What Is Marketing Analytics?
All businesses have undergone a sea change since digitization has taken place and this transition demands that marketers also discard the traditional way of working and adapt new tools. Today organizations have a wealth of data at their fingertips and if analyzed effectively, it can be translated into valuable insights to develop effective marketing strategies. Marketing analytics involves the technologies and processes that enable marketers to gather, analyze, and leverage data and gain actionable insights that drive results.
Marketing Analysts need to learn to exploit these tools to determine the effectiveness and return on investment (ROI) of their marketing campaigns. By leveraging the data effectively a marketer can take informed decisions and strategize for the future.
Marketing Analytics Courses
In this pretext, marketing analytics has emerged as a must-have skill for marketers and this is what has triggered the demand of Marketing Analytics Courses in India.
Henry Harvin Education, a pioneer competency development organization, has introduced Marketing Analytics courses in a step to fill in the gap between demand and supply. Whereas Businesses are on the lookout for marketers with strong analytical skills who will help to carve the future strategies and help ensure a robust growth; in reality, there are very few professionals who are adept in marketing analytic tools.
With years of experience behind them, Henry Harvin has framed its Marketing Analytics Course to impart practical knowledge to those people also who do not possess any analytical or technical background.
Marketing Analytics Course in Delhi was launched as an on-campus classroom training course by Henry Harvin which received raving reviews and its popularity led to the introduction of Marketing Analytics Course Online.
With time they have added many more destinations for classroom training too, benefitting thousands of candidates with exclusive Business Analytics Certification.
Marketing Analytics Course With Python
Henry Harvin has been able to maintain its superiority over other institutions for years due to their undying dedication to their vision and mission; always remaining relevant by innovating, inventing and updating their courses.
Python, which is a general programming language, has gained remarkable prominence in the Data Science world in recent years. Realizing Python’s wide applicability in marketing analytics and preferred choice by businesses, Henry Harvin came up with an exclusive course of Marketing Analytics Certification with Python.
This instructor-led training and certification course is framed to impart practical knowledge in such a simplified manner so as to equip the candidates to explore, analyze and solve marketing problems.
What Is Python?
Python.org defines it as, “an interpreted, object-oriented, high-level programming language with dynamic semantics. Its high-level built-in data structures, combined with dynamic typing and dynamic binding, make it very attractive for Rapid Application Development, as well as for use as a scripting or glue language to connect existing components together. Python's simple, easy to learn syntax emphasizes readability and therefore reduces the cost of program maintenance. Python supports modules and packages, which encourages program modularity and code reuse. The Python interpreter and the extensive standard library are available in source or binary form without charge for all major platforms, and can be freely distributed.”
It is not difficult to assess the popularity and usefulness of Python for Marketing Analytics and hence, practicing and aspiring marketing professionals, market researchers, product managers, self-employed individuals, businessmen, and Startups- all have shown eagerness to enroll in this Marketing Analytics Course in India.
Being a globally distinguished competency development organization, Henry Harvin lays great stress on curriculum content of the Business Analytics Certification courses and additionally, handpicks expert trainers to deliver it. Keeping parity in both online and offline courses, it deploys industry professionals having extensive experience as practitioners of Marketing Analytics with international companies to impart training in this Marketing Analytics Course.
The exceptionally beneficial factors of Marketing Analytics course with Python has led to its popularity skyrocketing so much that it has been ranked number 1 by Trainings360. More and more candidates are looking to enroll for this course has forced Henry Harvin to expand; initially it was Marketing Analytics Course in Delhi that was launched but gradually expanded to Marketing Analytics Course in Bangalore and now covers many major cities in India.
Marketing Analytics Course Is Value Proposition
Henry Harvin owes the popularity of its courses to two distinct factors:
Simplistic Approach
Cost-Effectiveness
Thus, for taking up a Marketing Analyst Certification Course there is no defined qualification for learners to be adept in. People who have basic understanding of computers and have an inclination towards analytics then they can easily take up this Marketing Analytics Course by Henry Harvin and not only learn the basics of marketing analytics but also know how to interact with Python effectively.
Curated by domain experts this very popular course has taken over other Marketing Analytics Courses in India and is always in high-demand. The course content is divided into 4 modules, each module having its own theme and learning outcome, ensuring 100% practical knowledge.
The introductory module covers topics like: Basics of Analytics, Introduction to Data Management, Basics of Python Programming, Data Structures in Python, Data Manipulation & Summarization in Python, etc.
The 2nd module imparts practical knowledge about Analytical Modeling, Statistical Tests, Linear Regression (Using Python), Visualisation using Graphs, Missing Value and Outlier Analysis, Logistic Regression, etc.
The 3rd module talks about Clustering, Decision Trees, Ensembles (Bagging & Boosting), etc. with ample examples and case studies.
The last module imparts information about Association Rule Analysis: Understanding how Association Rules can be created using Market Basket Analysis & finding interesting associations between items purchased by Customers and building strategy to sell more.
It also throws light on Twitter Analysis: Configure Twitter Account & Application; Setup for downloading tweets and analyse them for positive and negative sentiments related to Financial News or Articles.
The duration of this Marketing Analytics Course with Python is 32hrs of active training with additional learning benefits of 24hrs Brush-up Sessions and 50hrs E-Learning access.
The curriculum and the trainer remain the same for both classroom courses and live online class, giving the same advantage to all candidates who enroll for Marketing Analytics Certification with Henry Harvin.
Tangible Benefits of Marketing Analytics Certification
The biggest draw of your certification will come from the weightage that the name of Henry Harvin adds to it, as it is highly recommended by Students of IIM Ahmedabad & IIT Bombay.
By earning this CPMA Certification, Henry Harvin will authenticate your capabilities and will be a proof that you have taken a big leap in mastering the domain. Hence, this course will open doors to job opportunities for you not only in India but also abroad.
Future ‘Perfect’
Marketing analysts are high in demand by all businesses as they help to carve the future strategies and help ensure a robust growth. Armed with this certification you can fill in the void of thousands of untapped high-paying jobs in analytics & python as there is great talent shortage in this field.
With a few years of relevant experience, a marketing analyst can easily command a salary in six figures. Better still you can build a Startup in one of the most rewarding fields of today- Analytics!
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