When creating a successful marketing strategy for your business, taking the right data-driven decisions is vital. Using the correct data, you quickly identify your target market, what is working and what isn’t working with your campaign, and which areas and trends you need to focus on. So, how do you know the right data to use? With the help of digital marketing analytics tools, that’s how.
Additionally, you must choose the right set of tools tailored to your need, affordable and user-friendly. Even if you find it difficult using these tools, there are online courses in marketing and business analytics you can take.
In this post, we’ll review five online marketing analytics tools and their different features to boost your marketing results.
This analytics tool is a great content strategy and monitoring tool that provides you with several content ideas your customers would find useful. Buzzsumo lets you find the right information via a list of content ideas that have performed well on social platforms in terms of audience engagement, likes, and shares. You can conduct your search using a keyword-based or domain-based search. Your keyword-based search results are then filtered by time so that seasonal trends do not affect the results.
Additionally, you can filter results by the type of content trending in your industry and the best social platform you can post. For instance, if a paper writing reviews site such as Pick The Writer needs to know the keywords students use when they need essay writing services and what platforms they frequent most, Buzzsumo can get the results with just a few clicks.
For the domain-based search, you can see which domains appear the most for your keywords. The results here allow you to understand what your competitors are doing and how you can improve yours. It also leads you to find influencers in your specific industry that you can reach out to if you need them to push out your content. These functions are free on the app. Likewise, on the paid version, you can register for a free 7-day trial and test before committing to a subscription at $79 per month that comes with extra features.
2. Google AdWords and Keyword Planner
The next on our list of top marketing analytics companies is Google AdWords. When it comes to options for advertising your business on Google’s search engine results’ pages, this is your go-to tool. It comes with a premium channel where you can display your products or services on Google’s results pages for precise queries. Thus more potential customers are directed to your website.
Additionally, AdWords comes with the Google Keyword Planner, where you can research the keywords you’ll like to include in your advert and other content. With the right keywords, you can optimize your content to top every search engine result. The tool enables you to think like your target audience and figure out the kinds of words or phrases they use when searching for the type of product or service your content promotes.
Goggle Keyword Planner provides you with a detailed monthly search data containing your competition ratings, trends, keyword, and even synonyms. The data also contains information on what users have been searching for, so you have a clear idea of the terminology trends. Although this app is free, you must have a Google AdWords account before you can make use of it.
3. HubSpot Marketing
The HubSpot digital tool is a perfect inbound marketing and sales platform. If you need a tool to run your CRM, CMS, blogging, social media, and build landing pages, HubSpot does it. It helps attract visitors, generates traffic, and convert leads. Besides this, HubSpot comes with features designed for web analytics that analyzes customer behavior and search engine optimization (SEO).
The email marketing feature on this tool comes in highly recommended. For example, rather than sending out vague emails to students looking for paper writing services. Companies such as Writing Judge can use this option on HubSpot to send targeted emails to suit different customers’ writing needs. Another exciting aspect of HubSpot is that it integrates well with other web apps such as Facebook, Twitter, LinkedIn, Pinterest, and YouTube. You can get HubSpot free or at $3,200 per month for enterprises, depending on your plan. The paid version’s added feature enables you to grow your traffic, convert leads, and prove ROI for your brand inbound marketing campaigns. While marketing analytics tool lets you shorten deal cycles and increase close rates.
4. Canva Pro
If you want your audience to interact more with your content, you need to make sure it’s aesthetically pleasing, useful, and informative. For your content to entice the reader, you need to enhance it with some captivating visuals, which can be a challenge for content creators with no visual design experience. Luckily, you can get Canva, a lightweight digital marketing tool for creating quality graphics to spice up your content.
The app is designed with a powerful yet intuitive visual creator, and it is compatible with multiple devices. Canva enables you to create visual content from scratch or by using one of the many Canva templates. You can use the tools to create CTA buttons, social media posts, brochures, newsletters, flyers, infographics, photo edits, etc. It comes with an extensive library of images and graphics at your disposal. Additionally, once you’ve created your content, you can directly share the finished image to any of the popular social media platforms you operate.
Canva comes with a free version that has limited access to its standard fonts and templates. There is also the pro version at $9.95 per month, and it features over 4 million photos, designs and models, 1,000 fonts, priority support, and unlimited storage.
SEMrush is a competitive digital analytics tool that gives you insight into what your competitors are doing online. With the info you collect, you can adjust your marketing strategy to top your competitors in search rankings. The top features on this analytics tool include analytics reports that grant you access to abundant information like the keyword difficulty options that let you decide if you want to invest resources in going after the competition.
It also lets you find new organic competition, gives you a look into their advert strategies and budgets. There is the domain vs. domain tool where you get to use the side-by-side comparisons option to conduct a competitive analysis with only a few clicks. The data you get from each search is easy to visualize and share with others.
Furthermore, SEMrush is an excellent marketing analytics software to help improve your SEO strategy. It displays the ROI on your SEO and content services in a dashboard format and lets you perform an in-depth technical SEO audit. SEMrush comes with free and paid membership options. While the paid version ranges from $99 to $399 with unlimited features, the free version limits the functions and amount of data you can access.
And that’s our list of five digital marketing analytics tools that can help facilitate your day-to-day online adverts, SEO performance, customer engagement, and sales. Although there are many other great tools, those on this list are a great place to start as I have covered an extensive cross-section of digital marketing tools so that everyone can find something interesting and useful.
About the Author
Jamie Fry – Purposeful and promising author. Confidently goes to his goal. He has a talent for writing original content. The main conviction in his life: «To be the best in the field in which you are developing». Always in search of fresh ideas.