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Marketing Analytics Certification Training with Python in Agra

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Certified Python' (CPMA) course is a focused 32-hours instructor-led training and certification program that equips participants to explore+analyze+solve marketing problems using popular analytics tools such as Python & Advanced Excel.

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Key Features

Ranked Top Analytics Courses

Henry Harvin Analytics® Courses are Ranks Top in the industry by BestCourseNews.com

100% Practical Business Analytics Training

Gets Hands-on training on Marketing Analytics using Python with + Learn with Projects + Focus on Learning While Doing + Popular GCAO Pedagogy

Job Support + Alumni Status

Get Regular Job Calls, Interview Skills Preparation and Career Services. Plus Earn Alumni Status to network with 23000+ Proud Henry Harvin Alumni

1-Year Membership of Analytics Academy

Live Projects + Guaranteed Internship + Weekly Job Support + Recorded Videos + Monthly Brushup Sessions + Interview Skills + Career Services

Recommended by IIM Ahmedabad & IIT Bombay Alumni

Only Analytics Course to be Recommended by 13+ IIM's and 7+ IIT's including IIM Ahmedabad and IIT Bombay students

Trusted by 160+ Corporates and 60+ Colleges

Trusted by Leading Corporates such as Abbott Pharma, Avon Cosmetics, Hostbooks, NTPC, SAB Miller, Apollo Tyres, Deloitte, Fidelity Investments & More. And by 12+ IIM's including IIM Ahmedabad, IIM Bangalore & IIM Calcutta and 7+ IIT's including IIT Bombay & IIT Delhi.


About the Marketing Analytics with Python (CPMA) Course

Marketing Analytics

Marketing Analytics Course with Python enables professionals to understand analytics-based marketing decision making to drive the ROI of company's marketing campaigns.


Duration of Marketing Analytics Course

32hrs Training + 24hrs Brushup Sessions + 50hrs E-Learning Access


Certification

  • CPMA (Certified Python)
  • (Recommended by IIM Ahmedabad & IIT Bombay Students)

Tools

Python, Advanced Excel


Trainer

Delivered industry professionals having extensive experience as practitioners of Marketing Analytics with international companies. These professionals are also impaneled as domain expert with Henry Harvin® Analytics Academy


Alumni Status

Get a Henry Harvin Alumni status & network with 23000+distinguished alumni worldwide


Membership Program

Get 1-Year Membership of Henry Harvin® Analytics Academy and avail the following benefits:

  • E-Learning Access: Includes Recorded Videos, PPT, Case Studies
  • Internship: Option to do Internship with Henry Harvin® or partner firms
  • Job Opportunities: Job Opportunities regularly on mail
  • Interview Skills: Support in Clearing Interviews with Startups and Top Corporates

Learning Benefits

  • Explore+Analyse+Solve Business Problems using Analytics Tools like Python & Advanced
  • Understand 'What' & 'How' aspects of Data Collection
  • Get insights from Industry Best Practices for Data Measurement & Analysis
  • Communicate Business Objectives in a focused manner with data analysts & help evaluate results of data analysis better.
  • Develop Goal-Oriented Business Strategies
  • Gain Full View of Customers across Different Channels by Accessing+ Integrating+ Analysing Customer Data through Multiple Sources & Engage Customers in Real-Time
  • Understand the Affinity of Product by analyzing transactional data.
  • Understand Analytics-Based-Financial Decision Making to drive company's ROI
  • Take Actionable Data-Driven Decisions to increase market share
  • Helps with Adjusting to Macro Changes in predictive models

Career Benefits

  • Become Eligible for analytics jobs demanding background
  • Open doors to Job Opportunities Abroad demanding specialization
  • Fill the void of thousands of untapped High-Paying Jobs in analytics with Talent Shortage
  • Get Promoted in current profile with most in-demand skill
  • Distinguish your profile from peers during Job Interviews
  • Earn a Rewarding Certification- 'Certified Python' (CPMA)
  • Upgrade biz card with Hallmark of Global Credential-CPMA Professional added next to your name
  • Improve CV & Linkedin Profile with professional development
  • Support a Startup with high ROI
  • Build a Startup in one of the most rewarding fields of today- Analytics!

5+ Projects covered (Hands-on Practical Experience)

  • HR: Analyze the Attrition rate of Employees
  • Sales: Predicting Department wise Sales
  • Multi-Domain: Business Analytics Optimization
  • Marketing: Website Trend Analysis
  • Financial Analysis: Stock Market Prediction
  • Finance: Analyze ETF Trends

Know the complete offerings of our Marketing Analytics Certification Training with Python in Agra



Frequently Bought Together

Marketing Analytics with Python (CPMA) Course Curriculum

This module will guide the candidate with the knowledge of Analytics. Learn about the different roles in Analytics.  Know about the tools and techniques in Analytics. Gain knowledge about Data Science, Data Mining, STatistics, MAchine learning, and more. Learn about the CRISP Modeling Framework. 

  • What is Analytics (BI, BA, Levels, etc)
  • Why Analytics (Appl in various domains..)
  • Different Roles in Analytics
  • Tools and Techniques in Analytics
  • Data Science, Data Mining, Statistics, Machine Learning, Supervised and Non-Supervised Techniques
  • CRISP Modeling Framework
  • Scales of Measurements

This module will help the candidate to gain knowledge about the Python Environment. Learn about Ananconda setup and various IDEs, GIT, and more. Create and Manage Analytics/ML Projects

  • Anaconda - Download & Setup
  • IDEs - Jupyter, Spyder, PyCharm
  • Git - Setup and Configuration with IDEs
  • Creating and Managing Analytics/ ML Projects

This module will help the candidate with knowledge of basic programming and data structures. Gain extensive knowledge about Libraries, Numpy, pandas, Matplotib

  • Basic Data Structures & Programming Constructs
  • Libraries
  • Numpy
  • Pandas
  • Matplotlib

This module will guide the candidate with the knowledge of Data Manipulation and Descriptive summary. Know about Group summaries, crosstab, pivot, reshape data and manage missing values. Learn to manage indexes in Pandas, Scaling of data, and more

  • Group Summaries
  • Crosstab, Pivot and Reshape data
  • Managing Missing Values
  • Outliers Detection
  • Various types of Joins, merge
  • Managing indexes in pandas
  • Partitioning data into train and test set
  • Scaling of Data (useful for Clustering)

This module will guide the candidate through the basics of statistics in Marketing Analytics. Learn extensively about Hypothesis testing, Probability distribution, and Sampling Techniques 

  • Basic Statistics (mean, median, mode)
  • Other Statistics (sd, var, quantile, skewness, kurtosis)
  • Hypothesis Tests (t-test, Chi-sq tests, etc)
  • Probability Distributions (normal, binomial, etc)
  • Sampling Techniques

This module will guide you through the techniques of Graphical Representation of Data. Learn about the selection of graphs and types of graphs. Manage plot parameters and advanced graphs such as correlations, heatmap, mosaic, and more 

  • Selection of Graph
  • Basic Graphs (histogram, barplot, boxplot, pie, etc)
  • Libraries (matplotlib, seaborn, plotline)
  • Managing plot parameters(size, title, axis, legend, etc)
  • Advanced Graphs (correlation, heatmap, mosaic, etc)
  • Exporting graphs

This module will guide you through the basic understanding of Linear Regression. Know about multiple linear regression and its libraries. Learn the metrics of Linear Regressions and its application & assumptions

  • Simple Linear Regression
  • Multiple Linear Regression
  • Libraries - sklearn, statsmodel
  • Predict DV on IVs
  • Metrics of Linear Regression(R2, RMSE, p-values)
  • Applications of Linear Regression
  • Assumptions of Linear Regression

This module will guide the learner with knowledge of Logistic Regression. Know the metrics of logistic regression. Predict the probability of DV on IV. Know extensively about applications of Logistic regression

  • Difference between Linear and Logistic
  • Logistic Regression
  • Metrics of Logistic Regression (confusion matrix, ROC curve)
  • Predict the probability of DV on IV
  • Applications of Logistic Regression

This module will guide the candidate with the knowledge of classification in Marketing Analytics. Understand the tree from the plot and know about the classification tree. Learn to improve tree accuracy using random forests. Know the applications of the decision tree, KNN, Neural Networks, SVM, and more

  • Difference between classification and regression decision trees from CART models
  • Understanding tree from the plot
  • Classification Tree - predict class, plot, accuracy
  • Regression Tree - predict numerical value, plot, RMSE
  • Improving tree accuracy using Random Forests
  • Bagging and Boosting
  • Applications of Decision Tree
  • KNN (k-nearest neighbors)
  • Neural Networks
  • Gradient Descent
  • SVM (Support Vector Machine)

This module will guide you through the knowledge of Cluster Analysis. Know about the Clustering for grouping data and its types. Learn about extracting data in clusters and application of clustering 

  • Clustering for Grouping Data
  • Types - Hierarchical & Non-Hierarchical
  • K Means - output metrics (iter, error, plot)
  • Hierarchical (Agglomerative & Divisive) - Dendrogram, Visual plot
  • Extracting the data in clusters, Cluster Centers
  • Applications of Clustering

This module will guide you through the knowledge of the Association Rule analysis. Learn to apply AR to the grocery store for market basket analysis. Know about the frequent Itemsets and rules and application of AR

  • Applying AR to the grocery store for Market Basket Analysis
  • Metrics- Support, Confidence, Lift
  • Frequent Itemsets and Rules; Filtering rules
  • Applications of AR

This module will guide the candidate through the understanding of Text Mining. Manage unstructured data and extract tweets from Twitter and words for sentiment analysis. Know the application of text mining

  • Managing Unstructured Data; Unstructured to Structured Data
  • Extracting Tweets from Twitter
  • Extracting words for Sentiment Analysis
  • Wordcloud to visualize the frequency of occurrence of words in the text
  • Applications of Text Mining
  • Business Communication
  • Preparation for the Interview
  • Presentation Skills


Know the complete offerings of our Marketing Analytics with Python (CPMA) Course in Agra


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Get Ahead with Henry Harvin® Marketing Analytics with Python (CPMA) Course in Agra Certification

  • Earn your CPMA Certification

    Our Marketing Analytics Course is exhaustive and this CPMA Certification is a proof that you have taken a big leap in mastering the domain.

  • Differentiate yourself with a Henry Harvin Marketing Analytics Certification

    The practical knowledge and actionable skillset you've gained working on projects, simulations, case studies will set you ahead of the competition.

  • Share your achievement

    Talk about it on Linkedin, Whatsapp, Instagram, Facebook, Twitter boost your resume or frame it - tell your friends and colleagues about it.

Our courses and Course Certificates are trusted by these industry leaders

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Why Henry Harvin for Marketing Analytics Certification Training with Python

Ranking

Ranked Top 3 Analytics Courses by BestCourseNews.com

Post Training Support

Upgrading your knowledge is our responsibility by providing you new recorded videos and monthly brushup sessions. In addition get career services, regular job updates, interview skills preparation and more.

Alumni Status from Henry Harvin

Get Support from Data Science Experts over the next 12 months via monthly brushup sessions.

Economical

Economical program for fast learning of practically used concepts in Business Analytics

Affiliations

Harvin Education with affiliations from the American Association of EFL, UK Cert, UKAF, Content Writing Association in India, MSME & Govt of India.



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Marketing Analytics with Python (CPMA) Course in Agra Training Certification Process

1

Registration

Make registration for the Marketing Analytics Course

2

Attend Marketing Analytics Training

Attend classes of Marketing Analytics Course to get credits to be eligible for the certification. View session recordings in case missed.

3

Submit Projects Assigned

Deliver the assignments and activities assigned during the Marketing Analytics Classes as part of the practical assessment system to become eligible for the Marketing Analytics Certification

4

Get Business Analytics Practitioner Certification

Post completion, get CPMA Marketing Analytics Practitioner Certification from Govt Recognized Institute. Post it on social media get framed and increase value in the industry.

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