Digital Marketing Course | Certified Agile Digital Marketer Course (CADM) in Delhi NCR, Mumbai & Bangalore


ABOUT Digital Marketing

About the Course Package
  • Duration/Mode: 32-hrs Classroom Training + 24hrs Online Training + 50hrs E-Learning Access
  • TrainerSeasoned industry experts with 10+years experience 
  • Membership: Get 1-Year Membership of Henry Harvin Marketing Academy and avail the following benefits:
    • E-Learning Access: Get Recorded Videos, Games, Projects, Case Studies 
    • Brushup Sessions: Free Brushup Sessions for 1-Year 
    • Job SupportGet access to 10+ Job Opportunities every week
  • Alumni Status: Get a Henry Harvin Alumni status & network with 18000+distinguished alumni worldwide 


Certification (1-Training 7-Certifications)         
  • One from Henry Harvin Marketing Academy: Certified Agile Digital Marketer (CADM). 
  • Five from Google: Adwords Fundamental, Search Advertising, Display Advertising, Mobile Sites & Video Advertising. 
  • One from Facebook: Facebook Marketing

Top Career Benefits of CADM Course
  • Upskill yourself and become eligible for Digital Marketing jobs
  • Give a boost to the business through increase sales
  • Explore wide range of career options
  • Vvail fascinating salary package in the range of  2-40 lakhs per annum
  • Opportunity of flexible working hours
  • Differentiate your CV from others and stand out from the crowd
  • Get 100% placement support exclusively for entitled for CADM professionals
  • Get the opportunity to work from home

Top Learning Benefits of CADM Course
  • Get better equipped to handle Digital Marketing Campaigns.
  • Understand the do's and dont's of Digital Marketing
  • Learn to save cost on marketing expenses by going digital
  • Learn how to reach global audience using digital marketing
  • Get to know how to work as a freelancer
  • How you can earn money work from Home
  • Easily reach sales target by using targeted advertisements
  • Learn how to measure progress in marketing
  • Develop marketing strategies  to meet business goals
  • Differentiate your cv and get better shortlists

Schedule, Fees & Location
  • Days: Sundays
  • Timings: 10am - 6pm
  • Fees: INR 12500/- (Lunch, Refreshments & Taxes inclusive) Group Discounts Available.
  • Last Date: Seat availability on first come first serve basis only. First 20 registration only
24th November, 1st December, 8th December and 15th December 2019 Noida 32 Hours INR12,500.00

Registrations Open

    Module 1: Getting started with Digital Marketing
    • Basics of digital marketing
    • Understanding the process including visibility, engagement, targeted traffic, retention and conversion
    • Digital Media Vs. Traditional Media
    • Benefits of Digital marketing
    • Latest Digital marketing trends
    • Digital media marketing platforms
    • Digital Marketing strategy for websites
    Module 2:  Effective Webpage Designing
    • Prepare site structure
      • What all pages
    • Prepare wireframe of pages
      • Short Landing Page
      • Long Landing Page
    • Decide placements of important elements Patterns for Engaging Website Visitors
      • Pattern #1 - Pop-Ups • Pattern #2 - Pop Under Call-to-Action. Pattern #3 - Inside Article CTA
    • Placement of call to actions
      • Conversion Oriented Landing Page Design • Investment in Landing Page • Is it for me? • Critical Concerns to Address on Landing Page- . What is it?
      • What's the Next Step
    Module 3: Search Engine Marketing (Google Ads)
    • Introduction to SEM – Fundamentals & Case Studies
      • Consumer Journey
    • ​What is SEM? Why SEM?
      • What is Google Ads? Why Google Ads?
      • Google Network
      • Google Ads Terminologies
      • How Does the SEM Auction Work?
      • Structure of an Google Ads Account
      • Campaign Types – Introduction to Search, Display (Mobile App),
      • Creation of Search Network Campaign
    • Google Ads
      • Ad Formats Ad Text Policies
      • Ad Text Best Practices DKI
      • Ad Extensions Keyword Research
      • Tool – Keyword Planner & Estimator Keyword Match types
      • Keyword Strategies Landing Page Bidding and Budget
      • Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
      • Creation of Google Display Network
      • GDN Targeting Options
      • Display Ad Formats
      • Ad Gallery Tool
      • Conversion Tracking
      • GDN Campaign Creation - Demo
      • Remarketing
      • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
      • Advanced Display: Smart Display Campaigns
    • Mobile Ad Campaigns
      • Universal App Campaigns
      • Mobile-Specific Bidding and Targeting Strategies
      • Measuring Mobile Ad Performance and Conversions Report Editor
      • Optimization Strategies
      • Account Audit Demo
    Module 4: SEO (Off Page, On Page, Local, Mobile)
    • Technical SEO
      • URL Architecture
      • Page Speed Analysis (GTMetrix / YSlow /
      • Google Page Speed Insights)
      • 301 Redirects
    • Mobile SEO
      • Mobile Websites : Responsive, Adaptive, Dynamic
      • Optimizing for Voice Search Schema Markups
      • What is Schema & Why is it relevant to SEO.
      • Schema Types - Micro, JSON-LD
      • Common JSON Schema Tags - Organization, Website,
      • Blog Posting, LocalBusiness
      • How Schema shows up in SERPs
    •  Off-page SEO
      • What is Link Building
      • Link Building Tactics
      • Manual Link Building Process
      • Link Building Metrics
    • Social SEO
      • Quora
      • YouTube Video SEO
      • Slideshare, Scribd and other social channels for SEO
    •  Local SEO
      • What is Local SEO, Pigeon Update
      • Google My Business, Bing Places
      • Local Pages on your website
      • Local listings / citations Backlink
      • Backlink audit of one website
      • How to audit backlinks of competitors and gain
    • SEO Audit, Tools, Measurement
      • What are SEO Audits.
      • Different Types of SEO Audits.
      • Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
      • SEO Reporting
    • SEO Resources, Careers in SEO
      • Top Blogs to follow for SEO
      • Free Learning Resources-Moz, Google Analytics
      • A career in SEO
    Module 5: Facebook & Instagram Marketing
    • Creating Content for Facebook & Social Media
      • Why Content is the foundation of SMM
      • Psychology of Social Sharing
      • Building Content That is Inherently Shareable
    • Tools for Content Creation
    • What is Facebook Marketing
      • Facebook Page Best Practices
      • KPIs to measure success
      • Facebook Insights
      • Facebook Business Manager
    •  How does Facebook Advertising Work?
      • Facebook Ad Campaign Objectives
      • Facebook Ad Targeting trick to get leads at Rs.10
    • Instagram Marketing
      • Optimizing your instagram business profile
      • Crafting an Instagram content strategy
      • Best Practices
      • Influencer Marketing on Instagram
      • Analytics & Measurement
      • Instagram Ads
    Module 6: Linkedin Marketing
    • Linkedin as a Marketing Platform
      • LinkedIn for Personal Branding
      • Brand Marketing on LinkedIn
      • LinkedIn Company Pages
      • LinkedIn Advanced Search
      • LinkedIn Premium
      • LinkedIn Ads
        • Types of Campaign
        • Audience Selection
        • Ad Creation
        • Tips to optimize the campaign
        • Trick to get qualified lead below Rs.100

    Module 7: Youtube Marketing
    • YouTube Marketing - Introduction & Ad Formats
      • YouTube Ad Formats
      • YouTube Campaign Creation
      • YouTube Analytics
      • Video Campaign Optimization Tip   



Henry Harvin

Henry Harvin

Don't worry, we don't believe in spamming !
Henry Harvin

Don't worry, we don't believe in spamming !
Henry Harvin

Don't worry, we don't believe in spamming !
Henry Harvin

Don't worry, we don't believe in spamming !
Henry Harvin

Don't worry, we don't believe in spamming !
Henry Harvin

Don't worry, we don't believe in spamming !
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