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About Course
  • Duration/Mode: 32-hrs Live Online Training + 24hrs Online Brush Up + 50hrs E-Learning Access
  • Trainer: Seasoned industry experts with 10+years experience 
  • Membership: Get 1-Year Membership of Henry Harvin Marketing Academy and avail the following benefits:
    • E-Learning Access: Get Recorded Videos, Games, Projects, Case Studies 
    • Brushup Sessions: Free Brushup Sessions for 1-Year 
    • Job Support: Get access to 10+ Job Opportunities every week
  • Alumni Status: Get a Henry Harvin Alumni status & network with 18000+distinguished alumni worldwide 
Certification (1-Training 7-Certifications)         
  • One from Henry Harvin Marketing Academy: Certified Agile Digital Marketer (CADM). 
  • Five from Google: Adwords Fundamental, Search Advertising, Display Advertising, Mobile Sites & Video Advertising. 
  • One from Facebook: Facebook Marketing

Top Career Benefits of CADM Course
  • Upskill yourself and become eligible for Digital Marketing jobs
  • Give a boost to the business through increase sales
  • Explore wide range of career options
  • Vvail fascinating salary package in the range of  2-40 lakhs per annum
  • Opportunity of flexible working hours
  • Differentiate your CV from others and stand out from the crowd
  • Get 100% placement support exclusively for entitled for CADM professionals
  • Get the opportunity to work from home

Top Learning Benefits of CADM Course
  • Get better equipped to handle Digital Marketing Campaigns.
  • Understand the do's and dont's of Digital Marketing
  • Learn to save cost on marketing expenses by going digital
  • Learn how to reach global audience using digital marketing
  • Get to know how to work as a freelancer
  • How you can earn money work from Home
  • Easily reach sales target by using targeted advertisements
  • Learn how to measure progress in marketing
  • Develop marketing strategies  to meet business goals
  • Differentiate your cv and get better shortlists

Schedule, Fees & Location
  • Days: Sundays
  • Timings: 10am - 6pm
  • Fees: INR 15000/- (Lunch, Refreshments & Taxes inclusive) Group Discounts Available.
  • Last Date: Seat availability on first come first serve basis only. First 20 registration only

Batch Dates

28th March Onwards Live Virtual Classroom 32 Hours INR15,000.00

Registrations Open
2nd April Onwards Live Virtual Classroom 32 Hours INR15,000.00

Registrations Open
7th April Onwards Live Virtual Classroom 32 Hours INR15,000.00

Registrations Open
12th April Onwards Live Virtual Classroom 32 Hours INR15,000.00

Registrations Open
17th April Onwards Live Virtual Classroom 32 Hours INR9,500.00

Registrations Open

Module 1: Getting started with Digital Marketing
  • Basics of digital marketing
  • Understanding the process including visibility, engagement, targeted traffic, retention and conversion
  • Digital Media Vs. Traditional Media
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital media marketing platforms
  • Digital Marketing strategy for websites
Module 2:  Effective Webpage Designing
  • Prepare site structure
    • What all pages
  • Prepare wireframe of pages
    • Short Landing Page
    • Long Landing Page
  • Decide placements of important elements Patterns for Engaging Website Visitors
    • Pattern #1 - Pop-Ups • Pattern #2 - Pop Under Call-to-Action. Pattern #3 - Inside Article CTA
  • Placement of call to actions
    • Conversion Oriented Landing Page Design • Investment in Landing Page • Is it for me? • Critical Concerns to Address on Landing Page- . What is it?
    • What's the Next Step
Module 3: Search Engine Marketing (Google Ads)
  • Introduction to SEM – Fundamentals & Case Studies
    • Consumer Journey
  • ​What is SEM? Why SEM?
    • What is Google Ads? Why Google Ads?
    • Google Network
    • Google Ads Terminologies
    • How Does the SEM Auction Work?
    • Structure of an Google Ads Account
    • Campaign Types – Introduction to Search, Display (Mobile App),
    • Creation of Search Network Campaign
  • Google Ads
    • Ad Formats Ad Text Policies
    • Ad Text Best Practices DKI
    • Ad Extensions Keyword Research
    • Tool – Keyword Planner & Estimator Keyword Match types
    • Keyword Strategies Landing Page Bidding and Budget
    • Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
    • Creation of Google Display Network
    • GDN Targeting Options
    • Display Ad Formats
    • Ad Gallery Tool
    • Conversion Tracking
    • GDN Campaign Creation - Demo
    • Remarketing
    • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
    • Advanced Display: Smart Display Campaigns
  • Mobile Ad Campaigns
    • Universal App Campaigns
    • Mobile-Specific Bidding and Targeting Strategies
    • Measuring Mobile Ad Performance and Conversions Report Editor
    • Optimization Strategies
    • Account Audit Demo
Module 4: SEO (Off Page, On Page, Local, Mobile)
  • Technical SEO
    • URL Architecture
    • Page Speed Analysis (GTMetrix / YSlow /
    • Google Page Speed Insights)
    • 301 Redirects
  • Mobile SEO
    • Mobile Websites : Responsive, Adaptive, Dynamic
    • Optimizing for Voice Search Schema Markups
    • What is Schema & Why is it relevant to SEO.
    • Schema Types - Micro, JSON-LD
    • Common JSON Schema Tags - Organization, Website,
    • Blog Posting, LocalBusiness
    • How Schema shows up in SERPs
  •  Off-page SEO
    • What is Link Building
    • Link Building Tactics
    • Manual Link Building Process
    • Link Building Metrics
  • Social SEO
    • Quora
    • YouTube Video SEO
    • Slideshare, Scribd and other social channels for SEO
  •  Local SEO
    • What is Local SEO, Pigeon Update
    • Google My Business, Bing Places
    • Local Pages on your website
    • Local listings / citations SEMrush.com Backlink
    • Backlink audit of one website
    • How to audit backlinks of competitors and gain
  • SEO Audit, Tools, Measurement
    • What are SEO Audits.
    • Different Types of SEO Audits.
    • Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
    • SEO Reporting
  • SEO Resources, Careers in SEO
    • Top Blogs to follow for SEO
    • Free Learning Resources-Moz, Google Analytics
    • A career in SEO  

Module 5: Facebook & Instagram Marketing
  • Creating Content for Facebook & Social Media
    • Why Content is the foundation of SMM
    • Psychology of Social Sharing
    • Building Content That is Inherently Shareable
  • Tools for Content Creation
  • What is Facebook Marketing
    • Facebook Page Best Practices
    • KPIs to measure success
    • Facebook Insights
    • Facebook Business Manager
  •  How does Facebook Advertising Work?
    • Facebook Ad Campaign Objectives
    • Facebook Ad Targeting trick to get leads at Rs.10
  • Instagram Marketing
    • Optimizing your instagram business profile
    • Crafting an Instagram content strategy
    • Best Practices
    • Influencer Marketing on Instagram
    • Analytics & Measurement
    • Instagram Ads
Module 6: Linkedin Marketing
  • Linkedin as a Marketing Platform
    • LinkedIn for Personal Branding
    • Brand Marketing on LinkedIn
    • LinkedIn Company Pages
    • LinkedIn Advanced Search
    • LinkedIn Premium
    • LinkedIn Ads
      • Types of Campaign
      • Audience Selection
      • Ad Creation
      • Tips to optimize the campaign
      • Trick to get qualified lead below Rs.100

Module 7: Youtube Marketing
  • YouTube Marketing - Introduction & Ad Formats
    • YouTube Ad Formats
    • YouTube Campaign Creation
    • YouTube Analytics
    • Video Campaign Optimization Tip   


How it is beneficial for you?

Advantages to different domains and industries

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