In this blog we will be talking about what exactly does marketing analytics mean, marketing analytics course and where you can get marketing analytics certificate. In marketing analytics course you can learn the basics of marketing analytics and will understand how to use data to ensure your marketing is effective.

The marketing analytics course and certification is absolutely perfect for those who are practicing or pursuing marketing as a profession. And for those who want to grow their knowledge, develop their career portfolio, and improve the effectiveness of their marketing campaigns.

However it will also be of interest to those who are looking to learn the basics of marketing analytics.

Marketing Analytics Certification Training with R

Certified Marketing Analytics Practitioner' (CMAP) course is a focused 32-hours instructor-led training and certification program

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Now coming to the 20 Marketing Analytics Course in Dubai, you can choose as per your convenience.

1. Henry Harvin

Henry Harvin Provide Marketing Analytics Course which is a focused 32-hours instructor-led training and certification program. The marketing analytics certificate will equip the students to explore, analyze and solve marketing problems using popular analytics tools.

Key features- 

  • Ranked Top Analytics Courses
  • 100% Practical Marketing Analytics Training
  • 160+ Corporates and 60+ Colleges trust the training
  • Regular Job Calls and Interview Skills Preparation
  • Live Projects 
  • Guaranteed Internship 
  • Weekly Job Support
  • Recorded Videos 
  • Monthly Brushup Sessions 
  • Interview Skills 
  • Career Services

Certification-

CMAP (Certified Marketing Analytics Practitioner)

Membership Program-

  • E-Learning Access
  • Get an Internship with Henry Harvin® or partner firms
  • Job Opportunities regularly on mail
  • Support in Clearing Interviews 

Henry Harvin Marketing Analytics Course fees :

https://www.henryharvin.com/schedule/marketing-analytics-course-with-r

Cities in India where Henry Harvin Marketing Analytics Course is Provided:

BangaloreHyderabadPuneKolkataDelhiChennaiAhmedabadIndore

Other Henry Harvin Courses:

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2. PwC’s Academy

PwC’s Academy logo

The support team of this academy ensures you receive the best quality learning experience. They advise and support you, helping you to plan and manage your learning throughout the marketing analytics course.

The PWC’s Mentors will monitor your progress to ensure you don’t miss any important deadlines along the way. They will also help you with all the administrative aspects of your marketing analytics course allowing you to concentrate on your studies. 

You will be provided with excellent resources and expertise, outstanding academic and business-related tuition from our Expert Delivery Team.

The training programme is also offered as open courses in other countries like UAE, KSA and Qatar and can also be customised as per requirements.

  • 100+ Training hours
  • CIM approved faculty
  • Online portal

The training programme includes:

  • Training of 150+ hours of classes for the Certificate programme and 180+ hours for the Diploma Programme.
  • Practical application of everything taught through case studies, and group exercises.
  • Tutorial videos for assessments.
  • 24/7 access to our LMS.
  • Variety of online tools, templates, podcasts and links to relevant reading.

3. The KPI Institute

The KPI Institute logo

The Institute provides marketing analytics certified programs with limitless learning. This is one of the Institute that has been making a difference in developing best practices in performance management. As well maintaining the rapid growth of hundreds of institutional and corporate clients. 

Today, The KPI Institute does this mission of offering services for every organization’s performance management goals.

4. Trainings Digital

Trainings Digital logo

The institute offers Professional Marketing Courses and is owned by Insights marketing & communication Dubai.

Insights provides different Digital Marketing solutions in the Middle East and is a Google Partner company since 2012.

As with the constantly evolving Digital Marketing eco-system, the course topics are selected carefully and always most recent.

More than 80% of web traffic is calculated with the help of Google Analytics. It is one of the most useful tools for tracking conversions, analysing web traffic data and ROI. Let it be a small blog or an international commercial website, this tool contains endless possibilities.

Through this course, you will be trained to use Google Analytics to reveal the digital intelligence concealed in the data intelligence that will assist you to improve clients’ online experience and thus improving conversions.

Get the expertise you need to eventually work on Google Analytics and pass the Google Analytics Certification Exam.

Who Should Attend?

  • Professional eager to know more about digital marketing to get the most out of online marketing strategy.
  • Students whose aim is to become professionals in digital marketing.
  • Businessmen willing to develop their business through modern digital marketing techniques.
  • To learn the most effective ways for applying digital marketing in business strategy.
  • Real Estate officials who are selling/renting out their properties via the internet. 
  • Learn everything to run a successful online business.

5. BITS Pilani 

BITS Pilani  logo

A two-semester Work Integrated Learning programme for the Post Graduate Diploma in Business Analytics for working professionals, who want a quick career progression in Big Data and Business Analytics.

And for the people who are willing to come out at the top in highly competitive workplaces by acquiring the esteemed Master’s level qualification.

  • Live online lectures 
  • Industry-relevant curriculum 
  • EMI option with 0% interest
  • For working professionals 

6. The British University in Dubai

The British University in Dubai logo

The British University in Dubai provides you with a number of certified courses and 100+ training hours. The marketing analytics course here is taught by professional mentors, who have experience in this field. 

The course will build your foundation and help you learn about complete analytics, how it works and how to apply it. The certification program is designed to give an outstanding learning experience and valuable outcomes.

7.Talent Edge 

talentedge logo

This course present the necessary tools and ways to measure the efficacy of marketing expenditures that can assist the marketing managers make wise investments to receive more “bang for their buck”.

The course gives the foundation to measure the impact of numerous marketing efforts, with caution to access both the short term and long term implications.

The marketing analytics course will also tell you how the traditional quantities such as faithfulness, satisfaction, market share etc are connected to the financial outcomes.

Course update- 

  • 5 Months
  • Live & Interactive
  • Weekend Classes

Certification- 

On the submission of all the due fees and the successfully completing the Marketing Analytics certificate course, students will be awarded a Certificate of Completion issued by XLRI.

You will get- 

  • Certificate of Completion from XLRI Upon completion of the course, you will be rewarded with a certificate of completion.
  • Course content & structure by XLRI The structure & content of this marketing analytics course has been entirely designed by XLRI.
  • Lectures are given by eminent faculty from XLRI Experienced mentors and industry experts will provide practical insights into everyday issues.
  • Hands-on learning with practical examples as well exercises Learn through case discussions, and the experience of other participants that will keep the course relevant to the current business environment.
  • Data-driven course curriculum An entirely data-driven course solely to provide hands-on exposure to practical scenarios.

Who should attend- 

  • Working Professionals
  • Experienced Marketers and Product Managers
  • Analysts and Executives
  • Senior Managers and Finance Executives

8. Letizia Affinito

Marketing Analytics tells us how managers can use analytics to make strategic marketing decisions and successfully compete in this new digital data era.

A 4-week online marketing analytics certificate program designed to give an outstanding learning experience and valuable outcomes. 

Course outcome-

  • You will develop the ability to analyze, model and interpret data for better marketing decisions.
  • Frame problems analytically through interactive lectures, online case discussions and real-life projects.
  • Learn different types of data and their implications through in class interactive lectures and exercises.
  • Online case discussions and simulations.
  • Acquire a practical and logical approach through online case discussions.
  • Interactive lectures, online case discussions and real-life projects.
  • Duration- 4 weeks, excluding orientation
  • Attendance- 6-8 hours/week of self-paced learning entirely online
  • Schedule- 4 zoom meetings (2 hours/week)

9. Delphi

Delphi logo

The course here will start from basics but having a Basic Knowledge of Excel will help you. 

Course highlights-

  • Online training/ classroom as per your need
  • Study materials
  • Online course materials
  • 24×7 online forum
  • Assignments and cases 
  • 24×7 online access

The course at Delphi will enable you to-

  • Predict the relationship between different variables 
  • Create Customer Scorecards 
  • Understand a Problem in Business
  • Explore and Analyze any problem in business
  • Use tools like R and Excel 
  • Solve Business Problems using Analytics 

10. Digital Vidya

Digital Vidya logo

The course in Digital Vidya is an Instructor-Led Online Certification Training in Dubai. Here, Each module is given in a single week where multiple classes are organized. 

Trainers efficiently train the session content within those 7 days. Assignments and Case Studies are given to develop both executional and strategic thinking skills for you.

Key Reasons to Take a Marketing Course in Dubai- 

  • For Up-skilling
  • For Career Shift or Freelancing
  • Business Owners & Entrepreneurs can take the course to promote business and manage agency
  • Students and Freshers who are looking for a Job or Freelancing

11. Simplilearn SolutionsSimplilearn logo

This digital analytics course in Dubai will change you into a complete digital marketer, where you will have expertise in the top digital marketing domains like — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content and more.

It will speed up your career in digital marketing today with practical training that you will be able to apply on the job.

Key features- 

  • Get access to $500 worth of marketing tools
  • Hands-on experience with Mimic Pro and Mimic Social simulations
  • Get OMCP exam voucher which will be worth USD 395 

12. Morgan Holding

Morgan Holding logo

According to this Institute the Certified Digital Marketing Professional qualification is ideal for anyone involved in the planning, implementation or measurement of digital strategies, including:

  • Marketers
  • Individuals considering a career in marketing
  • Employees involved in digital strategy-making
  • Fresh graduates 
  • Professionals of all levels 
  • Business owners 

13. AstroLabs

AstroLabs logo

By joining AstroLabs you will become fluent in building a complete strategy and even learn about best practices for the region. You will gain the knowledge as to how you can implement a successful online marketing strategy. 

By joining the course you will understand the advantages of each marketing channel and how you can use them to achieve your marketing and business goals.

Duration- 1 week

14. University of Dubai

University of Dubai logo

This course will give you an introduction to Digital Marketing and its importance within the current media environment. You will receive in-depth knowledge about the multiple digital channels such as: Social Media, PPC, SEO, etc and how they can be used to effectively create an impactful digital marketing strategy. 

In this course you will also learn how to develop a website, and the basic principles of impactful website design and structure leading to greater online awareness & lead generation.

Entry Requirements- 

  • Bachelor Degree or a High School Degree.
  • Good English Language Skills
  • Work experience in Marketing is preferable

15. SEO International

SEO International logo

SEO International offer Online Marketing short courses covering all the aspects of Digital Marketing like SEO, Google Ads, Google Analytics and Social Media Marketing to name a few. SEO International, UAE also gives you amazing opportunities in online media.

They will also guide and assist you to get certified directly by some internationally recognized companies like Google, Hubspot, Facebook, and more by completing their relevant exams at no extra cost.

16. Informa Connect

Informa Connect logo

The course at Informa Connect covers key aspects of digital marketing. These aspects will show you how to integrate and reach customers and grow revenues. It is suitable for all levels of marketing and business experience.

The course will help you to know how to maximise online strategies and the performance for your online marketing investments.

Benefits of attending the course- 

  • Include digital marketing as a very important component of your marketing strategy 
  • Bring new visitor traffic to your website 
  • Improve online conversion rates
  • Build and optimize online advertising and marketing campaigns
  • Effectively develop targeted PPC 

17. Inc Academy 

Inc Academy  logo

The course at Inc Academy is designed for the beginners who could be from marketing field or could be marketing professional or entrepreneur. For those people who intends to expand their skills & gain expertise in the field of Digital Marketing.

This program will establish your basics & improve your hands-on Digital Marketing knowledge.

Key features-

  • Expert Masterclass in SEO, 
  • Social Media Marketing, Search Engine Marketing, 
  • Google Analytics & Mobile Marketing,
  • Extensive Online Learning and Workshops 
  • Case Studies and Live Demonstration 
  • Certified Google Partner Academy Trainer 
  • Program Content will be as per Industry Requirements  
  • Examples from UAE & GCC 
  • 2 Months of Project-Based Internship

18. Optimizer Middle East Consultants and Training

Optimizer Middle East Consultants and Training logo

This program will provide the participants with advanced knowledge and skills about business and analytics. It will also help in training the participants in Business Analysis. 

The trainers here will describe Business Analysis and its role in business elaborately. The course at Optimizer Middle East Consultants and Training is very flexible which fits the modern methods.

19. London Training For Excellence

London Training For Excellence logo

In this course you will learn effective strategic analysis, translating those decisions into a strategy that can be planned and communicated. This program will also help you to focus on 

  • Core tools for strategic analysis.
  • Develop a plan that can guide your firm.
  • Have a look at the best practice models from the other industries.

20. Dubai Business School

Dubai Business School  logo

Dubai Business School offers one of the most prestigious courses through which you could gain practical knowledge. The teaching duration at this organization is a 48hrs week period. Students of the school are paid by the company for the duration of their placement. 

After completion of this course, the students will be successfully placed in different companies. The placement enables the professionals to use theoretical knowledge in a challenging work environment. The students will be assigned a tutor who visits their placement process.

What do mean by Marketing Analytics?

It is a catalyst that enables marketers to gain insights that drive results. Marketing analytics refers to the technology and business intelligence tools people in this field use to calculate the impact of their strategies and campaigns.

Marketing analytics also offers great insights into customer preferences and trends, plus the obvious sales and lead generation applications. Its aim is to unify a company’s marketing efforts while making it easier to understand the data.

You have 2 main purposes to learn marketing analytics:

  1. To measure how well your marketing efforts and the effectiveness of your marketing activity.
  2. To discover what difference you can do to get better results across the business and marketing channels.

All together, these processes let you turn the raw marketing data into an action plan.

Why do marketing analytics matter?

Learning marketing analytics is one of the best ways to understand your customer journey and find out what your campaign needs for giving the desired result. And this information is crucial for your future online marketing efforts.

Marketing analytics certificate will give you a variety of insights for companies, ranging from results-driven metrics to trends and behavioural data about customers. 

Moreover, a marketing analytics software can help you and your company to create predictive analytics models that offer better results for campaigns.

An effective marketing analytics course will help you track and collect data across multiple marketing channels and bring it into a single view.

The Importance of Marketing Analytics

We could bring up importance of marketing analytics by saying: if something costs more than what it returns, then it is not a good long-term business strategy. Marketing Analytics Certificate will- 

  • Bring out the best in you to monitor campaigns and their respective outcomes, 
  • Help you to know how you should spend each dollar as effectively as possible,
  • Be useful to let you track a marketing and sales funnel,
  • Make you understand your target audience,
  • Bring out information regarding your competitors and their investing efforts,
  • You will be able to monitor current trends as well predict future trends,
  • You will learn how to use data to decide the future course of action.

Types of Marketing Analytics

Four key types of analytics: 

  • Website, 
  • Social Media, 
  • Lead Generation,
  • ROI

All of these aspects of your customers will come together to form a wider picture of your organization’s interaction with various audiences. Which will lead to form the basis of a data-driven marketing strategy. 

Marketing analytics can help you and your organisation to gain insight into cross-channel attribution, campaign tracking and customer segmentation. It will also allow you to review your competitors and see whether you are gaining traction against their brands. 

While these are often mentioned together, it’s important for you to note that web analytics and marketing analytics form two different pictures of your audiences.

Web Analytics

Web marketing analytics help you understand about the relatively limited interactions that your audience is having with your website content. In digital marketing web analytics are used to determine whether your online message is captivating your audience. 

Whether you audience are taking any action, or if they’re simply clicking away and headed off your site to visit a competitor. Core web analytics include:

  • Page load time
  • Pageviews per visit
  • Time on site
  • Downloads
  • Geographic location of visitors
  • New versus returning visitors

In general we can say website analytics measure the effectiveness of a single channel of communication that is your website. 

Digital Marketing Analytics

Digital marketing analytics shows you a more holistic picture of your business that is much more user-centric and which includes data from multiple locations:

  • Email engagement
  • Social media interactions
  • Online sales and leads
  • Offline sales
  • Website Traffic
  • Website Events
  • Digital advertising
  • SEO/SEM

It’s quite difficult to overstate the necessity of analytics in digital marketing. But when you consider the power of comparing different marketing platforms and the ability to shift your marketing spend to where it drives the major results.

Why choose Dubai?

Dubai being a wonderful place, is also one of the most populated city in the United Arab Emirates (U.A.E). We all know that it is the capital of the Emirate of Dubai and a very famous tourist place. 

Every year millions of people visit this place since there are a lot of good places to visit in. Places like, Burj Khalifa, Dubai Fountain, Miracle garden, Wild Wadi Water Park, Dubai International Financial Centre, Deira Clocktower, Palm Islands, Dubai Aquarium, Dubai Golfs Park, Dubai Museum and many more.

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FAQ’S

What do mean by Marketing Analytics?

It is a catalyst that enables marketers to gain insights that drive results. Marketing analytics refers to the technology and business intelligence tools people in this field use to calculate the impact of their strategies and campaigns.
Marketing analytics also offers great insights into customer preferences and trends, plus the obvious sales and lead generation applications. Its aim is to unify a company’s marketing efforts while making it easier to understand the data.

1. Why marketing analytics matters?

Learning marketing analytics is one of the best way to understand your customer journey and find out what your campaigns needs for giving desired result. And these information is crucial for your future online marketing efforts.
Marketing analytics certificate will give you a variety of insights for companies, ranging from results-driven metrics to trends and behavioural data about customers. 
Moreover, a marketing analytics software can help you and your company to create predictive analytics models that offer better results for campaigns.
An effective marketing analytics course will help you track and collect data across multiple marketing channels and bring it into a single view.
You have 2 main purposes to learn marketing analytics:
1. To measure how well your marketing efforts and the effectiveness of your marketing activity.
2. To discover what differently you can do to get better results across the business and marketing channels.
All together, these processes let you turn the raw marketing data into an action plan.

2. What are the importance of Marketing Analytics?

We could bring up importance of marketing analytics by saying: if something costs more than what it returns, then it is not a good long-term business strategy. Marketing Analytics Certificate will- 
# Bring out the best in you to monitor campaigns and their respective outcomes, 
# Help you to know how you should spend each dollar as effectively as possible,
# Be useful to let you track a marketing and sales funnel,
# Make you understand your target audience,
# Bring out information regarding your competitors and their investing efforts,
# You will be able to monitor current trends as well predict future trends,
# You will learn how to use data to decide the future course of action.

3. What are the types of Marketing Analytics?

There are four key types of analytics 
1. Website
2. Social Media
3. Lead Generation
4. ROI

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33 Comments

  1. The marketing analytics certificate will equip the students to explore, analyze and solve marketing problems using popular analytics tools.Thank you Henry Harvin for this lovely blog

  2. This was my first full fledged Marketing Analytic course which had a good mix of Theory and mathematic supporting it. I gained a lot from Prof. Raj’s teach which was focussed, insightful and funny too. The session with the visiting leaders in Marketing was very insightful. It was a great experience learning.

  3. This is a great Marketing Analytics course for someone that is getting marketing metrics classes for the first time. I think the best part was the week 5 final quiz. I really enjoyed the fact that the emphasis of the quiz was on understanding the ideas behind the numbers and not on doing endless calculations.

  4. The best learning platform for this marketing analytics course is HENRY HARVIN. I genuinely believe that HENRY HARVIN is the kind of place where you can realise all of your dreams. I would also want to suggest that all newcomers who are interested in this course take it from HENRY HARVIN.

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  28. I was extremely new to marketing when I took up this course. I think I can safely say, that after this course, I have developed an intrinsic understanding of basic marketing terms, and I did so in an engaging and fun manner. Professors did a brilliant job to keep us interested in the subject, and the results are pretty evident. I loved the course.

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