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In 2022, a business can hardly survive without marketing itself. Marketing is an inevitable necessity for running a business and promoting the products or services.
If anyone wants to promote their goods or services, the first way of doing it which comes to mind is promoting it through ads. Ads in Newspapers, distributing pamphlets or running an ad on TV.
But these are the traditional ways of marketing. The current time is the age of internet, and because of this, the traditional marketing is a less favorable option.
The most efficient way of marketing in these times is by taking the help of Digital Marketing.
What is Digital Marketing?
Digital Marketing is simply a way of promoting products and services using internet, social media platform and channels.
Moreover, Digital Marketing is a way of advertising without wasting time, energy and money.
With Digital Marketing, people can easily identify their customers’ needs, requirements and problems.
Furthermore, there are many benefits of Digital Marketing. Let us have a look at those benefits of using Digital Marketing.
What are the Benefits of Digital Marketing?
1. Global Reach
Starting with the first point, Digital Marketing, not to mention, is a magical tool that can bring you your targeted audience anywhere from the world.
You do not have to limit yourself or your products or services because of poor reach or marketing.
No matter where you are right now in this world but with Digital Marketing, you can make sure that your product or services are getting noticed by someone sitting far away from you.
2. Higher Engagement
There is no doubt that Digital Marketing provides higher engagement to the client.
Better the marketing skills, higher the engagement.
As mentioned earlier, Digital Marketing can help a client reach their targeted audience globally, as a result, there will be more engagement and it will lead to an increased amount of engagement.
The most favorite benefit of Digital Marketing among the clients is its Affordability.
Unlike Traditional Marketing, Digital Marketing is inexpensive.
With this benefit, any business of any size can market them and reach its targeted audience.
Now that we are talking about Affordability, there are many courses available online which provide a good curriculum through which you can learn the skills of Digital Marketing.
But the most affordable course which ranks 1st amongst the courses available online is the Digital Marketing Course by Henry Harvin.
This course provides 40 hours of live online learning from industry expert trainers.
Not only Henry Harvin provides Weekly Job Opportunities but also a Guaranteed Internship with Henry Harvin or partner firms.
Henry Harvin provides 7 Certificates on the completion of this course, which will surely create a good impression on your Job CV.
The program is available on the Henry Harvin website at just 15000 INR.
Another benefit of Digital Marketing is that it will work the way you want it to.
Because it is customizable, it allows you to choose from all various possible ways to make your product, service, or brand more reachable to the targeted audience.
The marketing strategy is planned and put into action by some useful tools that are used to personalize your marketing plan.
This way Digital Marketing allows you to individualize your brand or company and produces better results in comparison to Traditional Marketing.
5. Focuses on Niche Targeting
Every business focuses on its Niche and is aware of its audience’s needs.
If a company does not give attention to their niche building then it can never reach the right audience.
With Digital Marketing, a company can always fix a target to achieve their niche and reach their targeted audience.
While in Traditional Marketing, the ads published hardly reach the right audience.
Using the skills of Digital Marketing, you can decide who can see your ads and who cannot and always get a possible lead through it.
6. Traceable and Measurable Results
With Digital Marketing, a company can always have hands-on results about their performance.
A company can see what steps they are taking and how those steps are helping them to perform better and attract audiences.
Every day, you can see what the insights are and get real-time results using these tools.
7. Cheaper than the Traditional Marketing
Promoting yourself the Traditional way can cost you a lot of money.
Printing, Distributing and Getting noticed is hard with Traditional Marketing.
Also, the Ad does not stay for days or weeks; you have to pay for it every day.
Moreover, the ads are not easily reachable to the right audience every time.
On the other hand, Digital Marketing allows you to continue your ads whenever you want at a very reasonable price.
As mentioned earlier, the ad reaches the right audience and brings possible leads.
8. Higher Revenues
Planning strategically about anything brings in good results.
Similarly, planning wisely about the target, niche, action plans, and reach will help you and your business grow more revenues.
Additionally, listing down the proper action plan and selecting your targeted audiences through narrow downing the methods to reach them will help grow your revenue in more or less time.
9. Brand Awareness
There is no doubt in the fact that Digital Marketing helps in spreading Brand Awareness.
Sometimes, small business owners just want to spread awareness about their brand or products.
With this intention, they use Digital Marketing, which in fact, is the most effective way of spreading brand awareness.
And not to mention, also cost effective for their small business.
10. Provides Real-Time Results
As mentioned earlier, Digital Marketing helps to know the real-time results of the brand campaign.
No matter what time it is, you will always get to know how your brand is performing and how you are getting the leads.
Also, you will get to know where a lead has come from and how it landed on your page.
All the insights, the campaign, brand performances, and how many people visited or clicked on your ads will be seen in one place and with real-time results.
11. Chance of Competing with Big Business
If you are a small business owner, you might have a dream about competing with big businesses.
That brings us to this point of getting a chance to compete with Big Businesses.
If your brand is good at understanding and fulfilling the needs of the customers, then your brand can get a lot of leads and can grow higher in terms of revenue as well as reputation.
12. Long Term Effect
If you are running a campaign for your brand on the internet, it is an obvious thing that it is going to last for many days or weeks or even for some months, according to your selection of the campaign.
The SEO strategy helps your brand to stay in front of the eyes of your targeted audiences.
This will make your potential customers take action and convert into potential leads or buyers.
Also, this will help you to get loyal and returning customers.
With this, we have seen various benefits of Digital Marketing.
Although there are many other Benefits of Digital Marketing, such as:
- Traffic Generation
- Good for small companies
- Easy to use
- Lead Generation
- Economically safe
- Fast results
How does this work?
Digital Marketing includes various marketing options to choose from according to your need.
· SEO i.e. Search Engine Optimization
SEO is meant to improve your website performance and generate traffic to your website in an organic way.
That means driving traffic without paying anyone.
Search Engine Optimization works on a basic yet efficient rule which is Ranking, Clicks and Conversion.
· Affiliate Marketing
This way of marketing is very famous among social media influencers.
Once you have a good number of followers on any social media platform, you can become an Affiliate Marketer.
Affiliate Marketing means promoting a particular product or service or brand on your platform and making followers to become a lead or customers of that particular product or service or brand.
By this, you will earn a reward in return for that.
· Google Analytics
Google Analytics helps us to collect information about our brand performances.
Information such as;
- Where the leads are coming from
- Website Traffic Source
- Bounce rate
- Page Engagement
- Demographic Details
- User path – interaction
- Audit of Website
All this information helps in performing better.
This information is used to improve Search Ads, Display Ads, and Social Media Ads.
Also it helps us to know what age and genders are visiting the website.
· Social Media Marketing
Everyone loves social media, whether it is FaceBook, Instagram, YouTube, Twitter, LinkedIn, etc.
But managing and marketing a Social Media Account, Handle or Page is very difficult.
Learning the skills of managing and marketing a social media account, handle or page can boost your reach.
Moreover, the objectives of Social Media Marketing are:
- Brand Awareness
- Traffic Relevant
- Sales or Promoting
- CRM – Customer Relation Management
- ORM – Online Reputation Management
Social Media Marketing is a very vast field to explore provided that it is used to create content, build connections and entertain.
· Google Ads
Google Ads itself is a platform from which you can run your ads and promote your website, product or services.
However, the most important role is played by Keywords, which are THE most effective thing ever in the Digital Marketing World.
For running an Ad or promoting yourself organically, you will need Keywords, and those too RIGHT and most relevant Keywords.
By running a campaign in Google Ads, you will be able to rank on the top pages of Google.
This will lead you and your brand to get more customers.
There are many other types of Digital Marketing, which are,
- E-mail Marketing
- Content Marketing
- Mobile Marketing
- Web Analysis
- Video Marketing which includes the world of YouTube
What is the Career Scope in Digital Marketing?
Digital Marketing is a very vast field to explore, but at the same time, it is very fun too.
There is no special requirement of any degree or pre-requisite to becoming a Digital Marketer, so anyone can become a Digital Marketer.
But I must say that after the pandemic, the demand for a Digital Marketer has increased.
The requirement for the Digital Marketer has risen in Companies, Businesses, and many Social Media Based Industries.
Many Small Business owners hire Freelance Digital Marketers.
If you are interested in learning these skills and becoming a Digital Marketer, then you can have a lot of career options and opportunities as well.
You can have a Full-Time job as a Digital Marketer as well as a Part-Time job and even can get hired as a Freelancer.
The jobs that you can apply for after becoming a Digital Marketer are:
- Search Engine Optimization (SEO) Expert
- Social Media Manager
- Google Analyst
- Web Analyst
- Affiliate Marketer
- Website Developer
- Google ads Expert
- Email Marketing Expert
These are the most common Digital Marketing jobs which are in demand right now.
What are the benefits of acquiring the skills of Digital Marketing?
- No Pre-requisites or need for a specific Degree
- High Salary
- In-Demand Career
- Numerous Job Opportunities
- Booming Industry
- Work From Home Opportunities
- Freelance Job Possibilities
- Chance to work with Startup Companies
- The benefit of exploring various industries
- Working with foreign clients
To conclude, Digital Marketing is a demanding skill and will be a demanding career for many upcoming years.
The Benefits of Digital Marketing are mentioned above and are very exciting for the people who are interested in learning Digital Marketing skills.
With the help of Digital Marketing, even the small companies are growing drastically and performing better.
These skills of Digital Marketing are very useful in running a website or a social media page even on your own.
Learning Digital Marketing skills for your own company or website or page can get you huge help and can save you a fortune.
Moreover, after knowing the Benefits of Digital Marketing, and its benefits on your career, I am sure that you are left with no confusion and are ready to take a flight as a Successful, Hardworking Digital Marketer.
Frequently Asked Questions (FAQs)
Digital Marketing is a special type of skill which can make your website, brand, product or service promote in such a way that it reaches your potential customers and turn them into a Buyer.
There are numerous benefits of Digital Marketing for a Company or Website and for people who want to learn this captivating skill.
The tools, methods and strategy used by a marketer can bring the company or website a huge amount of revenue, and loyal customers. All the remarkable Benefits are mentioned above.
Aforementioned, the types of Digital Marketing are Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, Web Analysis, Affiliate Marketing, Google Analysis, Google ads and much more.
The Salary factor depends on the field and company you are in.
The Avg. salary of a Digital Marketing Manager is approximately 7.2 Lakhs INR per annum.
Firstly, it is a high-demand skill.
Secondly, it allows you to work for anyone from anywhere.
Thirdly, it has a high level of job opportunities as every company or website needs a Digital Marketing Manager.
And last but not the least, the work is highly skill-based, therefore, it requires no degree to get a job.