What is Content Writing?

In simple terms, Content Writing refers to the practice of producing written information related to products, services, or ideas.

This information is propagated to the desired audience in a number of ways – both online and offline.

Since this career has become highly lucrative, there is intense competition for this sector’s jobs. However, you can prove your credentials with time, make a name for yourself, and garner very high-paying projects.

Top 10 Content Writing Courses in Mangalore

1. Henry Harvin

https://www.youtube.com/watch?v=gkAXzy6lwNs&list=PL28eq_nhJTOczrW5vXDrLIJIyASKjjnFH&index=21

Over the years, the name Henry Harvin has begun to be associated with high-quality and industry-recognized courses. Almost all courses are available online and can be accessed from anywhere in the world.

The comprehensive Content Writing course from Henry Harvin is one of the best available in India. It has been ranked #1 in the industry by Trainings360. Here are some salient features of this course:

  • The attempt is to provide the instructions through a 100% hands-on experience. The course is structured using the Goal Centric and Action-Oriented (GCAO) methodology. Students are provided with assignments, case studies, and actual projects to work on their content writing skills.
  • The content covers more than 30 content writing types in-depth, such as Creative Writing, Business Writing, Medical Writing, Technical Writing, Copywriting, Social Media Writing, and many more. The course structure is such that it transforms the student into a Content Strategist who is capable of even taking on international projects.
  • Additionally, you will get training in various tools needed for effective presentations like Canva, image editing software, Google Analytics, Website-building, maintenance, etc.
  • The course duration is over 32 hours of online or classroom training, 24 hours of brush-up sessions, and 50 hours of e-Learning access.
  • The trainers are highly qualified and industry-respected experts who are also seasoned professional writers with more than 10 years of experience in various content writing formats.
  • Henry Harvin offers a guaranteed internship as well as support in placements.
  • The brand name Henry Harvin is well respected in the industry. More than 150 corporates and 60 colleges recognize and trust the certification from Henry Harvin. Some examples are Deloitte, Fidelity Investments, Abbott Pharma, HostBooks, Avon Cosmetics, and institutions like the Indian Institute of Management, Indian Institute of Technology.
  • You will earn the prestigious CDCW (Certified Digital Content Writer) certification from Henry Harvin® Education. This certificate is recognized by the Content Writing Association in India, MSME & Govt. of India, American Association of EFL, UKAF, UK Cert, etc.

You can get more detailed information about the Certified Digital Content Writer training course from Henry Harvin here.

Also Henry Harvin Provides these Courses-

2. Udemy

Udemy is a platform that offers many different Content Writing courses. You could select any course of your choice after going through the syllabus, cost, and duration.

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Here is a quick reference to some of the more popular Content Writing courses on Udemy based on user ratings.

 

1.The Ultimate Guide to Profitable Freelance Writing

What you will learn: The A-Z of how to make money by writing fantastic content and copy!

Cost : Rs. 700 (Currently on discount)

Post Graduate Program in Digital Marketing by Henry Harvin®

Ranks Amongst Top #5 Upskilling Courses of all time in 2021 by India Today

View Course

Details: Total of 6 hours, 39 lectures, suitable for all levels

User rating: 4.8 / 5

 

2.How to become a Content Strategist in 2020 and be good in it

What you will learn:

a)Understand what Content Strategy entails – the practice and the process

b)Get introduced to the core and complimentary skills needed and how to acquire them

c)Learn how to gain experience, create a portfolio and prepare for a job interview

Cost: Rs.5,440

Details: Total of 2.5 hours, 17 lectures, suitable for all levels

User rating: 4.7 / 5

 

3.Blog Writer’s workshop express

What you will learn: Improve writing content quality for better reader engagement, increased following & a successful blog

Cost: Rs.700

Details: Total of 1 hour, 5 lectures, suitable for beginner level

User rating: 4.6 / 5

 

4.Content writing for Beginners

What you will learn:

a)Plan Your Writing to Meet Your Objective

b)Understand Your Reader to Connect

c)How to Use Headings to Improve Your Text

Cost: Rs.700

Details: Total of 31 minutes, 21 lectures, suitable for beginner level

User rating: 4.6 / 5

 

5.Content writing in the Semantic Web

What you will learn:

a)You will get an understanding of the principles underlying the Semantic Web

b)You will find out the core principles of texts that rank and resonate

c)You will learn how to use web writing to broaden the reach of your digital footprint

Cost: Rs.5,760

Details: Total of 4.5 hours, 35 lectures, suitable for all levels

User rating: 4.5 / 5

3. Coursera

Like Udemy, Coursera is a curated platform that offers various online courses in the area of Content Writing.

Coursera ties up with world-famous schools, colleges, and universities to bring you internationally famous courses.

Courses are usually free. But you do not get the testing facility and corresponding course certificate under the free scheme. If you are looking for certifications, you will have to pay for the same.

Some of the more popular Content Writing courses on Coursera as covered below.

 

1. The Strategy of Content Marketing

Partner: University of California, Davis

What you will learn: Core strategies used by content marketers to acquire and retain customers profitably. This includes learning how to develop, organize, and execute a content marketing strategy, analyze content marketing’s effectiveness, and write compelling copy.

Cost: Free without certification

Details: Total of 19 hours ( spread over 4 weeks), 4 modules (1 module per week) , suitable for intermediate level

User rating: 4.5 / 5

 

2. Writing in the Sciences

Partner : Stanford University

You will learn: This course teaches scientists the skill of scientific writing, using practical examples and exercises. Topics include the format of a scientific manuscript, writing grants, medical writing, writing for scientific publications, and writing for general audiences.

Cost: Free without certification

Details: Total of 30 hours ( spread over 4 weeks), 4 modules (1 module per week), suitable for beginner level

User rating: 4.9 / 5

 

3. Technical Writing

Partner: The Moscow Institute of Physics and Technology

What you will learn: Developing your technical writing skills, the process of communicating information gained during research to the concerned audience, ability to choose the degree of technicality in communication, various forms of reporting, and structure and language of content while reporting the results of your research.

Cost: Free without certification

Details: Total of 19 hours ( spread over 4 weeks), 4 modules (1 module per week), suitable for intermediate level

User rating: 4.6 / 5

 

4. Social Media Management

Partner: Facebook

What you will learn:

How to create personal and business accounts, curate social media posts, create a content calendar, post on social media for maximum impact, create a brand identity and content around it, analyze data to check post effectiveness, and much more.

Cost: Free without certification

Details: Flexible deadlines, suitable for beginner level

User rating: 4.9 / 5

 

5. Content Strategy for Professionals: Engaging Audiences

Partner: Northwestern University

What you will learn: Core strategies to engage your audience, understand the power of ‘stories’ to have conversations with your audience, develop techniques to make your ‘stories’ stand out, creating engaging, strategic, honest, and compelling content.

Cost: Free without certification

Details: Total of 5 hours, targeting professionals

User rating: 4.6 / 5

4. Online Idea Lab

Bangalore-based Online Idea Lab has a comprehensive Content Writing course that is online and instructor-led.

The course contains 3 main modules: Content Research, Content Writing, Content.

 

Promotion. Under these 3 main modules are several sub-modules as follows:

#Digital Marketing Fundamentals

#Basic Competitor Analysis

#Reading and Analyzing content

#Fundamentals of visual content

#Common grammatical errors

#Content Writing and Ethics

#Proofreading and editing

#Content writing tools

#Writing viral content

#Freelancing as a Content Writer

 

Topics covered

  • Writing Blog Titles
  • Finding Topics for Blogs
  • Blog Writing
  • Content Research
  • Content Writing Process
  • Writing Website Content
  • Common Mistakes in Website Content
  • Website Content Analysis
  • Fundamentals of Content Research
  • Fundamentals of Design
  • Creating Appealing Images
  • Online Reputation Management
  • Introduction to Social Media Marketing
  • Writing for Social Media

Duration: 24 hours of lessons, spread out over 4 weeks

Cost Rs.24,500 approximately

5. IIEDM

This institute offers a 3 month and a 5-month Digital marketing course, within which content writing is covered.

It is suitable for people who want to learn Content writing to help them in their digital marketing strategies.

Modules covered are WordPress and web site development, Social Media Marketing, Email Marketing, Mobile Marketing, Google Analytics, Google Ads, apart from Content Writing itself.

Course duration: 3 months (basic) / 5 months (advanced)

6. Digital Academy 360

The Digital Academy 360 offers content writing courses along with many other courses.

The Content Writing Certification Program offered by Digital Academy 360 is very comprehensive and includes all the different content writing types, along with WordPress website designing.

The trainers are industry experts in the field of content writing.

Timing is flexible with weekday and weekend batches. Courses are offered online.

The Content Writing Certification Program covers the following:

  • 16 + modules.
  • Two certifications, useful tools for content writers, and two industry-based writing assignments.
  • More than 4 to 5 actual case studies, backup classes, and internship opportunities.
  • The certifications are provided from Digital Academy 360, as well as from Hubspot.
  • The institute has placement facilities both for freshers and working professionals.

This course gives the learner a hands-on experience in the various types of content. It enhances your research ability and also helps in gaining a command over the language.

Digital Academy 360 has 15+ centers in India, and the fee is affordable. You can check out their website for further information regarding the duration and cost of the course.

7. Inventateq

Inventateq is a software training institute that offers content writing courses along with a host of other courses.

It specializes in training and placement in content writing industry.

The training provided by Inventateq aims at making students as well as working professionals more employable.

They have in-class training centers at Bengaluru and Chennai. They also have a dedicated placement cell. They also have online courses.

The Inventateq content writing course is job-oriented.

The course details are as follows:

  • They offer both modes of training – classroom and online training.
  • A total of 30-35 hours of training classes.
  • There is an option to choose between weekday and weekend batches.
  • The lab sessions ensure hands-on experience and exposure.
  • The modules will cover the basics of content writing, different types of content writing, SEO in content writing, writing content for blogs, writing of eBooks, copywriting, email writing, and finally, covers career opportunities.

You can check their website, book a free demo, inquire about the duration and the course fee.

8. ECT

ECT (Education and Career Times) is a training organization. The Government of India recognizes it as a startup.

They have courses in personality development, communication skills, content writing, and digital marketing.

Their training centers are at Noida and Delhi but they also have online training courses.

The content writing course at ECT includes:

  • The total duration of thirty-two hours of classroom/live training.
  • 50 hours of online learning, along with useful videos.
  • It is a three-month course.
  • You will have to do eight assignments and four live projects.
  • The course also includes tests, quizzes and provides two certifications.
  • 100% placement assistance.
  • The institute also provides work-from-home job opportunities and lifetime support.
  • The course modules include introducing content writing, vocabulary building exercises, common rules and errors of grammar, various writing tools, creative writing, copywriting, technical writing, academic writing, and writing for fiction.
  • How to earn money via content writing, build a career in content marketing, and the basics of content marketing and digital marketing.
  • Steps to publish your book.
  • The course fee is Rs. 15,000/-
  • Classroom teaching is provided to residents of Delhi, while residents elsewhere can avail of their online course.
  • The course also provides an internship opportunity.

9. Thoughtful Minds

Thoughtful Minds was one of the first companies in India to start content writing services. It was started to impart Content Writing training to budding writers and provide them with an opportunity to earn while they learn. There is a nominal fee of Rs.5000.

The course covers the following topics

  • What is content writing?
  • Types of content writing
  • What are the keywords?
  • Significance of Keyword density
  • Article writing
  • How to increase content writing speed?
  • What is plagiarism? How to avoid or detect it?
  • Difference between web content and article writing
  • How to write user-friendly content?
  • How to write content for SEO?
  • Employment opportunities for content writers
  • The average salary expectation for content writers.

Content writing classes are available online. Since teaching is via virtual classrooms, anyone from all around the world can join these classes.

The course duration one and a half months, with 45-minute sessions every day (Monday to Saturday).

10. Skillshare

Skillshare is an online learning platform where users can access thousands of courses through online videos.

Their online Content Writing course bundle consists of a series of tutorials targeting beginners and intermediate to high-level learners looking to upgrade their skills in content writing.

Key Features:

  • Various modules are devoted to creative writing techniques.
  • How to write impactful and attention-grabbing openings and many more techniques.
  • The basics of Content Writing are covered topic-wise
  • Cost of the course: Free for the first month, and nominal fee thereafter.

What are the various forms of content writing?

Online content is in the form of blog posts, articles, e-magazines, reports, press releases, e-books, social media posts, and so on.

Offline content is in the form of brochures, books, newspapers, magazines, scientific reports and journals, pamphlets, and so on.

 

Also read- Top 10 Content Writing Courses In USA

What is the scope of content writing?

Content Writing finds applications in a number of scenarios as mentioned below:

Article writing – These are larger size articles and usually require thorough research as they report facts.

Blog posts – These can be the informational or creative output of the writer. They are shorter than Articles, and many times do not require extremely detailed research.

Social media posts – These may be on a personal basis, or for companies/organizations, or even the posts for online purpose-driven groups or foundations.

Book reviews – As the name suggests, these are a synopsis of a book and may or may not contain the book’s personal opinions.

Copy Writing – This refers to the text related to advertisements, which may be in written form or audio-visual form.

Landing pages – These are specific types of pages on a web site where the sole purpose is to convince a reader to take some form of action, like purchasing the described product, signing up for a free or paid tutorial or webinar, subscribing to a service or membership, and so on.

E-book writing – As the name suggests, it refers to writing a book published online.

Ghost writing – Writing on behalf of someone else.

Creative writing – This refers to the creative output of the author’s thoughts and feelings. It could be in the form of fiction as well as non-fiction.

Magazine writing – Writing for magazines or periodicals.

Newsletters writing –  In such writings, the work of a writer is to give information about actual events, promotional activities of an organization, special announcements, etc..

Medical writing – Writing of reports, details of processes, case studies, scientific discoveries, and so on, all related to the medical field.

Technical writing – This covers technical reports, process descriptions, and so on related to hardware and software technology.

Press releases are statements released by organizations detailing any specific development or achievement that they want to convey to their intended readers.

Grant writing – This mainly refers to scientific or social institutes’ applications for financial support from investors.

User manuals – This term refers to the writing and publication of product description, operating instructions, operational dos and dont’s, handling instructions, caution messages, etc. of a physical product, and sometimes a software product.

Content Marketing specifically refers to building a brand and enhancing brand recall in the reader’s mind, using online or offline mediums.

Marketers usually use articles, blogs, infographics, e-books, brochures, pamphlets, magazines, videos, and many more mediums to get in touch with their target audience.

Content Writers write the content of all these mediums. Thus Content Writers are an important part of marketing campaigns, and content writing is a high paying profession.

What are the skills required to be a good content writer?

If you want to excel in this job, here are some of the skills you will have to build up

  • Research abilities
  • Adherence to time commitments / Discipline
  • Thorough knowledge of Grammar and Syntax rules
  • Working knowledge of the topic you are writing on
  • Good networking skills
  • Computer and Internet skills
  • Basic knowledge of different content types described above

What is the best way to become a Content Writer?

You probably think that you have decent writing skills. That is good.

However, please remember that each content writing type mentioned above requires precise methods, styles, and writing tones.

Hence, it really helps to take up a course in Content Writing, where all the necessary skills required for the different Content writing formats are taught to you.

The other benefit of joining a course is that you can form a network, gain contacts, and get information and access to Content Writing jobs.

To help you decide as to which Content Writing course is good for you, I have elaborated on eleven different courses available online.

Who can take up this course?

Content writing is one of the few professions which ANY literate person can take up. There is absolutely no bar on age, qualifications, location, or prior experience.

While the language of usage is predominantly English across the world, there are numerous opportunities to write in regional languages as well, especially within India.

Here are some categories of people who are known to take up content writing as a primary or supplementary career (or even hobby) :

  • Students
  • Housewives
  • People who want to spread information about their ventures
  • Retired people who want to utilize their time well
  • Subject matter experts

What are the pros and cons of getting certified in content writing?

First, the pros: As mentioned earlier, content writing is currently a lucrative career, sought after by digital marketers, website owners, small and large corporations, e-commerce platforms like Amazon, and many more.

Apart from getting a full-time job in such organizations, you could also become a freelance writer. Such people are in high demand by organizations who do not prefer to employ full-time writers or folks who want to manage their Social Media presence.

The third option is that you can set up an agency that provides Content Writers to the industry.

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In conclusion

In the current pandemic period, Content Writing as an industry is thriving and will continue to do so for a long time to come. The real challenge is to produce well-researched high-quality content and be able to market the same effectively.

While gearing up for a career in Content Writing, it is essential to learn all aspects of the same through a suitable course. Today there are several courses and training options for Content Writing available online Study the salient features of each institute very carefully before making a choice. Many offer in-depth information about the content. On the other hand, an institute that blends content and marketing to give you the in-demand skill is an excellent choice.

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19 Comments

  1. Superb post of the best content writing courses in mangalore is a comprehensive course, covering a variety of aspects of writing education materials. It was also great to have its responses to homework tasks and general questions, along with interaction with other students.

  2. Great blog from the HENRY HARVIN institute on best content writing courses in mangalore is the ideal beginner course for any budding freelance writer. I’ve learned so much from this course.

  3. Thank you so much for the information you have share about the best content writing courses certification it have all the relevant details of the courses in a systematic way and have all the well details.

  4. shakti pal Reply

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  5. sumit khasyabh pal Reply

    This detailed explanation has been of great help. The comprehensive analysis of all the institutes have definitely helped me a lot.

  6. Vibha sirohi Reply

    This course is the real deal. It has a varied syllabus, and introduces a lot of definite techniques and ideas. best article for content writing .

  7. Thank you so much author for helping me to find the right course for me and helping me to choose the best course provider .

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  13. Jay vardhan Reply

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  14. Kiran reddy Reply

    I was actually looking for this opportunity to learn this online course in mangalore and this blog is really helpful for me to understand those things very well.

  15. I have always believed in practical knowledge. As Henry Harvin deals with live projects as well as with the trainers who have high level of expertise in this field. This will definitely help you polish the content writing skills.

  16. Meenakashi Reply

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  17. Meenakashi Reply

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  18. Meenakashi Reply

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