7 Mass Communication Courses after Graduation

Download ebook

The domain of mass communication has experienced exceptional growth in recent years. Significantly, more days of a concise report sufficiently conveying information are long gone. Hence, the growth of digital media has opened up many new opportunities. making professions like radio, disc jockeys and TV anchors less common than just restricted to journalism. However, with a Mass Communication Course After Graduation, you can explore various employment options in journalism, public relations, and advertising.

Evidently, companies highly value mass communicators to advertise their goods and services, making this a promising career choice. Therefore, find below details about the 7 Mass Communication Course After Graduation.

Surprisingly, how is it that a person in India is aware of what is going on in the US? Or given that maybe it’s just the fast-paced environment in which we all live. We may have forgotten our mother’s birthday, but we all remember what happened in season two, episode three, of Shark Tank. Not to mention, have you ever stopped to consider how things came into being? Hence, the answer to all of this is mass communication, one of the fastest ways to transmit knowledge.

Understanding Mass Communication

Undoubtedly, mass communication is the technique of conveying a message to large populations of people using the media. 

Likewise, mass communication often publishes a similar message to a huge section of the people who have access to that kind of mass media.

Thus, the three main channels of mass communication are : 

• Print media
• Journalism
• Advertising.

Additionally, there are two levels offered for students interested in studying mass communication courses:
Firstly, Undergraduate courses

Secondly, Graduate courses

Meanwhile, the undergraduate degree (Bachelor of Arts in Mass Communication) while the graduate degree is referred to as a (Master of Arts in Mass Communication).

Courses in Mass Communication

Indeed, the topics covered in the mass communication course are extraordinarily varied and include all the key multimedia features. 

Secondly, there are a number of stages of mass communication courses to meet the needs of applicants seeking work in the industry. 

Unlike, the variety of related courses available to students allows them to pick the programme that best meets their objectives. 

Thus, the table below lists some of the most popular mass communication courses. Likewise, all of India’s major institutions of mass communication offer these mass communication courses. Therefore, mass communication courses are offered at the Undergraduate, Graduate, Diploma, and Doctoral levels.

Mass Communication Course- Name	Level of mass communication course	Mass Communication Course- Duration
Hindi Journalism	A Diploma	Two years
Mass Journalism and development	same Diploma	Four months
Journalism & Mass communication	A Diploma	Two years
Media Studies	Same Diploma	Three years
Bachelor in Mass Media	degree(Undergraduate)	Three years
Journalism	An Undergraduate degree	Three years
BAJM-bachelor of arts – hons in Journalism and Mass Communication	degree(Undergraduate)	Three years
BMMMC- Bachelor of Arts in Mass Media and Mass Communication	An Undergraduate degree	Three years
BHJMC- Bachelor of arts -Hons)In Hindi Journalism And Mass Communication	degree(Undergraduate)	Three years
Film making, mass communication	Degree Undergraduate degree	Three years
Diploma( Journalism and mass communication)	diploma (Postgraduate )	One year
Journalism (Hindi)	A Post graduate certificate	One year
Business Journalism and Corporate Communication (PGDBJCC or DBJCC)	A Post graduate diploma	One year
journalism and mass communication	A Post graduate degree	Two year
Journalism (Hindi)	diploma (Postgraduate)	One year
Journalism- Mass communication	A Doctorate degree	Two-year

Areas of Specialization in Mass Communication

Now that you’ve made the decision to enrol in the mass communication course learning, which speciality should you pick? Some of the key areas of mass communication that you should consider as a fantastic alternative are the following:

Marketing

Likewise, a marketing expert tells customers how valuable a company’s product is.

otherwise, if you are good at persuasion, you could study for a master’s in marketing management or work in digital marketing.

Advertising 

• Generally, advertising is a subset of marketing. For instance, It is like promoting products and services to potential clients through various mass media instruments. Furthermore, these media instruments are such as TV, newspaper, billboard, radio, social media, advertisements, public speeches, etc. 
• Otherwise, when it comes to mass communication, advertising is persuasive. Nonetheless, marketing a good or service persuades the audience to purchase it or use it. 
• On the other hand, advertising typically occurs through some type of mass media like television. Henceforth, understanding the impacts and strategies of advertising is important to the study of mass communication.
• Particularly, the sponsor encourages the adoption of goods or concepts using mass communication channels. 

Journalism

• Without a doubt, journalism is the process of creating and spreading reports on events for media presentations. Even though, this happens through media outlets like newspapers, news channels, radio stations, and television stations. 
• Secondly, alternative journalism serves the interests of individuals left out of the media by using the same media outlets as journalism today.
• Especially, the concept of incorporating journalism into the political process is known as civic journalism (sometimes referred to as “public journalism”). 
• In addition to informing the public, the media tries to involve people and spark discussion. Therefore, as per research in 2014, around 40 per cent of users rely on social media to access information or news. 

Public relation

• Generally, this part of marketing deals with advertising is informing prospective clients. Similarly, it deals with products and services using a range of mass media channels, including TV, newspapers, radio, billboards, social media, etc. 
• On the contrary, public relations is a method of strategic communication that involves informing the public in order to present a particular viewpoint of a service or company. 
• Although, public relations is different from advertising in that it is less intrusive and seeks to inform a large audience about a topic in order to influence public opinion. 

Social Media

• Firstly, in the current sense of the term, social media refers to online communities where people can communicate by exchanging text, pictures, videos, sounds, and other media. 
• Furthermore, social media encompasses well-known websites like Facebook, Twitter, Instagram, TikTok, and TikTok as well as websites that can help with business networking, like LinkedIn. 
• Accordingly, this is a technique social media uses for advertising and building the brand for many younger enterprises and businesses focused towards young people. 
• It also offers new channels for connecting with and contacting a single target audience.

Audio Media

Recorded Music

• With the development of the LP (long-play) vinyl record in the 1950s, eight-track tapes in the 1960s, vinyl in the 1970s, and cassettes in the 1980s, recorded music underwent yet another revolution. 
• Secondly, came compact discs (CDs), which were regarded as Edison’s greatest contribution to recorded music. 
• Finally, streaming services like Apple Music, Youtube Music, Soundcloud, Spotify, and others have become the go-to places to listen to recorded music in modern times. 
• Vinyl and cassettes are still among the most widely used physical forms of music, despite the development of digital music.

Radio

• Radio is regarded as the type of mass communication that is most widely available globally and is used to the greatest extent in the United States. 
• Since radio stations are now streaming content through their websites and other applications, internet radio has grown in popularity. 
• The platforms of music streaming services like Apple Music and Spotify also include radio elements. 
• Finally, with the help of the Spotify Radio feature, users of the service can continuously generate a playlist of songs and podcast episodes based on any artist or playlist they want.

Podcast

• Conversely, podcasts can be heard online on a variety of platforms like Spotify, Youtube, and Apple Music, just like radio and recorded music. 
• Some podcasts allow listeners to hear their favourite podcast hosts live since they are recorded in front of a live audience and uploaded afterwards. 
• A large number of people may now share specialized hobbies, news, and conversations with a bigger audience than the traditional radio thanks to the invention of podcasts in the 2000s.

Convergence

• Firstly, in a digital media environment, convergence is the combining of telecommunications as mass communication modes. 
• To clarify, convergence and its consequences are not well defined. Still, it can be seen from three perspectives: Convergence in scientific, cultural, and economic fields. 
• Furthermore, the act of two or more media organizations merging into a digital platform is known as technological convergence, and it can cause businesses to create new goods or join new industries and/or economies.  
• Since, the globalization of material can lead to cultural convergence, which is the merging of various beliefs, values, and traditions between groups of people.

Integrated Communication

• The process of combining several forms of mass communication to operate throughout the mediascape is known as integrated communication. 
• All elements of mass communication, including social media, public relations, advertising, and more, are brought together by integrated communication.

Television and Film

• Accordingly, the two forms of mass media that draw the most viewers nowadays are film and television.
• More people watch it than any other media, according to its audience size. 
• Television has a huge audience because it can draw viewers from all age groups, educational levels (literate and uneducated), and social strata.

Photography

• In the first place, the fundamental tasks of photography are to capture important historical occurrences and sociological and journalistic studies. 
• Also to actively mobilize the public in support of social and legislative reforms.

Interactive Media

• Advertising is influenced by interactive media because, as a culture, we are able to perceive that there is advertising in everything we view. 
• Moreover, particularly when scrolling through Instagram or seeing pop-up ads while reading an article on a computer.

Ebooks

• To illustrate, eBooks have altered the way that people read. Additionally, books can be downloaded onto users’ devices.
• Undeniably, this enables users to keep track of what they read, annotate it, and look up word definitions online.

Eligibility Criteria for a Mass Communication Course 

• Above all, students who want to pursue careers in journalism or mass communication must meet specific requirements for mass communication eligibility. 
• Subsequently, students are chosen based on qualifying requirements for mass communication that vary between universities also. 
• Additionally, to get admitted to the college or institute of their choosing, applicants must meet the mass communication requirements also. 
• Candidates must first complete their education up to class 12 from a recognised board of education, in any stream of study, in order to undertake any journalism and also the mass communication course diploma programme. 
• In the meantime, to be eligible for the undergraduate degree programmes, candidates must have received between 45% and 50% of the possible points in their class 12 exams also. 
• However, to enrol in post-graduate degree and diploma programmes, you must also hold a diploma or a degree from high school.

Selection Standards for a Course in Mass Communication

• Furthermore, below is information about the mass communication selection procedure.
• Additionally, colleges identify individuals who meet their eligibility requirements for mass communication. Later, they move forward with the selection process.
• Subsequently, merit in the class 12 board exams determines admission to the majority of the best universities for mass communication.
• In addition, for admission to mass communication programmes, some well-known universities, like KIIT University, BHU, and GGSIPU, hold entrance exams.
• Hence, before awarding a seat, colleges may also do group discussions and individual interviews to gauge applicants’ communication skills.

Subjects in a Mass Communication Course

In addition, candidates can also learn the list of mass communication course subjects as mentioned below:

Aesthetic & Visual communication	Journalism
Music and audiography	Reporting News  and editing
Audiovisual communication	Photography
Camera and lighting	Mass communication and marketing
Feature writing

Skill Set required for a Mass Communication Course

• Writing is a fundamental talent that is helpful in all forms of mass communication. In order to create messages that are concise, well-written, and effective, verbal skills are also required. 
• Cultural sensitivity is particularly a talent with broad applications. In other words, an effective mass communicator is aware of and sensitive to their audience. 

In addition, see below the table with the skills and expertise needed for a mass communication course. 

Networking expertise	Creativity	Confidence
Interviewing expertise is further needed	certainly best expertise in Communication	additionally working under a strict deadline
Surely Problem-solving expertise	ability to work under pressure	research expertise is also needed
Critical thinking also is a must	observation expertise is clearly demanded	expression ability also required
Indeed amazing presentation expertise	interpretation expertise	clearly good interviewing capability

Syllabus and Content of a Mass Communication Course

• Depending on the sort of course (UG/PG/Degree/Diploma/Certificate) a candidate is pursuing, they will study different subjects in mass communication and media. 
• Nonetheless, the curriculum of every course a candidate takes includes both theoretical material and practical application in the form of internships, study abroad trips, seminars, etc. 

Nevertheless, the course outlines for the two well-known mass communication and media programmes, BJMC and MJMC, are provided below:

BJMC Syllabus

Writing for Media	Journalism an Introduction (Reporting, Writing & Editing)	Political Scenario and Socio-Economic
Indian Culture	Broadcasting in India and History of Print & Broadcasting in India	Design & Graphics (basics)
Journalism in print	Media laws and ethics	Constitution and state politics
Still Photography	Communication theory	Application of Computer in Media
Communication and Development	Production and Radio Journalism	Basics of Camera, Lights  and Sound
Management in media	Television Production and Journalism	Folk media
Public Relations	Advertising intro	Affairs- National & International
Fundamentals of Indian Economy and Economics	Principles & Methods in event management	practices in advertising
Environment Communication	Media Research	research and communication
Tribal Communication	Contemporary Issues	Media Management and organization
Global Media Scenario	value education

MJMC Syllabus 

Introduction to Communication	Growth & Development in print media	Reporting & Desk in print media
First Electronic Media	Advertising	Current affairs
Second Electronic Media	development communication	TV and Radio Production Techniques
Media Law and Ethics	New media and technology	Print media
Public Relations and Corporate Communication	Intercultural and International Communication	Human rights and media
Film Studies	Photographic	Environment awareness
Society and media	Intercultural Communication

Mass communication courses entrance exams

• Despite this, the majority of schools and universities that offer courses in mass communication and media base their decision to admit students on how well they performed on the written exam. Significantly, which is followed by a round of personal interviews. 
• On the other hand, some institutions also provide direct admission to applicants based on their performance on the prerequisite exam (Class 12 or graduation). 

Furthermore, here are a few of the most competitive entrance tests for mass communication:

Jamia Millia Islamia Entrance Test

FTII JET

JNUEE

CUET

XIC OET

IIMC Entrance Exam

Fees for a Mass Communication Course

• Less money will be required to take a mass communication course at government universities than at private ones. 
• Actual costs for mass communication will also change depending on the course. For this reason, your course will certainly cost more than the core journalism and mass communication courses if it also includes multimedia education. 
• Finally, the cost of a course at a government college might range from Rs.11,659 to Rs. 1,10,000. Still, the cost of a term in mass communication at a private university can range from roughly Rs. 2.5 to Rs. 8.5 lakh.

Top Employers & Career Profiles after Taking a Mass Communication Course

• Eventually, students who successfully complete a mass communication education have a wide range of job opportunities in various media businesses. 
• Careers in media, including publishing, journalism, editing, public relations, event management, filmmaking, production, and scriptwriting coupled with directing and advertising, are accessible to anyone with a degree in mass communication. 
• At the same time, depending on their specific interests, a mass communication professional may decide to work as a journalist, actor, radio or video jockey, director, editor, scriptwriter, event organizer, advertising agency, copywriter, media planner, etc. 

Additionally, to discover more about the job profiles accessible to applicants in mass communication and media, click on the links below:

All India Radio	Balaji Telefilms Limited	Cineyug Entertainment
BBC	Doordarshan	India TV
Outlook	The Hindu	Network 18
Star India	NDTV	Zee Network
The Pioneer	Indian Express	Times Group
Hindustan times	India Today Group

Reputed Mass Communication Colleges in India

1. Indian Institute of Mass Communication

Ratings : 

4.8 out of 5 

Accepted exam : 

Significantly, CUET PG is the needed exam

Fees : 

Clearly, the approx fee is around ₹ 87,000

Eligibility criteria : 

On the other hand, to be eligible for a diploma programme in development journalism, applicants must hold a bachelor’s degree in the relevant discipline from an institution of recognised standing.

Specialization: 

Subsequently, the postgraduate diploma programmes offered by IIMC Delhi cover eight key specialities. They specifically include Marathi, Malayalam, Odia, Radio & TV Journalism, English, Hindi, and Urdu. They also involve advertising & public relations.

2. Jamia Millia Islamia [JMI]

Ratings:

4.3 out of 5 

Fees:

it seems around approximately, INR 1.42 lacs

Eligibility criteria:

In the meantime, students had to meet the minimal requirements, which include passing Class 12 with a minimum 50% aggregate from a recognised board. Specifically, to register for the CUET UG exam.

Specialization:

Specifically, JMI accepts admission to three UG courses—BA, BSc, and BVoc—in certain specializations through CUET.

3: Symbiosis Institute of Media and Communication, Symbiosis International, Pune

Ratings: 

3.9 out of 5

Fees :  

Evidently, the fee is approx ₹ 8.35 Lakh

Eligibility criteria : 

• Accordingly, the candidates for the SIMC Pune MBA programme must take the SNAP entrance exam.
• Subsequently, this exam is followed by the Group Exercise, Written Ability Test, and Personal Interaction (GE-PIWAT) rounds.

Specialization: 

• Indeed, the institution has received the National Assessment of Accreditation Council’s “A” grade and AICTE approval (NAAC).
• Though, in the areas of management and mass communication, the institute offers two full-time academic programmes.

4: UNIPUNE – Savitribai Phule Pune University (SPPU)

Ratings: 

4.0 out of 5 

Fees: 

Certainly, the overall fee is approximately INR 6 lacs

Eligibility criteria : 

• Particularly, the major eligibility requirement for SPPU’s B.J. M. C. is intermediate.
• Generally, applicants must have obtained at least 50% in their 10+2 or equivalent test from an accredited board. Candidates from other streams may also apply.

Specialization: 

Undeniably, all levels of specialization are offered.

A comprehensive guide to the Masters in Journalism and Mass Communication course- after graduation

• After graduation, the majority of students often choose to enrol in a master’s programme in journalism and mass communication.
• Though, the programme lasts for two years. To emphasize, the MJMC programme instructs students and provides them with in-depth knowledge and important ideas about Indian media and mass communication mediums.
• Provided that with this two-year postgraduate study, students can make better and more significant use of the experience they already have in the fields of journalism, mass communication, advertising, public relations, event management, and others. You can only pursue further education and research endeavours like PhD and Junior Fellowship programmes on the basis of the MJMC course.
• Therefore, after earning their Master’s in Journalism and Mass Communication, graduates are eligible to enrol in specific specialities like filmmaking, corporate relations or communications, industry-specific journalism, and many more.

Course details

Level

Postgraduate

Duration

Two Years

Minimum qualification

A bachelor’s degree in any field is required as a minimum qualification.

Depending on the college (some require a pass rate of 50% or higher).

Exam Format 

Semester Admission / Selection Method Entrance Test or Graduation Grades

Fee

Rs. 10,000 to 100,000 for the course.

Beginning Pay Range

Rs. 2,50,000 to $4,000

Areas of employment include 

Print, Production, and New Media Businesses, Advertising, Public Relations, Event Management, and Photography, among others.

Eligibility requirements for a programme in journalism and mass communication after graduation

• Provided that students must possess a valid Bachelor’s degree certificate and have graduated from a reputable institution, institute, or university.
• Additionally, candidates must confirm that they have completed all of their graduation requirements and have no outstanding tests. However, certain universities may require an entrance exam aggregate score of at least 50%.

The process for admission to the Master of Journalism and Mass Communication programme after graduation

• Typically, as part of the selection procedure for the two-year MJMC degree, journalism and mass communication institutions across India either have an entrance exam or admit students based on their graduation results. 
• Furthermore, for admission to the MJMC programme, there are no colleges, universities, or institutions in India that hold state- or national-level entrance tests. 
• Likewise, the majority of the time, entrance exams held by individual colleges, universities, and institutes serve as the basis for how those institutions organise their admissions processes. 
• Few colleges, universities, and other institutions, however, admit students purely on merit.

Admissions Based on Merit

• The colleges, universities, and institutes take into account the candidate’s prior academic accomplishments, including job experience, grades from previous exams, such as the graduation exam, and how important the UG degree is to the MJMC programme.
• Later, the candidates are called in for a Group Talk and Personal Interview after being shortlisted based on the aforementioned criteria and others. Therefore, several colleges, universities, and institutions only conduct personal interviews.
• With this in mind, if the said students’ entrance exam, group discussion, and/or personal interview go well, they are admitted.

Entrance Exam-Based Admission

• Indeed, candidates must take an admission exam at the college, university, or institute level, which will be held at the level of their choice.
• The chosen students are then invited in for a Group Discussion and Personal Interview after passing the entrance exam. Several colleges, universities, and institutions only conduct personal interviews.
• If the said students’ entrance exam, group discussion, and/or personal interview go well, they are admitted.
• Note: As specified in the policies of the specific Journalism and Mass Communication universities, institutes, and colleges, the students in question will only be awarded a place at the college/university/institute after paying the mentioned course price.

MJMC Course Cost

•  Indeed, the MJMC programme costs between Rs. 100000 and Rs. 300000, just like any other Journalism and Mass Communication course in India. 
• However, the cost of the course is decided by the location, whether it is a private or public institution, and other considerations.

MJMC Curriculum

Initial Year:

• Journalism and mass media history
• Media Ethics and the Law
• Public relations, advertising, and society’s use of media
• Television and new media
• Basic Communication Guidelines
• Media Control

Second-year 

• Photography journalism
• Reporting for television and new media
• Writing for television and new media
• Media and Human Rights
• Communication Film Appreciation Intercultural Communication Research
• Web-based journalism
• Content Creation for Online and New Media

After graduation and the Master in Journalism and Mass Communication (MJMC), there is a wide range of career options

On the other hand, the candidates typically choose careers like advertising firms, radio jockeys, news channels, magazines, photographers, and product description writers after successfully completing their master’s degrees. Nevertheless, students that are interested in this area of research can pursue a PhD or an M.Phil. in Journalism and Mass Communication.

Following are some of the famous career options available after the MJMC course:

• Correspondent
• Art Director
• Columnist
• News Analyst
• Journalist
• Floor Manager
• Fashion Photographer
• Public Relations Officer
• Screenwriter
• Reporter
• Special Correspondent
• Film Director
• Radio Jockey
• Transmission Executive

Each famous college in India that provides the MJMC programme will provide you with an annual package that runs from Rs. 250,000 to Rs. 4,000,000 Lakh. The first year’s pay for a new recruit is frequently influenced by a number of factors, including the sector, position title, corporate value (such as the company’s reputation), etc. Later, the annual compensation package for MJMC applicants is determined by taking into account their abilities, prior academic and professional qualifications, and accomplishments.

Therefore, after finishing a course at MJMC, some students occasionally try their hand at enhancing their academic performance in the area of research. Thus, the options for higher education that are routinely provided and frequently selected include:

Hence, students pursuing M.Phil. or PhD degrees after graduation are able to apply for UGC NET. 

Expected salary after doing a mass communication course 

• Indeed, the first consideration whenever we search for a job is the salary offered. One can make a lot of money in mass communication, especially if they have more than five years of experience.
• On the other hand, depending on the work type and area, a mass communication rookie can often make between INR 12,000 and INR 25,000 per month.
• Not to mention that an expert, however, can earn anywhere from INR 50,000 per month to INR 1 lakh per month with around five years of expertise.

To summarize, the wage that can be earned in the field of mass communication is listed below.

Career	Approximate salary(INR)
BA in Journalism and Mass Communication	3.95 Lakhs annually
MA in Mass Communication (MMC)	6.06 Lakhs annually
A Master in Journalism and Mass Communication	4.62 Lakhs annually

Recommended reads

• Overall know more about communication studies
• Finally, know about traditional communication practices
• What’s more, know to develop English writing skills for mass communication
• Besides mass communication learn about major online  job sites in India
• Lastly, know your strength and weakness during a job interview

FAQs

Download ebook