#Choose Digital Marketing Certification as a Career?

Digital marketing refers to advertising and endorsing goods, services, and brands through digital channels such as search engines, websites, social media, email, and mobile apps. Consumers decisively rely on organic reviews on a digital platform to research products.

For example, Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications. (1)

#Why Digital Marketing Certification?

The availability of electronic devices and the internet have contributed to this phenomenon. Maybe someone is looking for home parlour service, looking for a Doctor’s clinic nearby, or finding the best school nearby, online resources are almost paramount in recent times.


This dominance is what has made digital marketing so relevant.

It is an inevitable fact that almost all businesses, sooner or later, must include digital in their marketing activities.

Hence to out-turn the supply of demand for digital marketers, there are plenty of opportunities out there for those looking to build a career in digital marketing. 

Brands are putting more of a focus on digital marketing than ever before.

Do you want to master the essential disciplines in digital marketing? Check out the Digital Marketing Specialist course now!

#Advantages of Digital Marketing Certification

For business marketing and advertising is indispensable part. But the traditional approach of advertising and marketing cost is one of the biggest financial burdens that businesses have to bear.

The allocation of millions for marketing and advertisement is not a major concern for big merchant houses. Whereas, for small businesses, this may be impossible or an unbearable nightmare.

The digital platform of marketing offers a more affordable variety over the traditional method. By this format, more impact can be created effectively at much less coast. 

The success or otherwise of a digital campaign can easily be ascertained.

Compared to traditional methods where you have to wait weeks or months to evaluate the veracity of a campaign, whereas with various digital tools and analytics anyone can know almost immediately how an ad is performing in digital media platform.

Through digital marketing companies also get plenty of opportunities to engage with their consumers directly.

Whether it’s through blogs or social media. There are different entities that have found ways to get closer to the audiences,  conventional advertising formats that did not offer. These are just a few justifications of why digital marketing holds such a significant market share.

#Scopes of Digital Marketing Certification

As per Smart Insights in 2015 digital marketers were the most hired person (2). Digital media is expected to grow up to 24% by 2020. The number of internet users in India has reached 437 million in 2017.

The number of internet users by 2021 in India is estimated to reach 601 million. The number of users in India is growing at a very fast pace at 38%.(3)

In the next five or so years, every form of business will be doling out more in digital marketing, and that means a boom in a digital marketing career.

The best part of the digitalisation of the market not only brought opportunities for businesses, but the personal brand building has also become more evident.   

In the next forthcoming years as the dominance of online advertising continues spending budgets for digital marketing are set to increase. Over 75% of marketing budgets will be digital. Henceforth career in digital marketing is fast-growing and getting opportunistic with every passage of a day.

Digital marketing includes comprehensively more roles and skills than ever before. Depending on the flexibility, versatile nature of the business variations is there on the strategic front, that makes the job fascinating and exciting.

There is a wide range of digital marketing jobs out there meaning there are a huge variety of career options.  

  • Video/audio production
  • Interactive technology (such as AI)
  • Mobile marketing
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media
  • E-commerce
  • Email marketing
  • Marketing automation
  • Content management and curation
  • Web development
  • Web design
  • Copywriting and editing
  • Analytics
  • Business/marketing strategy

So a person wants to work on the various niche of a domain, digital marketing is an ideal career option for them.

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Conduct research on the different career choices and what companies look for in each one.

Knowledge of analytics, creativity, and an understanding of data-driven metrics will help to orient oneself higher.

#Skills to be a successful digital marketer

The mantra to be a successful digital marketer will possess a broad range of skills designated to connect with mass and to create strong positive influence, more knowledge sharing about the product and service, and skill to convert a potential customer to a potential buyer.

The ultimate goal is increased sales for a business, and digital marketing is the most efficient approach for reaching this aim.

For a gratifying career in digital marketing, it is important to master the following  skills:

  • As a person to be successful flexibility is a key objective, the ability to be adaptive to move towards project goals.
  • Good co-ordination and strong organizational skills.
  • Good listening skill, mostly brands give too much focus on creating and promoting content. As a result, they fail to establish a good relationship with their customers. The best way to convey your marketing message to consumers is By listening.
  • Hop on social media, and listen to the way your target audience talks about your brand, your products, and your services. Social listening will also allow you to gain insight into how and what your target market expectations.
  • Digital marketing requires being able to understand and anticipate changes in sales trends, hence person having hands-on sales experience can get extra mileage. 
  • Good knowledge of effective brand designing and promoting.
  • Thorough knowledge of different social media platforms, and promotional style of each. Social media is an effective tool to reach a wider array of audiences.
  • Good language skill.
  • Customer relationship skill, which needs to maximise the ability to read customers’ emotion.
  • Basic designing knowledge.
  • Knowledge of different content writing platform.
  • Good coordination and working knowledge of different digital media analysing tools.
  • Ability to recognize and reconfigure under-performing content.
  • Strong knowledge about SEO. understanding of SEO is a vital skill to increase the rank of website or blog in search engine. The higher the rank in search page higher the possibility to reach new people and eventually create potential leads.
  • Strong ability to utilize Advertising Platforms, such as Google AdWords, to create effective ads.
  • Finally, an effective strategy for inbound marketing to target a lead and ‘close’ the deal.

It’s all about dedicating time and energy to learning these essential skills and become a digital marketer. Anyone who excelled these skills can be a digital marketer.

#Who is suitable as a digital marketer

Digital marketing is a rapidly growing and evolving career path. The type of person best-suited to excel in a digital marketing career is someone who possesses certain personality qualities.

  • Passionate to learn and create something new every day.
  • A person who can think outside-of-the-box to come up with innovative ideas.
  • Digital marketing is sometimes a trial-by-error process. So exercising patience to understand the process is vital.
  • Be a good listener to understand the customers’ sentiment and value addition.
  • The goal-oriented approach adds more feathers to the hat.
  •  One need to be extrovert for more customer engagement. 

#How to become the best digital marketing personal

1. Networking Event

Knowledge for digital marketing is widely available from different podcast, online articles. But for continuous up-gradation, one need to attend various national and international digital marketing events. 

On these conferences or in events you have the opportunity to meet leading industry personals, great marketing professional. Also, avail the privilege of a variety of hands-on- training on many upcoming processes , get a glimpse of the direction of the current market strategy.

2. Connect with like-minded people

Always connecting with like-minded people helps to recognise the importance of what you do and what you not, and ho to fit your online communities in ‘big picture’ of your business.

3. Find a suitable course and internship

A well-designed course on digital marketing help you to shape up your career An internship is often challenging, but when you’re surrounded by the right team of professional marketers, you can learn from both the mistakes and successes they’ve experienced over the years.

Not only an internship can help you expand your digital marketing portfolio and experience, but it can help you determine what you appreciate in a work environment.

4. Become a member of a professional body

Digital marketing is a necessary and growing industry around the world, meaning that being a member of a professional digital marketing representative body can help you stand out from the competition when trying to land your dream job.

Often, becoming a part of a professional body can only be achieved after completing a certificate program.

#Bottom Line

To choose digital marketing as your career what you need is your strong determination, constant evolution, fast grasping power, ready to adapt versatility and suitable course on digital marketing. As the significance of online media grows, so does that of digital marketing.


  1. what is Digital Marketing?, Adobe
  2. Hafiz Muhammad Ali
  3. Scope of digital marketing beyond 2020.

Recommended Reads:

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Career Advice


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