How to master Basic Off-Page SEO Techniques?

If you are a blogger you must have definitely stumbled across the popular word SEO in Digital Marketing.

Are you pondering over the word SEO?

Are you a newbie to the world of SEO?

You already have a blog but not yet figured out the game of SEO?

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You wish to level up your game of SEO and become a pro?

Let’s understand the various dimensions of SEO to successfully implement basics of Off-page SEO Techniques and skyrocket your website or blog. 

What is SEO?

According to Wikipedia,

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

The search engines include Google, Yahoo, and Bing. But the majority of the search takes place on Google.

Why is SEO crucial?

It makes your site visible, diverts organic traffic, and builds loyal customers.

Helps to achieve high rankings in the organic results.

Offers you an insight into users intent and interest.

Captures attention and attracts potential customers.

It is obligatory if you are interested in a Digital Marketing Career and wish to pursue Digital Marketing Courses.

SEO Techniques are into two categories

On-page SEO Techniques

It is an internal technique to improve your webpage.

You can control the factors that influence your websites like content, HTML code, and headlines

It advances your ranking and attracts traffic

Off-page SEO Techniques

It is an external technique that involves activities taking place outside your website.

Why Is Off-page SEO Techniques  essential?

Off-page SEO tools provides better ranking to your website among the search results

Backlinking/ linking sites strengthens your website

Attracts and drives organic traffic to your website

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Increase the leads to the website and draws potential customers

Merits of Off-page SEO Techniques

The website receives exposure and traffic in a given period

Boosts the promotion

Escalates the traffic and page views

It improves the relevance, trustworthiness, and authority of your website.

Accelerate the conversion rates

Let’s understand the Off-page SEO techniques.

By the end of the post, you will have a crystal clear idea of Off-page SEO techniques and tactics to implement to skyrocket your website.

Basic Off-page Techniques

Off-page SEO Techniques

Creating backlinks is one of the crucial key steps if you are aiming to rank your website higher in the search results.

What is a backlink?

It is a link from a page of a website having qualitative and relevant content to another website.

Backlinks can be the reference links to your site from other websites or users

Boosting your off-page SEO performance includes building two types of links

Natural Links

The links get built when the interested bloggers and other website owners link to your content. 

If your content is valuable, trustworthy, and fascinates readers, you are bound to get natural links. 

This type of link can be a great sign of trust, appreciation, and endorsement.

Links created through self-advertising

These links involve promoting or marketing your product/service/business. You may earn these links by requesting your customers who are happy with your service or influencer to share

Why is backlinking valuable?

Backlinking can be of great help in determining website ranks in search results. 

The site with higher backlinks is more likely to get higher rank 

Key Elements

Quality and relevancy of links is crucial.

Domain Authority (DA) plays a pivotal role in backlinks.

Domain authority is a technique developed by Moz to determine a website’s rank on search engine result page(SERP)

Receiving backlinks from higher DA will do wonders for your website by boosting SEO

#Forum Submission

Forum submission  constitutes a part of off-page SEO Technique that  provides users a platform for purposeful and relevant online discussion in the form of posted messages.

Forum submission is one of the best Off-page SEO tools

A great way of dealing with existing or potential customers can be to join an established forum providing services in your domain. It can help in building trustworthy communication with the community.

Forum submission is one of the best Off-page SEO tools

A great way of dealing with existing or potential customers can be to join an established forum providing services in your domain. It can help in building trustworthy communication with the community.

Key Elements

Find communities relevant to your business and participate in forum discussions.

Discover applicable forum threads relevant to your domain. 

Share your knowledge, reply to threads, clarify user’s doubts, offer suggestions and your subject matter expertise.

Furthermore, create your complete profile coupled with your signature with an anchor. It is valuable for your indirect promotion whenever you reply to people’s threads.

It can prove a rewarding step for you by bringing opportunities to connect with the members of the forum, building a trustworthy reputation amidst the community.

 #Guest Posting

Guest Posting involves writing content for another blog or website.

It is an acknowledged off-page SEO Technique that can work as a masterstroke in blogging and online business, driving massive traffic to your blog or website.

Why is Guest Posting valuable?

Steps-up your game by increasing the visibility of your brand and promotes the lead generation

Favors brand awareness by showcasing your content to a larger 

audience and attracting new potential customers

Increases exposure to your blog by attracting new readers

Increases new Email subscribers

Advantages of Guest Posting

Improves SEO  ranking.

 Building links from popular and prestigious sites is a significant SEO ranking factor and will amplify your site’s position on search results pages.

Encourages building links from stellar and high-grade blogs, thereby improving SEO ranking

Optimizes sites position on search engine result page(SERP)

Prompts referral traffic from distinguished and popular sites

Key Elements

Multiple noteworthy websites welcome guest posts from numerous authors

Search out the sites for guest blogging focussing on your target audience. 

Pen down a mind-blowing post and reach out to them.

Take into account the target audience of the guest blogging sites.

 Come up with trustworthy, relevant, and reputable sites. 

Map out your guest blogging strategy and make sure to accomplish your goals.

Even if you receive a nominal response, you will be able to reach out to the target audience.

Avoid constant guest blogging on the same website

#Social Networking Sites

Social networking sites are one of the influential Off-page SEO tools

Social networking SEO involves social media activities that can stimulate traffic to your website.

It indirectly affects your ranking in the search result.

Nowadays the majority of people spend time on social media. 

LinkedIn

Twitter

Facebook

Instagram

Pinterest

Perks of Social Networking Sites

Search engine spiders crawl social media posts, index them, and notify the search engines subsequently extending the accessibility of your content around the globe.

It is one of theOff-page SEO tools that help you to earn brownie points from search engines.

It deals with real people. An impressive way to get to know your audience and understand their likes, feedbacks eventually offering the birds eye’s survey.

 More visibility and people sharing your content will drive more traffic.

Social media profile also ranks in search engine results.

Makes the content accessible to a larger audience.

Social media shares are impactful especially when performed by influential individuals.

#Directory Submission

It is one of the  Off-page SEO tools that optimizes your website.

It is a system wherein you submit your website details and URL on the web in the appearance of a directory under the suitable category. 

With your NAP (name, address, phone number) data, it functions as an online phonebook, and assists in map listing. 

Make sure to choose the constructive and valuable directory with a relevant category

It’s a classic method but manifests noticeable results 

 #Profile Creation

It involves listing your account with your business name on various websites, forums, and social media platforms.

Why is Profile Creation necessary?

Enhances your business and search engine ranking.

Provide good do-follow backlinks from high DA (domain authority).

Instant results with massive impact.

You can achieve cost-free marketing and promotion of your business

Key Elements

Make sure to use a username with your brand name. It will increase visibility in search results.

#Search Engine Submission

It is included in Off-page SEO tools

It includes URL submission to search engines to notify search engines about your page and website.

How do you submit your website?

Most search engines submit your web pages directly to their index when website ownership is verified.

Submit the website details by yourself to the crucial search engines.

Submission can be either manual or automatic Search Engine submission doesn’t always guarantee a higher ranking in search results but makes your website noticed by search engine.

Search Engine Submission Sites 

Google Search Console

Google Webmaster tool

Bing webmaster tool

Baidu

#RSS Feed Directory Submission

It is amongst the Off-page SEO tools for Off-page SEO techniques

RSS stands for Really Simple Syndication and sometimes for RDF Site Summary.

RSS document

It refers to a feed or web feed. 

It can be in the form of a blog, article, audio or video, summaries, and news headline. 

It is shared and distributed to several recipients in web feed formats.

In simple words, it brings you the option of a news feed subscription to your favorite website and informs you with automatic updates from the sites.

Why is RSS important?

It’s one of the  handy Off-page SEO tools for your website since readers can be well informed and notified by your newly published posts. 

It encourages the reader’s appeal.

If your blog flashes enriching and inspiring content grabbing the attention of the readers, tremendous activity may be anticipated on your blog.

#Article Submission

It is a part of Off-page SEO tools for Off-page SEO techniques 

It refers to the strategy of writing articles related to your business and publishing them on popular article submission websites.

Following are some of the renowned article submission sites 

hubpages.com

ezinearticles.com

thefreelibrary.com

brighthub.com

magportal.com

#App submission

You already have a website and planning to launch your website app? 

Then app submission sites can prove one of the strategic Off-page SEO tools  in app optimization for Off-page SEO techniques.

Mobile app optimization plays a key role for your business by offering visibility, downloads, user base data, and reviews.

#Social Bookmarking

Social Bookmarking is in the group of Off-page SEO tools for Off-page SEO techniques.

It allows  users to share their web pages, articles, images, blog posts, and videos.

Why is Social Bookmarking helpful?

It conveys your worth, authority, and credibility to search engine algorithms which indirectly boost your ranking.

Key Elements

Make sure your post includes targeted keywords in the title, short descriptions, and tags.

Composing a striking headline would capture the interest of the readers.

Here are some of the mainstream bookmarking sites

digg.com

reddit.com

StumbleUpon

Dribble

Delicious

Diigo

Slashdot

#Sponsored  Posting

It’s one of the  conventional Off-page SEO tools for Off-page SEO techniques for expanding your business. 

It includes promoted posts to draw attention and popularity among the readers.

If you are planning to launch a new product or website, this method is constructive to make your product acquainted with the community.

It is a conventional Off-page SEO tools for Off-page SEO techniques 

#Question and Answer

Question and answer are one of the incredible approaches to divert traffic to your website.

It is one of the classic Off-page SEO tools for Off-page SEO techniques 

Choose an acknowledged and relevant platform comprising your target audience and contribute to spreading knowledge by satisfying the curiosity of the community. 

Following are some of the Question and Answer Forums that serves as Off-page SEO tools

quora

yahoo

ehow

answerbag

blurtit

#Video Submission

Video submission is a powerful and among the trendy methods of Off-page SEO tools for Off-page SEO techniques 

If you want your video to be applauded by the world, head over to popular video submission sites and exhibit your work.

Key Elements 

Pick a suitable video hosting platform.

Make sure to give an impactful title, engaging description, and relevant tags and reference links.

Choose an appealing thumbnail image.

Here are few popular Video Submission Sites that functions as Off-page SEO tools

youtube.com

vimeo.com

dailymotion.com

vine.co

Metacafe.com

#Image Sharing

It is one of the distinguished Off-page SEO techniques that work to achieve image index on the search engine.

Why is Image sharing vital?

Creating descriptive, keyword-rich file names is an influential factor in SEO.

A precisely labeled image can be effortlessly read by search engine crawlers and guide them to understand the page context.

Extremely beneficial for E-commerce sites.

Key Elements 

Optimize your images with the correct URL.

Make sure to give an eye-catching title, suitable description, and relevant tags.

Some of the image sharing sites that constitutes Off-page SEO tools are listed below

mediafire.com

pinterest.com

instagram.com

flickr.com

imgur.com

picasa

photo Bucket

It is a part of Off-page SEO tools

#Infographics Submission

It is a popular and effective strategy in  Off-page SEO techniques through social media.

What is Infographic?

It is a graphical representation of data comprising imagery, charts, minimal text to deliver information in a simpler way.

Why is Infographic valuable?

They are visually appealing, eventually attracting the reader’s attention.

It conveys the message straightforwardly.

Makes unexciting and complicated content fascinating with the graphical elements.

Key Elements

Make the infographic captivating by adding surprise elements.

Come up with some creative hacks to turn a regular infographic into engaging and appealing.

Avoid bulldozing readers with exhaustive information.

Keep your main message brilliant and striking. 

Remember a single picture speaks thousands of words. Use minimum words. 

Refrain the large-scale use of images, designs, and multiple colors. 

Increase accessibility of infographics by providing share buttons for social media.

Keep sharing tools simple and easy to allow users to share infographics effortlessly.

You can submit the infographic either by posting on your website or posting on infographic submission sites.

Create your account on below sites and post your infographics.

Following are some popular infographic submission sites that can function as one of the Off-page SEO tools

Facebook

Pinterest

Google+

 Tumblr

Twitter

Flickr 

Instagram.

#Business Reviews

Customer reviews indirectly allow search engines to understand what your business is all about. 

Customer Review indirectly acts as keywords. Hence considered as one of the Off-page SEO techniques 

Responding to reviews promotes interaction with the customers.

Earning reviews is a rewarding strategy for modern digital marketing.

Good reviews build trust among new potential customers.

Reviews act as a double-edged sword. Be mindful and keep it friendly.

Google My Business

sitejabber.com

trustpilot.com 

glassdoor.com/Reviews

 #Local Listings

It is one of the powerful Off-page SEO tools for Off-page SEO techniques 

Local Business Listings are the online portfolios that include your business details like NAP(Name, Address, and Phone number), working hours.

Most of the Local Business Listing platforms are free to use.

Business owners need to claim the business or submit details manually.

Some of the platforms are listed below

Google My Business

Bing Places for Business 

Yelp

Foursquare

Yellow Pages

Justdial

Google Local

Google Maps

#Social Shopping Network

Do you have a web business website? 

Then dive into the world of Social Shopping networks or Social Commerce that also forms a part of Off-page SEO tools

It offers you an online platform to exhibit your products to the community.

It provides large-scale visibility on a huge potential customer-based platform, eventually directing customers to your website.

Popular Social Shopping Networks are listed below. 

Facebook

Instagram

MSN Online Shop 

Yahoo Online Shop

Kaboodle

Style Feeder

#HARO/SourceBottle

HARO stands for Help Reporter Out.

It is an online Public Relations platform for journalists and bloggers from well-known websites to connect with sources to help out with their content.

This offers sources valuable media coverage from high-quality domains and enhances SEO.

HARO initially started as a small Facebook group that now has grown into a larger community.

HARO is accessible to journalists and bloggers whose websites have an Alexa ranking of one million or less.

This validates the website to be of high traffic domain.

Conclusion

The world of SEO is ever-changing.

Keep yourself updated with recent trends in SEO.

If your website or blog has amazing posts, SEO will undoubtedly skyrocket your ranking in search results.

Be a savvy blogger who utilizes Off-page SEO tools and On-page SEO tools for a phenomenal SEO formula.

In nutshell, SEO is the fairy dust you need to sprinkle on your website or blog to perform magically on the Search Engine Result Page(SERP). 

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