2024 is the best year to enter the digital marketing industry if that has always been your dream. The field offers various career options and numerous entry-level and advancement chances. You need to find a satisfying job, and ensuring that it can support you financially in the long term is of utmost importance.

It could be challenging to decide on a career path.

 For many college students, a digital marketing career isn’t the ideal academic pursuit. As you look at the chances in this ever-changing area, you’ll see that digital marketing careers look good and will be even better in 2024. 

Highest Paying Digital Marketing Career in 2024

If you’re interested in learning more about your career options, here are five occupations in this field that interest you. 

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1. Digital Marketing Manager

The role of digital marketing manager is open to candidates with at least five years of relevant work experience. They are in high demand since companies need someone who can lead teams and procedures. They can expect to earn an average salary of fifteen to twenty lakhs annually.

2. Search Engine Marketing

Search Engine Marketing (SEM) differs primarily from Search Engine Optimization(SEO)because it uses paid strategies. These specialists study keyword trends to find out what people are looking for. And then, they figure out how much to bid on those terms to get their company sites to appear in search results. Moreover, search engine optimization and advertising boost a website’s traffic.

Researching search phrases, managing bidding, and doing A/B tests to determine the most effective variations can be done using various tools and platforms. SEM managers must have strong analytical skills and a passion for data to succeed.

The pay rate for SEM Managers is seven lakhs on average. 

3. Pay-Per-Click Managers

Using tools like budgeting, keyword research, improved copy, thorough search tactics, etc., these marketing experts boost pay-per-click campaigns. They are tasked with managing a variety of ad formats, including sponsored 

search engine ads, 

Google Display, 

Bing ads, and more. 

They help clients achieve their objectives by implementing strategies and supporting associated efforts. Due to both the high demand for and remuneration offered by PPC managers, this position is among the best paid in India’s digital marketing industry.

The minimum salary of Pay-Per-Click Managers per annum is ten lakh.

4. Graphic Designer:

The primary responsibility of graphic designers is to produce visual content and graphics for a client’s digital platforms, such as their social media accounts and website. Graphic designers frequently incorporate visual and verbal elements into their work, including branding and logo creation. The minimum salary of Pay-Per-Click Managers per annum is nine lahks.

5. Content Marketing Manager

We are all aware that content is paramount. Consequently, someone must be present to compose the text. So, the people I’ll be discussing next, content writers, are responsible for it. The person responsible for determining the themes and tasks the team will work on is a content manager. The editor, proofreader, and publisher are the content managers constantly working on anything new. Having high-quality blog entries on the website is the responsibility of a content manager.

Jumpstart Your Digital Marketing Career

Enroll in Henry Harvin’s digital marketing training if you want to become an expert digital marketer. Our updated curriculum will prepare you to launch your business or job. This course has many benefits, like internships, LMS access, etc. 

Moreover, you will learn all the tools and techniques to help you stand out in the crowd. 

So, what makes you wait? Become a part of our prestigious and government-approved Henry Harvin alumni. 

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Q.1 Describe the digital marketing course.

Ans. Those interested in learning how to promote their products and services online through various online channels can benefit from enrolling in a digital marketing course. These days, students are interested in colleges that provide these courses.

Q.2 How does one become qualified to pursue Digital marketing certification?

Ans. Enrolling in this course requires  

  • Bachelor’s degree in business or marketing. 
  • Two years of relevant work experience in marketing
  • You must also have excellent communication and writing abilities and be an exceptional English speaker.

Q.3 How difficult is digital marketing?

Ans. Although learning it isn’t problematic, it does necessitate dedication and perseverance. When you first start learning it, keeping up with all the new concepts, such as search engines, data analytics, and content management, can be challenging.

Q.4 How much does a digital marketer make?

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Ans. The wage range for digital marketers in India, from those with less than one year of experience to those with seven years or more, is between three and ten lakhs. 

Q.5 Is digital marketing possible following a BCOM?

Ans. Getting a Bachelor of Commerce degree opens many doors in online marketing. If you’re interested in this as a career path, a Bachelor of Commerce degree can help you understand economics and business.

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