Introduction:

Content marketing is a type of marketing that is intended to create and share the online material which promotes a brand. It includes educational articles, e-books, videos, entertainment, and webinars that answer specific queries of the users. In this blog, we have curated a list of 10 free content marketing courses for you to up your content writing skills.

Here is a video for you to know more about content marketing.

The key benefits of content marketing are:

  • Increased sales
  • Cost savings
  • Better loyal customers

Use content marketing as a tool or technique. Quality content can be part of your social media marketing, SEO searches, Public Relations, Inbound Marketing, etc.

Marketing content requires a lot of effort, commitment, and dedication-not for all. Nevertheless, it can be an perfect strategy if you just want to provide your customers with a great experience while having a positive effect on the company in terms of its perception and the end result.

Who is a Content Marketer?

A content marketer is responsible for preparing, developing, and sharing useful content to attract and turn clients into customers, and repeat buyers to customers. The type of content posted by content marketers depends on what they are selling. In other words, he educates people to learn, like, and trust him enough to do business with him.

Five skills of a content marketer are:

  • Storytelling
  • Writing content
  • Strategic writing
  • Social media posts
  • Subscription assets

Benefits of Content Marketing:

There are many content marketing benefits regardless of marketing to businesses or customers. They are:

content marketing courses

Brand Visibility:

Promote the brand across the appropriate media channels by having quality content in front of those who are looking for a solution to their problem. Most of the customers do not buy the products instantly once they are introduced in the market. Content marketing increases the visibility of the brand and helps the customers to research the product. It will in turn bring the potential customers one step closer to purchase.

Relationships with the Audience:

Audiences are attracted to the actionable content which will turn into your business. They will always look for your content when they need more than what they already possess. This will help you to build a relationship with your customers by retaining them from competitors.

Improves brand awareness and recognition:

Content marketing helps you to put yourself in front of them as they need information for their audience. Create content that can be accessed as the audience search for an answer they are looking for. This will also influence your brand reputation.

Creates loyalty and trust, with both your current customers and prospects:

Content marketing helps you to advise and educate the customers without a sales pitch which builds trust and retains them from competitors. Business relationships are built on trust rather than profits which in turn gain profits for you.

Helps you to build authority and credibility:

As you create quality content for your customers, you will work towards building credibility and loyalty you’re your target audience. Like writing blogs related to the common challenges faced by the customers will help them understand that you really understand the needs of the customer.

Consumers normally look for expert advice in their industry. Always create quality content which the audience looks for as their guidance and support. You will gain customers as you show your expertise.

Lead generation:

Produce consistent posts that are effective, which will help you bring more traffic to your site over time. According to the survey, organizations that are publishing more blogs or posts for months are expecting more traffic than the ones that published less. In order to improve the site traffic, you will need to publish consistent quality content.

Increased organic traffic can be achieved by creating optimized content that will answer questions and solves the problems. This helps in creating more opportunities for visitors to become leads.

content marketing courses

Opens a channel of communication through social shares and comments:

Social media marketing is a good way to reach and engage new business while fostering long-lasting relationships with your customers. Create quality content as much as you can and share it in your social media channels. As the customers look into your content and find it useful and valuable, they will obviously visit your social media channels like Facebook, Instagram, etc.

Purchase decisions made easier:

Decisions regarding purchases are not made easily. Initially, the customer researches the product or service, and then identify their challenges and solutions for them. Finally, they make the purchasing decision based on their research. Normally, the audience begins their search regarding purchases. If your content leads them to the decisions they made, then they will join your list. You will need to provide content that engages customers in their purchase journey.

Provides value with no strings attached:

Another valuable benefit content marketing offer is providing you the leads or customers without any strings attached. Normally, businesses help only customers who actively purchase their products. This will not allow them to concentrate on new customers. Content marketing allows you to provide value to your customers through informative and interesting content without asking for anything in return. This increases your chances of engaging consumers who are not yet ready to buy.

Challenges in Content Marketing:

Why is it so difficult for small business owners to successfully implement content marketing when there are many positive benefits? Marketing is a process that requires consistent quality content delivery which increases your blog visibility and expertise.

1# Content marketing goals:

The content cannot be created overnight. You will need to create a foundation before you create it and set the objective or goal for each piece of content such as increasing traffic, generating leads or customers, and set up analytics to track these goals. You will be able to generate reports only after receiving these analytics.

2# Focus on the target audience:

Narrow down the target audience if you want it to be used and seen by everyone. To ensure that the content is used effectively, you will need to move from passive to proactive process, where customers are guided and encourage to use the relevant content as they visit our content.

3# Sufficient resources and time:

Quality content requires journalistic, design, creative, and technical skills. If you are producing content using inhouse resources, then you will need to think of relocating all the right resources with the right skills to one location which will help them to work effectively.

4# Road map of content:

Ensure your content is prioritized by having a clear strategy. Also, it is important to communicate with your stakeholders on a regular basis which enhances the understanding between both parties.

You will need to monitor your competitors’ output too as part of your content planning. This will enhance the benchmark you have set for creating your quality content. This will also enhance your marketplace.

5# Focused content:

Focus on the content you are creating regularly. You will need to create posts on a single topic which will be easy to consume. Even though you can write long text, it will be good if you can write shorter posts which will give you more visibility. Most of the consumers do not have time to read long text. Create cornerstone content which will provide more details based on your expertise.

6# Understand the format to be used:

Understand the format required by the consumers. You will need to concentrate more on customer requirements by researching a variety of formats. Always enhance your content with simple formats that can be viewed by a variety of consumers.

7# Means of communication:

Research the most appropriate means of chancels to post your content. It will exactly reach the target customers. Else you will end up targeting the wrong set of customers.
Measure the content you have produced

Use different analytical tools to measure the content you have placed in the blogs. This will help you to understand the users who are researching the different topics and the content you have placed for their use.

8# Proving content marketing:

In marketing, all we do is to increase sales. So, it’s important to calculate the return on investment of your content marketing activities. The easiest way to do that is to ask people who call your company or use your website to contact you about how they find you. Content allows further awareness of your web presence. It’s the product of greater exposure to being noticed by someone who wants your support.

What is Content Marketing Strategy?

Content Marketing Strategy is a strategic marketing approach focused on creating and distributing valuable content to attract and retain a defined audience.

It focuses on planning, creating, governance, and delivery of content.

Difference between Content Marketing and Content Marketing Strategy?

Content strategy is the thought and research put into establishing an effective content marketing campaign. Content marketing is the campaign itself, which comes after the strategy.

These will overlap, of course. Your content strategy should fuel and guide your content marketing, just as your content marketing—and what you learn from it—continue to develop and improve your strategy.

So, here is the list of handpicked content marketing courses for you to dive into the intricacies of content marketing.

Top 10 Free Content Marketing Courses:

There are many free content marketing courses, out of which, the top ten are listed below:

1# Google Digital Garage:

Google Digital Garage is a part of the “Grow with Google “platform. There are twenty-six courses for you to complete. Themes such as, “The First Steps in Online Success,” “Getting Started with Content Marketing,” “Turning Data to Insights” are available.

With the free course, approved by Virtual Advertisement Bureau Europe and The Open University, you can learn the fundamentals of digital marketing. There are 26 modules to explore, all developed by Google trainers, packed full of realistic exercises and real-world examples to help you turn knowledge into practice.

You can access it here.

2# Hubspot Content Marketing:

HubSpot is a renowned developer of software that helps customers improve their marketing and increase sales. They also have a popular free course which has been used in the past by over 100,000 marketers.

The course has a total of 12 separate lessons, including “Content Marketing Understanding,” “Planning a Strategy for Long-Term Content,” and “Measuring and Analyzing Your Content.”

The course is designed to help people brand new to the world of content marketing. But newbies and veterans should take advantage of this course, as it provides new knowledge about modern marketing strategies that may provide an edge to those who are working based on old experience.

You can access it here.

3# Quick Sprout University:

Quick Sprout University offers one of the best free Content Marketing courses. They do not ask you to provide a mailing account or list to sign up for the course which is a big advantage for many.

It will present a list of videos that have been split into various categories. The courses cover everything from content creation to managing social media. You can start with the beginner courses moving to an intermediate and advanced course.

You can access it here.

4# Coursera – The Strategy of Content Marketing:

Coursera offers the free “The Strategy of Content Marketing” course developed by the University of California. A key benefit of this program is that it provides detailed content marketing lessons that show entrepreneurs how to attract and maintain customers with engaging content, enhance visibility with social media, and enhance conversions with compelling results marketing.

You can access it here.

5# Content Marketing Certification – Udemy:

Udemy offers a wide range of Content Writing certifications. There are multiple content marketing courses available on this platform and you can choose as per your requirement.

You can access them here.

6# Content Marketing and Certification – Emarketing Institute:

Emarketing Institute is developing an online course that allows anyone to take their course by simply signing in with an account. This is one of the best content marketing courses you will find for free.

Upon completion, you will gain complete access to a 161-page eBook on marketing, the option to take the content marketing course, and certification.

You can access it here.

7# Multiple Courses – SkillShare:

SkillShare is a website featuring thousands of classes for people to take on a range of subjects. There are several groups featuring credible web marketers and developers.
To build an expert market strategy, it is possible to take multiple courses and combine what you have learned. There are other classes that will give you detailed marketing information such as how to compose your content, or how to build your keywords for SEO.

You can access it here.

content marketing courses

8# Pay Per Click (PPC) University:

PPC University is WordStream ‘s fully free online learning tool to help develop your PPC and digital marketing skills. The model is presented in three streams of learning plans that provide lessons for advanced users to begin with, along with additional social advertisement modules.

You can access it here.

9# Social Media Analytics:

This free course in social media marketing from Quintly covers the basic concepts of social media analytics for both beginners and marketers looking to refresh their knowledge.

You can access it here.

10# Writing for the Web:

This course will allow just about everyone from journalists to technical authors to developers to budding bloggers-to build content that really connects and converts online. It will also teach you the skills required by web design, writing style, layout, and SEO to meet the online readers’ needs.

You can access it here.

So, what are you waiting for!

Choose the right course for you and start learning.

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