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Program Overview

  1. 4-days / 32-hours Classroom Training and Certification Course producing competent Python Marketing Analyst
  2. Delivered by Senior Industry Professionals having extensive experience as practitioner and trainer of Marketing Analytics. These practitioners are also empanelled as domain experts with Henry Harvin Analytics Academy
  3. Distinguish your profile with global credential of ‘Certified Python Marketing Analyst’ and showcase yourself as certified marketing analyst by using the hallmark of CPMA next to your name
  4. Get 24x7 access to Henry Harvin’s high-tech LMS platform (App / Mobile App Based) with abundant content on Marketing Analytics (ppt, pdf, videos, articles, important links, data etc)
  5. Gain hands-on experience of marketing analytics with industry-standard tool & techniques applicable in real situations
  6. Practice real-life case studies, strategies and examples through above tools and techniques in-session activities, videos and presentation slides (ppts.)
  7. Get 100% Placement and Internship Support exclusively entitled for CPMA Professionals

Learning Outcomes:
Provide orientation to:

  1. Explore, Analyse & Solve Marketing Problems using Analytics Tools like Python & Advanced Excel.
  2. Understand 'What' & 'How' aspects of Data Collection
  3. Get insights from Industry Best Practices for Marketing Measurement & Analysis
  4. Communicate Marketing Objectives in a focused manner with data analysts & help evaluate results of data analysis better
  5. Develop Goal Oriented Marketing Strategies
  6. Gain Full View of Customers across Different Channels by Accessing+Integrating+Analysing Customer Data through Multiple Sources & Engage Customers in Real-Time
  7. Understand the Affinity of Product by Analyzing Transactional data
  8. Understand Analytics-Based- Marketing to drive ROI for your Marketing Campaigns
  9. Take Actionable Data-Driven Decisions to increase market share
  10. Ultimately, identify what is working and what is not working for your Marketing Campaigns

Course Differentiation:
1. Economical program for fast learning of practically used concepts in marketing analytics
2. Tool-based demonstration of the application of analytics to the marketing data
3. Brings multiple practical case-based examples, scenarios and exercises directly from industry practitioners themselves

  About Trainer:
  Certified Python Marketing Analyst Course is delivered by Empanelled Domain Experts of Henry Harvin Education.
  These Industry Professionals have extensive experience as practitioners and trainers of marketing analytics.

Batch Dates

On-Campus On-Campus 32 Hours INR15,000.00

Registrations Open
9th, 10th, 16th & 17th February 2019 New Delhi 32 Hours INR15,000.00
Registrations Closed


Module 1

  • Introductory Topics to Analytics
  • Introduction to Data Management
  • Excel Functions
  • Basics of Python
  • Project Management in Python
  • Data Structures in Python

Module 2

  • Data Manipulation & Summarisation in Python
  • Analytical Modeling
  • Simple Linear Regression
  • Multiple Linear Regression
  • Visualization using Graphs
  • Logistic Regression
  • Missing Value and Outlier Analysis

Module 3

  • Decision Tree - CART 
  • Decision Tree - CHAID
  • Random Forest 
  • Clustering

Module 4
  • Market Basket Analysis
  • Date Functions
  • Twitter Analysis 

How it is beneficial for you?

Advantages to different domains and industries

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