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Marketing Analytics Certification Training with R Mumbai

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★ ★ ★ ★ ★  (4.8) 4213 Rating

Certified Marketing Analytics Practitioner' (CMAP) course is a focused 32-hours instructor-led training and certification program that equips participants to explore+analyze+solve marketing problems using popular analytics tools such as R & Advanced Excel.

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Key Features

Ranked Top Analytics Courses

Henry Harvin Analytics Courses are Ranks Top in the industry by Trainings360

100% Practical Marketing Analytics Training

Gets Hands-on training on Marketing Analytics using R with + Learn with Projects + Focus on Learning While Doing + Popular GCAO Pedagogy

Job Support + Alumni Status

Get Regular Job Calls, Interview Skills Preparation and Career Services. Plus Earn Alumni Status to network with 23000+ Proud Henry Harvin Alumni

1-Year Membership of Analytics Academy

Live Projects + Guaranteed Internship + Weekly Job Support + Recorded Videos + Monthly Brushup Sessions + Interview Skills + Career Services

Recommended by IIM Ahmedabad & IIT Bombay Alumni

Only Analytics Course to be Recommended by 13+ IIM's and 7+ IIT's including IIM Ahmedabad and IIT Bombay students.

Trusted by 160+ Corporates and 60+ Colleges

Trusted by Leading Corporates such as Abbott Pharma, Avon Cosmetics, Hostbooks, NTPC, SAB Miller, Apollo Tyres, Deloitte, Fidelity Investments & More. And by 12+ IIM's including IIM Ahmedabad, IIM Bangalore & IIM Calcutta and 7+ IIT's including IIT Bombay & IIT Delhi.


About the Course

Marketing Analytics

    Marketing Analytics Course with R enables professionals to understand analytics-based marketing decision making to drive the ROI of company's marketing campaigns.


Duration of Marketing Analytics Course

    32hrs Training + 24hrs Brushup Sessions + 50hrs E-Learning Access


Certification

    • CMAP (Certified Marketing Analytics Practitioner)
    • (Recommended by IIM Ahmedabad & IIT Bombay Students)

Tools

    R, Advanced Excel


Trainer

    Delivered industry professionals having extensive experience as practitioners of Marketing Analytics with international companies. These professionals are also impaneled as domain expert with Henry Harvin® Analytics Academy


Alumni Status

    Get a Henry Harvin Alumni status & network with 23000+distinguished alumni worldwide


Membership Program

    Get 1-Year Membership of Henry Harvin® Analytics Academy and avail the following benefits:

    • E-Learning Access: Includes Recorded Videos, PPT, Case Studies
    • Internship: Option to do Internship with Henry Harvin® or partner firms
    • Job Opportunities: Job Opportunities regularly on mail
    • Interview Skills: Support in Clearing Interviews with Startups and Top Corporates

Learning Benefits

    • Explore+Analyse+Solve Business Problems using Analytics Tools like R & Advanced
    • Understand 'What' & 'How' aspects of Data Collection
    • Get insights from Industry Best Practices for Data Measurement & Analysis
    • Communicate Business Objectives in a focused manner with data analysts & help evaluate results of data analysis better.
    • Develop Goal-Oriented Business Strategies
    • Gain Full View of Customers across Different Channels by Accessing+Integrating+Analysing Customer Data through Multiple Sources & Engage Customers in Real-Time
    • Understand the Affinity of Product by analyzing transactional data.
    • Understand Analytics-Based-Financial Decision Making to drive company's ROI
    • Take Actionable Data-Driven Decisions to increase market share
    • Helps with Adjusting to Macro Changes in predictive models

Career Benefits

    • Become Eligible for analytics jobs demanding background
    • Open doors to Job Opportunities Abroad demanding specialization
    • Fill the void of thousands of untapped High-Paying Jobs in analytics with Talent Shortage
    • Get Promoted in current profile with most in-demand skill
    • Distinguish your profile from peers during Job Interviews
    • Earn a Rewarding Certification- 'Certified Marketing Analytics Practitioner' (CMAP)
    • Upgrade biz card with Hallmark of Global Credential-CMAP Professional added next to your name
    • Improve CV & Linkedin Profile with professional development
    • Support a Startup with high ROI
    • Build a Startup in one of the most rewarding fields of today- Analytics!

Know the complete offerings of our Marketing Analytics Certification Training with R



Course Curriculum

    Introductory Topics to Analytics

    Understanding the need for Analytics in Specific Domain; CRISP Modeling

    Introduction to Data Management

    Properties & Types of Data, Measurement Scale, Basic Statistics on Data

    Basics of R Programming

    Need for R, Features of R, Download, Setup, Installation ; R & R Studio; Configuration. eg. Learning to setup R and share Code

    Data Structures in R

    Creating and Understanding Basic Data Structures in R - Vector, List, Matrix, Array, Data Frame & Factors which help in creating data in R programming

    Data Manipulation & Summarisation in R

    Understanding how data can be summarised in different ways to do Descriptive Analysis which describes features of data

    Analytical Modeling

    Understand what is Modeling and how it can be used in Various Domain

    Statistical Tests

    P Value, Z Value, Hypothesis, Null Hypothesis, Alternative Hypothesis, F Test, ANOVA Introduction)

    Linear Regression (Using R)

    Start of Machine Learning, Develop a Prediction Model for predicting a financial values based on one or more than 1 Independent Variable; Understand the assumptions and measures of goodness of Model, Understand its prediction abilit

    Visualisation using Graphs

    Creating Graph in R and understanding which graph to be used when

    Missing Value and Outlier Analysis

    Understanding how missing values & outliers are handled in data summarisation & modeling

    Logistic Regression

    Predicting Binary Outcome (Buy or not, Churn or not, Loan Default or not) based on Independent Variables eg. Predicting Cases for Fraud, Default on Payment etc

    Clustering

    Grouping Customers based on characteristics so that they can be target for sale increase

    Decision Trees

    When to use CART & CHAID to create decision tree based on categorical variables.

    Ensembels (Bagging & Boosting)

    Random Forest, XGBoost: Problems of Decision Tree covered in Random Forest, How group thinking impacts the decisions (from business point of view)

    Association Rule Analysis

    Understand how Association Rules can be created using Market Basket Analysis. Finding Interesting association between items purchased by Customers and building strately to sell more

    Twitter Analysis

    Configure Twitter Account & Application; Setup for downloading tweets and analyse them for positive and negative sentiments related to Financial News/ Articles

    • Final Assessment
    • Certificate Dispatch
    • Monthly Brushup Sessions- Live Online (12months)


Know the complete offerings of our Marketing Analytics with R (CMAP) Course


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Get Ahead with Henry Harvin® Marketing Analytics with R (CMAP) Course Certification

  • Earn your CMAP Certification

    Our Marketing Analytics Course is exhaustive and this CMAP Certification is a proof that you have taken a big leap in mastering the domain.

  • Differentiate yourself with a Henry Harvin Marketing Analytics Certification

    The practical knowledge and actionable skillset you've gained working on projects, simulations, case studies will set you ahead of the competition.

  • Share your achievement

    Talk about it on Linkedin, Whatsapp, Instagram, Facebook, Twitter boost your resume or frame it - tell your friends and colleagues about it.


Our courses and Course Certificates are trusted by these industry leaders

Know more about the value of this certificate in the industry

Why Henry Harvin for Marketing Analytics Certification Training with R

Ranking

Ranked Top 3 Analytics Courses by Trainings360

Post Training Support

Upgrading your knowledge is our responsibility by providing you new recorded videos and monthly brushup sessions. In addition get career services, regular job updates, interview skills preparation and more.

Alumni Status from Henry Harvin

Get Support from Data Science Experts over the next 12 months via monthly brushup sessions.

Economical

Economical program for fast learning of practically used concepts in Business Analytics

Affiliations

Harvin Education with affiliations from the American Association of EFL, UK Cert, UKAF, Content Writing Association in India, MSME & Govt of India.



Know more about what makes Henry Harvin Marketing Analytics with R (CMAP) Course Best in the Industry

Marketing Analytics with R (CMAP) Course Training Certification Process

1

Registration

Make registration for the Marketing Analytics Course

2

Attend Marketing Analytics Training

Attend classes of Marketing Analytics Course to get credits to be eligible for the certification. View session recordings in case missed.

3

Submit Projects Assigned

Deliver the assignments and activities assigned during the Marketing Analytics Classes as part of the practical assessment system to become eligible for the Marketing Analytics Certification

4

Get CMAP Marketing Analytics Certification

Post completion, get CMAP Marketing Analytics Practitioner Certification from Govt Recognized Institute. Post it on social media get framed and increase value in the industry.

Know more about how Henry Harvin alumni is making use of this Marketing Analytics with R (CMAP) Course certification

Upcoming Batches

Dates Batch Type Price Enroll
College Students Instructor-Led Live Online INR 15,000

Registrations Open
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“Giving a boost to vocational qualifications and practical knowledge which is the need of the hour”
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Reviews

Nikita Lobo
★ ★ ★ ★ ★

I attended the Marketing Analytics course in Bangalore. The course was comprehensive, informative, and interactive. Our Trainer was a very good teacher who explained all the concepts in the curriculum while also providing us with additional information and resources.

Rishav Saha
★ ★ ★ ★ ★

I was the coordinator and one of the most enthusiastic learner of the CMAP Certification program in NITK. We learnt new dimensions of analytics through R programming. Dhiraj Upadhyaya, the course instructor was very efficient in teaching us.

Vandana Duggal
★ ★ ★ ★ ★

The course is well designed although four days are not enough to cover all the topics. After attending the course I am now aware of few of the terminologies which I was not aware of earlier. It has definitely improved my technical knowledge.


Know the complete offerings of our Marketing Analytics with R (CMAP) Course

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Know the complete offerings of our Marketing Analytics with R (CMAP) Course

Commonly Asked Questions

  • Understand practical issues faced with Marketing Analytics with the focused FAQ session.
  • Gain experience of computer-based practical training on Marketing Analytics
  • Get knowledge on ‘Recent Amendments & their Challenges.
  • Resolve doubts on Marketing Analytics during & after training for FREE.
  • Get Study Material Worth INR 500/- for FREE.
  • Experience sharing by Marketing Analytics experts.
  • Earn industry-recognized certification in Marketing Analytics which featured in Aaj Tak, Hindustan Times, Pioneer, India Today, Business World, Mail Toda
  • Henry Harvin® is Trusted Training Partner to 150+ Corporates including Avon Cosmetics, Abbott Pharma, NTPC, HostBooks, 4Closure, EY, SAB Miller, A-Paul Instruments, Eaton Corporation, Apollo Tyres, Stanley Consultants, CG Power & Industries, Mega Cabs, Fidelity Investments, MJ Logistics, UK India Business Council, Bajaj Finance, Hero Group, Wunderman and many more
    You have multiple options here:
  • View class recordings of the missed class
  • Attend missed class of the next batch
  • Shift entirely to the next batch
  • Henry Harvin® is Trusted Training Partner to 60+ Colleges PAN India including IIM Ahmedabad and IIT Bombay. Others include IIM Visakhapatnam, IIM Indore, IIM Kashipur, IIM Shillong, IIM Trichy, IIT Bombay, IIT Delhi, IIT Guwahati, IIT BHU, FMS Delhi, NIT Trichy, BITS Pilani, BITS Goa, IMT-G, PDPU, Fore School, VIT, XIMB, Mangalmay Institute G.Noida, IMI Delhi and many more
    We have all three options available. Classroom, Live Online or Self Paced.
    Click on this link: https://www.henryharvin.com/batches-gallery
    Upon course completion, it takes anytime between 0-60 days

    Checkout 1000+ Google Reviews: Click here
    Checkout Interview Articles of our Students: https://www.henryharvin.com/reviews
    Checkout 100+ reviews on our youtube

    Click here to see reviews on youtube.
  • E-Learning Access: Includes Recorded Videos, Games, Projects, Case Studies
  • Brushup Sessions: 12 Monthly Brushup Sessions for 1-Year Worth Rs.6000 for Free
  • Internship & Job Opportunities: Job Opportunities every week
  • You can attend Marketing Analytics Course in Delhi in Greater Kailash / Nehru Place Belt. You can also attend in Noida Sector-2 or Sushant Lok-1
    Henry Harvin® is recognized for its quality and uniqueness from leading publishers like Hindustan Times, Statesman, Hans India, Business World, The Pioneer and leading channels such as Aaj Tak and News World India. Moreover, Henry Harvin®® is an ISO 29990:2010 (International Standard for learning services for non formal education and training services) certified and audited from UKAF, UK Cert and MSME.
    You can attend Marketing Analytics Course in Mumbai in Andheri East
  • Ranking: Ranked No.1 Marketing Analytics Course by Trainings360
  • Practical Training: Focus on Learning While Doing + Popular GCAO Pedagogy
  • Employment Support: Live Projects + Guaranteed Internship + Weekly Job Support
  • Post Training Support: Recorded Videos + Monthly Brushup Sessions
  • Course: Get Certified Digital Content Writer (CDCW) Course from Henry Harvin® Education with affiliations from the American Association of EFL, UK Cert, UKAF, Content Writing Association in India, MSME & Govt of India.
  • You can attend Marketing Analytics Course in Bangalore in Koramangala
  • Henry Harvin®® is a leading career and competency development organization with a focus on value creation. We are into the business of training, skill development, assessment centres, content services and higher education. Our vision is to establish 'Henry Harvin®®' in line with the vision of Mr.Henry Dunster 400 years ago which now resonates in the form of a prestigious educational institution respected worldwide.
  • By harnessing the power of unique skill-centric training, Henry Harvin®® has trained 23000+ individuals across 1100+ batches in more than 25 cities PAN India. We are also training partners of more than 60+ top colleges and universities of India. And 150+ corporate giants.
  • To Know More: https://www.henryharvin.com/about-us
    You can attend Marketing Analytics Course in Chennai in Numgambakkam
    You can attend Marketing Analytics Course in Noida in Sector-2
    You can attend Marketing Analytics Course in Hyderabad in Ameerpet
    You can attend the course Live Online from any city. Flexible batch options of weekdays, weekend, Sundays, And morning, evening batches also available. You can attend this Marketing Analytics Course from any city whether it be Pune, Hyderabad, Chennai, Lucknow, Varanasi, Dubai, Ahmedabad, Chandigarh, Any city.
    You can attend Marketing Analytics Course in Gurgaon in Sushant Lok-1/p>
    In this age of digitization all businesses, large and small, are inundated with data about consumer choices and thus, the most important factor for a marketer is to decode this wealth of information. Marketing professionals are expected to use analytics to effectively interpret data so that it translates into better, informed decisions. Without a good Marketing Analyst Certification you will be handicapped and not get good job opportunities.
    This Marketing Analyst Certification Course by Henry Harvin gives 2 options to the candidates:
  • Option 1: You can enroll for classroom mode or
  • Option 2: Or opt for live online classes as per your convenience.
  • Classroom sessions are regular physical classroom sessions. And Live Online classes are virtual live classrooms and therefore, provide the same inspiring and supportive environment as classrooms.
    A Marketing Analytics Course is ideally suited for practicing and aspiring marketing professionals, market researchers, product managers who wish to enhance their knowledge, upgrade their career portfolio, and strengthen the effectiveness of their marketing campaigns. Not restricted to marketing professionals only, this course will also be of interest to anyone who is self employed or running a small business, and students looking to learn the basics of marketing analytics.
    This Marketing Analytics Certification Course is of 32-hours which is fragmented and covered in a few days over a month.
    No, for a Marketing Analyst Certification course it is not essential for you to be adept in coding. If you have basic understanding of computers and have an inclination towards analytics then a Marketing Analytics Course will assist you not only in learning the basics of marketing analytics but also help you in understanding how to use data effectively.
    Being a pioneer and an established industry name among one of the best competency development organizations, Henry Harvin’s Marketing Analytics Certification will give you an edge over others.
    While considering enrolling for a Marketing Analytics Course research well and weed out fake advertisers and fraud institutes. Determining the authenticity of an institute through some key aspects like, industry recognition, mentors’ experience, industry relevant curriculum, etc. will ensure that your learning is worthwhile.
    Successful completion of this Marketing Analyst Course will result in a certification from Henry Harvin declaring you as a Certified Marketing Analytics Professional, authenticating your competency in Marketing Analytics.
    Although numerous institutes have mushroomed in India who claim to be the best, you can enroll for a Marketing Analytics Course with Henry Harvin, one of the most acclaimed and renowned options. It has been a pioneer in Marketing Analyst Courses and its strong industry presence is proof of its stellar track record. Thus, a Marketing Analyst Certification from Henry Harvin ensures placements with prestigious companies and MNCs.
    R is a programming language for statistical computing which has gained great prominence in recent years in data science because of its versatility in the field of statistics. Being good at R is crucial for marketing professionals today for effective research and analytics and this is why more and more businesses are looking for people armed with Marketing Analytics Certification with R.
    This Marketing Analyst Certification Course has been framed by industry experts in a way as to provide proficiency in basics of analytics, data collection and understanding, linear regression, logistic regression, et al.
    This Marketing Analyst Certification has been framed by industry experts and right from understanding Basics of R Programming to R-studio, Packages in R, Swirl R, Summarize & Slice Data and of course, Case Study, everything is covered.
    There are many benefits of opting for this Marketing Analyst Course but a few major ones are that it is economical and ideal for fast learning. Tool-based demonstration of the application of analytics to the marketing data and multiple practical case-based examples, scenarios and exercises directly from industry practitioners themselves helps gain absolute clarity.
    As businesses look for professionals who can manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI), thus, there is a lot of demand for individuals with Marketing Analytics Certification. Almost 90% candidates reaped tangible career benefits after the successful completion of this course from Henry Harvin.

    Excited to Learn?

    Get to know more about Marketing Analytics With R

    The Internet has ushered in an age of digitization and this has completely changed the way businesses work. Marketing activities previously used to be a shot in the dark, as it was impossible to turn whatever little data was available, that data into useful advice. But things have changed immensely as businesses are flooded with data and in this lies a wealth of information; if decoded well, analyzing customer behavior and consumer choices will result in the most rewarding marketing strategy.

    Marketing Analysts today have access to outstanding tools that if used correctly will assist them to effectively interpret data so that it translates into better, informed decisions and give a definitive direction to marketing and business in the future.

    To excel in the practice of collecting and analyzing big data, marketers need the knowledge of tools that will help them achieve positive results; this is where the demand for Marketing Analytics Courses in India has arisen.

    Henry Harvin, a distinguished leader among career and competency development organizations, assessed in very early days that there was an absence of proper understanding of analytical tools among marketing professionals. While on the one hand, businesses looked for professionals adept in marketing analytics, there was a severe shortage of such individuals.

    Looking to fill in this gap, Henry Harvin started Marketing Analytics Courses with a focus on value creation, through practical training and skill development. Introduction of a comprehensive and practical Marketing Analytics Course in Delhi was received so well that very soon Henry Harvin had to introduce Marketing Analytics Course Online too.

    With time they have added many more destinations for classroom training too, benefitting thousands of candidates with exclusive Business Analytics Certification.

    Henry Harvin has been able to create and maintain a global reputation as it has always strived to stay updated & informed on new, innovative tools and trends; they modify their courses accordingly, adding more value to the learners.

    In keeping with the modern trends, Henry Harvin has introduced a Marketing Analytics Course with R to help marketers access data and derive valuable insights not only for today, but also for the future.

    R is a programming language for statistical computing which has gained great prominence in recent years in data science because of its versatility in the field of statistics.

    In short, R is outstanding, free software which acts as an alternative to traditional statistical packages and allows the user to freely study, distribute, change, and improve the software under the Free Software Foundation’s GNU General Public License.

    It is a free implementation of the S programming language, which was originally created and distributed by Bell Labs. The biggest advantage attached to R is that most codes written in S run successfully in the R environment. Its popularity lies in giving the users extraordinary privilege to perform a wide variety of basic to advanced statistical and graphical techniques at little or no cost.

    Henry Harvin with its vast experience in this industry is acutely aware of the fact that for the successful imparting of a course a good trainer/mentor is quintessential. Therefore, Marketing Analytics Course Online and offline both are delivered by industry professionals having extensive experience as practitioners of Marketing Analytics with international companies.

    These advantages have worked in favour of Henry Harvin’s Marketing Analytics Certification with R over others and its popularity has touched the sky, so much so that it not only continues to be the best Marketing Analytics Course in Delhi but has become the most sought after Marketing Analytics Course in Bangalore, India.

    Sticking to the basic principle of teaching, Henry Harvin has constructed the curriculum of this Marketing Analytics Course with R in the most simplified way so that it becomes convenient for users to interact with the R statistical environment computing even without detailed knowledge of the R language.

    Curated by domain experts, this very popular course has taken over other Marketing Analytics Courses in India and is always in high-demand. The course content is divided into 4 modules, each module having its own theme and learning outcome, ensuring 100% practical knowledge.

    The Introductory module covers topics like- Properties & Types of Data, Basics of R Programming, Need for R, Features of R, Download, Setup, Installation, R & R Studio: Configuration e.g. Learning to setup R and share Code, Data Structures in R, Creating and Understanding Basic Data Structures in R, Data Manipulation & Summarization in R, etc.

    The 2nd module will impart learning on Analytical Modeling, Understand what is Modeling and how it can be used in Various Domains, Statistical Tests, P Value, Z Value, Hypothesis, Null Hypothesis, Alternative Hypothesis, F Test, ANOVA, Linear Regression (Using R), Start of Machine Learning, Creating Graph in R, Missing Value and Outlier Analysis, Logistic Regression, Predicting Binary Outcome, etc.

    The 3rd module comprises of topics like Clustering, Decision Trees, Ensembles (Bagging & Boosting), Random Forest, XGBoost: Problems of Decision Tree covered in Random Forest, How group thinking impacts the decisions (from business point of view), etc.

    The last module lays stress on Association Rule Analysis: Understanding how Association Rules can be created using Market Basket Analysis, Finding Interesting association between items purchased by Customers and building strategy to sell more. Additionally it covers Twitter Analysis: Configure Twitter Account & Application; Setup for downloading tweets and analyse them for positive and negative sentiments related to Financial News or Articles.

    The duration of this Marketing Analytics Course with R is 32hrs of active training with additional learning benefits of 24hrs Brush-up Sessions and 50hrs E-Learning access.

    The curriculum and the trainer remains the same for both classroom course and live online class, giving the same advantage to all candidates who enroll for Marketing Analytics Certification with Henry Harvin.

    The biggest draw of your certification will come from the weightage that the name of Henry Harvin adds to it, as it is highly recommended by Students of IIM Ahmedabad & IIT Bombay.

    By earning this Certification Henry Harvin will authenticate your capabilities as a CMAP (Certified Marketing Analytics Practitioner) and hence, it will open doors to job opportunities not only in India but also abroad.

    As businesses look for professionals who can manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI), thus, there is a lot of demand for individuals armed with Marketing Analytics Certification.

    All candidates have reaped tangible career benefits after the successful completion of this course and there is no doubt that you can do the same!

    Made with by Henry Harvin®