How to do WhatsApp Marketing: Step-by-Step Guide 2024

Why Everyone is Talking About WhatsApp Marketing

Everyone is familiar with WhatsApp and it is an integral part of our day-to-day lives.  WhatsApp nowadays is one of the most widely used mobile messaging apps. It is a cross-platform instant messaging service for Mobile devices and PC.  Brian Acton and Jan Koum founded the App in 2009. And, today it has 2.44 billion active users worldwide. Facebook took over WhatsApp in 2014  for $19 billion. Without a doubt, Facebook has made it a revenue-generating channel through its Whatsapp for Business API. Moreover, the app is gaining importance as it helps to reach a larger customer base and improves customer experience. WhatsApp has open rates of up to 98% and no other app matches it. Furthermore, one can engage in secure conversations and it is free of cost for both parties. WhatsApp Marketing opens doors to expand your business to new heights.

 

In today’s world brand formation is very crucial. Are you aware of the fact that WhatsApp Marketing can help you in growing your business? If not, undoubtedly in this blog, you will get all the answers to your queries about WhatsApp Marketing. You will also know about different WhatsApp Marketing software to maximize your profits. So let’s dive in to understand the importance of WhatsApp Marketing.

 WhatsApp Marketing: The need of Today’s Business Environment

WhatsApp marketing implies any kind of marketing or promotional activities via the WhatsApp application. Now let’s see how WhatsApp and WhatsApp Business usage varies. The former is used mainly for personal communication whereas the other focuses on company owners and their customers. Generally, marketers use WhatsApp Business and WhatsApp Business API. Both interfaces are different from Whatsapp and have special features. Now, Let’s look into the features that are best suited for marketing professionals.

WhatsApp Business

The App is specially designed for small businesses. It helps them to connect with their customers without any charges. Small Business Owners can build an in-app store by giving details. Details consist of products, pricing, opening hours, physical location, links to the website, and contact us information. Apart from a business profile and product catalog one can set up quick replies and broadcast messages( max up to 256 at a time) Thus, potential customers are just a click away. It should be noted, Customers will receive business messages in their regular WhatsApp just like other messages.

WhatsApp Business API

WhatsApp Business API is targeted toward large business owners and it has many other features. It connects your account to your CRM or emails service provider. API or Application Programming Interface is a platform for different apps to communicate with each other. Moreover, WhatsApp API provides an effective platform to connect professionally with potential customers. Thus, it enables you to handle a large number of conversations at the same time. 

What are the good Benefits of WhatsApp Marketing?

Whether you own a small organization or an enormous business empire, WhatsApp Marketing Tips will help you to grow your business. It helps in improving visibility, automating communication, and helps to organize workflow. As result, WhatsApp Marketing facilitates smooth business communication.

 Listed below are useful benefits of using WhatsApp Marketing to expand your business.

• Trustworthy and secure platform
• Be accessible
• Affordable and Less Marketing Costs Involved
• Increased Sales
• Strong Customer Relations and connectivity
• Reach people anytime and anywhere
• Utilizing the most popular App
• Help to scale your multi-channel strategy
• Collect subscribers using QR codes
• Superb Customer Support
• Targeted Promotion and Advertising

How to set up WhatsApp Marketing for business purposes: step-by-step process.

1. First, you go to the Google Play store and then search for “WhatsApp Business.”
2. Accept the terms and conditions after reading them properly.
3. Then put your Company’s mobile number.
4. Fill up all the required details about your company.
5. As per your need set  the Business settings
6. Next, activate the WhatsApp Pay feature
7. Lastly, Inform all your Business Contacts
8. Now start interacting with your customers

How to create WhatsApp Business Profile

Start setting up your WhatsApp Business account by tapping on the “More options” button(the three vertical dots), then on Settings.

Next, you will get six elements to complete your Business Profile:

Business Name

Add the official business name that you will use for your business purpose. The Business name helps in connecting with the audience.

Profile Picture

Use the profile picture that well describes your business. You can use the logo of your business.

Profile

Here you will put information that your audience will see about your business. Next, add things like a brief description, address, working hours, website, social media, etc.

Category

Choose the relevant category of your business from the dropdown list.

Link

This allows you to generate a QR code to include on your website, social media, or emails. Also, it allows people to launch a conversion with you on WhatsApp immediately.

Description

Here you write about your business in detail. You can write up to 256 characters. Utilize it and give the best possible description.

Additional Features

These features boost the brand visibility of your business. Nonetheless, it increases your business’s credibility. Also, you can connect with your customers in a better manner.

Catalog

Showcase your list of products and services offered by your company.

Greeting message:

A welcome message is automatically sent to people who contact your business.

Away Message

This is also an auto-generated message sent to people who contact you outside business hours. Hence, this automated response gives a convenient mode of communication.

Quick Replies

This feature enables you to create and save responses. The responses are sent in just one click. Thus, it improves your response time and makes efficient conversation.

Statistics

This section records data on sent, delivered, read and received messages. 

Unique Features of WhatsApp Business Pro

• Easy payment in just two clicks
• AI-Powered Recommendation Engine
• Discovery and easy Opt-In

Proven WhatsApp Marketing Tips and Strategies that will change your life

Effective Marketing Strategy will make sure you are targeting the people with attractive content and closing it to sales. Naturally, it places you in a better place than your competitors. Clearly, an appropriate Whatsapp Marketing Strategy is appealing and relatable to your audience.

Some of the steps to build a WhatsApp Business Marketing Strategy are:

• Create your Business profile correctly.
• Add a professional profile photo and give a short description
• List your goal and KPIs
• Find different groups to market and list your targeted audience
• Design a product catalog
• Have a Brand Persona according to your product
• Segregate your chats for better tracking
• Take the help of messaging tools
• Utilize the stories option to talk about your Business
• Broadcast greetings and important information with personalized messages
• Smart Triggers for customer engagements
• Create Content designed specifically for WhatsApp and not duplicate from other channels
• Deliver excellent customer service

Why WhatsApp Marketing Campaign

• According to Nielsen’s Facebook Messaging Survey, more than 67 %of mobile users prefer direct chat with businesses for communication. Also, 53% will prefer shopping with a business where direct messaging is there. Thus, WhatsApp is a great platform for Business Owners.
• Within three seconds of receiving around 90% of WhatsApp messages are opened.
• Engagement rates become high as 90% of messages are opened and read
• The majority of people use WhatsApp, so it will be easy to target and make them potential customers.

Get to Know all Available Ways to use WhatsApp Marketing

 WhatsApp Marketing covers your  Social Media strategy to improve sales. Moreover, it encourages customers to engage with a business in the way they connect with family and friends.

• One-to-one chat

This way you can chat with your users directly who are on your contact list. Besides, it also allows you to call or video calls your prospects or send them recorded audio snippets.

• Broadcast lists

This allows your contacts to get a broadcast message as they receive a normal message. Also, this is the same as Blind Carbon Copy (BCC) in emails. Moreover, WhatsApp Marketing Campaign uses broadcast lists to send messages to anyone in your contact list.

• Groups

WhatsApp Marketing allows you to form a group of 256 people. You can share messages, videos, and photos with the group at a time. Therefore, it is easy for everyone in the group to see each other’s replies.

Unlock the Full Potential with WhatsApp Marketing Software & Tools 

A software program that runs on an encrypted WhatsApp platform is called WhatsApp Chatbot. Furthermore, the software is required to send business-related bulk messages to your customers. Most Importantly, the marketing strategy can be carried out through these software tools. The tools help in sending different multimedia messages without saving the contact details of a large number of people. Thus, the Marketing software will be a tool for fulfilling business commitments on time. When choosing the WhatsApp Marketing tool be sure of their social media presence.

Some of the important WhatsApp Marketing software are listed down.

Wati.io 

WATI Software

WATI is a useful tool that makes it easy for businesses to connect with customers. It makes customer engagement messaging on WhatsApp. Additionally, Shared Team INbox helps to use WhatsApp for customer support. Overall, this software is a single platform to send bulk messages, broadcasts, template messages, etc.

Main Features

• An advanced and friendly communication tool
• Meeting business purposes to reach customers via WhatsApp
• Instant replies and auto-generated parameters
• Extensive native integrations via API
• Multiple agent logins facilities
• Team collaborations with personalized messages

RapBooster

WhatsApp Marketing campaign can be carried out successfully with RapBooster. This bulk messaging tool will definitely grow your business. Particularly, this is a leading open-source WhatsApp bulk messaging tool. And it efficiently sends personalized messages to all customers instantly. Especially, various Multimedia formats like texts, docs, images, videos, and audio, establish efficient communication.

 Main Features

• Bulk messaging to send promotional messages to a large number of people in WhatsApp groups is easy.
• Efficient schedule message and keyword-based auto-replies
• Access and import all targeted customers from .txt, CSV, and excel files.
• Convenient for chat, replies, and client queries
• Multimedia and multi-accounts facility
• Campaign history recollection
• Import contact numbers
• WhatsApp number filtering

What Sender

With complete customized features, What Sender is a smart bulk marketing messages software. Nevertheless, it gives a full stack and ultimate UX experience. Indeed, customized messages including greetings, promotional offers, etc. will ensure better returns on the WhatsApp Marketing Campaign. You can easily access this tool from a PC or laptop.

Main Features

• Customize message service
• Automatically sending bulk messages
• Can filter targets with drive targeted campaigns
• Import multiple contacts from CSV and TXT files easily
• Free Auto cloud-based updates

WAAM-it-Sender

Looking for a budget-friendly and comprehensively designed WhatsApp Marketing tool then go for WAAM-it-Sender. Apart from this, it is easy to use and one can send unlimited personalized messages to customers.

The WhatsApp Marketing support has multi-language support of up to 60 languages. Thus, it helps to reach customers worldwide.

Main Features

• Scheduled and automated messages
• Fast unlimited customized messages
• Many languages and multimedia support
• Specially designed WhatsApp marketing tool to send bulk WhatsApp messages
• Import contacts from CSV, XLS, and text formats.
• Enables delay setting between messages

Interakt.shop

Interkart is used for utmost advance messaging to maximum customers. It helps in the entire order placement and fulfillment process on WhatsApp. Even more, the tool comes with a well-designed interface and good customer support. Clients can have multimedia promotional messages like greetings, images, videos, etc. Owing to this it gives savvy customers reliable e-marketing campaigns.

Main Features

• Capable to add unlimited WhatsApp numbers to reach many customers
• Easy to track e-marketing campaigns
• Facility of individual replies to customer queries, welcome messages, and delayed response messages
• Multi-language and get rich media templates
• Can categorize clients with different needs into groups
• Personalized inbox facility to manage messages and clients.
• Automated reminders for abandoned carts
• Send product catalogs to customers and auto-replies with relevant communication

Sirena

This tool comes foremost in efficiency when sending WhatsApp bulk messages. Even more, it gives your business better messaging management. Thus it facilitates increasing conversions and real-time communication with potential clients.

Although personal chats are not available in this marketing software, it allows brand loyalty to your business globally.

Main Features

• Tracking of Marketing Campaigns is there to get potential customers.
• Get multiple media support
• Automated messages and replies
• Facility of shared inbox for all employees or team members
• Various channels and integration with clients
• Integrated CRM

Vepaar

This tool supports multitasking to reach out to maximum customers. Vepaar is the best semi-automated e-marketing tool. Moreover, its efficient CRM system helps in easy broadcast lists.

This WhatsApp Marketing tool ranks high in managing marketing Campaigns with multimedia support in bulk.

Main Features

• Enhanced customer reach e-marketing efficiency
• An instant bulk messaging system
• Helpful in creating WhatsApp stores with links, products, and categories
• Collects customer feedback that is helpful in the real-time poll for business
• Sales Funnels to convert leads to customers
• Creating Customer Profile

Viking WhatsApp Marketing Software

This is a versatile tool that has ample features to send bulk excel files, word files, picture messages, etc. Viking Software is an important name as a Whatsapp Marketing tool. It has an easy filtration process to reach out to targeted customers. Furthermore, Sorting and extraction of the customer database are available to manage e-marketing campaigns.

 Importantly, this tool does not save any user data or breach any privacy policy. It is an interface tool where you can add WhatsApp numbers for sending messages. Thus it helps to build an effective sales strategy.

Main Features

• Efficiently carry out targeted e-marketing campaigns
• Avail personalized inbox to reach persons individually too.
• Automatically send bulk messages
• Import millions of data from CSV file
• Send messages with all multimedia goats like text, images, videos, audios, vCard files

Yellow.ai

Yellow.ai is a next-gen total experience automation platform backed by dynamic AI agents for businesses. Also, it gives a human-like chat experience that boosts customer satisfaction. 

The software is best suited for small businesses, low-scale enterprises, and academic institutes. 

Main Features

• Easy to send bulk messages instantly
• Multi-language facility
• Multiple accounts are applicable
• User-friendly to filter contacts and send messages.
• Businesses can share and receive text messages, audio messages, images, location information, stickers, videos, URL, and any other document in any format.

Hubspot Marketing Automation 

This is the last WhatsApp Marketing software on the list but not the least in the tally of exceptional features. The software is an efficient tool that gives a customized experience to reach customers. Also, it is an easy-to-use and time-saving e-marketing bulk messaging tool. Moreover, Hubspot can custom-sync the WhatsApp marketing tool with more than 650 channels and integration.

Main Features

• Send text, images, videos, URLs, etc.
• Create and schedule social media posts.
• Multiple application and multi-language support
• Efficiency in multimedia usage
• Use and manage ads 

Examples of Successful WhatsApp Marketing Campaigns

To begin with, WhatsApp Marketing Campaigns make your brand available 24/7 and thus speed up the communication process. Successful campaigns help in boosting customer retention and satisfaction. Thus, it helps to get a high open and response rate. The campaigns make important information easily available. Hence, Marketing Campaigns with relatable posts will give customers a feeling of a certain way about your brands or products.

Listed below are some of the  Marketing Campaigns that use WhatsApp to make their success stories.

1. Buyagift 
2. Sunfeast Marie Light
3. BookMyShow
4. Hellman’s
5. Saffola
6. Netflix

WhatsApp Marketing Scope in 2022 and Beyond

WhatsApp continues to expand the range of services it offers to businesses. Furthermore, it has changed the ways of dealing in business. It created conversational commerce that led to the rise of WhatsApp Commerce. Every brand needs to use this platform as this is the new revolution in Business World

Why WhatsApp becoming the future of commerce can be seen from the following factors:

• Recent Development around WhatsApp Commerce
• COVID-19 Pandemic gave rise to the demand for Contactless Shopping
• WhatsApp emerged as a robust platform 

HENRY HARVIN EDUCATION to become a Pro at WhatsApp Marketing.

The institute ranked among the top 500 EDtech Companies globally and the top 100 EDtech Companies in India. Being a Global Edtech Company based in US and India it has a customer base in 97 + countries.

About  Henry Harvin Digital Marketing Course

Henry Harvin provides a Digital Marketing Course that will help you to expand your knowledge in the field of WhatsApp marketing. The course will upskill your WhatsApp Marketing skills. Additionally, it will enhance your technical knowledge and give you skills to handle real-life situations. The Certified Advanced Digital Marketer (CADM) course by Henry Harvin ranked No. 1 among the top 5 Most trending Digital Marketing Courses. In short, it will help your business to increase sales through CADM strategies.

Key Benefits  of Henry Harvin Digital Marketing Course

• Get trained by Industry experts with experience of more than 10 years
• 7 Certifications from One Course- Henry Harvin(1), Google(5), Facebook(1)
• 40 Hours Live Classroom Training
• Avail guaranteed Internship with Henry Harvin or its Partner Firms
• Gain knowledge from working on Live Projects based on the Industry
• Recorded video of sessions for future reference
• Unlimited access to the Learning Management System (LMS)
• Module Wise Study Material
• 100% Placement Assistance with weekly 10+ jobs offered

Special Takeaways of the Henry Harvin Digital Marketing Course

• 1-year Gold Membership and free Bootcamp sessions of Henry Harvin Digital Marketing Academy
• Earn the reputed Henry Harvin alumni status and be part of the 18000+alumni network around the globe
• Free monthly brush-up sessions
• Hallmark of CADM can be used along with your name
• Avail opportunity to work with reputed Companies as Henry Harvin has 2100 hiring Partners.
• Accreditation from National Skill Development Corporation, Skill India, and others.
• The Institute is ISO 29990:2010 certified

Conclusion- Utilize the WhatsApp Platform where customers are most responsive:

Now you got a fair idea of WhatsApp Marketing to build your business. Likewise, you know that the rise of ‘Contactless’ shopping made WhatsApp Commerce the next big thing for brands. As said well, “Be there where your customers are”. According to statistics each user spent around 19.4 hours/ month on WhatsApp. So why not use this platform? Therefore, WhatsApp Marketing is suitable for your marketing needs and to maintain your place globally. It opens up new ways for brands to connect with their prospective customers. WhatsApp messages definitely work better than SMS  in Marketing Communication and it improves your chances to grow in business. Definitely, you can secure a competitive edge that makes a measurable difference in your business.

Lastly, give a modernized approach to handling your business with the use of WhatsApp. If you have any experience regarding WhatsApp Marketing do comment in the Comment Section. And tell us how it changed your way of doing business. Now gear up to create your strategy for WhatsApp Marketing, and utilize it to the fullest. Wish you good luck!

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