Table of Contents

Introduction:

Content marketing is a type of marketing that is intended to create and share the online material which promotes a brand. It includes educational articles, e-books, videos, entertainment, and webinars that answer specific queries of the users. In this blog, we have curated a list of 10 free content marketing courses for you to up your content writing skills.

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Here is a video for you to know more about content marketing.

https://www.youtube.com/watch?v=3pVQm18SQok

The key benefits of content marketing are:

  • Increased sales
  • Cost savings
  • Better loyal customers

Use content marketing as a tool or technique. Quality content can be part of your social media marketing, SEO searches, Public Relations, Inbound Marketing, etc.

Marketing content requires a lot of effort, commitment, and dedication-not for all. Nevertheless, it can be an perfect strategy if you just want to provide your customers with a great experience while having a positive effect on the company in terms of its perception and the end result.

Do you want to master the essential disciplines in digital marketing? Check out the Digital Marketing Specialist course now!

Who is a Content Marketer?

A content marketer is responsible for preparing, developing, and sharing useful content to attract and turn clients into customers, and repeat buyers to customers. The type of content posted by content marketers depends on what they are selling. In other words, he educates people to learn, like, and trust him enough to do business with him.

Five skills of a content marketer are:

  • Storytelling
  • Writing content
  • Strategic writing
  • Social media posts
  • Subscription assets

Benefits of Content Marketing:

There are many content marketing benefits regardless of marketing to businesses or customers. They are:

Brand Visibility:

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Promote the brand across the appropriate media channels by having quality content in front of those who are looking for a solution to their problem. Most of the customers do not buy the products instantly once they are introduced in the market. Content marketing increases the visibility of the brand and helps the customers to research the product. It will in turn bring the potential customers one step closer to purchase.

Relationships with the Audience:

Audiences are attracted to the actionable content which will turn into your business. They will always look for your content when they need more than what they already possess. This will help you to build a relationship with your customers by retaining them from competitors.

Improves brand awareness and recognition:

Content marketing helps you to put yourself in front of them as they need information for their audience. Create content that can be accessed as the audience search for an answer they are looking for. This will also influence your brand reputation.

Creates loyalty and trust, with both your current customers and prospects:

Content marketing helps you to advise and educate the customers without a sales pitch which builds trust and retains them from competitors. Business relationships are built on trust rather than profits which in turn gain profits for you.

Helps you to build authority and credibility:

As you create quality content for your customers, you will work towards building credibility and loyalty you’re your target audience. Like writing blogs related to the common challenges faced by the customers will help them understand that you really understand the needs of the customer.

Consumers normally look for expert advice in their industry. Always create quality content which the audience looks for as their guidance and support. You will gain customers as you show your expertise.

Lead generation:

Produce consistent posts that are effective, which will help you bring more traffic to your site over time. According to the survey, organizations that are publishing more blogs or posts for months are expecting more traffic than the ones that published less. In order to improve the site traffic, you will need to publish consistent quality content.

Increased organic traffic can be achieved by creating optimized content that will answer questions and solves problems. This helps in creating more opportunities for visitors to become leads.

Opens a channel of communication through social shares and comments:

Social media marketing opens up exciting avenues to connect with new businesses and cultivate enduring relationships with your cherished customers. Imagine crafting content that resonates deeply with your audience and sharing it across platforms like Facebook and Instagram, creating a virtual space where your brand comes alive. Picture your customers scrolling through your posts, finding them informative and valuable. As they engage with your content, a bridge forms between your brand and their interests. 

Purchase decisions made easier:

Decisions regarding purchases are not made easily. Initially, the customer researches the product or service, and then identify their challenges and solutions for them. Finally, they make the purchasing decision based on their research. Normally, the audience begins their search regarding purchases. If your content leads them to the decisions they made, then they will join your list. You will need to provide content that engages customers in their purchase journey.

Provides value with no strings attached:

An additional advantageous benefit of content marketing is that it provides leads or customers with no conditions. Typically, companies assist only those clients who proactively buy their products. It will impede their ability to focus on acquiring new consumers. Content marketing enables you to offer valuable information and engaging content to your consumers without requiring anything in return. It improves your prospects of attracting customers who still need to prepare to purchase.

Challenges in Content Marketing:

Why is it so difficult for small business owners to successfully implement content marketing when there are many positive benefits? Marketing is a process that requires consistent quality content delivery which increases your blog visibility and expertise.

#1 Content marketing goals:

The content cannot be created overnight. You will need to create a foundation before you create it and set the objective or goal for each piece of content such as increasing traffic, generating leads or customers, and set up analytics to track these goals. You will be able to generate reports only after receiving these analytics.

#2 Focus on the target audience:

Narrow down the target audience if you want it to be used and seen by everyone. To ensure that the content is used effectively, you will need to move from passive to proactive process, where customers are guided and encourage to use the relevant content as they visit our content.

#3 Sufficient resources and time:

Quality content requires journalistic, design, creative, and technical skills. If you are producing content using inhouse resources, then you will need to think of relocating all the right resources with the right skills to one location which will help them to work effectively.

#4 Road map of content:

Develop a well-defined strategy to guarantee that your content is given precedence. Maintaining regular communication with your stakeholders is also vital, as it fosters greater mutual understanding.

It is imperative to incorporate competitor monitoring into your content planning process. It will elevate the standard that you have established for producing high-quality content. Moreover, this will bolster your marketplace.

#5 Focused content:

Consider the magic of regularly curating content that’s not just about quantity but the essence of your expertise. Opt for bite-sized posts that effortlessly capture attention in today’s fast-paced world; brevity often holds the key to visibility. In a digital landscape where time is a luxury, let your content be the concise yet impactful beacon that draws your audience into your narrative. Craft cornerstone content that serves as a detailed compass, guiding your audience through the depths of your knowledge. Through thoughtful content creation, transform your social media channels into vibrant hubs where connections flourish, one engaging post at a time.

#6 Understand the format to be used:

Understand the format required by the consumers. You will need to concentrate more on customer requirements by researching a variety of formats. Always enhance your content with simple formats that can be viewed by a variety of consumers.

#7 Means of communication:

Research the most appropriate means of chancels to post your content. It will exactly reach the target customers. Else you will end up targeting the wrong set of customers.
Measure the content you have produced

Use different analytical tools to measure the content you have placed in the blogs. This will help you to understand the users who are researching the different topics and the content you have placed for their use.

#8 Proving content marketing:

In marketing, our sole objective is to boost sales. Therefore, you should measure your content marketing efforts regarding their ROI. A straightforward approach is to inquire about the source of your company’s phone calls or website visitors. More people will be aware of your web presence thanks to your content. It’s a byproduct of being more visible to someone seeking your approval.

What is Content Marketing Strategy?

Content Marketing Strategy is a strategic marketing approach focused on creating and distributing valuable content to attract and retain a defined audience.

It focuses on planning, creating, governance, and delivery of content.

Content Marketing Strategy

Difference between Content Marketing and Content Marketing Strategy?

Content strategy is the thought and research put into establishing an effective content marketing campaign. Content marketing is the campaign itself, which comes after the strategy.

These will overlap, of course. Your content strategy should fuel and guide your content marketing, just as your content marketing—and what you learn from it—continue to develop and improve your strategy.

So, here is the list of handpicked content marketing courses for you to dive into the intricacies of content marketing.

Top 10 Free Content Marketing Courses:

There are many free content marketing courses, out of which, the top ten are listed below:

#1 Google Digital Garage:

Google Digital Garage is a part of the “Grow with Google “platform. There are twenty-six courses for you to complete. Themes such as, “The First Steps in Online Success,” “Getting Started with Content Marketing,” “Turning Data to Insights” are available.

With the free course, approved by Virtual Advertisement Bureau Europe and The Open University, you can learn the fundamentals of digital marketing. There are 26 modules to explore, all developed by Google trainers, packed full of realistic exercises and real-world examples to help you turn knowledge into practice.

You can access it through this link – https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing

#2 Hubspot Content Marketing:

A well-known software developer, HubSpot assists clients in enhancing their marketing and sales. Additionally, they offer a widely esteemed complimentary course that more than one hundred thousand marketers have accessed in the past.

Comprising a sequence of twelve distinct sessions, these comprise “Content Marketing Understanding,” “Strategizing for Long-Term Content Planning,” and “Content Marketing Measuring and Analysis.”

People who are completely unfamiliar with content marketing will find this course very useful. This course is excellent for beginners and seasoned pros since it teaches you the latest marketing techniques, which can give you a leg up on competitors still using outdated methods.

You can access it through this link – https://academy.hubspot.com/courses/content-marketing

#3 Quick Sprout University:

Quick Sprout University offers one of the best free Content Marketing courses. They do not ask you to provide a mailing account or list to sign up for the course which is a big advantage for many.

It will present a list of videos that have been split into various categories. The courses cover everything from content creation to managing social media. You can start with the beginner courses moving to an intermediate and advanced course.

You can access it through this link – https://www.quicksprout.com/university/

#4 Coursera – The Strategy of Content Marketing:

Coursera offers the free “The Strategy of Content Marketing” course developed by the University of California.

One of the best things about this program is its comprehensive content marketing lessons. These lessons teach entrepreneurs how to use engaging content to attract and retain clients, maximize their social media visibility, and increase conversions through appealing results marketing.

You can access it through this link – https://www.coursera.org/learn/content-marketing

#5 Content Marketing Certification – Udemy:

Udemy offers a wide range of Content Writing certifications. There are multiple content marketing courses available on this platform and you can choose as per your requirement.

You can access it through this link – https://www.udemy.com/topic/content-marketing/

6# Content Marketing and Certification – Emarketing Institute:

Anyone with an internet connection and an account can enroll in Emarketing Institute’s next online course. If you are looking for a free content marketing course, this is a fantastic pick.

 

After finishing, you’ll have the opportunity to take a content marketing course, receive certification, and have full access to a 161-page marketing eBook.

You can access it through this link – https://www.emarketinginstitute.org/free-courses/content-marketing-certification-course/

#7 Multiple Courses – SkillShare:

You may find thousands of classes on various topics on SkillShare. Reputable web marketers and programmers can be found in several categories.

The best way to develop a winning market strategy is to take various classes and use your knowledge. You can get more in-depth marketing instruction in other courses, such as content creation or keyword research for search engine optimization.

You can access it through this link – https://www.skillshare.com/browse/writing

content marketing courses

#8 Pay Per Click (PPC) University:

PPC University is WordStream ‘s fully free online learning tool to help develop your PPC and digital marketing skills. The model is presented in three streams of learning plans that provide lessons for advanced users to begin with, along with additional social advertisement modules.

You can access it through this link – https://www.wordstream.com/learn

#9 Social Media Analytics:

This free course in social media marketing from Quintly covers the basic concepts of social media analytics for both beginners and marketers looking to refresh their knowledge.

#10 Writing for the Web:

This course will allow just about everyone from journalists to technical authors to developers to budding bloggers to build content that really connects and converts online. It will also teach you the skills required by web design, writing style, layout, and SEO to meet the online readers’ needs.

11.Great Learning

Course Name: Content Marketing Basics

Offered by: Great Learning Academy

Who is it for?

If you’re interested in the best free content marketing courses and how you can use them to benefit your business.

What you will learn.

Embark on a journey of discovery with our free content marketing certification. It is a gateway to the fundamentals of content marketing, strategies that resonate, the tools that empower, and the intricate dance of branding concepts. 

 

You are diving into this online course, where the world of content marketing unfolds before you like an open book. You will learn and truly understand the art of reaching your target audience, unraveling the secrets that transform a message into a connection. It isn’t just about lessons; it’s about uncovering the essence of content marketing and unlocking its power to forge meaningful connections. 

 

Delve into the nuances that set content marketing apart from advertising, understanding the unique goals each pursues. It is more than a course; it’s an exploration, a discovery of the dynamic interplay between content, strategy, and audience connection. Welcome to a realm where knowledge meets experience, and every lesson is a step toward mastering the captivating world of content marketing.

What you will get.

  • Free lifetime access.
  • Certificate of Completion after completing the course.
  • Stand out from your professional peers.
  • All of the above plus a 1.5-hour self-paced video lecture.

12.Buffer`s Week of Webinars on Digital Marketing

Course Name: Social Media and Marketing Webinars

Offered by: Buffer

Who is it for?

This series of free content marketing certification videos are perfect for anyone who wants to learn the basics of content marketing for free without signing up at their own pace.

What you will learn.

While not proper classroom training (it’s all YouTube videos), these webinars cover everything from content creation to social media analytics to make your content visible on any social media platform. Similar to a free online content marketing course!

What you will get.

  • Content visibility on social media platforms.
  • Knowledge of Instagram marketing.
  • Branding and social media reach. 
  • Learn from the best free content marketing courses.

13.Meta Blueprint marketing courses for Businesses

Course Name: Marketing Courses for Businesses

Offered by: Meta Blueprint

Who is it for?

This series of the best free content marketing courses started when Facebook rebranded to Meta. Designed specifically for small business owners, these free content marketing certifications will help small business owners learn the best marketing practices.

What you will learn.

They offer over a dozen courses covering topics such as understanding your audience and telling your business story online. Once you pass the exam, you can post your content marketing certification on your resume or Linkedin profile. increase.

What you will get.

  • Learn how to find your audience
  • You will also learn how to set marketing goals.
  • As well as creating a tone for the brand.

14 Landing Page Conversion Course

Course Name: The Landing Page Conversion Course

Offered by: Unbounce

Who is it for?

People who are interested in landing pages and their role in growing businesses.

What you will learn

Unbounce teaches you the concept of landing pages in this free content marketing certification course. From “Landing Page 101” to “Copywriting” to “Testing and Optimization” these best free content marketing courses cover all the chapters on landing pages.

What you will get.

  • Explore the five most important landing page elements.
  • As well as the psychology of conversion.
  • All knowledge about landing pages.

15 Internet Marketing for Smart People

Course Name: Internet Marketing for Smart People

Offered by: Copyblogger

Who is it for?

Those new to content marketing seeking an all-inclusive course at no cost should enroll in this one. Free content marketing certification courses cover direct response copywriting, connection building, and other related subjects.

What you will learn

For 20 days, you’ll get an email with a new lesson on copywriting best practices; it’s a novel approach to online content marketing. Enrollment is as simple as providing your email address. Your mailbox will begin to receive lessons immediately. This class is unlike any other because of its unconventional method of instruction.

What you will get

  • Get to know business texts.
  • In addition, formal and informal communication via social media.

Conclusion

Why You Should Trust Us

Consider Henry Harvin’s education if you are interested in any of the above courses. Henry Harvin has helped millions of learners find their next course. After scouring the web for over a decade of online education, we have compiled a library of over 200 online courses and 300,000 customer reviews. We have taken and passed over 400 online classes, including degree programs, so we know what it’s like to learn remotely.

Choose the right course for you and start learning.

Recommended Reads:

 

FAQs

Ques 1. When it comes to marketing content, what works best?

Ans. Video marketing is one of the most successful forms of content marketing. For instance, studies have shown that conversion rates can rise by more than 88% when using video landing pages.

 

Ques 2. Can you name five ways in which content marketing excels?

Ans. The  Advantages of Content Marketing

  • Solidifying your position as an authority.
  • The process of raising your profile in search engine results
  • Raising recognition of the brand
  • Improving the visibility and reputation of the brand
  • Growing an online fan base
  • Gaining recommendations
  • Creating fresh sources of leads
  • Instructing your audience

 

Ques 3. What factors contribute to content marketing success?

Ans. Here are the influential factors to content marketing success: 

  •   A Content Marketing Approach
  • Identify your intended audience.
  • Establish SMART objectives.
  • Establish your KPIs.
  • The determination of the content type and formats is required.
  • Select your channels for content.
  • Establish a budget.
  • Develop a schedule for publishing content.
  • Develop and distribute the material.

Ques 4. How in demand is content marketing currently?

Ans: As the digital landscape evolves, content reigns supreme. Every business requires content to build its brand, communicate with its audience, and drive traffic to its website. Consequently, content marketing experts capable of developing, overseeing, and optimizing content strategies are in high demand.

 

Ques 5. Is the future of content marketing secure?

Ans. Justifications for why content marketing is your company’s future

Investing in content marketing over an extended period can yield favorable outcomes. Numerous firms, both large and small, have experienced tremendous success as a result. Sustained effort and the decision to assist your audience instead of immediately addressing them with your product or service are all required.

15 Comments

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