Table of Contents

What is Marketing Analytics?

  • Marketing Analytics deals with analyzing and managing the demands of the market. In other words, it means to look into the market performance of a company or individual performance.
  • It caters not only to the sales but also looks into the phycology of the customer, his demands and preferences. You also get to know about the ongoing trends.
  • The business metrics used by marketing analytics include ROI (Return On Investment) the effectiveness of marketing and marketing attribution.

What is the importance of Marketing Analysis?

  • The better you analyze the market, the better ROI you can bring in for the company.
  • It allows monitoring of trends over some time.
  • When we use data from individual channels, for example: website metrics or digital marketing etc. we don’t look at the complete picture, whereas in Marketing Analytics, we consider all the marketing efforts. Hence, it is more effective.
  • One can understand the market needs and consumer behaviour better, thereby increasing its competitiveness.
  • They are the eyes and ears of their Organization.
  • It helps to experiment with the ongoing marketing campaigns, hence, evaluate and analyze them.

Digital Scenario of Bangladesh

  • The digital growth in Bangladesh has been on similar lines, as has been in India.
  • In the past 10 years, the transformation has been commendable.
  • The Bangladeshi government is also making tremendous efforts to keep them at par with other digitally advanced countries in the world.
  • The Bangladeshi online world is becoming increasingly competitive.
  • This digitalization is fueling job opportunities.
  • It was the vision of Honorable Prime Minister Sheikh Hasina to transform this country into a digital economy by 2021.
  • Bangladesh has experienced at least 8% GDP growth and is emerging as one of the fastest-growing economies in the world. The reason behind this has been the usage of virtual media.

Top 20 marketing analytics courses in Bangladesh  

The Marketing Analytics Courses in Bangladesh aim in strengthening their economy via the online marketing system.

The phenomenal growth in the usage of the online medium in Bangladesh has led to the onset of many such courses which enable the learning of online marketing techniques and their analysis.

Marketing Analytics Certification Training with R

Certified Marketing Analytics Practitioner' (CMAP) course is a focused 32-hours instructor-led training and certification program

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Following is the list of some of the top 20 marketing analytics institutes in Bangladesh :

1. Henry Harvin

Henry Harvin logo

Henry Harvin the best institute for the Marketing Analytics Course in Bangladesh. The institute provides one-on-one and corporate training with a customized class schedule. They use advanced excel tools to enhance the Marketing Analytics Course. 

The trainers are experts in the domain from the industry professions with comprehensive knowledge and real-time experience in Marketing Analytics. Certification on CMAP(Certified Marketing Analytics Practitioner) recommended by IIM Ahmedabad and IIT Bombay is the main aspect of Henry Harvin.

Henry Harvin Marketing Analytics Course fees :

https://www.henryharvin.com/schedule/marketing-analytics-course-with-r

Cities in India where Henry Harvin Marketing Analytics Course is Provided:

BangaloreHyderabadPuneKolkataDelhiChennaiAhmedabadIndore

Other Henry Harvin Courses:

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2. Third Hand Bangladesh

Third Hand Bangladesh logo

  • It is an online agency offering services in various digital marketing arenas like content marketing, e-mail etc.

Key features:

  1. It understands and focuses on the importance of data and matrix.
  2. The institute uses a combination of practical training along with sufficient theoretical input.
  3. Opportunities are provided to the students to deal with client work via internships.
  4. Provides its students with employment opportunities- 

Major areas covered in the course are as follows:

  1. Search engine optimization 
  2. Search engine marketing
  3. Social media optimization and marketing
  4. Data analytics 
  5.  Measure the different matrix for social media channels.

3. Byte code development 

Byte code development  logo

 Its key features are:

  1. Provides an opportunity to get employment in addition to being a student.
  2. There are placement groups that support you after the completion.
  3. You get digital marketing certificate at the end of the course.
  4. It encompasses all the areas of digital marketing, so that the ROI (Return of Investment) increases.
  5. It caters to professionals, small and medium business owners, students and people who want to come back to work after taking a sabbatical.
  6. The students get an opportunity for practical training-
  • The major areas covered in the course are as follows:
  1. Social media marketing 
  2. Artificial intelligence 
  3. Machine 
  4. Google analytics
  5. Affiliate marketing 
  6. Local business marketing
  7. Content marketing service
  8. E-mail marketing service

4. Digital Vidya

Digital Vidya logo

It is an eminent course wherein more than thirty-five thousand students have been trained over the past ten years.

Its key features are:

  1. They provide internship opportunities with NASSCUM. 
  2. They also offer orientation sessions for your competitiveness.
  3. They provide specialized training in the following areas:
  • Web analytics
  • Inbound marketing 
  • Email marketing 
  • Facebook marketing 
  • Search engine marketing 
  • Social media marking 
  • Search engine optimization 

The main areas covered in the course are as follows:

  1. Search engine optimization four modules
  2. Search engine marketing five modules
  3. E-mail marketing three modules
  4. Web analytics five modules
  5. Inbound marketing four modules 
  6. Social media marketing five modules

5. Creative IT institute Dhaka 

Creative IT institute Dhaka  logo

  • Course duration: six months
  • Total number of classes: 48

Its key features are as follows:

  1. If you choose this course, You work with semrush, google adverts and AHREFS.
  2. People who have completed this course are eligible to work as a digital manager or social media marketing expert among many others.
  3. They provide other related courses, which can be helpful like professional graphic design, advance graphic design, web design etc. 

Main areas covered under this course are as follows:

  1. Facebook advanced audience targeting
  2. Facebook page campaign
  3. Youtube competitor analysis
  4. YouTube monetisation 
  5. Lead generation
  6. On-page optimisation 
  7. On-site optimization
  8. Google webmaster tool analytics 
  9. Niche selection keyword search

6. Digital Marketing Farm

Digital Marketing Farm logo

  • Course duration: three+ months
  • Class length: two hours per session 

Its key features are as follows:

  1. They offer for great internship programs
  2. They provide a combination of practical and theoretical contents
  3. Students get help with life projects
  4. They use face to face meetings and Facebook growth to impart skills among students 

Main areas covered under this course are as follows:

  1. Writing effective cover letters
  2. Link building of SEO
  3. Search analytics 
  4. Google search console
  5. Article scoring
  6. Full website builder content and article writing

7. Advanced IT centre Dhaka

Advanced IT centre Dhaka logo

Its key features are as follows:

  1. They help create a campaign to analyze the trends in the online arena. 
  2. They provide marketing modules which make the understanding of the details of digital marketing comparatively easy.
  3. They cover more in-demand topics which are prevalent in the current market.
  4. Provide employment opportunities to people who want to work from home.
  5. The faculty is not only helpful during the course but also helps the students in the future.
  6. This course encompasses all the concepts from beginner to a higher level. 
  7. Also provide students with internship opportunities.

Major areas covered under this course are as follows:

  1. Outsourcing training
  2. E-commerce marketing 
  3. Google Adsense
  4. Youtube video marketing

8. SEO school BD

SEO school BD logo

  • It is one of the finest institutes in Bangladesh which enormously contributes to the online clients by building websites and interacting with the costumers

Its key features are as follows:

  1. The faculty is highly experienced in the digital marketing arena and have build a good name for themselves. 
  2. There is an agency for providing placement and post-placement support in the institute. 
  3. They give their students an amazing opportunity to gain practical experiences by interacting with the clients and hence procuring a direct experience on the various areas of digital marketing. 
  4. The course is a great combination of practical as well as theoretical knowledge of the various components of digital marketing. 

Major areas covered under this course are as follows: 

  1. Youtube do’s and don’t’s
  2. Affiliate links
  3. Site maps
  4. Backup and restore 
  5. How to earn money online
  6. Word press basic 
  7. Citations 
  8. Amazon affiliate account

9. The Knowledge Academy Dhaka

The Knowledge Academy Dhaka logo

Its key features are as follows:

  1. This course provides the students with knowledge in the digital marketing arena to help your business grow
  2. In this course, there are three types of training conducted by the institute:
  • In house training
  • Classroom training 
  • E-learning
  1. This particular course is well suited for anyone who wishes to know more about the online arena, customer behaviour and brand analysis along with brand value and want to work in the digital marketing industry.
  2. Courses are offered by expert trainers who are qualified trainers who are experts in their fields. 
  3. There are frequent examinations that assess students so that they strive to make their business more efficient. 
  4. Their company clientele includes:- tesla, google, HHBC amongst others.

Major areas covered are as follows:

  1. Monetizing the content 
  2. Mobile commerce
  3. 9Mobile advertising ecosystems
  4. Marketing orientation 
  5. User experience 
  6. Final optimization 

10. BASIS – Basic Institute of Technology and Management

Its key features are as follows: 

  1. This course provides twelve training labs with multimedia projectors, modern infrastructures and high-speed Internet connections.
  2. They offer courses in various field of online study.
  3. They have highly qualified teachers teaching study models.  

Major areas covered under this course are as follows:

  1. On-page optimization 
  2. Technical optimization
  3. Video marketing 
  4. Email marketing 
  5. Mobile marketing 
  6. Content marketing 
  7. Campaign management 
  8. Quality backlink building
  9. Key components:-
  • Google analytics 
  • Search engine

11. OTHER ONLINE MARKETING AND ANALYTIC COURSES

ISB 

Leading with analytics and big right data.

  • Course duration:3 weeks
  • Class length: 120 minutes
Its key features are as follows:
  1. The students are taught through live interactive sessions, group discussions and dialogues. 
  2. Experienced, qualified faculty overtakes the learning sessions. 
  3. Prove to be useful if you wish to work at home.
  4. You can acquire skills which will transform your business and brand value and customer inflow.
  5. Digital marketing specialists course.
  6. Gives importance to knowledge and learning.

12. Executive Certificate Program in Marketing Analytics- SPJIMR

 

The main aim of the course is developing various analytic techniques to know about the ROI and consumer behaviour.

Its key features are as follows:
  1. The course will help the students make better decisions in sales and marketing. 
  2. It will help the students know the value of data, evaluate and analyze the data better.
  3. The course will make them understand the techniques and statistics of marketing analysis.

13. Marketing analysis- JIGSAW ACADEMY

This marketing course uses excel and is very easily accessible

 Its key features are as follows:
  1. The course has been structured in an easy to understand way
  2. It helps any marketing professional to understand consumer behaviour, the trends and helps increase the ROI

14. Executive Certificate Program in marketing – Talent Edge

  • Course duration-5 months 
Its key features are as follows:
  1. Induces innovative ideas among its students 
  2. Certificate received by students at the end 
  • Free- ₹60,000

15. Foundations of marketing specialization

  • Course duration- 6 months 
Its key features are as follows:
  1. Experienced and trained faculty
  2. Offer various courses through modes of online study
  • Fee-free

16.Marketing analysis: Data Tools and techniques- Ed ex

  • Course duration-6 weeks
  • Its key features are as follows:
  1. Helpful examinations and notes
  2. Trained faculty

17. Coursera

Coursera logo

This course is offered by the University of Virginia, giving you the tools to measure the customer assets and brands to understand the regression analysis and design the experiments to evaluate and optimize the marketing campaigns. 

The course is designed in such a way that when you get out of here, you will be very capable of predicting results and standardizing resource allocation. Skills focused here are – Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analysis, and Brand Equity.

18. eCornell

eCornell logo

It is the external education unit, that has online professionals and executive development programs for the overall development of the students. The course is developed by Cornell faculty with expertise in an ample range of topics, including management and leadership, technology and marketing, healthcare, human resources, hospitality, and many more. 

Particular disciples are maintained for the students to learn in an interactive way that helps them to apply in their organizations and earn an Executive Certificate from Cornell University.

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35 Comments

  1. The better you analyze the market, the better ROI you can bring in for the company.
    It allows monitoring of trends over some time.Great Insights into marketing analytics. The course modulator is very charming and keeps us the interest with varied real-life examples and solutions.

  2. market analytics certification is very useful for analyzing the market trends and make market design and analyzing the brand value and brand equity is important in the market.

  3. Good theoretical knowledge. The program create awareness about Digital Marketing analytics, The program Shared with detailed examples across different industry. It would be logical to have a part 2 where theory is applied for practical learning.

  4. It understands and focuses on the importance of data and matrix on digital marketing.The institute uses a combination of practical training along with sufficient theoretical input.

  5. The course was amazing to take part in. Learnt a lot and was challenged throughout the lessons. The facilitator was very engaging. I would recommend financial analytics with python

  6. Good theoretical knowledge. The program create awareness about Marketing analytics, The program could be improved with more detailed examples across different industry. It would be logical to have a part 2

  7. Best Blog for learning this digital marketing course in Bangladesh. I like this course very much. I would like to suggest you If you have anyone interested in this course. So you can learn this course concept from this blog.

  8. Thanks, HENRY HARVIN The course is very well explained and structured, it explains the why of every step of the BA process and role, also, the language used is very simple and understandable by nonnative English speakers. Thank you for this course! This course provides twelve training labs with multimedia projectors, modern infrastructures, and high-speed Internet connections.

  9. This is one of the best courses i’ve ever done.This Digital marketing course actually offers a lot to learn for beginners. I’ve gradually developed the interest in this field after such a knowledge enhancing course.

  10. Digital Marketing Analytics deals with analyzing and managing the demands of the market. In other words, it means to look into the market performance of a company or individual performance.It allows monitoring of trends over some time.

  11. Thank you HENRY HARIN The course outline is not what one should be expecting. Its mostly very high level with no examples that are not that much relevant. No actual case scenario was presented which will help students to exercise this is. It helps me a lot to get full understanding of System analyst role and get skill set to improve my career better

  12. Marketing Analytics deals with analyzing and managing the demands of the market. In other words, it means to look into the market performance of a company or individual performance.Thank you

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  14. It was a great pleasure for us for doing this digital marketing course in bangladesh . I like their concepts on this course. Their explanation is so good. This blog is completely best solution for rank up your knowledge in this course.

  15. Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons.

  16. It was an amazing experience to take the course. I was an absolute beginner in marketing analytics. This course surely gave me a great start for exploring more things in this domain. thank you

  17. HENRY HARVIN the best institute for the Marketing Analytics Course in Bangladesh. The institute provides one-on-one and corporate training with a customized class schedule. They use advanced excel tools to enhance the Marketing Analytics Course. thank you for that

  18. well designed and impressive courses! I learn a lot about Tableau technique and the whole process of data analysis, including preparing the data analysis process with scientific guidance, making persuasive illustration and giving a high quality presentation!! I have learned a lot!

  19. I have not yet completed the course, but I am LOVING this class. The video tutorials that I can view while working in Tableau make learning very easy and very fun. I think it is great that we are given a 6-month access to Tableau professional and am excited to continue the course.

  20. This blog is really helpful for you if you want to learn more about this marketing analytics course. They have amazing experiences and offer great services. Many thanks

  21. Komal sahu Reply

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  22. Ritu mishra Reply

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  29. Hi I am Rihaan , i live in Bangladesh. Yesterday My uncle recommended in this Institute. And Watch here blogs . completely my all concepts cleared about this marketing course in so easily way. I appreciated the Henry Harvin Institute for build up my skills .

  30. Henry Harvin is provide good material about this marketing analytics course. Their blogs are great and helpful . these blogs are very informative and enjoyable. I suggest you all beginners who is interested in this course please join the Henry harvin institute.

  31. I really think this is the best Introduction for any beginner who needs to start learning about Marketing analytics Analytics. Thank you for all the information and resources you provided us !
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  32. Hey! I am from Bangladesh . I am very glad to know that Henry Harvin is providing their Marketing analytics course in our country and it is cherry on the cake for me as being an student of marketing analytics your course will help many of our students who are willing to do the course.

  33. Manmeet Trehan Reply

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