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Marketing Analytics Certification Training Course(CMAP) + Lean Six Sigma Green Belt Certification Training Course(CSSE-GB)

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Get CMAP + CSSE-GB Certification | Great combo to enhance your Analytical + Management + Leadership skills | Learn from industry experts to explore + analyze + solve marketing problems using popular analytics tools such as R/Python & Advanced Excel.

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Key Features

Ranked No.1 Combo Certification

Henry Harvin’s Marketing Analytics + Six Sigma Certification is a combination of two top-ranked courses in the industry by Trainings360.

Absolute emphasis on training and Guidance

Guidance of Certified Trainers + End to End Support + Aim on Extensive Project Knowledge + Focus on Practical use + Full support during and post-training.

Approved Pedagogy

Gets Hands-on training on Marketing Analytics and Lean Six Sigma Green Belt Course + Live Projects + Focus on Learning While Doing + Popular GCAO Pedagogy

Gain Experience of 12+ Projects

Get the experience of 12 Projects over a span of 1 Year post formal training.

Job guidance and 1-year support of Analytics Academy

Total job support + Skill enhancement session for interview + E-Learning Access + 12 Monthly Brush Up Sessions

Trusted by 160+ Corporates and 60+ Colleges

Trusted by Leading Corporates such as Abbott Pharma, Avon Cosmetics, Hostbooks, NTPC, SAB Miller, Apollo Tyres, Deloitte, Fidelity Investments plus 12+ IIM's alumni including IIM Ahmedabad, IIM Bangalore & IIM Calcutta and 7+ IIT's alumni including IIT Bombay & IIT Delhi.

About the Course

Course Duration

 64-hrs training.

Professional Perks From CMAP + CSSE-GB Course

  • Evolve and enhance your Marketing Analytics + Management + decision-making + problem-solving skills.
  • Achieve eligibility for better job opportunities and networks.
  • Upgrade your CV with certification credentials CMAP + CSSE-GB and get professionally developed.
  • Make yourself eligible for higher positions with a specialization in the Marketing Analytics and Six Sigma Green Belt techniques.
  • Distinguish your profile from peers during Job Interviews
  • Earn a Rewarding Certification- 'Certified CMAP + CSSE-GB’
  • Build a Startup in one of the most rewarding fields of today- Analytics!
  • Support a Startup with improved Process and Performance that leads to high-quality products and services.

Knowledge Gains From CMAP + CSSE-GB Course

  • Understand the DMAIC methodology improvement cycle.
  • Analyze and Control Business Problems using Analytics Tools like R, Python, SAS & others.
  • Learn to get invaluable insights into your business by structuring and interpreting data which is the basic tool of Marketing Analytics.
  • Master the skill of quality management to be able to improve the working with skill sets of Six Sigma Course.
  • Understand emerging technologies that can assist you to focus on marketing analytics for the growth of the industry.
  • Gain expertise in the real-time application of the learned concepts.
  • Learn to calculate brand value and customer value over time to build marketing strategies.
  • Learn to make predictions that can avoid spams and can make specific marketing decisions to improve sales and ROI.
  • Explore+Analyse+Solve Business Problems using Analytics Tools like Python & Advanced
  • Understand 'What' & 'How' aspects of Data Collection
  • Get insights from Industry Best Practices for Data Measurement & Analysis
  • Communicate Business Objectives in a focused manner with data analysts & help evaluate results of data analysis better.
  • Develop Goal-Oriented Business Strategies
  • Gain Full View of Customers across Different Channels by Accessing + Integrating + Analyzing Customer Data through Multiple Sources & Engage Customers in Real-Time
  • Understand the Affinity of Product by analyzing transactional data.
  • Understand Analytics-based Financial decision-making to drive company's ROI
  • Take Actionable Data-Driven Decisions to increase market share
  • Helps with Adjusting to Macro Changes in predictive models.
  • Cultivate capabilities in Fact-based decision-making & Data-driven problem-solving
  • Gain the skill to explore + analyze + solve management problems using 20+ Management Tools
  • Sharpens Business Acumen & commitment to improving processes
  • Derive useful Information from Data using analytic tools
  • Learn essential Project Management + Leadership skills
  • Gain the skill to make Customer-Centric Actions at every stage
  • Understand the science to develop high-quality products/services
  • Develop the capability to look beyond the present field with this domain and industry independent methodology

Course Facilitators

Henry Harvin’s Training is delivered by Seasoned Industry Experts with specialization. These talented practitioners have valuable exposure, experience and success across diverse industries and are also empanelled as subject matter specialists with Henry Harvin Management Academy.

Membership Program

Get 1-Year Membership of Henry Harvin Analytics Academy and avail the following benefits:

  • E-Learning Access: Includes Recorded Videos, Games, Projects, Case Studies
  • Brushup Sessions: 12 Monthly Brushup Sessions for 1-Year Worth Rs.6000 for Free
  • Internship: Guaranteed Internship with Henry Harvin or partner firms
  • Job Opportunities: Job Opportunities regularly on mail
  • Interview Skills: Support in Clearing Interviews with Startups and Top Corporates

Know the complete offerings of our Marketing Analytics Certification Training Course(CMAP) + Lean Six Sigma Green Belt Certification Training Course(CSSE-GB)

Frequently Bought Together

Course Curriculum

Marketing Analytics Using Python and R Programming

Introductory Topics to Analytics
Understanding the need for Analytics in Specific Domain; CRISP Modeling

Introduction to Data Management
Properties & Types of Data, Measurement Scale, Basic Statistics on Data

Basics of Python Programming
Need for R, Features of R, Download, Setup, Installation; Python & Python Studio; Configuration. eg. Learning to set up Python and share Code

Data Structures in R
Creating and Understanding Basic Data Structures in Python - Vector, List, Matrix, Array, Data Frame & Factors which help in creating data in Python programming.

Data Manipulation & Summarisation in R
Understanding how data can be summarised in different ways to do Descriptive Analysis which describes features of data.

Analytical Modeling
Understand what is Modeling and how it can be used in Various Domain

Statistical Tests
P-Value, Z Value, Hypothesis, Null Hypothesis, Alternative Hypothesis, F Test, ANOVA Introduction)

Linear Regression (Using Python)
Start of Machine Learning, Develop a Prediction Model for predicting financial values based on one or more than 1 Independent Variable; Understand the assumptions and measures of goodness of Model, Understand its prediction ability

Visualization using Graphs
Creating Graph in Python and understanding which graph to be used when.

Missing Value and Outlier Analysis
Understanding how missing values & outliers are handled in data summarisation & modelling

Logistic Regression
Predicting Binary Outcome (Buy or not, Churn or not, Loan Default or not) based on Independent Variables eg. Predicting Cases for Fraud, Default on Payment, etc.


Grouping customers based on characteristics so that they can be a target for sale increase

Decision Trees

When to use CART & CHAID to create a decision tree based on categorical variables.

Ensembles (Bagging & Boosting)

Random Forest, XGBoost: Problems of Decision Tree covered in Random Forest, How group thinking impacts the decisions (from a business point of view).

Understand how Association Rules can be created using Market Basket Analysis. Finding Interesting association between items purchased by Customers and building a strategy to sell more.


Twitter Analysis

Configure Twitter Account & Application; Setup for downloading tweets and analyse them for positive and negative sentiments related to Financial News/ Articles.

Final Assessment

Certificate Dispatch

Monthly Brush Up Sessions- Live Online (12months)

Six Sigma Green Belt

Evaluation & Introduction to Lean Six Sigma

  • History & Evolution of Six Sigma
  • Six Sigma & Lean Definition
  • COPQ
  • Variation
  • DMAIC Phases
  • Six Sigma Roles & Responsibilities


  • Project Charter
  • Project Charter Contents
  • Process Mapping
  • Identifying Customers & VOC
  • Establishing VOC to CTQ
  • KANO Model
  • RACI Model
  • Quiz


  • What is Data?
  • Data Classification & Type
  • Data collection plan
  • Sampling & Sampling Strategies
  • Mean
  • Median
  • Mode
  • Range
  • Variance
  • Standard Deviation
  • Case Study – Basic Statistics
  • Normal Distribution
  • Testing Normality
  • Histogram
  • Dot Plot
  • Box Plot
  • Time Series Plot
  • Analyse
  • Measurement System Analysis
  • Accuracy & Precision
  • Repeatability
  • Reproducibility
  • Gage R & R study
  • Process Capability
  • Capability Formulas
  • Rolled Throughput Yield
  • 7 QC Tools
  • Central Limit Theorem
  • Hypothesis testing
  • Alpha risk
  • Beta Risk
  • t-test
  • Improve
  • Improvement Strategy
  • Regression
  • Correlation
  • Scatter Plot
  • Brainstorming
  • 5S
  • FMEA
  • Piloting Solutions
  • Automation
  • Regression
  • Correlation
  • Scatter Plot
  • Brainstorming
  • Automation
  • Mistake Proofing
  • Control
  • Statistical Process Control
  • SPC Selection Process
  • Control Plan

Know the complete offerings of our Marketing Analytics + Lean Six Sigma Green Belt Course

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Tools Covered

Know more about 50+ tools covered in this Marketing Analytics + Lean Six Sigma Green Belt Course

Get Ahead with Henry Harvin® Marketing Analytics + Lean Six Sigma Green Belt Course Certification

  • Lead with CSSE-GB + CMAP Certification

    Get commended with our distinct Marketing Analytics + Six Sigma Certification course. The certification portrays the fact that you have extensive knowledge of marketing metrics and you are eligible to evaluate the marketing strategies and would help in the growth of the organization.

  • Get Transformed with a Henry Harvin Marketing Analytics + Six Sigma Certification Program

    Marketing Analytics and Lean Six Sigma certification course inculcate mandatory skills that advance you to the world of data analytics. With the extensive knowledge gained you can be ready to develop a career in marketing analytics to set you ahead in any organization.

  • Display your Accomplishments

    Portray about your Certification of Master in Marketing Analytics - on LinkedIn, WhatsApp, Instagram, Facebook, Twitter; Magnify your resume and share with your network across different domains.

Our courses and Course Certificates are trusted by these industry leaders

Know more about the value of this certificate in the industry

Why Henry Harvin for Marketing Analytics Certification Training Course(CMAP) + Lean Six Sigma Green Belt Certification Training Course(CSSE-GB)


Ranked No.1 Lean Six Sigma Certification with Marketing Analytics by Trainings360

Project Reviews

Thorough monthly brushup sessions over a period of 12 months. Get personalized feedback and support from our experienced Business Analytics Experts.

100% Fund Reimbursement

Get guaranteed reimbursement of your money if not contented after your first session.

Technical Mentor Support

Personal assistance with skill enhancement and career guidance with regular brush up sessions. Total support with video recordings, preparation for interviews, and answers for all your technical questions even after training sessions are over.


Henry Harvin Education cherishes affiliations from the American Association of EFL, UK Cert, UKAF, Content Writing Association in India, MSME & Govt of India & many more.

Know more about what makes Henry Harvin Marketing Analytics + Lean Six Sigma Green Belt Course Best in the Industry

Marketing Analytics + Lean Six Sigma Green Belt Course Training Certification Process



Get your registration for the Marketing Analytics with Six Sigma Green Belt Certification Course.


Join Training sessions for Marketing Analytics Certification and Six Sigma Certification Online Course

Be present for the Marketing Analytics Certification Course along with Lean Six Sigma Course for gaining expertise in the required skillset and be eligible for the certification. In addition to it, if you missed or want to revisit some of the training sessions, you are provided with recorded videos of the sessions.


Real-World Projects From Industry Experts

Gather experience with real-world assignments and practical projects to upgrade the skills. Get the CMAP + CSSE-GB certification for mastering the analytical skills that top companies search for.


Get the CMAP + CSSE-GB Certification

As soon as you complete your course, receive a CMAP + CSSE-GB Certification from Henry Harvin. Get the Hallmark of CMAP + CSSE-GB next to your name (For Example, Sandeep Kumar ( CMAP + CSSE-GB). Post it on social media or get framed and increase your value in the industry.

Know more about how Henry Harvin alumni is making use of this Marketing Analytics + Lean Six Sigma Green Belt Course certification

Upcoming Batches

Dates Batch Type Price Enroll
Starts Every Week Instructor-Led Live Online INR 15,500/-

Registrations Open
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“Giving a boost to vocational qualifications and practical knowledge which is the need of the hour”
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Commonly Asked Questions

Henry Harvin Certification courses are globally recognised courses delivered by trained Industry experts. It gives project exposure and has been designed keeping the employment and entrepreneurial demands noted.

Python has gained prominence in Data Science along with R which is a programming language for statistical computing. Both of which are important for current marketing professionals for effective research. All these skills in accordance with Six Sigma certification which is crucial for leadership roles is a demand of the hour. The certification course will provide extensive knowledge and versatility to help you land with better opportunities.

Henry Harvin’s program offers the best solution for candidates that are new to data analysis in marketing. Handling data, identifying problems and solutions and correct marketing skills are the mandatory skill required in every organization. The course is perfect for professionals as well as freshers looking out for a career in marketing analytics.

Please enlist the prerequisites for enrolling.

Anyone can enrol in the course. However, it is advisable if you are at least undergraduate or have some experience in Quality Management, marketing professionals, product managers, market researchers.

There are a few options available if in case you miss a class. You can view recorded videos of your class or either attend the same class in another ongoing batch. You also have the option of changing your batch entirely.

No, there is no difference between the classroom course and the online course. The online course is provided for your convenience in regard to time, place, and device (mobile, tablet, laptop, desktop, etc.)

Henry Harvin has very stringent parameters to choose its trainers and instructors. All experts have immense knowledge of the industry and are well-qualified and experienced in the respected domains. All of our trainers are highly qualified and industry experts with a minimum of 10 years of relevant teaching experience. Each of them undergoes a rigorous process of selection that comprises profile screening, technical analysis and evaluation, and a training demo before they are authorized to train our participants.

Excited to Learn?

Marketing Analytics + Lean Six Sigma Green Belt Course in other cities

Marketing analytics certification program includes programming languages like Python and R that have made a prominent place in the industries. The tools of marketing analytics work to maximize the effectiveness of marketing in order to optimize return on investment.
Whereas the Lean Six Sigma course is designed for identifying the problems and eliminate the cause of the defect. It uses the tools to improve the quality of the product as well as procedure by managing process cycle time, reducing cost, improve customer satisfaction as well as focus on increasing profits. The course is beneficial for freshers who want to start a career in this field as it lays a foundation for real-world jobs. Henry Harvin’s program offers the perfect solution for candidates that are new to data analysis in marketing.

How Does a Six Sigma Certification benefit a Marketing Analyst’s Career?

Most organizations prefer the Lean Six Sigma methodology for process improvement efforts and also for ensuring the profitable completion of projects. Six Sigma applied initially to manufacturing industry processes, can now be employed in practically every domain of an organization for constant process improvement.
Learning six sigma methods will certainly help Marketing analysts to attain modern skills and become more efficient at work. Business Analysts can thus opt to go for a six sigma training program to learn these skills and prosper their career.

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