Advanced PPC Course - Advanced PPC Training - Henry Harvin

Advanced PPC Course Certification

Henry Harvin® Ranks in Top 30 most Trusted Companies by Insight Success

  • ★ ★ ★ ★ ★ 4.9/5 Ratings
  • 1.1 Million Learners
  • 1121 Learner’s Rating
  • 81% Report Career Benefits

Accelerate your Digital Marketing career with experiential learning in managing paid marketing initiatives | The Advanced PPC Course will assist you in transforming your personality into an industry-ready paid professional | This course will give you the learning path designed by industry veterans

Starts In 5 day

29 Apr 2024

Learning Period

12 Hours

Book a Live Class, For Free!

svg-seat Limited seats left

By continuing you agree to Henry Harvin® Terms & conditions and Privacy Policy

Placed Learners

  • Image 4
  • Image 5
  • Image 6
  • Image 7
  • Image 8
  • Image 9
  • Image 10
  • Image 11
  • Image 12
  • Image 13
  • Image 14
  • Image 15
  • Image 16
  • Image 17
  • Image 18
  • Image 19
  • Image 20
  • Image 21
  • Image 22
  • Image 23
  • Image 24
  • placed-learner-1
  • placed-learner-2
  • placed-learner-3
  • placed-learner-4
  • placed-learner-5
  • placed-learner-6
  • placed-learner-7
  • placed-learner-8
  • placed-learner-9
  • placed-learner-10
  • placed-learner-11

Accreditations & Affiliations

accreditations-affiliations1 accreditations-affiliations1 accreditations-affiliations1 accreditations-affiliations1 accreditations-affiliations1 accreditations-affiliations1 accreditations-affiliations1 accreditations-affiliations1

There's a reason that 95% of our alumni undertake 3+ courses as a minimum with Henry Harvin®

images78
Pratim
★ ★ ★ ★ ★
link-img

Know the complete offerings of our Advanced PPC Course

Key Highlights

images37
9-in-1 Course
images37
Integrated Curriculum
images37
100% Practical Training
images37
1 Year Gold Membership of Digital Marketing Academy
images37
Access to E-Learning Portal
images37
100% Money-back Guarantee

Upcoming Cohorts

Our Placement Stats

80% images38

Average salary hike

2100+

Access the best jobs in industry

150% images39

Maximum salary hike

Access the best jobs in the industry

You Get 10-In-1 Program

Two-way Live Training Course

Two-way Live Online Interactive Classroom Sessions

 random imgee

Certification

Distinguish your profile with global credentials and showcase expertise with our Hallmark Completion certificate

 random imgee

Projects

Facility to undergo various projects along with the course.

random imgee

Guaranteed Internship

Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.

 random imgee

Placement

Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

 random imgee

Student Engagement & Events

Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®

 random imgee

Masterclass

Access to 52+ Masterclass Sessions for essential soft skill development

 random imgee

Membership

Get Free Gold Membership of Henry Harvin®

 random imgee

E-Learning Access

Free access to the E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.

 random imgee

Entrepreneurship Mentorship

Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels

 random imgee

About the Advanced PPC Course

Advanced Pay Per Click (PPC) Course

This course will help you gain mastery skills Pay-Per-Click, display advertising, conversion optimization, and web analytics. Moreover, candidates can acquire an explicit understanding of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.

Who can enroll?

This course is best suited for:

  • Marketing Managers
  • Entrepreneurs
  • Digital Marketing Executives
  • Business and Communication Graduates
  • Marketing and sales professionals

9 in 1 Course

  • Training: 12 Hours of Two-way Live Online Interactive Sessions
  • Projects: Facility to undergo projects in the related fields of Buying Funnel, Keyword Research, Ad Testing, and many more
  • Internship: Internship assistance to gain experiential knowledge of Advanced Pay Per Click Course
  • Certification: Get Hallmark Certification of Certified PPC Specialist (CPPCS) from Henry Harvin® Govt of India recognized & Award-Winning Institute, and showcase expertise
  • Placement: 100% Placement Guarantee prop up for 1-Year post successful completion
  • E-Learning: Access with Abundant Tools and Techniques, video content, assessments, and more
  • Masterclass: Regular Masterclass spread over the next 12 Months
  • Hackathons: Free Access to #AskHenry Hackathons and Competitions
  • Membership: Get 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy for the Advanced Pay Per Click Course

Trainers at Henry Harvin®

  • Most respected industry experts with 15+ years of working experience
  • Carefully selected by our training partners and recognized by numerous organizations over the years for their work
  • Have been invited for 150+ keynote classes for Pay Per Click
  • Have delivered 350+ lectures and are currently empaneled as domain experts with Henry Harvin® Digital Marketing Academy

Alumni Status

Become a part of the Elite Digital Marketing Academy of Henry Harvin® join the 4,60,000+ strong Alumni Network Worldwide

Gold Membership Benefits

  • Avail 1-Year Gold Membership of Henry Harvin®️ Digital Marketing Academy that includes E-Learning Access through recorded Videos, Games, Projects, CPDSPe Studies
  • Free Masterclass Sessions for 1-Year
  • Earn the Prestigious Henry Harvin®️ Alumni Status and become one of the reputed 4,60,000+ Alumni across the globe Guaranteed Internship with Henry Harvin®️ or partner firms
  • Weekly 10+ job opportunities offered
  • Experience Industry Projects during the training

Learning Benefits

  • Develop an understanding of Keyword Research and become proficient in the creation of Compelling Ads
  • Maneuver learning approach towards Advanced Ad Features, Ad Testing, and Ad Extensions
  • Augment your prowess in Setting and Controlling Budgets
  • Acquire extensive knowledge about Display Ad Formats
  • Be well-versed with the Campaign Organization
  • Procure a broad range of information about Fundamentals of Quality Score
  • Excel your cognition in creating and managing your Account
  • Learn about Shopping and video Campaigns
  • Comprehend how to segment Data and Create Lists

Recognitions of Henry Harvin® Education

  • Winner of Top Corporate Training Award, Game-Based Learning Company of the under 40 Business World Award
  • Affiliated with American Association of EFL, Ministry of Corporate Affairs, MSME, UKAF, UKCert, Project Management Institute (PMI), and ISO 29990:2010 certified
  • Reviews: 3425+ Google Reviews, 1100+ Youtube Testimonials with 4.5+ Rating Rated on Goabroad, Trustpilot, GoOverseas & more

Career Benefits

  • Rise your career in Keyword Research and move ahead in your career
  • Brush up your knowledge in Advanced Ad Features and harness your Skills
  • Transform your career after learning different segments of Setting and Measuring Goals
  • Get Promoted in current profile with most in-demand skill
  • Distinguish your profile from peers during Job Interviews
  • Earn a Rewarding Certification of Certified Advanced Pay per Click Course
  • Improve CV & LinkedIn Profile with professional development
  • Support a Startup with high ROI
  • Set up your PPC Strategy and enhance your prowess

Know the complete offerings of our Advanced PPC Course Certification

Advanced PPC Course Curriculum

  • Module 1: Introduction to Pay Per Click

    • PPC for Various Business Types
    • Defining the Channels for PPC
    • Define CPM CPC and CPA
    • Defining Paid Search Advertising
    • Search Volume
    • PPC Extends Beyond Search Engines
    • Reach of PPC
    • Auction-based System
    • Targeting Capabilities
    • How PPC works For Various Business Types
    • PPC For E-Commerce
    • PPC For Lead Generation
    • PPC For Local Companies
    • PPC Ads For B2B
    • PPC Ads for Informational Queries
    • PPC Ads for Branding
    • PPC Goals
    • PPC Cycle
    • Quiz Module 1
  • Module 2: Psychology of Search

    • Introduction to Psychology of search
    • The Search Process
    • he Landing Page
    • Search Marketing is Not Interruptive
    • Refine Your Audience
    • Write Ads Relevant to the Searcher
    • Choose the Correct Landing Page
    • Track Conversion
    • Aligning Goals for Successful Search Engine Marketing
    • Useful Information is Not Advertising
    • Quiz Module 2
  • Module 3: Search Ads and Keyword Targeting

    • Hierarchy of a PPC account
    • Structuring of Ad Groups
    • Ad Fundamentals: Purpose of an Ad
    • Ad Group: Example
    • Creating Compelling Ads: Features vs. Benefits
    • Creating Compelling Ads: Call-to-Action
    • Unique Selling Proposition
    • Ad Components
    • Ad Components: Example
    • Ad Testing
    • Ad Extensions
    • Ad Extensions: Example
    • How Keywords and Search Queries Work Together
    • Search Intent
    • User Intent Classification
    • Types of Keywords
    • Think About the Searcher
    • B2B vs B2C Keywords
    • Ad Group Organization
    • Quiz Module 3
  • Module 4: Increasing Reach with Display Network

    • Display Network and its Reach
    • Targeting Options
    • Display Network Follows Campaign Settings
    • Contextual Targeting
    • Placement Targeting
    • Audience Targeting
    • Layer Targeting
    • Ad Formats
    • Ad Creation Tips
    • Quiz Module 4
  • Module 5: Reaching Target Audiences

    • Who Is the Audience
    • Remarketing: Conversion Rate Analysis
    • Customer Touch Points
    • User Behavior Studies
    • Remarketing for Display Ads
    • Remarketing Lists for Search Ads
    • Customer Match
    • Reaching New Audience
    • Segmenting Audience
    • Email Segmentation
    • How PPC Affects GDPR
    • Data Segmentation
    • Quiz Module 5
  • Module 6: The Buying Funnel

    • Stages of the Buying Funnel
    • Advantages of Using the Buying Funnel
    • Buying Funnel for Inexpensive Products
    • B2B Buying Funnel
    • Targeting Users
    • Search Keywords Throughout the Buying Funnel
    • Importance of Information in the Purchase Journey
    • Ads Throughout the Buying Funnel
    • Landing Pages Throughout the Buying Funnel
    • Channels to Leverage Throughout the Buying Funnel
    • Quiz Module 6
  • Module 7: Setting and Measuring Marketing Goals

    • Setting and Measuring Marketing Goals
    • Third-Party Tools
    • Numbers to Obsess Over
    • Making Data-Driven Decision
    • Bid Methods
    • Bid Options
    • The PPC Auction
    • Types of Auction
    • Automated Bidding
    • Manual Bidding
    • Bid Modifiers
    • Bidding to Goals
    • Customer Journey and Attribution Management
    • Attribution Models
    • Quiz Module 7
  • Module 8: How PPC Fits into the Digital Strategy

    • PPC and Other Marketing Channels: Customer Aquisition
    • PPC and Email
    • PPC and SEO
    • PPC and Social Marketing
    • PPC and Conversion Optimization
    • PPC and Analytics
    • PPC and Branding
    • PPC Management in Various Business Types
    • Account Audits
    • Increasing Visibility
    • The Quick Organization Audit
    • Digging for Outliers
    • Future of PPC with Big Data and Machine Learning
    • Future of PPC
    • Quiz Module 8
  • Module 9: Reporting and Tracking

    • Reporting and Tracking
    • Conversion Tracking Mechanisms
    • UTM Parameters
    • UTM Parameters: Examples
    • Different Types of Reports
    • Quiz Module 9

Know the complete offerings of our Post Graduate Program in Advanced PPC Course

Book a Live Class, For Free!

svg-seat Limited seats left

By continuing you agree to Henry Harvin® Terms & conditions and Privacy Policy

Skills Covered

Keyword Search

Keyword Targeting

Bidding

PPC Strategy

Display Network

Search Psychology

Certifications

Get Ahead with Henry Harvin® Advanced PPC Course Certification

What you'll Learn in this course

Earn your Certification

Post-successful completion of the course, earn Henry Harvin® Certified PPC Specialist Course Certification. Post it on social media, get it framed, and increase your value in the industry

Differentiate yourself with a Henry Harvin® Certification

The practical knowledge and actionable skillset you've gained working on projects, simulations, case studies will set you ahead of the competition

Share your achievement

Talk about it on LinkedIn, WhatsApp, Instagram, Facebook, Twitter boost your resume or frame it - tell your friends and colleagues about it

Training Certification

Get a Hallmark Certification of CERTIFIED PPC SPECIALIST (CPPCS) from Henry Harvin®

Our courses and Course Certificates are trusted by these industry leaders

images68

Know more about the value of this certificate in the industry

Career Services By Henry Harvin®

Career Services
images53

Placement Drives

We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.

images54

Premium access to Henry Harvin® Job portal

Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

images55

Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.

FAQs

Popular Programs

Who We Are?

Henry Harvin®️ ranks amongst the Top 500 Global Edtech Companies with 4,60,000+ Alumni, 900+ B2B Clients, 500+ Award Winning Trainers, and 1200+ Courses.

460,000+

Trained

6,700+

Reviews with 4.5/5
rating

7,000+

Live Classes Every
Month

210+

Corporate Partners

180+

College Partners

87%

Reported Career
Benefits

Why Us?

Certified & Experienced Instructors

Learn More pic31

Gold Membership & Post Training Followups

Tailor Made Training

Flexible Schedule

Access to the Recorded Sessions

10 in 1 Program

Masterclasses By Henry Harvin®️

One-to-One Training

Awards

award award1 award33 award2

Henry Harvin® often makes the news

images70 images71 images72 images73 images74 images75

Excited to Learn?

Advanced PPC Course in other cities