Are you interested to make a career in Technical skills of writing content for the internet???
If yes, then let me tell you the skills required and how you can develop and excel in it. Before that let me tell you the basics first.
Do you know what is technical writing, content writing, and technical content writing is?
Technical writing and technical content writing can be viewed as two sides of the same coin. In technical writing, knowledge is shared in a user-friendly manner and is mostly analytical.
According to Wikipedia, technical writing is the process of communicating information between two or more parties through any medium which best gets the point across.
Some of the technical writing mediums are:
- Technical reports
- User manuals
- Policy procedures, etc.
Content writing is all about the technical skills and customer-facing media which drives interest for a particular product, business, or website.
In this digital world, the majority of content is drafted and constructed for the web.
Some of the content writing mediums are, but it is not limited to:
- Social media
- News writing
- SEO composition, etc.
Though in today’s digital world, most of the jobs have become automated, content writing will still rely on humans.
One of the fastest-growing jobs in the market is technical content writing. In technical content writing knowledge is shared in a customer-friendly way and specifically for the tech world.
The role of the internet in this digital world has become more prominent in everyone’s daily life.
Simultaneously, there is a boost in the role of web content. Brands admit that great web content is a valuable commodity and there is an increasing demand for web content writers.
As your writing career develops, you will receive more opportunities to write web content targeted to different audiences and sectors.
Who is a Web Page Writer?
A web page writer can be defined as a specialized type of content writer who writes online web pages for companies in various industries.
Being specialized in web pages, they may also create blog posts, articles, social media content, and e-books. Web pages have become increasingly more demanding forms of content in recent years.
Now let us develop the technical skills to become a successful website content writer. To become a good content writer, you need to be obedient.at these skills.
Just imagine !!! Will the websites on the web run if there was no content?
- If marketing campaigns were running without content?
- Would you answer to all the public queries?
- Who would answer them?
What would happen, if the newspapers come up only with visual news? And on what basis Google would assess the legitimacy of the websites?
I know it is hard to believe.
Who would inform or persuade customers regarding the products or services?
How brands would promote their products or services? Who would write the content and make an impact with a combination of words?
The matter is, content and content writers are both interrelated. They are essential for us to move on with anything like blogs, websites, marketing campaigns, news, etc.
Being a content writer and writing content for the target audience is not easy.
It requires a lot of practice before you can call yourself to be a successful content writer. A content writer with good technical skills.
I personally feel that anything without content is like food without salt. If there is no salt in your food, though the food is costly it will lose its taste and value. No one would prefer to eat.
Similarly, content without matter or creativity will lose its viewers. I am sure that, up until this point you have completely agreed with my point of view.
Skills for Being a Content Writer
- Know Your Audience
Communication is a two-way activity and being a writer if you ignore any one of the ways and writes deliberately without knowing anything about your target audience is a flop writer.
If you don’t know who your audience is, then it is like shooting an arrow in the dark.
You need to conduct a study and market research on your audience, just like marketers do, by using a buyer’s persona and other methodologies.
You should understand the demand of your audience and align your content in the same manner desired by your audience.
This is one of the most important factors and an amazing skill for being a good content writer. For example, you should not write a love letter to your boss and a memo to your wife.
Does this make sense?
Yes, because in this case you actually know who your audience will be – i.e. who will be receiving your piece of paper. The same is true with content writing.
You must know well who is your audience so that you can create content that won’t just get accepted, but will get shared as well.
- Know What You Actually Want to Communicate
It becomes easy for the writers when they know what they actually want to communicate with their audience. It gives them a clear-cut topic and subject.
In the end, the writer ends up with good and interesting content. It is quite easy to decide what you want to communicate if you know well who is your audience.
For example, if your target audience is women, you cannot write on a topic related to bikes. Likewise, if your target audience is men, you can’t write a title like, “Beauty Tips”.
I am sure this makes sense to you.
This is where you will decide what to say and in front of whom to say it.
If you are stuck in between while writing a paragraph, the reason may be that you don’t know what you want to communicate.
If you still not able to express, then it is sure that you do not know who is your audience and what they are demanding.
To overcome this, you need to be great with your analytical and communication skills. You need to convey the ideas that are in your head and show your technical skills.
- Follow the Readability Principles
Make your content speak to your audience in a way they understand easily. Though it isn’t easy it is essential for being a successful content writer. Here are the Five Readability Tips:
- Be Direct with Your Audience
Speak to your readers like you are having a conversation with them. For example, if your audience uses the word ‘you’ but as a writer, you use the word ‘I’ or ‘we’.
It assures that you are talking directly to your audience and it is in a direct tone of speech. It will allow the audience to follow and consistently read your content.
Use Active Voice
Using an active voice makes your content clearer and more concise. It is easy to write, engages your reader and helps to avoid grammatical mistakes.
Keep It Optimized and Simple
You may have repeatedly heard that simpler is better. Readers enjoy long write-ups to get better information.
To make your content long do not drag the topic as it may feel bored and the reader may quickly navigate from your content to any other content.
Stick to a Single Idea
Be consistent and do not divert the topic you are talking about. For example, right now we are talking about the technical skills for being a successful website content writer.
You need to set up an idea in a manner that makes it looks singular (i.e. don’t give extra information and confuse the reader with other, interrelated stuffs).
After you have completed the content, proofread it as an unbiased reader would.
- Be Unique Always
Being unique is the root of being original, especially when it comes to content. Being unique is a mandatory quality, not just because of audience demand, but also because it is essential for SEO objectives.
If you post duplicate content on the web, Google will easily detect it and you may get penalized.
Not just that, but if you copy someone the postings of someone in other fields, like marketing, you could be sued for trademark and copyright infringement.
These are serious and costly crimes, so you need to be original – not just with your words but with your ideas as well.
- Provide Answers to the Questions
Make your content conversational by asking questions throughout the topic and providing your readers with the immediate and proper answers which make the reader engaged with your content.
The main goal of your content is to increase the knowledge of technical skills for your readers and inform them of the actual facts and figures.
Answer the questions of the readers that are running through their minds by answering in just a few words that are accurate and on point.
- Connect the Dots
The most tactical skills a good content writer should know is how to connect the dots – i.e. actually inter-relating the topics and paragraphs within the content.
It is vitally important because if my next point starts discussing how to boil an egg, you will leave my page. But don’t worry, I won’t do that!
Summarize the Words
The art of content writing is being consistent with your word’s choice.
Be precise with the words throughout your content. Conclude your content with the right words in every section and paragraph.
Not doing so will create ambiguity in the reader’s mind. You simply need to learn how to summarize content, which includes an overview of the main ideas using keywords and themes.
- Source the Information and Citations
The audience will believe what your content says. So, provide them with correct and accurate information.
Link your content with its original sources and to mention them wherever required, this claims themselves to be true.
- Be Patient with Research Skills
To become a successful content writer, you must be patient enough and keep on searching for the topic till you get the right content.
You should have good research and analytical skills to prove yourself a better content writer. In content writing research is very important.
Research Keywords thoroughly ;
It doesn’t matter whether we’re referring to keyword research, topic research, niche research, or any other type of research.
You simply need to remain patient because doing research on the web is not an easy task and can sometimes become depressing and frustrating.
- Review Your Content as a Reader Would
Once you complete writing the content, you need to step back and review your content without bias. Approach your content as a first-time reader with technical skills.
Analytics and A/B testing software help us to see how your readers respond to different kinds of writing. You need to think about how a reader identifies your mistakes in the content.
By doing this, your content will be error-free from a grammatical standpoint and also from ideas one as well.
- Swap the Writing Styles
If you keep on writing the same topic and the same niche skills, it kills your creativity. Try to explore new topics or skills which built interest in you.
A potentially-successful writer must swap the writing genres and niches to different topics to increase their knowledge and to enhance their ability to think outside the box.
Try to practice writing on 360-degree opposite topics to gain these technical skills!
- Write on Relevant and Vibrant Subjects
As an all-rounder content writer, you must able to instantly adapt to any trend, It may be from the news or social media, and be able to start writing on it.
Where mostly the audience focuses on?
Audiences always search the web about inter-related and interconnected stories to whatever content they were reading. That is why a content writer must be able to keep his audience engaged.
- Know About WordPress and Search Engine Optimization (SEO)
Don’t get depressed, you only need to know the basics. A variety of WordPress themes are available with default automated functions you just need to install a plug-in.
However, you should learn and practice the SEO basics to become a star content writer. The algorithms that determine how search engines work are updated periodically.
To take advantage of the SEO and become successful the content writers need to understand them. Use technical skills to optimize SEO.
The one focus that remains consistent constant is the high quality of the content.
- Use the Social Media
During initial days, if you don’t own a website or blog you can widely use social media to advertise and publish your writing.
Social networking sites function more like an advertising and publishing tool than just a hub for meeting different people.
Viewpoint of Business owners;
Many business owners view all social media as a whole market.
Many marketing agencies invest great sums of money on promoting products and brands using social media marketing. Social media is a great way to create word-of-mouth.
You can use social media for conducting viral content marketing. The recognition of your name and work is important and the use of social media sites in the appropriate ways makes it possible.
You need to create a good rapport and build a personal relationship with people with technical skills.
Casting your ideas to people builds your audience and grabs your attention. It also helps to build relationships with niche-related people and bloggers.
Are you getting the importance??
To show up your content in search engines you need to perform well in social media.
- Language Skills
To become a successful content writer, you must have good language skills to attract the audience with vocabulary. These skills should consist of:
- Word Usage
If your language skills are weak, don’t just sit back. Continuous writing helps you to improve your language skills.
You can also participate in any of the free language training courses that are available online with your sufficient technical skills.
- Generate Ideas and Grab Attention
One of the biggest challenges in this current era is to generate ideas. Everyone cannot come up with new ideas that incite the minds of readers and grab their attention.
But that being said, you should never be afraid of failing with the ideas you do have.
Continuous brainstorm and then analyze which ones were well-accepted by the readers and which ones went viral by means of a shared trigger – i.e. which content stands out and is shared, mostly on social media.
Like the article and blog titling tricks, you must learn the attention-grabbing techniques.
To grab the user’s attention below are the two titles;
Decide for yourself which one you would choose to click.
- How To Increase Website Traffic?
- 10 Proven Ways To Bring 110,928 Visitors To Your Website!
- Being Persistent
You may be interested to work in MNC’s or to do freelancing, but you should be persistent in the field of writing.
During some instances, we get fed up and frustrated with writing. You might even decide to quit in the middle of a project and try something new.
It is common that in certain phases, we undergo many challenges. You need to cope up with the new challenges. Learn the new skills in writing to update yourself as per market
You won’t succeed in any field if you quit in the middle of your projects. You must have the skills in place to face new challenges and deal with the unexpected.
- Perform Frequent Content Updates Without Hesitation
Search engines are not favorable for the sites that don’t update their content on a regular basis. Technical skills are important for this.
You must continually update your content if you own a website or blog. The crawlers get the signal once you update the content.
Continuous updating of your website or blogs helps you to maintain higher search engine rankings.
Many of the best content websites are updated regularly to maintain their rankings and position in the search engine. These writers are willing to provide their readers with the most up-to-date information.
Now it is your own interest, how often you want to update your content. This is completely your decision, depending upon the nature and niche of your website.
Usually, most of the successful content writers update their content monthly.
- Make the Calls to Action
One of the most universal methods to grab user attention and increase viewership is Calls to Action (CTAs). A good content writer should know how to create engaging CTAs which encourage users to respond willingly.
Here is an example of a CTA technique adopted by the famous e-commerce website, Shopify, which increased its sales ten-fold because it started offering free trials to its customers.
Initially, you need to work hard to know your audience and engage them with your content whether you have good communication skills or not. You should know the best ways to communicate with your readers.
Whether it’s by adding images, infographics, videos, or statistics. you need to do it because ultimately, you want to communicate what you’re thinking in the best way possible.
Explain Reader’s perception?
Every reader has their own perception. Some understand better by reading, some by listening, and some by viewing.
Make sure you can keep your communication alive with a variety of reader-types and stay away from unnecessary stock photography!
Let’s recap, make sure you practice all the 20 previously listed skills and be comfortable while writing content.
If you feel confident and have mastered the skills then show yourself. Go and hit the market with your amazing content writing skills.
Believe me, no one can stop you from being a successful content writer within your industry as long as you are confident with the skill-set described.
As we have come to the end, I thank you all from the bottom of my heart for reading my article. And if you feel the article is worth reading please be free to share it!