So what is digital marketing strategy? It is something that tells us which business goals can be achieved by using different online channels. This is an extensive plan that details how a business can achieve its marketing goals through online channels like social media, email, and also search. It includes understanding your target audience, providing clear objectives, and using effective digital marketing tactics to reach a wider audience.

what is digital marketing strategy

Why is a Digital Marketing Strategy needed?

If you want to succeed in competitive markets, it is very important to consistently remain active. Ever since the popularity of digital marketing has soared, industry leaders have been studying the benefits of online marketing versus archaic platforms like newspapers, television, and radio. We can reach a global audience through digital marketing. The possibility of getting noticed by a wider audience increases, and you can convert more of them into your customers.

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The Important Elements of Digital Marketing Strategy are as follows:-

Now that we know what is digital marketing strategy, and why it is needed, let us have a look at some of its important elements.

Create an Accredited Team

An accredited team that can speak with authority will help prove your brand’s credibility. Additional training can help advance your team’s talent. It will also give you the advantage of gaining new insights about the digital marketing world to create the most efficient strategy.

Make Use of The SMART Acronym

SMART stands for Specific, Measurable, Attainable, Relevant, and Timely. SMART will help you in constructing marketing strategies and it will also increase your ROIs and KPIs.

Understand the Buyer Experience

You can better understand a buyer’s experience by asking questions such as

  1. Where did the customer first learn about the brand?
  2. What is the customer interested in?
  3. How are the customers evaluating the brand?

Audience Awareness

Due to digital resources and analytics, it has become much easier to find and reach your target audience. You can learn the statistics of who is viewing your company from sites like HubSpot and Google Analytics. This will help in reaching an audience based on their location, age, gender, interest and also education. Online presence and awareness are important tools that would be helpful in this.

what is digital marketing strategy

Stages of Digital Marketing Strategy:- 


 Evaluating the existing digital marketing effectiveness, adopting a data-driven approach, and devising an improvement strategy would help in the planning process. Creating KPI dashboards and customer metrics as well as analytics would be useful here. A digitally-focused approach is important. Moreover, the digital transformation solutions would help marketers and managers in developing a fully data-driven, integrated, and practical digital marketing plan that would support the company’s goals.

Reaching the Audience

To increase your site’s traffic and reach a wider audience you must integrate the latest vital online marketing methods in your digital marketing strategy. It is important to track core changes. The EAT acronym, which stands for, Expertise, Authoritativeness, and Trustworthiness is beneficial here. Also, local customers can be brought in by adjusting the keyword strategy to account for the increase in local voice searches. 


Encouraging interaction on your website or social media which help you in producing future leads. Once you locate your target audience, it is important to influence the following stages in the sales funnel. 


Strategic content marketing would help in inspiring, entertaining, educating and persuading potential converts during the customer lifecycle.


Converting clients is the most important step in digital marketing strategy. Using methods such as nurturing, retargeting, and conversion rate optimization will help in reminding and urging your audience to buy both online and offline. This is especially important if phone and face-to-face channels are important to you.

UX/CX (User Experience)

There is a wide range of advancements in interaction design and website design trends. These have proven to enhance engagement with your content. It will also impact customer behavior on your site or social media platforms. 

Engaging with the Customer

You must improve your communications with the customer by using email, web, and social media marketing to develop hyper-personalized marketing campaigns based on the available data about them. There are several options for customer engagement research and testing such as digital experience usability studies, analyzing the path, multivariate analysis, customer intent surveys on the web, personas of customers, customer feedback surveys, A/B comparisons, and mapping the customer path and content.

what is digital marketing strategy

How to Create Digital Marketing Strategy:-

Creating a Customer Persona

Buyer personas are detailed characterizations provided by diverse data points and meaningful insights. It involves learning the preferences, pain points as well as the behaviors of the customer. This provides a focused approach to your marketing endeavors.

Focusing on Content

 Develop a consistent blogging schedule that focuses on informative and engaging content that would resonate with your audience. This helps in making your business an industry leader, brings website traffic, and also improves SEO rankings.

Identify Your Goals

Make clear, measurable goals for your business objectives. Use tools like social media insights, Google Analytics as well as CRM platforms to measure your progress.

Evaluate Existing Digital Marketing Channels

You must assess and analyze each channel’s performance metrics. Optimizing successful elements, exploring innovative approaches for underperforming areas as well as refining strategies are useful processes for this.

Confirm Your Differentiators

Identify your USP (Unique Selling Point) and reinforce it. Conduct customer surveys and interviews as they would help you discover your unique value. Your messaging must highlight your USP and it must be emphasized in all digital marketing campaigns.

Make it Easier for Customers to Reach You

You must ensure that your leads and visitors find it easy to connect with you. Ensure that landing pages don’t ask for irrelevant data. Furthermore, make your call-to-action clearly visible on the landing page and other pages of your website, and optimize it for visibility and clarity. 

Mobile Optimization

Mobile optimization includes a user-friendly interface, responsive design and swift page loading. Creating mobile-friendly email templates and ensuring relevant and up-to-date content will enhance the user experience. Also performing mobile responsiveness tests and focusing on page speed and design would be beneficial here.

Important Tools For Digital Marketing Strategy:-

Content Marketing

It is important to craft compelling narratives that resonate with the audience, are optimized for maximum SEO impact, stand out from similar information, and are also strategically distributed across platforms.

Email Marketing

 Emails need to go deeper. Segmentation and targeted campaigns increase relevance. Compelling and concise copies, as well as CTAs, increase conversion rates.


For a robust digital marketing strategy, you must prioritize optimization, ongoing updates, high-quality content publication, and also entire website redesigns. This helps in increasing engagement, increasing conversions, and securing a prominent position on Search Engine Result Pages. 

Online Reviews

They help in building trust and confidence in the buyers. They provide valuable feedback to the businesses. Moreover, the opportunity to foster a positive online community helps the brand in the long term.

Listings Management

Having multiple listings is important as it allows customers to cross-reference reviews from various platforms and provides them with the information they need. Optimizing listings with compelling visuals, relevant keywords as well as accurate business details is extremely important. 

Conclusion About Digital Marketing Strategy:-

A robust digital marketing strategy is highly important and advantageous in today’s online commerce. Furthermore, it is a necessity and would help your business to develop and succeed in leaps and bounds.

digital marketing strategy

About Henry Harvin’s Course About Digital Marketing:-

If you still want to learn more about what is a digital marketing strategy, you can join Henry Harvin’s Digital Marketing Certification Course. This course helps you in becoming a Certified Advanced Digital Marketer with CADM Digital Marketing Certification. 

It is forty hours of live virtual training, provided by experts with 10+ years of expertise. You get a 1-year gold membership and can earn the prestigious Henry Harvin alumni status. This course is ideal for business owners, entrepreneurs, bloggers, YouTubers, social media enthusiasts, website owners, business analysts as well as professionals. This course will provide you with a much better understanding of what is Digital Marketing Strategy.

The following video is extremely informative about Henry Harvin’s PG in Digital Marketing course. 

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Frequently Asked Questions About Digital Marketing Strategy:- 

Q.1 What are the seven Cs of Digital Marketing?

Ans. The seven Cs of Digital Marketing are – Customer, Context, Community, Conversion, Cohesion, Content, and also Convenience.

Q.2 What are the top 8 E-marketing Strategies?

Ans. The top 8 E-marketing strategies are – Search Engine Optimization (SEO), E-marketing analytics, Content Marketing, Website Design, Conversion Rate Optimization, Social Media Marketing, Pay-per-click (PPC) advertising as well as Business Branding.

Q.3 What are the four As of Digital Marketing?

Ans. Acceptability, Affordability, Awareness, and also Accessibility are the four As of Digital Marketing.

Q.4 What are the common mistakes in Digital Marketing that must be avoided?

Ans. Ignoring SEO best practices, neglecting mobile optimization, refusing to track and analyze data as well as not providing clear goals are the common pitfalls in Digital Marketing that must be avoided at all costs.

Q.5 How does Artificial Intelligence help in Digital Marketing?

Ans. Artificial Intelligence helps in personalizing content, optimizing campaigns for better efficiency and targeting and it also helps in automating tasks.

Post Graduate Program in Digital Marketing by Henry Harvin®

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