What is Digital Marketing

  • Useful for both big and small business
  • Helps in social media marketing advertising
  • Helps in promotion of products or services
  • Helps in generating revenue
  • Helps in building e commerce platforms
  • Become an influencer on social media

Who can attend the Digital Marketing Course

  • Marketing professionals
  • Businessman
  • MBAs
  • Graduates
  • Housewives
  • Engineers
  • Career switchers
  • Housewives
  • Students
  • Teachers
  • IT professionals
  • Teachers
  • Retired professionals
  • Bloggers
  • CEOs

What is in the curriculum

  • Getting started
    • Basics of digital marketing
    • Understanding visibility,engagement,targeted traffic,retention
    • Digital media vs traditional media
    • Benefits of digital marketing
    • Digital marketing strategies and trends for websites
  • Webpage designing
    • Prepare site structure
    • Prepare wireframe of pages
    • Patterns for engaging website visitors
    • Placement for call to action
  • Search Engine Marketing through Google Ads
    • Introduction and consumer journey
    • Google ads
    • Mobile ad campaigns
  • What is SEO
    • Technical SEO
    • Mobile SEO
    • Off page SEO
    • Social SEO
    • Local SEO
    • Audit tools and measurement of SEO
    • Careers in SEO
  • Facebook and Instagram Marketing
    • Content creation for social media
    • Tools and techniques
    • Facebook and Instagram marketing
  • Linkedin Marketing
    • Brand marketing on Linkedin
    • Linkedin ads and premium
    • Creation of ads on LInkedin
  • YouTube Marketing
    • Ad formats and content creation 
    • Optimization of video content

What are the learning outcomes

  • Handle digital marketing campaigns effectively
  • Learn the dos and don’ts of digital marketing
  • Work as a freelancer and work from home
  • Reach out to global audience and earn revenue
  • Save marketing costs by going digital
  • Efficient marketing strategies to meet business oriented goals
  • Earn through targeted advertisements
  • Keep a track on marketing progress
  • Upgrade resume and get better job opportunities

What is the course duration?

  • 32 hour classroom
    • 12 hour online
    • 50 hour e learning access

Why Henry Harvin?

Seasoned industry experts as trainers

Be a Henry Harvin distinguished alumnus with global recognition

Be eligible for 7 Certifications:

  1.  Henry Harvin Certification from Henry Harvin marketing academy
  2. Google Certification– Adwords fundamentals, Search Advertising, Display Advertising,Mobile sites and video advertising
  3. Facebook Certification

Become eligible for several high paying Digital Marketing jobs

Flexible working hours and work from home opportunities

Enhance your Digital Marketing business

Get membership of Henry Harvin Marketing Academy and access to:

  1. E learning– Recorded videos,games,projects,case studies
  2. Free brushup session for 1 year

Reasonable fees which can be paid in 2 instalments

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Author

Henry Harvin® is a leading career and competency development organization with focus on value creation. We are into the business of training, skill development, assessment centres, content services and higher education. Our dream is to establish 'Henry Harvin®' in line with the vision of Mr.Henry Dunster 400 years ago which now resonates in the form of a prestigious educational institution respected worldwide.

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