Marketing analytics courses in India are well-known, and the topic is in high demand all around the world. Marketing is an ever-evolving activity in any firm, and many advancements have been made to improve product and service aspects. Maintaining the product’s quality throughout the product cycle is the most significant component in this discipline of marketing.

We can examine every component of a product with the use of a marketing analytics course, including sales, brand recognition, communication, value, and so on. The Marketing Analytics Course teaches us how to compute the well-known 5Ps of marketing, which include product, pricing, promotion, place, and people… 

You might believe there are numerous ways to assess these marketing operations. However, if you complete a full-fledged marketing analytics course, you will be able to understand your customers, forecast demand, optimize your results, prevent repeat losses, monitor performance, uncover hidden opportunities, current and previous data analysis, and customer segmentation analysis, and so on.

Marketing Analytics Certification Training with R

Certified Marketing Analytics Practitioner' (CMAP) course is a focused 32-hours instructor-led training and certification program

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If you work in the marketing domain and want to enhance the demand and sales of your product by recognizing and assessing the demands of your target clients or consumers, this course will help you. In addition, I am enclosing a list of the Top 10 Marketing Analytics Courses in India for your consideration, and I hope that this list will assist you in enrolling in the institution that best matches your preferences for this course.

1. Henry Harvin Analytical Academy

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Henry Harvin is one of India’s premier competency development colleges, with a reputation for innovative teaching methods. Henry Harvin teaches marketing analytics courses in India with R programming, Python, and six sigma can all be used to understand marketing analytics. You are free to enroll in any of the courses that meet your needs. Every course under Henry Harvin follows a similar format that addresses every facet of a student’s desire.

Training from industry-recognized marketing analytics professionals is included in the course format. Flexible batches, one-on-one interactive training sessions, a practical approach, lifetime access to Henry Harvin’s LMS, and an industry-recognized course completion certificate upon completion of all criteria You can also benefit from a one-year gold membership. For the next year, membership includes all perks of the training time.

Course Duration: 32 hours( with r programming or Python)

Course Fee: Rs. 15000/

Marketing Analytics with Six Sigma Certification 

Course Duration: 64 hours

Course Fee: Rs. 24500/-

Henry Harvin Marketing Analytics Course fees :

https://www.henryharvin.com/schedule/marketing-analytics-course-with-r 

Cities where Henry Harvin courses are provided:

Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Pune, Noida, Gurgaon

Other Henry Harvin Courses:

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2. Symbiosis Institute of Business Management (SIBM)

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One of the best Marketing Analytics courses in India is offered by Symbiosis Institute of Business Management. The course is meant to provide learners with marketing analytics skills that may be applied to strategic decision-making in high-stakes business situations. Today’s businesses use analytics to generate actionable insights, which are necessary for making effective and meaningful decisions. This course will teach participants the fundamentals of marketing analytics as well as approaches for dealing with common marketing problems.

Course Duration: 5 weeks

Course Fee: Rs. 4500/-

3. Great Learning

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Great Learning offers marketing analytics courses in India. The course will assist you in gaining an understanding of brand value as well as numerous models for analyzing marketing activities. Businesses spend the majority of their marketing expenditure on digital channels, making it increasingly vital to keep track of vast amounts of data.

You might be wondering how efficacy is measured, where marketing data comes from, and why it has to be examined if you’re not a professional or have never dealt with marketing analytics. Here is where the use of marketing analytics is necessary. The technologies that are used to plan, execute, and analyze marketing campaigns across all media are referred to as marketing analytics.

Course Duration: 1 Hour

Course Fee: Free

4. Future learn

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Future Learn is one of the leading platforms in India and globally for competency development courses. they offer marketing analytics courses in India The corporations are overloaded with information regarding consumer preferences. This course will teach you how to analyze and optimize marketing efforts by using methods to measure the performance of brand and customer assets, interpret regression analysis, calculate customer lifetime value, and conduct experiments. 

It is not always the case that more information leads to better decisions. The challenge is learning how to understand data, and marketers, in particular, are increasingly expected to utilize analytics to inform and defend their actions.

Course duration:10 hours

Course Fee: Free (limited access)/ Rs. 5,484/-( unlimited access)

5. NIMPL

The course covers numerous marketing and business analytics ideas. A series of quantitative methodologies are frequently used to tackle real-world marketing difficulties. It’s critical to recognize that sequence in the context of numerous marketing issues. This course will assist students in the construction and maintenance of their homes. Identifying a marketing problem as a series of little questions is one of the learning objectives. Students are expected to read the assigned content and participate actively in the discussion forums. The program will include hands-on training.

Course Duration: 4 Months

6. Udemy

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Udemy’s Marketing analytics courses in India will teach you everything you need to know to become a marketing analytics specialist. There is no need to have any prior expertise with social media marketing, analytics, or marketing! Our course uses a hands-on, case-study approach to learning. To put it another way, we’ll learn by examining data in a real-world situation.

Big data, data analytics, and marketing analytics are covered in the first portion of the course. This will help you feel more at ease when using these terminologies. The most significant web, social media, digital advertising, customer, and revenue KPIs in marketing will be taught to you.

They will apply each new metric to the real-world case study as you learn it. Finally, they will show you how to correctly model out a new marketing endeavor to bring the course to a close. This model will forecast revenue and expenses for a campaign for the next two years, as well as perform scenario and sensitivity analysis. Our data will be summarised in a stunning, interactive dashboard at the end of the course.

Course Duration: 5 hours

Course Fee: Rs. 639/

7. NMIMS

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NMIMS offers marketing analytics courses in India. Participants can use an analytics-driven decision-making framework and a marketing technology stack to make business decisions as part of the curriculum. Determine which data analysis methods will best assist your business questions. Using marketing technology solutions, optimize your media mix and budget allocation. Provide performance insights by interpreting website analytics, search analytics, social media analytics, and email analytics. Students can use the MIMIC simulation platform to access the world’s leading simulation program for all practical areas of Digital Marketing, where they can apply theory and get practical experience.

Course Duration: 3 Months

Course Fee: Rs. 27500/-

8. SPJIMR

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SPJIMR offers marketing analytics courses in India. The program’s goal is to teach you how to use various analytical tools to help you make better sales and marketing decisions. In most cases, CMOS and Marketing managers rely on data analysts in their companies to crunch data. This training will assist them in communicating their marketing objectives to data analysts in a focused manner and in critically evaluating the findings of data analysis. The fundamental principles of statistical and analytical procedures will be understood by the participants. Participants will also have a working understanding of how to apply these strategies to data sets.

The following are some of the course’s advantages:

SPJIMR Live & Interactive Online Classes – NOT Recorded Videos – Certificate of Completion

Interact and learn more in a real classroom setting.

Exposure to tools in a real setting, Using Excel, Solver, and R, you may learn about real-world issues.

9. Udacity

You’ll master core data skills as well as an in-depth grasp of Google Analytics and marketing analytics in this class. You’ll learn how to use Excel and Data Studio to analyze data and design models, as well as Tableau to generate useful data visualizations. If you already have some background in statistics, know how to program in R or another programming language, and are familiar with databases and data analysis techniques like regression, classification, and clustering, this course will be fun, informative, and rewarding.

It does, however, provide several lectures and R Studio lessons that will help you consolidate your skills, allowing you to deal with data more freely and discover new R features and statistical procedures. Introduction to Data Analysis, Data Visualization, Google Analytics, Marketing Analytics, and other topics are covered in this course.

Course Duration: 3 Months

Course Fee: Rs. 22849/- per month

10. Berkeley

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Berkeley is a global university that offers an online marketing analytics course in India. This curriculum will teach you how to use the principles and methods of a data-driven approach to marketing in the real world. You’ll learn the four steps to analytics mastery and get the confidence to implement new marketing analytics initiatives in your company using real-world examples from organizations like Netflix and Booking.com.

Marketing professionals are spending more time and money on analytics than ever before, but only a small percentage of them are seeing the desired outcomes. Many people lack the training and abilities required to undertake real marketing analytics, the kind that yields accurate results and increases ROI.

Course Duration: 2 Months

Course Fee: US$2,210

Who can pursue this course?

A bachelor’s degree is usually required to start a career as a marketing analyst. Many marketing analysts have a background in statistics, mathematics, or computer science. Statistics, market research, and marketing expertise are required.

Managers of marketing and digital marketing who wish to boost their marketing ROI by adopting the latest techniques without relying on an analytics staff.

Analysts that specialize in marketing-related applications of analytics, such as recommendation engines, customer segmentation, ROI optimization, and more, and who strive to develop better models and algorithms to derive marketing insights.

Product and business managers who want to learn more about consumer behavior and apply that knowledge to enhance product iterations, increase profitability, and build marketing best practices.

Brand managers that wish to take a more data-driven, scientific approach to creating an identity and communications will obtain insights into their customers’ tastes and characteristics, allowing them to build brands that can earn customer loyalty.

Conclusion

Customer behavior and preferences can be analyzed using marketing analytics. Companies can then adjust their marketing campaigns to match the needs of specific customers. Marketing analytics offers proactive management as well as real-time decision assistance. Marketing analytics are important since they help businesses increase their output. Companies can assist cut costs by developing more efficient ways of doing business and by storing big amounts of data by incorporating it into their business strategy.

Marketing data is both a source of customer insights and proof that your marketing efforts are beneficial to you and result in a favorable return on investment (ROI). It’s derived from web, social media, and email interactions and engagement to assist you in making future client behavior forecasts.

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FAQs

Q1. What is analytics?

Ans. analytics is the practice of tracking and evaluating data from campaigns, usually to achieve a quantifiable goal.

Q2. What role does marketing analytics play in decision-making?

Ans. Marketing analytics gives firms insights into customer behavior and preferences, allowing them to optimize their marketing efforts and tailor them to the demands of specific customers. Real-time decision support and proactive management are provided by marketing analytics.

Q3. What are the benefits of data analytics?

Ans. It enables corporate teams to interact and achieve better outcomes. Businesses can use it to evaluate past performance and improve future business processes. Businesses can use analytics to obtain a competitive advantage.

Q4. what is the typical salary for a marketing analytics specialist?

Ans. In India, the average income for a Marketing-Analyst is Rs. 8,00,000.

Q5. How do businesses take advantage of marketing analytics?

Ans. The use of data to analyze the efficacy and success of marketing efforts is known as marketing analytics. By adding marketing AI into your business plan, you may be able to get deeper customer insights, optimize your marketing goals, and maximize your return on investment.

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