Marketing Analytics Certification Training with Python


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Certified Python' (CPMA) course is a focused 32-hours instructor-led training and certification program that equips participants to explore+analyze+solve marketing problems using popular analytics tools such as Python & Advanced Excel.

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Key Features

Ranked Top Analytics Courses

Henry Harvin Analytics® Courses are Ranks Top in the industry by

100% Practical Business Analytics Training

Gets Hands-on training on Marketing Analytics using Python with + Learn with Projects + Focus on Learning While Doing + Popular GCAO Pedagogy

Job Support + Alumni Status

Get Regular Job Calls, Interview Skills Preparation and Career Services. Plus Earn Alumni Status to network with 23000+ Proud Henry Harvin Alumni

1-Year Membership of Analytics Academy

Live Projects + Guaranteed Internship + Weekly Job Support + Recorded Videos + Monthly Brushup Sessions + Interview Skills + Career Services

Recommended by IIM Ahmedabad & IIT Bombay Alumni

Only Analytics Course to be Recommended by 13+ IIM's and 7+ IIT's including IIM Ahmedabad and IIT Bombay students

Trusted by 160+ Corporates and 60+ Colleges

Trusted by Leading Corporates such as Abbott Pharma, Avon Cosmetics, Hostbooks, NTPC, SAB Miller, Apollo Tyres, Deloitte, Fidelity Investments & More. And by 12+ IIM's including IIM Ahmedabad, IIM Bangalore & IIM Calcutta and 7+ IIT's including IIT Bombay & IIT Delhi.

About the Marketing Analytics with Python (CPMA) Course

Marketing Analytics

Marketing Analytics Course with Python enables professionals to understand analytics-based marketing decision making to drive the ROI of company's marketing campaigns.

Duration of Marketing Analytics Course

32hrs Training + 24hrs Brushup Sessions + 50hrs E-Learning Access


  • CPMA (Certified Python)
  • (Recommended by IIM Ahmedabad & IIT Bombay Students)


Python, Advanced Excel


Delivered industry professionals having extensive experience as practitioners of Marketing Analytics with international companies. These professionals are also impaneled as domain expert with Henry Harvin® Analytics Academy

Alumni Status

Get a Henry Harvin Alumni status & network with 23000+distinguished alumni worldwide

Membership Program

Get 1-Year Membership of Henry Harvin® Analytics Academy and avail the following benefits:

  • E-Learning Access: Includes Recorded Videos, PPT, Case Studies
  • Internship: Option to do Internship with Henry Harvin® or partner firms
  • Job Opportunities: Job Opportunities regularly on mail
  • Interview Skills: Support in Clearing Interviews with Startups and Top Corporates

Learning Benefits

  • Explore+Analyse+Solve Business Problems using Analytics Tools like Python & Advanced
  • Understand 'What' & 'How' aspects of Data Collection
  • Get insights from Industry Best Practices for Data Measurement & Analysis
  • Communicate Business Objectives in a focused manner with data analysts & help evaluate results of data analysis better.
  • Develop Goal-Oriented Business Strategies
  • Gain Full View of Customers across Different Channels by Accessing+ Integrating+ Analysing Customer Data through Multiple Sources & Engage Customers in Real-Time
  • Understand the Affinity of Product by analyzing transactional data.
  • Understand Analytics-Based-Financial Decision Making to drive company's ROI
  • Take Actionable Data-Driven Decisions to increase market share
  • Helps with Adjusting to Macro Changes in predictive models

Career Benefits

  • Become Eligible for analytics jobs demanding background
  • Open doors to Job Opportunities Abroad demanding specialization
  • Fill the void of thousands of untapped High-Paying Jobs in analytics with Talent Shortage
  • Get Promoted in current profile with most in-demand skill
  • Distinguish your profile from peers during Job Interviews
  • Earn a Rewarding Certification- 'Certified Python' (CPMA)
  • Upgrade biz card with Hallmark of Global Credential-CPMA Professional added next to your name
  • Improve CV & Linkedin Profile with professional development
  • Support a Startup with high ROI
  • Build a Startup in one of the most rewarding fields of today- Analytics!

5+ Projects covered (Hands-on Practical Experience)

  • HR: Analyze the Attrition rate of Employees
  • Sales: Predicting Department wise Sales
  • Multi-Domain: Business Analytics Optimization
  • Marketing: Website Trend Analysis
  • Financial Analysis: Stock Market Prediction
  • Finance: Analyze ETF Trends

Know the complete offerings of our Marketing Analytics Certification Training with Python

Frequently Bought Together

Marketing Analytics with Python (CPMA) Course Curriculum

This module will guide the candidate with the knowledge of Analytics. Learn about the different roles in Analytics.  Know about the tools and techniques in Analytics. Gain knowledge about Data Science, Data Mining, STatistics, MAchine learning, and more. Learn about the CRISP Modeling Framework. 

  • What is Analytics (BI, BA, Levels, etc)
  • Why Analytics (Appl in various domains..)
  • Different Roles in Analytics
  • Tools and Techniques in Analytics
  • Data Science, Data Mining, Statistics, Machine Learning, Supervised and Non-Supervised Techniques
  • CRISP Modeling Framework
  • Scales of Measurements

This module will help the candidate to gain knowledge about the Python Environment. Learn about Ananconda setup and various IDEs, GIT, and more. Create and Manage Analytics/ML Projects

  • Anaconda - Download & Setup
  • IDEs - Jupyter, Spyder, PyCharm
  • Git - Setup and Configuration with IDEs
  • Creating and Managing Analytics/ ML Projects

This module will help the candidate with knowledge of basic programming and data structures. Gain extensive knowledge about Libraries, Numpy, pandas, Matplotib

  • Basic Data Structures & Programming Constructs
  • Libraries
  • Numpy
  • Pandas
  • Matplotlib

This module will guide the candidate with the knowledge of Data Manipulation and Descriptive summary. Know about Group summaries, crosstab, pivot, reshape data and manage missing values. Learn to manage indexes in Pandas, Scaling of data, and more

  • Group Summaries
  • Crosstab, Pivot and Reshape data
  • Managing Missing Values
  • Outliers Detection
  • Various types of Joins, merge
  • Managing indexes in pandas
  • Partitioning data into train and test set
  • Scaling of Data (useful for Clustering)

This module will guide the candidate through the basics of statistics in Marketing Analytics. Learn extensively about Hypothesis testing, Probability distribution, and Sampling Techniques 

  • Basic Statistics (mean, median, mode)
  • Other Statistics (sd, var, quantile, skewness, kurtosis)
  • Hypothesis Tests (t-test, Chi-sq tests, etc)
  • Probability Distributions (normal, binomial, etc)
  • Sampling Techniques

This module will guide you through the techniques of Graphical Representation of Data. Learn about the selection of graphs and types of graphs. Manage plot parameters and advanced graphs such as correlations, heatmap, mosaic, and more 

  • Selection of Graph
  • Basic Graphs (histogram, barplot, boxplot, pie, etc)
  • Libraries (matplotlib, seaborn, plotline)
  • Managing plot parameters(size, title, axis, legend, etc)
  • Advanced Graphs (correlation, heatmap, mosaic, etc)
  • Exporting graphs

This module will guide you through the basic understanding of Linear Regression. Know about multiple linear regression and its libraries. Learn the metrics of Linear Regressions and its application & assumptions

  • Simple Linear Regression
  • Multiple Linear Regression
  • Libraries - sklearn, statsmodel
  • Predict DV on IVs
  • Metrics of Linear Regression(R2, RMSE, p-values)
  • Applications of Linear Regression
  • Assumptions of Linear Regression

This module will guide the learner with knowledge of Logistic Regression. Know the metrics of logistic regression. Predict the probability of DV on IV. Know extensively about applications of Logistic regression

  • Difference between Linear and Logistic
  • Logistic Regression
  • Metrics of Logistic Regression (confusion matrix, ROC curve)
  • Predict the probability of DV on IV
  • Applications of Logistic Regression

This module will guide the candidate with the knowledge of classification in Marketing Analytics. Understand the tree from the plot and know about the classification tree. Learn to improve tree accuracy using random forests. Know the applications of the decision tree, KNN, Neural Networks, SVM, and more

  • Difference between classification and regression decision trees from CART models
  • Understanding tree from the plot
  • Classification Tree - predict class, plot, accuracy
  • Regression Tree - predict numerical value, plot, RMSE
  • Improving tree accuracy using Random Forests
  • Bagging and Boosting
  • Applications of Decision Tree
  • KNN (k-nearest neighbors)
  • Neural Networks
  • Gradient Descent
  • SVM (Support Vector Machine)

This module will guide you through the knowledge of Cluster Analysis. Know about the Clustering for grouping data and its types. Learn about extracting data in clusters and application of clustering 

  • Clustering for Grouping Data
  • Types - Hierarchical & Non-Hierarchical
  • K Means - output metrics (iter, error, plot)
  • Hierarchical (Agglomerative & Divisive) - Dendrogram, Visual plot
  • Extracting the data in clusters, Cluster Centers
  • Applications of Clustering

This module will guide you through the knowledge of the Association Rule analysis. Learn to apply AR to the grocery store for market basket analysis. Know about the frequent Itemsets and rules and application of AR

  • Applying AR to the grocery store for Market Basket Analysis
  • Metrics- Support, Confidence, Lift
  • Frequent Itemsets and Rules; Filtering rules
  • Applications of AR

This module will guide the candidate through the understanding of Text Mining. Manage unstructured data and extract tweets from Twitter and words for sentiment analysis. Know the application of text mining

  • Managing Unstructured Data; Unstructured to Structured Data
  • Extracting Tweets from Twitter
  • Extracting words for Sentiment Analysis
  • Wordcloud to visualize the frequency of occurrence of words in the text
  • Applications of Text Mining
  • Business Communication
  • Preparation for the Interview
  • Presentation Skills

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Get Ahead with Henry Harvin® Marketing Analytics with Python (CPMA) Course Certification

  • Earn your CPMA Certification

    Our Marketing Analytics Course is exhaustive and this CPMA Certification is a proof that you have taken a big leap in mastering the domain.

  • Differentiate yourself with a Henry Harvin Marketing Analytics Certification

    The practical knowledge and actionable skillset you've gained working on projects, simulations, case studies will set you ahead of the competition.

  • Share your achievement

    Talk about it on Linkedin, Whatsapp, Instagram, Facebook, Twitter boost your resume or frame it - tell your friends and colleagues about it.

Our courses and Course Certificates are trusted by these industry leaders

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Why Henry Harvin for Marketing Analytics Certification Training with Python


Ranked Top 3 Analytics Courses by

Post Training Support

Upgrading your knowledge is our responsibility by providing you new recorded videos and monthly brushup sessions. In addition get career services, regular job updates, interview skills preparation and more.

Alumni Status from Henry Harvin

Get Support from Data Science Experts over the next 12 months via monthly brushup sessions.


Economical program for fast learning of practically used concepts in Business Analytics


Harvin Education with affiliations from the American Association of EFL, UK Cert, UKAF, Content Writing Association in India, MSME & Govt of India.

Know more about what makes Henry Harvin Marketing Analytics with Python (CPMA) Course Best in the Industry

Marketing Analytics with Python (CPMA) Course Training Certification Process



Make registration for the Marketing Analytics Course


Attend Marketing Analytics Training

Attend classes of Marketing Analytics Course to get credits to be eligible for the certification. View session recordings in case missed.


Submit Projects Assigned

Deliver the assignments and activities assigned during the Marketing Analytics Classes as part of the practical assessment system to become eligible for the Marketing Analytics Certification


Get Business Analytics Practitioner Certification

Post completion, get CPMA Marketing Analytics Practitioner Certification from Govt Recognized Institute. Post it on social media get framed and increase value in the industry.

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What Is Marketing Analytics?

All businesses have undergone a sea change since digitization has taken place and this transition demands that marketers also discard the traditional way of working and adapt new tools. Today organizations have a wealth of data at their fingertips and if analyzed effectively, it can be translated into valuable insights to develop effective marketing strategies. Marketing analytics involves the technologies and processes that enable marketers to gather, analyze, and leverage data and gain actionable insights that drive results.

Marketing Analysts need to learn to exploit these tools to determine the effectiveness and return on investment (ROI) of their marketing campaigns. By leveraging the data effectively a marketer can take informed decisions and strategize for the future.

Marketing Analytics Courses

In this pretext, marketing analytics has emerged as a must-have skill for marketers and this is what has triggered the demand of Marketing Analytics Courses in India.

Henry Harvin Education, a pioneer competency development organization, has introduced Marketing Analytics courses in a step to fill in the gap between demand and supply.  Whereas Businesses are on the lookout for marketers with strong analytical skills who will help to carve the future strategies and help ensure a robust growth; in reality, there are very few professionals who are adept in marketing analytic tools.

With years of experience behind them, Henry Harvin has framed its Marketing Analytics Course to impart practical knowledge to those people also who do not possess any analytical or technical background.

Marketing Analytics Course in Delhi was launched as an on-campus classroom training course by Henry Harvin which received raving reviews and its popularity led to the introduction of Marketing Analytics Course Online.

With time they have added many more destinations for classroom training too, benefitting thousands of candidates with exclusive Business Analytics Certification.

Marketing Analytics Course With Python

Henry Harvin has been able to maintain its superiority over other institutions for years due to their undying dedication to their vision and mission; always remaining relevant by innovating, inventing and updating their courses.

Python, which is a general programming language, has gained remarkable prominence in the Data Science world in recent years. Realizing Python’s wide applicability in marketing analytics and preferred choice by businesses, Henry Harvin came up with an exclusive course of Marketing Analytics Certification with Python.

This instructor-led training and certification course is framed to impart practical knowledge in such a simplified manner so as to equip the candidates to explore, analyze and solve marketing problems.

What Is Python? defines it as, “an interpreted, object-oriented, high-level programming language with dynamic semantics. Its high-level built-in data structures, combined with dynamic typing and dynamic binding, make it very attractive for Rapid Application Development, as well as for use as a scripting or glue language to connect existing components together. Python's simple, easy to learn syntax emphasizes readability and therefore reduces the cost of program maintenance. Python supports modules and packages, which encourages program modularity and code reuse. The Python interpreter and the extensive standard library are available in source or binary form without charge for all major platforms, and can be freely distributed.”

It is not difficult to assess the popularity and usefulness of Python for Marketing Analytics and hence, practicing and aspiring marketing professionals, market researchers, product managers, self-employed individuals, businessmen, and Startups- all have shown eagerness to enroll in this Marketing Analytics Course in India.

Being a globally distinguished competency development organization, Henry Harvin lays great stress on curriculum content of the Business Analytics Certification courses and additionally, handpicks expert trainers to deliver it. Keeping parity in both online and offline courses, it deploys industry professionals having extensive experience as practitioners of Marketing Analytics with international companies to impart training in this Marketing Analytics Course.

The exceptionally beneficial factors of Marketing Analytics course with Python has led to its popularity skyrocketing so much that it has been ranked number 1 by More and more candidates are looking to enroll for this course has forced Henry Harvin to expand; initially it was Marketing Analytics Course in Delhi that was launched but gradually expanded to Marketing Analytics Course in Bangalore and now covers many major cities in India.

Marketing Analytics Course Is Value Proposition

Henry Harvin owes the popularity of its courses to two distinct factors:

Simplistic Approach


Thus, for taking up a Marketing Analyst Certification Course there is no defined qualification for learners to be adept in. People who have basic understanding of computers and have an inclination towards analytics then they can easily take up this Marketing Analytics Course by Henry Harvin and not only learn the basics of marketing analytics but also know how to interact with Python effectively.

Curated by domain experts this very popular course has taken over other Marketing Analytics Courses in India and is always in high-demand. The course content is divided into 4 modules, each module having its own theme and learning outcome, ensuring 100% practical knowledge.

The introductory module covers topics like: Basics of Analytics, Introduction to Data Management, Basics of Python Programming, Data Structures in Python, Data Manipulation & Summarization in Python, etc.

The 2nd module imparts practical knowledge about Analytical Modeling, Statistical Tests, Linear Regression (Using Python), Visualisation using Graphs, Missing Value and Outlier Analysis, Logistic Regression, etc.

The 3rd module talks about Clustering, Decision Trees, Ensembles (Bagging & Boosting), etc. with ample examples and case studies.

The last module imparts information about Association Rule Analysis: Understanding how Association Rules can be created using Market Basket Analysis & finding interesting associations between items purchased by Customers and building strategy to sell more.

It also throws light on Twitter Analysis: Configure Twitter Account & Application; Setup for downloading tweets and analyse them for positive and negative sentiments related to Financial News or Articles.

The duration of this Marketing Analytics Course with Python is 32hrs of active training with additional learning benefits of 24hrs Brush-up Sessions and 50hrs E-Learning access.

The curriculum and the trainer remain the same for both classroom courses and live online class, giving the same advantage to all candidates who enroll for Marketing Analytics Certification with Henry Harvin.

Tangible Benefits of Marketing Analytics Certification

The biggest draw of your certification will come from the weightage that the name of Henry Harvin adds to it, as it is highly recommended by Students of IIM Ahmedabad & IIT Bombay.  

By earning this CPMA Certification, Henry Harvin will authenticate your capabilities and will be a proof that you have taken a big leap in mastering the domain. Hence, this course  will open doors to job opportunities for you not only in India but also abroad.  

Future ‘Perfect’

Marketing analysts are high in demand by all businesses as they help to carve the future strategies and help ensure a robust growth. Armed with this certification you can fill in the void of thousands of untapped high-paying jobs in analytics & python as there is great talent shortage in this field.

With a few years of relevant experience, a marketing analyst can easily command a salary in six figures. Better still you can build a Startup in one of the most rewarding fields of today- Analytics!


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