Advanced Level Digital Marketing Program

Advanced Level Digital Marketing Program

Henry Harvin® Ranks #1 for Digital Marketing Course in India by India Today

  • ★ ★ ★ ★ ★ 4.9/5 Ratings
  • 1.1 Million Learners
  • 2216 Learner’s Rating
  • 81% Report Career Benefits

Unlock your potential with the Henry Harvin® Advanced Level Digital Marketing Course | Gain essential expertise in digital strategies, analytics, social media marketing, SEO, and more | Get hands-on experience with real-world case studies and practical assignments | Stay ahead in the competitive digital marketing landscape with this transformative learning experience

Starts In 4 day

29 Jun 2024

Learning Period

144 Hours

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Accreditations & Affiliations

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There's a reason that 95% of our alumni undertake 3+ courses as a minimum with Henry Harvin®

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Know the complete offerings of our Advanced Level Digital Marketing Program

Key Highlights

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144 Hours of Instructor-Led Sessions
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48 Hours of Live Interactive Doubt Solving Sessions
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24 Hours of Live Master Sessions by Industry Experts
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288 Hours of Self-Paced Learning
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Job-Ready Portfolio of 14 Capstone Projects
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161 Auto-Graded Assessments
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28+ Industry Case Studies
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216 Guided Hands-On Exercises
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14+ Assignments and Mini Projects
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2 Mock Interviews and 2 Hackathons
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Get 18 Months Gold Membership of Henry Harvin® Digital Marketing Academy
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Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage
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Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting
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12 Hours of Mentorship by Industry Experts
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Earn Certification of Course from Henry Harvin®, Govt of India recognized & Award-Winning Institute and NSDC Certification

Our Placement Stats

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Average salary hike

2100+

Access the best jobs in industry

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Maximum salary hike

Access the best jobs in the industry

You Get 10-In-1 Program

Two-way Live Training Course

Two-way Live Online Interactive Classroom Sessions

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Certification

Distinguish your profile with global credentials and showcase expertise with our Hallmark Completion certificate

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Projects

Facility to undergo various projects along with the course.

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Guaranteed Internship

Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.

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Placement

Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

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Student Engagement & Events

Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®

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Masterclass

Access to 52+ Masterclass Sessions for essential soft skill development

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Membership

Get Free Gold Membership of Henry Harvin®

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E-Learning Access

Free access to the E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.

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Entrepreneurship Mentorship

Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels

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About the Advanced Level Digital Marketing Program

Advanced Level Digital Marketing Course

Henry Harvin® Advanced Level Digital Marketing Course is the ultimate program tailored for individuals seeking to master Digital marketing. This program is designed for individuals looking to enhance their skills in the field of digital marketing. This course is ideal for aspiring marketers, professionals seeking career advancement, entrepreneurs, and business owners looking to expand their online presence. Enroll today and gain the knowledge and expertise needed to succeed in the ever-evolving world of digital marketing.

Who can Enroll?

  • Freshers
  • Graduates/ Non-Graduates
  • Marketing professionals 
  • Business owners 
  • Digital marketers 
  • Managers
  • Consultants
  • Aspirants seeking career/salary growth

Agota™ Framework

It is a versatile 10-in-1 program that includes various aspects of competency development and career development.

  • Training: 144 Hours of live Two-way interactive online sessions
  • Projects: Facility to undergo projects in Search Engine Optimisation, Website Development and Optimization, Email Marketing, Digital Display Advertising, Content Marketing Strategy, Video Marketing, Conversion Rate Optimization (CRO) and more.
  • Masterclass: Access to 52+ Masterclass Sessions for essential soft skill development
  • Student Engagement & Events: Free Access to #AskHenry Hackathons and Competitions & many other facilities from Henry Harvin®
  • Membership: Get 18-Month Gold Membership of Henry Harvin® Digital Marketing Academy for the  Advanced Level Digital Marketing Program
  • E-Learning  Free access to E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.
  • Certification: Get Course Completion Certification of Advanced Level Digital Marketing Course from Henry Harvin®  a Govt of India recognized & Award-Winning Institute and from NSDC
  • Internship Support: Get a guaranteed Internship with Henry Harvin® and in top MNC's like J.P. Morgan, Accenture & many more via Forage.
  • Entrepreneurship Mentorship: Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels
  • Placement Support: Get 3 in 1 Placement support through Placement Drives, Premium access to Job portal & Personalized Job Consulting

Trainers at Henry Harvin® 

  • Most renowned industry experts with 15+ years of work experience and recognized by various organizations over the years for their work.
  • Have been invited to 350+ keynote classes for the Advanced Level Digital Marketing Course.
  • Have delivered 510+ lectures and are currently enlisted as domain experts with Henry Harvin® Digital Marketing Academy

Alumni Status 

Become a part of the Elite Digital Marketing Academy of Henry Harvin® and join the 4,60,000+ large Alumni Network Worldwide.

Gold Membership Benefits 

  • Avail 18 Months Gold Membership of Henry Harvin®  Digital Marketing Academy that includes E-Learning Access through recorded Videos
  • Free Masterclass Sessions access.
  • Earn the Prestigious Henry Harvin®️ Alumni Status and become one of the reputed 4,60,000+ Alumni across the globe.
  • Guaranteed Internship with Henry Harvin®️ or partner firms
  • Weekly 10+ job opportunities offered.
  • Experience Industry Projects during the training

Learning benefits

  • Earn globally recognized Certification 
  • Comprehensive understanding of Social Media Marketing and trends.
  • Master advanced digital marketing techniques
  • Develop effective digital marketing strategies
  • Improve your knowledge of analytics and data-driven decision-making
  • Learn how to optimize websites for search engines
  • Understand content marketing and its role in driving online success
  • Gain expertise in email marketing and lead generation
  • Acquire knowledge of emerging trends and technologies in social media marketing
  • Earn a valuable certification to enhance your career prospects in digital marketing
  • Development of critical problem-solving skills
  • Access plenty of Job opportunities and build your career in International Companies

Career Benefits

  • Become Eligible for Digital Marketing Jobs demanding a background
  • Open doors to Job Opportunities Abroad demanding specialization
  • Fill the void of thousands of untapped High-Paying Jobs in Management with Talent Shortage
  • Get Promoted in your current profile with the most in-demand skill
  • Distinguish your profile from peers during Job Interviews
  • Earn a Rewarding Certification of Advanced level Diploma in Digital Marketing(DDM)
  • Improve CV & LinkedIn Profile with professional development
  • Support a Startup with high ROI
  • Build a Startup in one of the most rewarding fields of today- Digital Marketing

Know the complete offerings of our Advanced Level Digital Marketing Program

Curriculum For Advanced Level Digital Marketing Program

  • Module 1: Marketing Foundation

    In this module the candidate will introduce the candidate to the concept of Marketing and the basics of Digital Marketing
    • History of Marketing
    • Traditional vs. Digital Marketing
  • Module 2: Digital Marketing Ecosystem

    In this Module the candidate will get the indepth knowledge of the Digital Marketing domains such as career, channels and currents trends of digital marketing
    • The Current Opportunity
    • Digital Marketing Channels
    • Careers in Digital Marketing
  • Module 3: Digital Consumer Behaviour

    In this module the candidate will lern about the cosumer/ customer behaviour which is essential in Digital Marketing
    • Digital Consumer Journey
    • Understanding Online Business Goals
  • Module 4: Digital Visibility Strategy

    In this module the candidate will learn about the significance of Digital visiblity of landing pages, websites etc. for marketing. this module will equipe the candidate with strategies to enhance the visiblity for effective marketing.

    • Website Planning
    • Local Visibility
    • Social Media Visibility
  • Module 5: Online Lead Strategy

    In this module the candidate will learn about advertising and its importance
    • Need of Online Advertising
    • Types of Online Ads
    • Media Buying Principles
    • Nurturing & Lead Funnels
  • Module 6: Graphic Designing For Business

    In this module the candidate will learn about the fundamental concept of Graphic Designing and how it is beneficial and important in Digital marketing
    • Graphic Design Fundamentals
    • Designing- Marketing Kits
    • Designing Online Documents
    • Advanced Design Principles
    • Social Media & Whatsapp Banner Design
  • Module 7: Video Marketing For Business

    In this module the candidate will learn about video marketing
    • Video Creation Strategy
    • Importance of Video Marketing
    • Types of Online Videos
    • Building Explainer Video Scripts
    • Live Exercise: Creating Explainer Videos
    • Video Scripting
    • Basic Video Editing
    • Setting Youtube Channel
    • Uploading Video on Youtube
  • Module 8: Building Your Business Website

    In this module the candidate will learn how build a website for busniesses. there will be step by step explanation of building a website from buying a domain to customizing it.
    • Buying Domain & Hosting
    • Understanding C-panel
    • Installing WordPress
    • Customizing Theme
    • Building Home Page & Blog
    • Adding One Squeeze Page
    • Customizing Menu
    • Customization Practice & Doubt Session
  • Module 9: Introduction to Social Media

    This module will introduce the candidate to the concept of social media, which includes undertsand the standards of it, alogorithms, channels, pros and cons of various social media platforms such as Facebook, linkedin, Instagram etc.
    • Introduction to social media
    • Social Media Fundamentals
      Importance of Social Media For Business
      What Does Social Media Include

    • Social Media Marketing Concept
    • Conversational Marketing
      Importance of content creation on social media
      Do's and Don't of Social Media

    • Exploring Social Media Channels
    • Size of Network
      Demography of Network
      Marketing Purpose
      Pros & Cons of Each Channel

    • Facebook Business Marketing
    • FB Profile vs. Page Vs. Group
      Creating Pages and Groups
      How to Optimize Your Profile Settings
      How to Grow Your FB Page
      Strategic Best Practices
      FB Messenger Optimization
      FB Posting Ideas

    • Twitter Marketing
    • How Twitter Works
      Twitter Terms
      Twitter For Business
      Quick Guided Setup
      Best Practices to Optimize Twitter

    • Linkedin Marketing
    • Introduction to Linkedin
      Linkedin Profile Optimization
      Linkedin Network Growth Strategy
      Linkedin Post Ideas

    • Instagram Marketing
    • Impact of Instagram On Business
      Instagram Profile Optimization
      Instagram Algorithm
      Instagram Insights
      Growing Your Instagram- Posts, Videos, Stories, Reels, Live
      How To Get More followers
      Instagram Case Studies

  • Module 10: Landing Page Optimization

    In this module the candidate will learn about landing page, buidling a landing page, the creation tools and its use in marketing
    • Things to Know when planning a Lead Generation Campaign
    • Key Elements of a Landing Page
    • User Flow Designing
    • LP Copywriting
    • Building : Action, Trust & Thank-You Page
    • A/B Versions Of LP
    • Key LP Creation Tools
  • Module 11: Facebook & Instagram Advertising

    In this module the candidate will learn about advertising on essential and most trendy social media platforms such as Facebook and Instagram
    • Introduction to Facebook & IG Ads Importance
    • Types of Ads- image, Video, Carousel, Story etc.
    • Types of Campaigns- Awareness, Consideration, Conversion
    • Sub campaigns- Reach, Traffic, Lead Generation, Sales, App Install etc.
    • FB & Instagram Ad Policies
    • Creating Your Ad Campaign -Live Walkthrough
    • Ad Campaign Best Practices
    • Ad Campaign Case -Study
  • Module 12: Introduction to SEO

    This module is an introducation the concept of Search Engine Optimization, in which the candidate will learn about SEO Ranking, Algorithms, significance of keywords and tools to select the right key word.

    • Introduction to SEO
    • Search Engine & Its functions
      Why SEO
      Definition of SEO
      SEO Ranking Factors
      SEO Algorithms

    • SEO Keyword Research
    • What is keyword
      Types of keywords
      Keyword Selection Tools
      Keyword Mapping on Pages and Posts

    • On Page SEO: Content Optimization
    • Importance of seo content
      Keywords Density & proximity in content
      Ideal Content Length for posts and pages
      Unique content and avoiding plagiarism
      SEO content writing cheat sheet

    • On Page SEO: Technical & HTML
    • Title Tag
      Description Tags
      Robots Tag
      Anchor Text
      Image & Heading Tags
      URL Optimization & Site Structuring
      Google Search Console Tool
      Setting Up Search Console
      Key GSC Reports
      Sitemap Management
      Optimization for Mobile View

    • Off Page SEO: Link Building Techniques
    • Types of Links
      Back Link Analysis
      Submission Based Link Building Techniques
      Content Based Link Building Techniques
      Outreach Based Link Building Techniques

    • Local SEO
    • Google Business Profile Optimization
      Classified Optimization
      NAP Optimization

  • Module 13: Web Analytics & Traffic Reporting

    In this module the candidate will learn about Web analytics and its reporting
    • Introduction to Web Analytics
    • Introduction to Google Analytics
    • Google Analytics Account Structure
    • Google Analytics Audience Report
    • Google Analytics Acquisition Report
    • Google Analytics Behaviour Report
    • Installing Google Analytics On Website
  • Module 14: Advertising & Google Ads

    This module will help the individual to understand the actual working of Google Ads and its creation
    • Online Advertising & Google Ads
    • Introduction to Paid Marketing & GA
      Types of Campaigns
      Bidding, Auctions and Budget
      Account Structure
      Account & Billing Setup

    • Google Ads -Search Campaign Live Creation
    • GA Campaign Keyword Research
      GA Campaign Setup
      GA Adgroup Setup
      GA Conversion Tracking Setup

    • Google Ad Campaign Case Study- Real Estate
    • AD Copy & Keyword Optimization
      LP Design Testing
      Budgets Testing
      Bid Amount & Bidding Methods Test
      Ad Schedules
      GA Recommendations

  • Module 15: Display Advertising

    In this module the candidate will learn about the Adverstisements, its types, uses, and learn how to portray the best advertisments
    • Display vs Search Ads - Difference
    • Google Display Ad Campaigns Targeting Methods
    • Most Popular Display Ad Sizes
    • Display campaign Creation- Live Walkthrough
    • Display Campaign Best Practices
    • Introduction to Paid Marketing & GA
    • Types of Campaigns
    • Bidding, Auctions and Budget
    • Account Structure
    • Account & Billing Setup
  • Module 16: Video Advertising

    In this module the candidate will learn about the Adverstisements using Videos and how to create its impact on the target audience.
    • Introduction to Video Ads
    • Video Ad Types
    • Video Ad Campaign Types
    • Bidding, Budget, Network & Inventory Options
    • Video Campaign Targeting Options
  • Module 17: Remarketing & Rebranding

    In this module the candidate will learn about the concept of remarketing. Understanding the remarketing on social media platforms such as Facebook and Instagram
    • How Remarketing Improves ROI
    • Types of Remarketing Audience
    • Essential Components of Remarketing
    • Remarketing- Top Case Studies
    • Setting Up Google Remarketing Tag
    • Creating Different Lists With GA
    • Display & Video Remarketing Campaign-
    • Live Walkthrough
    • Google Search Remarketing
    • Facebook & Instagram Remarketing
  • Module 18: Email Marketing

    In this module the candidate will learn about email marketing , its importance, features and tools for writing effective email writing
    • Importance of Email Marketing
    • Usage, ROI, Objectives, Email Benefits
    • Top Email Marketing Tools
    • Key features of a Good Email Tool
    • Step By Step Guide For Email Marketing
    • Types of Marketing Emailers
    • Email Writing Best Practices
    • Email Marketing Strategy Creation
    • Email List Building Tools
  • Module 19: Inbound Marketing

    In this module the candidate will learn about inbound and outbound marketing and creating ideasheet of content.
    • Inbound vs. Outbound Marketing
    • Audience Identification
    • Buyer Touch Point Analysis
    • Top Content Types For Each Buyer Stage
    • Where to Distribute Content
    • How To Generate Content Ideas
    • Creating Content Idea Sheet
    • Content Repurposing
  • Module 20: Web Content Writing

    In this module the cndidate will learn about the content writing, and tools for effcetive content writing. knowledge about copywriting, creating landing page and email marketing will be propagated.
    • Essentials of Content Writing
    • Content Writing for Business Sites
    • Top Tools For Content Research
    • Top Tools For Content Writing
    • AI-Based Tools For Content Writing
    • Conversational Writing For Social Media
    • E-commerce Content writing
    • Content Writing vs. Copywriting
    • Copywriting Best Practices
    • Creating Ad Copies
    • Writing For Landing Pages
    • Funnel Copywriting- Whatsapp & Newsletters
  • Module 21: Blogging, Adsense & Affiliate Marketing

    In this module the candidate will learn about strategies to blog, working with Adsense, SEO Content and collaborations.
    • Blog Planning & Strategy
    • Setting Up Your Blog in WordPress
    • Email Marketing Setup For Your Blog
    • SEO For Your Blog
    • Monetizing Your Blog With Affiliates,
    • Adsense & Collabs
    • Top 15 Content Planning & Production Tools For Your Blogs
    • Creating & Disseminating Your 1st Blog Post
    • Blog Success Blueprint
  • Module 22: Selling On Amazon & Marketplaces

    In this module the candidate will learn how to sell things on amazon, how to properly evaluate the product's price range and use ads on amazon for marketing purposes.
    • How to Create an Amazon Account
    • Product Listing Best Practices
    • Pricing And Payments
    • Order Management And Shipping
    • Amazon Ads
    • Listing Beyond Amazon-Best Practices
  • Module 23: Earning As A Freelancer/ Starting Agency

    In this module the candidate will learn about the freelancing platforms and its services.
    • Top Freelancing Platforms
    • Building Business/ Freelancer Profile
    • Live Walkthrough: How to Grab Projects
    • How To Price Your Services
    • Small Agency/ Freelancer Lead Generation Case Studies
  • Module 24: AI-Powered Digital Marketing

    In this module the candidate will learn about the Artificial Intelligence and its usage in Digital Marketing.
    • ChatBot Marketing
    • AI-Based Video & Picture Editing
    • AI-Based Content Creation
    • AI-Based Marketing Campaign
  • Module 25: Chat GPT in Digital Marketing

    In this module the candidate will learn about ChatGPT and its use and relationship with digital marketing. The candidate will be equipped with the understanding of as to how to use Chat GPT to fcilitate effective marketing
    • Introduction to Chat GPT
    • Understanding the capabilities of Chat GPT in digital marketing
    • Implementing Chat GPT for marketing purposes
    • Optimizing conversational experiences with Chat GPT
    • Analyzing the effectiveness of Chat GPT in digital marketing campaigns
  • Module 26: Elective 1

    • Advanced Excel Course

Know the complete offerings of our in Advanced Level Digital Marketing Program

Book a Live Class, For Free!

svg-seat Limited seats left

By submitting this form, you agree to receive SMS communications related to courses at Henry Harvin I have read and acknowledge Henry Harvin’s Privacy Policy and Terms & of Service Message & data rates apply. Message frequency varies. Reply HELP for help and STOP to opt-out.

Skills Covered

Digital strategy planning

Data analytics and reporting

Social media marketing

Search engine optimization (SEO)

Content marketing

Email marketing

Google Analytics

Digital Copywriting

Brand Management

Tools Covered

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Know more about 50+ tools covered in this Advanced Level Digital Marketing Program

Certifications

Get Ahead with Henry Harvin® Advanced Level Digital Marketing Program Certification

What you'll Learn in this course

Advanced Digital Marketing Techniques

Digital Marketing Strategies

Online Content Marketing Techniques

Email Marketing and Lead Generation

Latest Trends and Technologies in Social Media Marketing

Critical Problem-solving Skills

Our courses and Course Certificates are trusted by these industry leaders

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Know more about the value of this certificate in the industry

Career Services By Henry Harvin®

Career Services
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Placement Drives

We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.

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Premium access to Henry Harvin® Job portal

Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

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Personalized Job Consulting

Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.

Job Profiles

Digital Marketing Executive

Campaign Specialist

Content Strategist

SEO Specialist

Community Expert

Content Planner

Email Marketing Specialist

Performance Marketing Manager

Social Media Manager

Related Jobs

Content Manager & Content Strategists, VR Developers & Editors, SEO & SEM Specialists, UX Designer, Email Marketing Specialist, Digital Marketing Managers & Directors, Analysts and AI Specialists,

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