A press release is a short news story that serves as your business voice. You can publish it in your company website or magazine to promote your goods and services.
The press release can also be passed on to journalists or editors who can print the story in their publication. If you have to write a press release for your website or some publication but not sure where to start, don’t worry as we have you covered.
Here are 7 tips to help you write a press release
Tip#1: Publish something worth telling
Don’t use press release to promote your underselling product or service as the press releases is not an advert. In fact, you have to find a newsworthy story that incites interest among readers about this product or service.
Tip#2: Find Your Media Audience
A press release is written keeping the media audience in mind. You have to tailor it according to the readers or viewers of the publication.
If the same press releases are sent out to different news houses, change the headline, initial paragraph and quote for every news group.
Tip#3: Write An Attention-Grabbing Headline
A headline that stands out can attract a wider audience. The heading that answers
6 questions - Who, What, Where, When, Why and How about your company has great potential.
“The journalists use headlines to assess whether your story is worth telling. If it doesn’t capture their interest, they’ll probably discard the press release.”
- Mukta Govind, Sr. News Editor.
You should use catchy phrases in the main text that will get more eyes to your news. The readers not only remember these phrases but also, use them to discuss your news with other people.
Tip#4: Be Specific In Description
The body of the press release should be very specific. Ideally a press release is about 300 to 400 words so, make sure you state relevant and factual information only. Write body paragraphs in non-bold, font-size 12.
Tip#5: Follow the inverted pyramid structure
Structuring your press release in the inverted pyramid format enables you to display crucial information first. The media persons will simply sift through the structure to know whether your product or service will be of use to their audience.
The basic format is as follows:
Short, crisp headline telling what your news is about. Follow it with your company name, logo, and release date
1st Paragraph: Summarise up the entire news in 1-2 sentences
2nd Paragraph: Tell why your news is important
3rd Paragraph: Describe who’s involved, how things happened, etc.
4th Paragraph: Add relevant quote of CEO or company’s spokesperson to add credibility to your information
5th Paragraph: Direct readers to more details about the product or how to get involved.
Tip#6: Write in the third person
A press release doesn’t target the audience directly so, you have to write in the third person. Instead of writing “We launched a product”, write, “ABC Ltd. has launched XYZ….”
Tip#7: Present only one news per press release
If you have more than one news to share, you should probably write separate press releases.
“Decide where to end one news and begin another one. If you need to add more information, make ‘notes to editors’ and put it at the end of the release.”
- Sonia Khatri, Content Writing Expert, Henry Harvin Education
Follow these tips to write a newsworthy story and connect with your target readers.
For further information, contact Henry Harvin Education experts and learn to write various types of content such as articles, blogs, assignments, website content, etc. professionally.