MBA Sales and Marketing: Courses and Admission: 2024

MBA Sales and marketing is a two-year Post Graduate management course. MBA Sales and marketing studies business and management with a main focus on the sales and marketing domain and most companies require an experienced and active marketing team. In recent times there is a huge competition in the corporate world for a company’s existence, promotion of products and services, customer retention, and delight. Hence, the course is in demand nowadays.

Students opt for an MBA in sales and marketing as it enhances their leadership, management, and entrepreneurial skills and there attain a growth-oriented career. Thus, MBA Sales and Marketing have more demand and scope in the recent era due to advancements in technologies.

Moreover, the marketing team concentrates on sales generation, promotion and advertisement, brand image and reputation, customer satisfaction, and retention. MBA Sales and Marketing is a professional course that provides a lot of growth opportunities for students and students are likely to get hired by well-reputed organizations, this enables them to grow their career, leadership skills, and entrepreneurial skills and also focus on personality development. 

In this blog let us discuss MBA Sales and Marketing, its scope, admission process, eligibility, courses, and job opportunities in 2024.

MBA Sales and Marketing – Scope 

Basically, an MBA in sales and marketing is a course that focuses on planning, organizing, managing, and promoting the various elements, activities, products, and services of a company. Also, there is a wide range of opportunities for candidates who pass this course. Students can get placed as assistant managers, managers, or executive officers in well-reputed organizations in any industry. 

MBA Sales and Marketing – Why to Pursue?

• Candidates who pass MBA sales and marketing with at least of 55% will get opportunities and can be placed as executives or managers in well-reputed organizations in different industries. 
• Students can learn to communicate and interact with clients and customers in order to manage and retain them.
• Jobs for MBA sales and marketing are available in the business world in almost all industries – Tourism, Banking, Insurance, Tourism, Healthcare, etc. Jobs are spread across various industries, rather than in just one industry.
• The course also improves the existing skills, knowledge, and expertise of the students and so develops their leadership skills, interpersonal skills, and entrepreneurial skills.
• MBA Sales and Marketing degree also enable potential candidates to go for research and Ph.D. courses.
• The Course also provides knowledge for setting up start-ups and attracting investors.
• Also, the course has wide scope in sales, marketing, branding, and advertising fields. 
• The course also gives students basic knowledge of accounting, finance, and the preparation of cash flows. 

Eligibility and Admission Process – MBA Sales and Marketing

Eligibility:

• A Graduation from a recognized university.
• A minimum of 50% Pass in Under-Graduation Level.
• A Pass from MBA Entrance exams – CAT, MAT, CMAT, GMAT, NMAT, SNAP, or XAT

Admission Process:

• The Admission process can be either online or offline.
• Students can either visit the university or college or use the online platform they wish to join and submit the application forms along with ID proof and Mark lists.
• The students can also visit online websites and submit applications digitally.
• Without a doubt, the student must appear for any of the MBA entrance exams and should have a minimum of 50% pass for graduation.
• The selection process is based on entrance test marks, personal interviews, and Group discussions rather than marks of previous degrees.

MBA Sales and Marketing – Regular, Distant Education and Online

Regular (Full time):

The full-time or regular MBA requires students to go to college or universities on a regular basis for 2 years to complete the PG Course. This type of MBAA requires a 50% pass for graduation.

Top 5 MBA Colleges in India-

1. Indian Institute of Management (Bangalore, Calcutta, Ahmedabad)
2. SP Jain Institute of Management and Research, Mumbai
3. Xavier Institute of Management, Jamshedpur
4. Indian School of Business, Hyderabad
5. Faculty of Management Studies, Delhi

Distance Education:

MBA sales and marketing in distant education is suitable for candidates who are working, or those who can’t afford the regular type. This type of study method is flexible and students can study at their convenient time and place. The admission can be based on merit or entrance exams and can be either online or offline. The exams can be attended either physically or through online platforms.

Top 5 Distance MBA Colleges in India-

1. NMIMS Global Access School for continuing education
2. Symbiosis Centre for distant learning
3. IMT Centre for distant learning 
4. Indira Gandhi National Open University (IGNOU)
5. Wellingar Institute of Management (We School)

Online MBA:

Online MBA can be either regular or distant. The classes are taken digitally through online platforms. This type is also flexible and suitable for students who are working.

Top 5 Online MBA Institutes-

1. Henry Harvin Education
2. Amity Online
3. Purdue University
4. Sikkim Manipal University
5. Symbiosis online

MBA in  Sales and Marketing Syllabus

MBA in sales and marketing is a 2-year Post Graduate course that consists of 4 semesters and the syllabus of each college varies according to the university. 

The main subjects are economics, financial accounting, entrepreneurial management, business communication, Human resource management, Research studies, Operations Management, Quantitative studies and statistics, Management Information Systems, and Ethics. MBA courses mainly concentrate on practical learning rather than mere theory. The students also have to undergo sufficient training and projects during the course of learning.

The specialization is sales and marketing and the elective subjects may include Brand and Product Management, Promotion and sales management, Services marketing, Retail marketing, Digital, and Social media marketing, Consumer Behaviour, etc…

MBA Sales and Marketing Career and Job Opportunities.

The top job opportunities and career options available after completion of an MBA in sales and marketing are discussed below.

Sales Manager

The sales manager is responsible for growth, the generation of sales, and attaining targets as well as leading his team effectively. He is responsible for managing, supervising, and leading the team, setting goals, and attaining them. The sales manager is responsible for recruiting, and training sales team members also. He monitors the sales objectives and evaluates the performance. He promotes the products and services, ensures customer satisfaction, and develops strategies to delight customers. The job of a sales manager is wider rather than restricted to a specific domain.

Product and Brand Manager

The product manager is responsible for the development of the product and introducing it into the market. whereas, the Brand manager manages a marketing team who deals with the branding of the company’s products and services.

The main responsibility is to develop a brand strategy for the target market in accordance with the company’s  Vision and Mission. The brand manager closely watches the needs of a target market and plants a branding strategy accordingly.  MBA in Marketing enables students to study the various tactics for ensuring brand loyalty and brand management. 

Digital and Social Media Manager

The Digital and social media manager focuses on the online and e-commerce platforms of the company. Hence, he is in charge and responsible for maintaining social media pages, SEO content, email marketing, and online sales. The Digital and social media manager is also responsible for advertisement campaigns, email campaigns, and developing growth strategies to have a global reach.

Business Development Executive 

The business development is responsible for developing Strategies for getting more opportunities to penetrate the market.  He is also responsible for segmenting, targeting, and positioning so as to grow and develop the business. So, the development executive is responsible for the growth and development of the organization so as to increase Profitability.

Marketing Research Specialist or analyst

Every large organization has a research in-development department have a research specialist who is responsible to identify the taste and preferences of customers so as to develop products accordingly to meet their needs and he is responsible for developing statistical reports and submitting them to the head so as to plan strategies accordingly. A research specialist leads his team members and assigns duties to them. Finally, The work is divided among the team members, and all of them coordinate together to complete it.

Conclusion