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Enroll in the Professional Diploma in Digital Marketing Course from Henry Harvin® Digital Marketing Academy, the best online learning platform | Learn to put your business on the world wide Web, and make websites visible and accessible to your target audience | Hone your skills to succeed in today's online world through various projects during the training period.
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There's a reason that 95% of our alumni undertake 3+ courses as a minimum with Henry Harvin®
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Two-way Live Training Course
Two-way Live Online Interactive Classroom Sessions
Certification
Distinguish your profile with global credentials and showcase expertise with our Hallmark Completion certificate
Projects
Facility to undergo various projects along with the course.
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Get a guaranteed Internship with Henry Harvin® and in top MNCs like J.P. Morgan, Accenture & many more via Forage.
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Access to 52+ Masterclass Sessions for essential soft skill development
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Free access to the E-learning Portal and future updates. Get access to PPTs, Projects, Quizzes, self-paced Video-based learning, a question bank, a library, practice tests, final assessment, a forum, and doubt sessions.
Entrepreneurship Mentorship
Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels
Digital marketing is a novel technique for businesses for brand marketing and to interact with customers and comprehend their behavior. This course provides an in-depth guide as to how you can pursue a career in the field of digital marketing. It covers all facets of Digital Marketing such as Search Engine Marketing, Search Engine Optimisation, Content Marketing, Social Media Marketing, ORM, Pay Per Click Marketing, Marketing Analytics, and more. By the end of the course, you are ready to become a professional in the field of digital marketing
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Become a part of the Elite Digital Marketing Academy of Henry Harvin® and join the 4,60,000+ large Alumni Network Worldwide.
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Here participants will understand the fundamentals of digital marketing and its role in the modern business landscape, gain knowledge of the key digital marketing channels and their benefits, latest trends and best practices in digital marketing.
In this module, participants will learn to create and optimize a website for better user experience and search engine visibility, understand the principles of website design, navigation, and responsiveness, and knowledge of website analytics and conversion rate optimization.
In this module, participants will understand the concept of content marketing and its role in attracting and engaging target audiences, and learn to develop a content marketing strategy aligned with business goals. Also knowledge of content creation, distribution, and measurement.
In this module, participants will learn the principles and techniques of search engine optimization, optimize website content, structure, and meta tags for better search engine rankings, keyword research, on-page optimization, and link building strategies.
In this module, participants will understand the concept of pay-per-click advertising and its benefits for businesses, create and manage effective PPC campaigns on platforms like Google Ads, ad copywriting, and campaign optimization.
In this module, participants will learn the importance of social media in digital marketing and its impact on businesses, create and manage social media campaigns on platforms like Facebook, Instagram, and Twitter, and knowledge of social media analytics and community management.
In this module, participants will learn the concept and benefits of email marketing in digital campaigns, create effective email marketing campaigns and automate email workflows, email segmentation, personalization, and performance tracking.
In this module, participants will understand the unique opportunities and challenges of mobile marketing, create mobile-friendly websites, apps, and advertising campaigns, and mobile marketing strategies, including SMS and push notifications.
In this module, participants will learn the role and impact of video marketing in digital campaigns, create and optimize video content for different platforms and audiences, and knowledge in video marketing strategies, including YouTube advertising and video SEO.
In this module, participants will understand the concept and benefits of influencer marketing in digital campaigns, identify and collaborate with relevant influencers for brand promotion, knowledge of influencer marketing strategies, including campaign measurement and ROI.
In this module, participants will learn the different social media advertising platforms and their targeting options, create and manage effective social media ad campaigns, and knowledge of ad optimization, A/B testing, and campaign measurement.
In this module, participants will understand the importance of website analytics and data-driven decision making. Learn to set up and navigate Google Analytics for tracking website performance. Gain knowledge of key metrics, reports, and conversion tracking in Google Analytics.
In this module, participants will learn the principles and strategies of conversion rate optimization, identify optimization opportunities, and conduct A/B testing. Gain knowledge of CRO tools, techniques, and best practices.
In this module, participants will learn the importance of developing a digital marketing strategy, creating a comprehensive digital marketing plan aligned with business goals. Gain knowledge of budgeting, resource allocation, and performance measurement in digital marketing.
In this module, participants will understand the concept and benefits of marketing automation, learn to implement and manage marketing automation platforms for lead nurturing and customer engagement, and knowledge of automated email workflows, lead scoring, and CRM integration.
In this module, participants will learn the different digital advertising strategies and their applications, and plan and execute effective digital ad campaigns across various channels. Gain knowledge of ad targeting, bidding strategies, and performance optimization.
In this module, participants will understand the unique challenges and strategies of marketing in the e-commerce industry, learn to drive traffic, optimize conversions, and enhance customer experience in e-commerce platforms. Gain knowledge of e-commerce analytics, customer retention, and loyalty programs.
In this module, participants will understand the importance of social listening and online reputation management in digital marketing, and learn to monitor and analyze online conversations about a brand or product, knowledge of reputation management strategies, and crisis response in the digital space.
In this module, participants will learn the key metrics and analytics tools used in digital marketing, generate insightful reports, and interpret data to optimize marketing performance. Gain knowledge of data visualization, dashboard creation, and ROI measurement.
In this module, participants will explore the latest trends and technologies shaping the future of digital marketing, and adapt and stay updated with the evolving digital marketing landscape. Gain insights into emerging channels, platforms, and consumer behaviors.
In this module, participants will understand the importance of content marketing in digital strategies, Learn to develop a content marketing strategy aligned with the target audience and business objectives. Gain knowledge of content creation, distribution, and performance measurement.
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Paid search
SEO
Display advertising
Email marketing
Multi-channel campaigns
Google Analytics
Digital marketing techniques
Digital Copywriting
Content Marketing
Brand Management
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Paid search SEO Display advertising Email marketing Multi-channel campaigns Google Analytics Digital marketing techniques Digital Copywriting Content Marketing Brand Management
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