Indeed, the post-pandemic digital revolution has the world’s population relying more and more on search engines for all their queries. Whether you are a business person or an entertainer, your website content will gain visibility only if it is optimized. To clarify, Search Engine Optimization (SEO) is the process of optimizing your website’s content using SEO techniques and tools to rank high in Google SERPs. Therefore, having the best SEO tools at your fingertips will aid you immensely in the journey of channeling organic traffic to your website. 

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Though there are hundreds of Best SEO Tools available online, if you don’t know what specifically they are for, you are lagging behind. In order to save your day, we have assorted the 10 best SEO tools to attain a high SEO Ranking. Surely, these free/paid SEO tools will take your content to the next level and earn you the best and most consistent results in no time. Digital Marketing Course

SEO tools

10 Best SEO Tools to Improve Your SEO Ranking:

1. Ahrefs

Ahrefs logo

Unquestionably, Ahrefs is the first and foremost SEO tool you must have on board to establish all-inclusive SEO optimization. Considered one of the best SEO tools on the market, Ahrefs will discover and inform you of all the flaws in your website as well as your competitors’ websites. Originally an SEO suite, Ahrefs encompasses all the minor SEO tools specially designed for purposes such as identifying keywords, checking for backlinks, delivering sight audits, tracking ranks, gathering data and metrics, and many more. Surely, this tool will ensure you rank high in the SERPs(Search Engine Result Pages).

Rating: 4.5

Top Features:

  • Keyword Research
  • Backlinks Analysis
  • Website Content Analysis
  • Site Crawl
  • Rank Tracking
  • Broken Links Identification

2. Google Analytics

Google Analytics logo

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Dear site owners, if your aim is to find the best SEO tool, which is solely dedicated to Web Analytics Services, explore no more. Without a doubt, Google Analytics is your one-stop solution for implementing SEO optimization on your website. Firstly, this is among the best SEO tools for tracking online traffic, keeping tabs on user behavioural patterns, and facilitating content marketing and marketing analytics. Secondly, Google Analytics is widely used to track the necessary conversions. Compared to other SEO tools, which offer services only through a paid version, Google Analytics is completely free.

Rating: 4.5

Top Features:

  • Target Audience Identification
  • Data Reports and Customization
  • Tracking Online Traffic
  • Conversion Tracking
  • Website Performance Optimization 
  • Online Advertising

3. Semrush

Semrush logo

When it comes to SEO, earning backlinks is one of the ideal ways to rank high on the list. In case, if you’re having trouble with insufficient backlinks, SEMrush is your ultimate answer. In fact, this is among the best SEO tools for obtaining backlinks from authoritative sites. Not only that, but SEMrush will also give you information on the backlinks used by your competitors. What’s more, the Magic Keyword Tool it includes will expose you to the peaking keywords for your SEO plans. 

Rating: 4.4

Top Features:

  • Link Building
  • Target Keyword Tracking
  • Social Media Monitoring
  • Competitor Analysis
  • Content Marketing
  • On-page and Local SEO

4. Yoast SEO

Yoast logo

Just to clarify, if you happen to be an active WordPress user, your yearning for an SEO plug-in can be made true by using Yoast SEO. Without a doubt, this WordPress plugin acts as one of the best SEO tools for optimizing the content on your WordPress websites. In addition, Yoast SEO provides complete language support and analysis on readability, meta description, and the main focus keyword. In fact, it has a number of other features that will help your website secure a position at the top of Google SERPs.

Rating: 4.6

Top Features:

  • Meta Data
  • Paragraph Structuring
  • Keyword Density
  • Readability Analysis
  • Focus Keyword Analysis
  • Flesch-Kincaid Reading Ease 

5. Similar Web

Similar Web logo

Needless to say, the success of your business in this digital era depends on its growth compared to your competitors. In order to figure this out, the Similar Web can be used. Obviously, this is the best SEO tool for analyzing the traffic on your website and your competitor’s website. As mentioned before, this SEO tool will give you information regarding your competitors’ website traffic, traffic sources, top keywords, and a lot more.

Rating: 4.7

Top Features:

  • Competitive Analysis
  • Benchmarking
  • Campaign Management
  • Platform Reporting
  • Engagement Metrics
  • Website Information

6. Answer the public

Answer the public logo

To say the truth, good content cannot alone make your website rank high in Google search results. In such cases, the content should be optimized with proper keywords and people-focused queries. As one of the best SEO tools in trending, Answer the Public will give you a comprehensive list of alternate keywords along with commonly asked questions for the single keyword you entered. This SEO tool is a must for writers aspiring to become expert SEO writers. 

Rating: 4.5

Top Features:

  • Content Idea Generation
  • Important Search Queries
  • Most Searched Keywords
  • Marketing Campaign Ideas
  • Unlimited Searches
  • Data Comparison

7. Google Search Console

Google Search Console logo

Unquestionably, another best SEO tool to give you a competitive edge so as to embrace a high position in SERPs. Among the many things, Google Search Console will monitor your site’s presence in the results, fix the issues and allow you to stay on top of SEO performance. Likewise, this free-service SEO tool will ensure that your site visibility remains high in a consistent manner. Alongside this, the tool will also improve user experience through various enhancements. 

Rating: 4.8

Top Features:

  • URL Inspection
  • Site Crawl
  • Indexing Monitoring
  • Search Analytics Report
  • Technical SEO Health
  • Backlink Profile Checking

8. Moz

Moz logo

While searching for the best SEO tools, it is important that you pick the ones that give you maximum advantage. Indeed, an all-in-one SEO tool kit would be ideal here. Then, you must check out Moz, which offers all the features required to crawl to the top of Google Search Results. Apparently, this tool will perform many actions, including auditing sites, tracking site ranks & backlinks and many more. By using this tool, you can enhance site traffic, ranking and visibility in due course. 

Rating: 4.5

Top Features:

  • Site Audits
  • Backlink Analysis
  • Rank Tracking
  • Keyword Research
  • Data Cleansing
  • SEO Alerting

9. WooRank

Woorank logo

Even though there are many tools available to perform SEO optimization, one might always wonder how much is getting optimized. Without a doubt, the best SEO tool to use on such occasions is WooRank. Aside from full-on website analysis, this SEO tool keeps an optimization score checker called WooRank score. Besides, it also detects and resolves the technical issues in your website and thus lays a robust technological foundation for your site. 

Rating: 4.4

Top Features:

  • Website Analysis
  • Optimization Score Checking
  • SERP Rank Tracking
  • Link Building
  • Keyword Research
  • SEO Audit

10. BuzzSumo

Buzzsumo logo

While keywords are extremely important in SEO, the content that resonates well with those keywords also demands equal attention. For discovering which content justifies the given keyword, BuzzSumo is a great tool. Considered one of the best SEO tools, BuzzSumo will inform you of the best-performing content and their engagement levels with respect to the keyword. Additionally, this SEO tool will also give you updates when new links are created so that you can quickly act. 

Rating: 4.5

Top Features:

  • Social Engagement Analytics
  • Content Discovery
  • Outreach Opportunities
  • Content Report
  • Keyword Research
  • Backlinks Report


Now that you have familiarised yourself with the ultimate SEO tools, it is up to you to determine which tools are apt for your website content. Anyhow, the tools’ abilities are wider than the services listed above. Surely, there is more to each tool that can exceed your expectations in terms of applications. Mastering each tool require proper training, which you can readily obtain through the Digital Marketing Course at Henry Harvin. This 40-hour course will help you unlock the full potential of SEO tools. 


Scope of Search Engine Optimization

Considering the recent advancements in the digital arena, the significance of SEO is only going to expand beyond limits. The competition among site owners will be rising, which will increase the demand for more SEO tools. Also, according to the Times of India, more job opportunities will be growing in this field, establishing a bright future for SEO and SEO tools.

Recommended Reads


Q 1. What is SEO?

Ans: SEO is the process of improving a website’s content, links, technical aspects, and others to enhance site visibility in Google.


Q 2. What are the major types of SEO?

Ans. The major SEO types include Technical, On-page, Off-Page and Local SEO.


Q 3. How can I do SEO on my website?

Ans: A website can be optimized by adding keyword-oriented content, adding links, delivering what the readers want, etc.


Q 4. Which are the top 3 SEO tools?

Ans: Google Search Console, Google Analytics, and Moz.


Q 5. Where can I learn the use of SEO tools?

Ans:  Henry Harvin’s Digital Marketing Courses include training on how to use various SEO tools.

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