professionals to understand analytics-based marketing decision making to drive the ROI of company's marketing campaigns.


Duration of Marketing Analytics Course

    32hrs Training + 24hrs Brushup Sessions + 50hrs E-Learning Access


Certification

    • CPMA (Certified Python)
    • (Recommended by IIM Ahmedabad & IIT Bombay Students)

Tools

    R, Advanced Excel


Trainer

    Delivered industry professionals having extensive experience as practitioners of Marketing Analytics with international companies. These professionals are also impaneled as domain expert with Henry Harvin® Analytics Academy


Alumni Status

    Get a Henry Harvin Alumni status & network with 23000+distinguished alumni worldwide


Membership Program

    Get 1-Year Membership of Henry Harvin® Analytics Academy and avail the following benefits:

    • E-Learning Access: Includes Recorded Videos, PPT, Case Studies
    • Internship: Option to do Internship with Henry Harvin® or partner firms
    • Job Opportunities: Job Opportunities regularly on mail
    • Interview Skills: Support in Clearing Interviews with Startups and Top Corporates

Learning Benefits

    • Explore+Analyse+Solve Business Problems using Analytics Tools like Python & Advanced
    • Understand 'What' & 'How' aspects of Data Collection
    • Get insights from Industry Best Practices for Data Measurement & Analysis
    • Communicate Business Objectives in a focused manner with data analysts & help evaluate results of data analysis better.
    • Develop Goal-Oriented Business Strategies
    • Gain Full View of Customers across Different Channels by Accessing+ Integrating+ Analysing Customer Data through Multiple Sources & Engage Customers in Real-Time
    • Understand the Affinity of Product by analyzing transactional data.
    • Understand Analytics-Based-Financial Decision Making to drive company's ROI
    • Take Actionable Data-Driven Decisions to increase market share
    • Helps with Adjusting to Macro Changes in predictive models

Career Benefits

    • Become Eligible for analytics jobs demanding background
    • Open doors to Job Opportunities Abroad demanding specialization
    • Fill the void of thousands of untapped High-Paying Jobs in analytics with Talent Shortage
    • Get Promoted in current profile with most in-demand skill
    • Distinguish your profile from peers during Job Interviews
    • Earn a Rewarding Certification- 'Certified Python' (CPMA)
    • Upgrade biz card with Hallmark of Global Credential-CPMA Professional added next to your name
    • Improve CV & Linkedin Profile with professional development
    • Support a Startup with high ROI
    • Build a Startup in one of the most rewarding fields of today- Analytics!

Know the complete offerings of our Marketing Analytics using Python | CPMA Certification



Course Curriculum

    Introductory Topics to Analytics

    Understanding the need for Analytics in Specific Domain; CRISP Modeling

    Introduction to Data Management

    Properties & Types of Data, Measurement Scale, Basic Statistics on Data

    Basics of Python Programming

    Need for R, Features of R, Download, Setup, Installation ; Python & Python Studio; Configuration. eg. Learning to setup Python and share Code

    Data Structures in R

    Creating and Understanding Basic Data Structures in Python - Vector, List, Matrix, Array, Data Frame & Factors which help in creating data in Python programming

    Data Manipulation & Summarisation in R

    Understanding how data can be summarised in different ways to do Descriptive Analysis which describes features of data

    Analytical Modeling

    Understand what is Modeling and how it can be used in Various Domain

    Statistical Tests

    P Value, Z Value, Hypothesis, Null Hypothesis, Alternative Hypothesis, F Test, ANOVA Introduction)

    Linear Regression (Using Python)

    Start of Machine Learning, Develop a Prediction Model for predicting a financial values based on one or more than 1 Independent Variable; Understand the assumptions and measures of goodness of Model, Understand its prediction abilit

    Visualisation using Graphs

    Creating Graph in Python and understanding which graph to be used when

    Missing Value and Outlier Analysis

    Understanding how missing values & outliers are handled in data summarisation & modeling

    Logistic Regression

    Predicting Binary Outcome (Buy or not, Churn or not, Loan Default or not) based on Independent Variables eg. Predicting Cases for Fraud, Default on Payment etc

    Clustering

    Grouping Customers based on characteristics so that they can be target for sale increase

    Decision Trees

    When to use CART & CHAID to create decision tree based on categorical variables.

    Ensembels (Bagging & Boosting)

    Random Forest, XGBoost: Problems of Decision Tree covered in Random Forest, How group thinking impacts the decisions (from business point of view)

    Association Rule Analysis

    Understand how Association Rules can be created using Market Basket Analysis. Finding Interesting association between items purchased by Customers and building strately to sell more

    Twitter Analysis

    Configure Twitter Account & Application; Setup for downloading tweets and analyse them for positive and negative sentiments related to Financial News/ Articles

    • Final Assessment
    • Certificate Dispatch
    • Monthly Brushup Sessions- Live Online (12months)


Know the complete offerings of our Marketing Analytics using Python | CPMA Certification

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Get Ahead with Henry Harvin's Certificate

  • Earn your CPMA Certification

    Our Marketing Analytics Course is exhaustive and this CPMA Certification is a proof that you have taken a big leap in mastering the domain.

  • Differentiate yourself with a Henry Harvin Marketing Analytics Certification

    The practical knowledge and actionable skillset you've gained working on projects, simulations, case studies will set you ahead of the competition.

  • Share your achievement

    Talk about it on Linkedin, Whatsapp, Instagram, Facebook, Twitter boost your resume or frame it - tell your friends and colleagues about it.


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Why Henry Harvin for Marketing Analytics using Python | CPMA Certification

Ranking

Ranked Top 3 Analytics Courses by Trainings360

Post Training Support

Upgrading your knowledge is our responsibility by providing you new recorded videos and monthly brushup sessions. In addition get career services, regular job updates, interview skills preparation and more.

Alumni Status from Henry Harvin

Get Support from Data Science Experts over the next 12 months via monthly brushup sessions.

Economical

Economical program for fast learning of practically used concepts in Business Analytics

Affiliations

Harvin Education with affiliations from the American Association of EFL, UK Cert, UKAF, Content Writing Association in India, MSME & Govt of India.



Know more about what makes Henry HarvinMarketing Analytics using Python | CPMA Certificationcourse Best in the Industry

Certified Marketing Analytics using Python | CPMA Certification Training Certification Process

1

Registration

Make registration for the Marketing Analytics Course

2

Attend Marketing Analytics Training

Attend classes of Marketing Analytics Course to get credits to be eligible for the certification. View session recordings in case missed.

3

Submit Projects Assigned

Deliver the assignments and activities assigned during the Marketing Analytics Classes as part of the practical assessment system to become eligible for the Marketing Analytics Certification

4

Get Business Analytics Practitioner Certification

Post completion, get CPMA Marketing Analytics Practitioner Certification from Govt Recognized Institute. Post it on social media get framed and increase value in the industry.

Know more about how Henry Harvin alumni is making use of this Marketing Analytics using Python | CPMA Certification certification

Upcoming Batches

Dates City Price Enroll
28th June Onwards Instructor-Led Live Online INR 15,000

Registrations Open
4th July Onwards Instructor-Led Live Online INR 15,000
ENROLL
Registrations Open

See Proof of our Batches

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Reviews

Nikita Lobo
★ ★ ★ ★ ★

I attended the Marketing Analytics course in Bangalore. The course was comprehensive, informative, and interactive. Our Trainer was a very good teacher who explained all the concepts in the curriculum while also providing us with additional information and resources.

Rishav Saha
★ ★ ★ ★ ★

I was the coordinator and one of the most enthusiastic learner of the CPMA Certification program in NITK. We learnt new dimensions of analytics through Python programming. Dhiraj Upadhyaya, the course instructor was very efficient in teaching us.

Vandana Duggal
★ ★ ★ ★ ★

The course is well designed although four days are not enough to cover all the topics. After attending the course I am now aware of few of the terminologies which I was not aware of earlier. It has definitely improved my technical knowledge.


Know the complete offerings of our Marketing Analytics using Python | CPMA Certification

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Know the complete offerings of our Marketing Analytics using Python | CPMA Certification

Commonly Asked Questions

  • Understand practical issues faced with Marketing Analytics with the focused FAQ session.
  • Gain experience of computer-based practical training on Marketing Analytics
  • Get knowledge on ‘Recent Amendments & their Challenges.
  • Resolve doubts on Marketing Analytics during & after training for FREE.
  • Get Study Material Worth INR 500/- for FREE.
  • Experience sharing by Marketing Analytics experts.
  • Earn industry-recognized certification in Marketing Analytics which featured in Aaj Tak, Hindustan Times, Pioneer, India Today, Business World, Mail Toda
  • Henry Harvin® is Trusted Training Partner to 150+ Corporates including Avon Cosmetics, Abbott Pharma, NTPC, HostBooks, 4Closure, EY, SAB Miller, A-Paul Instruments, Eaton Corporation, Apollo Tyres, Stanley Consultants, CG Power & Industries, Mega Cabs, Fidelity Investments, MJ Logistics, UK India Business Council, Bajaj Finance, Hero Group, Wunderman and many more
    You have multiple options here:
  • View class recordings of the missed class
  • Attend missed class of the next batch
  • Shift entirely to the next batch
  • Henry Harvin® is Trusted Training Partner to 60+ Colleges PAN India including IIM Ahmedabad and IIT Bombay. Others include IIM Visakhapatnam, IIM Indore, IIM Kashipur, IIM Shillong, IIM Trichy, IIT Bombay, IIT Delhi, IIT Guwahati, IIT BHU, FMS Delhi, NIT Trichy, BITS Pilani, BITS Goa, IMT-G, PDPU, Fore School, VIT, XIMB, Mangalmay Institute G.Noida, IMI Delhi and many more
    We have all three options available. Classroom, Live Online or Self Paced.
    Click on this link: https://www.henryharvin.com/batches-gallery
    Upon course completion, it takes anytime between 0-60 days

    Checkout 1000+ Google Reviews: Click here

    Checkout Interview Articles of our Students: https://www.henryharvin.com/reviews

    Checkout 100+ reviews on our youtube

    Click here to see reviews on youtube.
  • E-Learning Access: Includes Recorded Videos, Games, Projects, Case Studies
  • Brushup Sessions: 12 Monthly Brushup Sessions for 1-Year Worth Rs.6000 for Free
  • Internship & Job Opportunities: Job Opportunities every week
  • You can attend Marketing Analytics Course in Delhi in Greater Kailash / Nehru Place Belt. You can also attend in Noida Sector-2 or Sushant Lok-1
    Henry Harvin® is recognized for its quality and uniqueness from leading publishers like Hindustan Times, Statesman, Hans India, Business World, The Pioneer and leading channels such as Aaj Tak and News World India. Moreover, Henry Harvin®® is an ISO 29990:2010 (International Standard for learning services for non formal education and training services) certified and audited from UKAF, UK Cert and MSME.
    You can attend Marketing Analytics Course in Mumbai in Andheri East
  • Ranking: Ranked No.1 Marketing Analytics Course by Trainings360
  • Practical Training: Focus on Learning While Doing + Popular GCAO Pedagogy
  • Employment Support: Live Projects + Guaranteed Internship + Weekly Job Support
  • Post Training Support: Recorded Videos + Monthly Brushup Sessions
  • Course: Get Certified Digital Content Writer (CDCW) Course from Henry Harvin® Education with affiliations from the American Association of EFL, UK Cert, UKAF, Content Writing Association in India, MSME & Govt of India.
  • You can attend Marketing Analytics Course in Bangalore in Koramangala
  • Henry Harvin®® is a leading career and competency development organization with a focus on value creation. We are into the business of training, skill development, assessment centres, content services and higher education. Our vision is to establish 'Henry Harvin®®' in line with the vision of Mr.Henry Dunster 400 years ago which now resonates in the form of a prestigious educational institution respected worldwide.
  • By harnessing the power of unique skill-centric training, Henry Harvin®® has trained 23000+ individuals across 1100+ batches in more than 25 cities PAN India. We are also training partners of more than 60+ top colleges and universities of India. And 150+ corporate giants.
  • To Know More: https://www.henryharvin.com/about-us
  • You can attend Marketing Analytics Course in Chennai in Numgambakkam
    You can attend Marketing Analytics Course in Noida in Sector-2
    You can attend Marketing Analytics Course in Hyderabad in Ameerpet
    You can attend the course Live Online from any city. Flexible batch options of weekdays, weekend, Sundays, And morning, evening batches also available. You can attend this Marketing Analytics Course from any city whether it be Pune, Hyderabad, Chennai, Lucknow, Varanasi, Dubai, Ahmedabad, Chandigarh, Any city.
    You can attend Marketing Analytics Course in Gurgaon in Sushant Lok-1/p>
    With digitization, businesses have gained access to an increasingly large amount of detailed customer data, and these can be effectively mined by using real-world applications, to derive actionable insights. A Marketing Analytics Course is framed to impart knowledge on how to assess an increasingly large amount of detailed customer data and analyze it to develop relevant hypotheses and go beyond it to draw inferences that create convincing narratives which yield actionable results. If looking for a future in marketing, then this is ‘the course’ for
    This Marketing Analyst Certification Course by Henry Harvin has been framed by industry experts and thus, takes care of incorporating all important features of Python. Starting from basics of Python programming to dealing with data structures and moving on to data manipulation & summarization in Python; you will gain practical knowledge of everything.
    By taking up a good Marketing Analyst Certification Course you will acquire strong analytical skills that will open up doors for a host of lucrative jobs. Marketing analysts are high in demand by all businesses as they help to carve the future strategies and help ensure a robust growth. With a few years of relevant experience, a marketing analyst can easily command a salary in six figures.
    This Marketing Analyst Certification Course by Henry Harvin gives 2 options to the candidates;
  • Option 1: You can enroll for classroom mode or
  • Option 2: Or opt for live online classes as per your convenience. Classroom sessions are regular physical classroom sessions. And Live Online classes are virtual live classrooms and therefore, provide the same inspiring and supportive environment as classrooms
  • A Marketing Analytics Course is well suited for practicing and aspiring marketing professionals, market researchers, product managers who wish to enhance their knowledge, upgrade their career portfolio, and strengthen the effectiveness of their marketing campaigns. Not restricted to marketing professionals only, this course will also be highly rewarding to anyone who is self employed or running a small business, and students looking to learn the A-Z of marketing analytics.
    Both online and on-campus Marketing Analyst Certification Courses are similar in nature and will be completed in a month’s duration with 32 hours of active teaching.
    For taking up a Marketing Analyst Certification Course there is no defined qualification for you to be adept in. If you have basic understanding of computers and have an inclination towards analytics then a Marketing Analytics Course will assist you not only in learning the basics of marketing analytics but also help you in understanding how to use data effectively.
    As this Online Marketing Analytics Course with Python is an advanced & comprehensive course it is broken up as: 32hrs live virtual training + 24hrs live online brush up + 50hrs E-learning access.
    Before enrolling for any Marketing Analyst Certification Course taking an informed decision is highly critical as numerous fraud institutes have cropped up. It is advisable to be cautious and verify the credentials of an institute on some key aspects like, industry recognition, mentors’ experience, industry relevant curriculum and weightage of their certification.
    You should opt for Marketing Analyst Certification from Henry Harvin because it has been delivering what they have promised and therefore, it is recognized for its quality and uniqueness from leading publishers like Hindustan Times, Statesman, Business World, The Pioneer and leading channels such as Aaj Tak and News World India. Moreover, Henry Harvin is an ISO 29990:2010 (International Standard for learning services for non formal education and training services) certified and audited from UKAF, UK Cert and MSME.
    Henry Harvin is a globally distinguished competency development organization with exceptional track record in skill enhancement courses for over a decade. It is a safe bet for you to take a Marketing Analytics Certification Course from Henry Harvin as its Marketing Analytics Course has been ranked number 1 by Trainings360. It gives outstanding practical training, focuses on ‘Learning while Doing’ and extends employment support too.
    Successful completion of this Marketing Analyst Course will result in a certification from Henry Harvin declaring you as a Certified Marketing Analytics Professional, authenticating your competency in Marketing Analytics. This will add weightage to your CV and help in giving a flight to your analyst career.
    This Marketing Analytics Certification Course is framed by industry professionals having extensive experience and therefore, it covers A-Z of Python along with marketing analytics. After successful completion of the course you will learn to calculate market segments, use pricing techniques, and forecast sales with Excel & Python for better marketing strategy.
    Python, which is a general programming language, has gained remarkable prominence in the Data Science world in recent years. Thus, enrolling for a comprehensive Marketing Analyst Certification Course will open up new job opportunities for aspirants as Python for data science has become the industry's preferred choice.

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