Marketing Analytics Courses in the USA- Top 10- Marketing

“Marketers need to build digital relationships and reputation before closing a sale.” –Chris Brogan, Chief Executive Officer of Owner Media Group

Do you want to learn about Marketing Analytics? Marketing Analytics is an awesome course! A blend of Marketing and Analytics can help you reach great heights in your career! Don’t miss out on this course!

Marketing Analytics courses in the USA can give your career a great boost and it will help you to stand out from the rest of the working professionals. The courses provided in this country are quite detailed and will help you gain immense practical experience in the field of Marketing Analytics! 

Before We jump to the Marketing Analytics Courses provided in the USA, We will first understand what is Marketing Analytics and What are its benefits.

What is Analytics?

Analytics uses data and math to answer business questions, identify relationships, forecast uncertain results, and automate decisions. This vast area of computer science is used to identify concrete patterns in data and to discover new insights based on applied mathematics, statistics, predictive modelling and machine learning techniques. 

What is Marketing Analytics?

Marketing Analytics is the practice of managing and studying metrics data to determine the ROI of marketing efforts like calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement. By tracking and reporting on business performance data, diagnostic metrics, and leading indicator metrics, marketers will be able to provide answers to the analytics questions that are most vital to their stakeholders.

Marketing Analytics-USA
Marketing Analytics

What is a Marketing Analytics Course?

This course helps you to gain information about Marketing and Analytics. Analytics plays an important role in tracking the progress of Marketing Campaigns. Mastering the field of Marketing Analytics can help you to improve the Marketing Campaigns of your organization and bring profits to your organization eventually.

What are the Benefits of Marketing Analytics Course?

Learning Marketing Analytics has several Benefits which include:

  • See the big picture of marketing trends
  • Identify which programs work and why
  • Monitor trends for a given period and overtime
  • Understand the ROI of each program thoroughly
  • Forecast results.

Top 10 Marketing Analytics Courses in the USA are as follows:

#1 Illinois Institute of Technology

Illinois Institute of Technology - Marketing Analytics- USA
Illinois Institute of Technology

Duration of the course: 1.5-2 years

Cost of the course: INR 24,55,933

Course description:

  • Data has been called the oil of the digital era. Businesses are collecting ever-increasing volumes of consumer data and customer actions, and technology, like social media, is dramatically altering the way businesses communicate and engage their consumers. The rush to exploit this valuable resource generated a demand for marketing analysts.
  • The Master’s degree in Marketing Analytics offers a course that is fine-tuned to the needs of the industry, with an emphasis on improving students’ expertise and skills in business, analytical methods and technology. Marketing Analytics Certificate will be given after the completion of the  Marketing Analytics Course.
  • Chicago’s Stuart School of Business, a growing centre of tech business, provides access to hands-on learning through internships and networking to help students start their careers.
  • This is a STEM-designated course, and international graduates of the course are eligible to apply for an extension for Optional Practical Training.
  • Students can choose from the following concentrations:
    • Marketing Analytics concentration
    • Marketing communication concentration 

Entry Requirements:

SpecificationsDescription
Class 12th No specific cutoff mentioned
Bachelors3.0 GPA Applicant must have passed a four-year bachelor’s degree or equivalent with a minimum cumulative undergraduate GPA of 3.0 on a 4.0 scale
ExamsTOEFL: 85
With a minimum section score of 20
IELTS: 7
PTE: 63

With a minimum section score of 53
GRE: 298
GMAT: 500
Additional infoDuring the admission process, Illinois Tech waives TOEFL or IELTS requirements if the applicants:
First or native language is English
Earned a degree from an English-speaking college and attended the school for at least two years.
School’s official medium of instruction is in English, per transcripts
Entry Requirements

The Curriculum of the course:

  • BUS 510-Fundamentals of Innovative Bus
  • BUS 550-Business Statistics
  • BUS 590-Business Strategy Capstone Pro
  • MAX 501-Digital Marketing
  • MAX 502-Analytics for Decision Making
  • MAX 503 -Marketing Research & Engg
  • MAX 504-Marketing Strategy
  • MAX 505-Strategic Marketing Management.

MARKETING ANALYTICS CONCENTRATION

  • MAX 52- Qualitative Research Methods
  • MAX 522-Predictive Analytics
  • MAX 523-Social Media Marketing Analytics

MARKETING COMMUNICATION CONCENTRATION 

  • MAX 511 -Integrated Marketing Communication Strategy
  • MAX 512 -Customer Touch Points
  • MAX 513 -Managing Sustainable Brands
  • MAX 514-Customer Relationship Management
  • MAX 515-Database and Direct Marketing
  • MAX 516-Social Media Marketing Strategy

#2 Simon Business School, University of Rochester

 Simon Business School- University Of Rochester- Marketing Analytics Course- USA
Simon Business School- University of Rochester
  • It was established in 1958 with its campus located in Rochester, New York, US. 
  • The school houses more than a thousand students admitted to various degree courses.
  • The school supports many student organisations. Some of them are Latin American Student Organization of Simon (LASOS), Simon Association of Women MBAs (SAMBA), Simon National Black MBA Association, Simon Partners, Simon United, VISION. They are responsible for the operation of various student growth activities.

Duration of the course:  1 year

Cost of the course: USD 67,250

Features of the course:

  • Simon’s economic and data-driven approach will help you discover how the power of information can take the guesswork out of marketing.
  • Their professional faculty and rigorous curriculum will teach you to understand, analyze and communicate big data, and you’ll be trained for a career in marketing, marketing, pricing, business intelligence and analysis, or sales management.
  • Their MS in Marketing Analytics course can be completed through an accelerated non-internship track or expanded to include the option to complete an internship.
  • Students who want to continue their course beyond the internship will be able to apply for an internship but will not be guaranteed a placement. Also, this STEM-designated course qualifies eligible graduates on student visas for an optional practical training (OPT) extension, allowing them to remain in the country for an additional 24 months.
  • The STEM designation is also an indication of the quality and rigour of the course, which are factors of significant importance to students and recruiters alike.
  • Marketing Analytics certificate will be given after the completion of the Marketing Analytics course.

The Curriculum of the course:

FALL SEMESTER

PREFALL

  • GBA462R-Core Statistics for MS Students Using R
  • GBA464-Programming for Analytics
  • MCG461-Professional Communications (4 credits)

FALL A

  • GBA463-Economics and Marketing Strategy for MS Students
  • CIS417-Introduction to Business Analytics
  • MKT436-Predictive and Causal Analytics in R
  • MCG461-Professional Communications (4 credits)

FALL B

  • GBA424-Analytics Design and Applications
  • MKT414-Pricing Policies
  • MCG461-Professional Communications (4 credits)

CHOOSE 1 ELECTIVE:

  • CIS432-Advanced Predictive Analytics with Python
  • MKT437-Digital Marketing

SPRING SEMESTER

SPRING A

MKT465-Marketing Analytics Project (3 credits)

CHOOSE 2 ELECTIVES:

  • MKT437-Digital Marketing
  • MKT440-Pricing Analytics
  • CIS434-Social Media Analytics

SPRING B

MKT465-Marketing Analytics Project (3 credits)

CHOOSE 1 ELECTIVE:

  • MKT431-Consumer Behavior
  • MKT439-Advanced Pricing
  • MKT451-Consumer and Brand Research

CIS418*

Advanced Business Modeling and Analysis Using Spreadsheets

#3 California State University, Long Beach

California State University, Long Beach - Marketing Analytics- USA
California State University, Long Beach

Duration of the course:  2 years

Cost of the course:

  • Full Time California Resident student:- $20,500
  • Full Time Non-California Residents: $32,400 
  • Part-time California Resident student : $23,800
  • Part-time Non-California Residents.: $35,500

Features of the Course:

  • Small to medium class sizes (25-35)
  • Dedicated course advisors that work with you through your course
  • Bootcamp will be offered to incoming MSMA students (8 hours)
  • Social networking events Toastmasters, alumni mixers, student organizations, and more
  • Marketing Analytics Certificate will be given after the completion of the marketing Analytics course

The Curriculum of the Course:

Bootcamp

Bootcamp will be provided to incoming MSMA students before the first semester.

  • Understanding and exploring data: Data manipulation, description, and visualization
  • Foundation of statistics: Statistical distributions, statistical inference, A/B testing, etc.
  • Data analysis and visualization tools

Foundation of Marketing

  • MKTG 661-Seminar in Marketing Management
  • MKTG 665-Seminar in Marketing Research

Marketing Analytics and Digital Marketing

  • MKTG 662-Pricing Analytics and Strategy 
  • MKTG 663-Seminar in Digital Marketing and Social Media
  • MKTG 675-Seminar in Marketing Analytics
  • MKTG 677-Advanced Marketing Analytics
  • MKTG 680-Social Media Analytics

Electives (Dependent on Professor Availability)

  • MKTG 628-Seminar in Business-to-Business Marketing
  • MKTG 630-Branding and Integrated Marketing Communications
  • MKTG 690-Marketing Strategies and Analytics for New Products

Culminating Experience

  • MKTG 699 -Capstone Project for MSMA (Students work with local businesses and industry leaders to identify marketing opportunities and develop analytical solutions.)

#4 The University of Alabama:

The University of Alabama-Marketing Analytics-USA
The University of Alabama

Through the online MS in Marketing, specialization in Marketing Analytics course from The University of Alabama, you can learn the analytical skills you need to stay ahead in an evolving field from one of the best business schools in the country. Not only that, but UA is also a leader in data management and analytics education. The online format allows you to learn from the same on-campus faculty who are leading the nation in this area.

The degree course will teach you how to test marketing strategies based on a variety of data-a skill set that is much needed in today’s market. Other essential skills, such as communication and time management, will also be developed.

The online masters of the University of Alabama are certified by AACSB, which is the benchmark of excellence worldwide and is highly sought after by business schools. Less than five per cent of institutions worldwide have earned the achievement.

Duration of the course: 33 hours

Cost of the course:

  • Tuition per Hour – $420
  • Fees – $250 Culverhouse graduate fee (per course)

Features of the course:

  • Rankings -Rated 10th for the best online graduate business courses in the U.S. News and World Report (2020)
  • Officially Ranked 4th for Best Online Masters in Marketing courses by The BestSchools.org (2018)
  • Ranked 1st for the most affordable Master’s degree in online marketing by the SR Education Group (2017)
  • Marketing analytics certificate will be given after the completion of the marketing Analytics course.

The Curriculum of the course:

Marketing Courses

  • MKT 530 Advanced Marketing Analysis
  • IBA 550 Global Business
  • IBA 555 Global Marketing Management
  • IBA 560 Advanced Import/Export Strategy
  • MKT 596 Capstone Project
  • Marketing Elective

Statistics Courses

  • ST 560 Statistical Methods
  • ST 521 Statistical Data Management
  • ST 522 Advanced Statistical Data Management
  • ST 531 Data Mining 
  • ST 532 Advanced Data Mining

#5 Udacity:

Udacity-Marketing Analytics -USA
Udacity

Duration of the course: 3 months

Cost of the course:

  • 3 Months Access-Rs 58257-Rs19419 per month- 15% Discount.
  • Pay as you go-Rs22849 per month

Features of the Course:

  • Real-world projects from industry experts

Through real-world ventures and immersive experiences created in collaboration through top-tier firms, you’re going to master the engineering skills businesses want.

  • Technical mentor support

Their professional mentors direct your learning and concentrate on answering your questions, inspiring you and keeping you on track.

  • A personal career coach and career services

You will have access to career coaching sessions, training interviews, and resume and online professional profile feedback to help you progress throughout your career.

  • Flexible learning Course

Get a customized learning plan tailored to fit your busy life. Learn at your speed and reach your personal goals on a timetable that works best for you.

  • Marketing Analytics Certificate:

After the completion of the marketing Analytics course, You will earn a Marketing Analytics certificate.

The Curriculum of the Course:

  • Introduction to Data Analysis

Understand how to use data and diagrams to explore and express perspectives. Improve MS Excel skills to manage, interpret and visualize data in a spreadsheet.

  • Data Visualization

Learn how to apply design and visualization concepts to create powerful data visualizations, construct data dashboards, and tell stories with data.

  • Google Analytics

In this Marketing Analytics course, you’ll acquire in-depth knowledge of Google Analytics, as you learn to use advanced reporting techniques, analyze and optimize results, build fluency with Data Studio, and produce actionable insights that power significant business growth.

  • Marketing Analytics

In this Marketing Analytics course, you will learn about a wide range of marketing and business metrics, and how to evaluate the growth and health of your marketing efforts.

#6 American University, Washington D.C:

American University-Washington D.C-USA
American University, Washington .DC

American University in Washington, DC features a top master’s in marketing analytics online for students who want to enhance their marketing skills and data analysis. This AACSB accredited course was created for marketing professionals who want to advance their career. The course is comprised of 33 credit hours with coursework in:

  • Business Insights through Analytics
  • Integrated Marketing Communications
  • Digital Marketing Strategy and Analytics
  • There are two practicum experiences in Washington DC, providing students with valuable hands-on experience.

Duration of the course: 15 months

Cost of the course: $30,744/year

Features of the course:

  • 33 Credit courses
  • 5 Analytics course
  • 5 marketing courses
  • 2 practicums in Washington D.C
  • Marketing Analytics Certificate after the completion of the Marketing Analytics course

The Curriculum of the course:

  • Applied Managerial Statistics
  • Business Insights through Analytics
  • Database and Big Data
  • Predictive Analytics
  • Business Intelligence
  • Marketing Management
  • Brand Strategy
  • Integrated Marketing Communications
  • Marketing Analytics
  • Digital Marketing Strategy and Analytics
  • Marketing Analytics Practicum I
  • Marketing Analytics Practicum II

#7 Claremont Graduate University

Claremont Graduate University- USA
Claremont Graduate University

Duration of the course: 1–1.5 years

Cost of the course:

  • Course 32 units
  • Tuition per unit* $1,980

Features of the course:

  • The MSMA is a flexible course that can be completed in two semesters (one academic year) on a full-time basis or four semesters (two academic years) on a part-time basis.
  • The MSMA is perfect for students looking for transfer careers or seeking to develop their expertise in marketing or analytics. Applicants vary from new college students to those with many years of work experience.
  • A hands-on learning environment with manageable, diverse classes and a 10:1 student-teachers ratio offers customized job advice from teachers and professional connections.
  • You will learn to implement rigorous marketing practices and analytic techniques, as well as create reports and presentations that make you stand out as an analytics professional.
  • You will have opportunities to gain real-world experience through your project in Applied Interdisciplinary Strategy.
  • MSMA trains you for a career in marketing and analytics, such as a social media analyst, business researcher, demand forecaster, inventory planning management expert, price analyst, or retail analyst.
  • Their MS in Marketing Analytics course is accredited by the Association to Advance Collegiate Schools of Business, the highest standard for business education.
  • After the completion of the Marketing Analytics Course, Students will earn a marketing analytics certificate.

The Curriculum of the course:

Core Courses

  • Introduction to Marketing Management (2 units)
  • Business Analytics I (4 units)
  • Business Analytics II (4 units)
  • Marketing Research (4 units)
  • Applied Interdisciplinary Strategy (4 units)

Electives

  • 4 units of Analytics courses
  • 10 units of Marketing courses

#8 Coursera:

Offered by University of Virginia:

Coursera - University of Virginia - USA
Coursera-University of Virginia

Duration of the course: 16 hours online  Marketing Analytics course

Cost of the course:

  • Free without Marketing Analytics Certificate.
  • Rs 4,406 with Marketing Analytics Certificate.

Features of the course:

  • Shareable Marketing Analytics Certificate-Earn a Marketing Analytics Certificate upon completion
  • 100% online-Start instantly and learn at your schedule.
  • Flexible deadlines-Reset deadlines as per your schedule.
  • Beginner Level-No previous experience required to take part in and gain from this course.
  • Approx. 16 hours to complete
  • English
  • Subtitles: English

The Curriculum of the course:

  • 1st Week: The Marketing Process
  • 2nd Week: Metrics for Measuring Brand Assets
  • 3rd Week: Customer Lifetime Value
  • 4th Week: Marketing Experiments
  • 5th Week: Regression Basics

#9  eCornell

eCornell-USA
eCornell

Duration of the course: 3 months

Cost of the course: $ 3,600 or $650/month

Features of the course:

  • The Marketing analytics certificate consists of 6 two-week courses
  •  Courses include multiple choice quizzes, instructor moderated discussions, and a final project to practice what you’ve learned in a real-world context
  •  Opportunities for collaboration and networking with fellow students both during and after your courses
  • Course materials available 24/7 during the course and 1 additional week to review the content 
  • Plan to spend 3-5 hours per week on each course 

The Curriculum of the course:

Measuring Customer Preferences (LSM551)

 Apply the statistical method of conjoint analysis to uncover the product attributes most influential to your customers. 

  • Learn how to create a more customer-centric organization 
  • Analyze what motivates your customers to buy and what they look for in a product

Analyzing Segmentation and Targeting (LSM552) 

Meaningfully segment and target your market based on customer needs and preferences using cluster analysis.

  •  Discover how to find—and sell—to your customer base
  •  Predict and target the most profitable segments of your market

Using Data for Positioning Brands (LSM553) 

Determine your customers’ beliefs about your products using perceptual mapping to improve positioning and product mix. 

  • Define the criteria that consumers use to distinguish between brands and how they view the goods compared to competitors.
  • Establish opportunities to introduce and position new products, reposition existing products, and identify your true competitors.

Predicting and Managing Customers’ Lifetime Value (LSM554) 

Make smarter predictions about customer behaviour and better resulting marketing planning using the Customer Lifetime Value (CLV) model. 

  • Describe customer relationship management 
  • Segment and target customers based on their potential long-term value by building strategies

#10 Bentley University

 Bentley University-USA
Bentley University

Duration of the Course: 1.5-2 Years

Cost of the course: INR 26,85,847

Features of the course:

This STEM course ranked 21 in Universal’s annual rankings of best graduate Marketing courses in North America. After the end of the  Marketing analytics course, the students will earn a Marketing Analytics certificate

Students learn how to interact directly with clients, how to develop and execute rigorous statistical analysis, and how to communicate the resulting insights effectively.

Students draw on the fundamentals of strategic marketing while building the analytical skills needed to succeed in today’s rapidly changing, information-driven business climate.

The Curriculum of the course:

  •  GR 521 Managerial Statistics
  • GR 522 Economic Environment of the Firm
  • GR 523  Marketing Management
  • MK 612 Strategic Marketing 
  • MK 711 Marketing Research and Analysis
  • MK 726 Customer Data Analysis and Relationship Marketing 
  • ST 625 Quantitative Analysis for Business
  • ST 635 Intermediate Statistical Modeling for Business
  • MK 701 Internship in Marketing 
  • MK 712 Consumer and Buyer Behavior
  • MK 713 Marketing Promotion and Communication 
  • MK 715 New Products: Planning, Development & Marketing
  • MK 716  International Marketing
  • MK 718 The Marketing of Services 
  • MK 725 E-Marketing 
  • MK 735 Marketing Corporate Immersion (formerly Start-Up Marketing in the New Economy)
  • MK 755 Special Topics in Marketing
  • MK 758 Enhancing Creativity
Understanding Marketing Analytics

So, What are you waiting for? Go and Grab yourself the most suitable Marketing Analytics course for yourself! Don’t forget to check all the specifications before opting for the Marketing Analytics Certificate Course. Good Luck! 

Spread the love
Author

Hey! I'm Stuti. I have the zeal to learn new things. I'm currently learning content writing.

Write A Comment