Top 10 Digital Marketing Courses In USA - Henry Harvin

Digital change is a radical change in the economy and society that has occurs over a period of almost 50 years.

It started in the early 1990s with the spread of the Internet and the emergence of services such as AOL and CompuServe.

Digitalization was promoted by the increase in Internet connections at the end of the 1990s and the first hype around the turn of the millennium.

It was further sparked by the high-speed Internet and mobile data access.

In the future, an even faster mobile Internet (5G) combined with technologies of the Internet of Things and artificial intelligence will make applications such as the increased use of robotics possible.

Digitalization will drastically change the future of the economy.

In future, digitalization will create new challenges for schools and education, training and further education, public administration and associations.

It is the responsibility of industry, associations and politics to prepare society for the changes that can be expected in the future from digitalization.

Digitalization influences the future of the financial industry.

Digitalization is changing the future of traditional professions. 

Digitalization will drastically change the future of the automotive industry through new mobility concepts.

What Is Digital Marketing ?

Digital Marketing

Digital marketing is a new concept that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

While  reaching customers Digital Marketing makes use of the Internet, mobile devices, social media, search engines, and other channels.

Why Digital Marketing ?

Digital Marketing

To create Brand awareness : Want more people to know about your brand (or your products and services)?

Acquisition or lead generation : Want to reach people who’ve never bought from you before and bring them into your buyer’s journey?

Growth from existing customers: want people who’ve already bought from you before to buy more frequently or buy a different kind of product?

An Understanding of Digital Marketing

Digital Marketing

Usually Digital marketing targets a specific segment of the customer base and is interactive.

You find Digital marketing is on the rise, which includes search result ads, email ads, and promoted tweets.

Any Digital marketing tool or method normally incorporates marketing with customer feedback or a two-way interaction between the company and customer.

Internet Marketing & Digital marketing

Digital Marketing

Let me tell you tell that Internet marketing is advertising that is solely on the Internet.

While Digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smart phone app etc .

In the jargon of digital marketing, advertisers are referred to as sources, while members of the targeted ads are called receivers.

Digital Marketing Techniques

Digital Marketing Techniques

Attract:

Earn your people’s attention, don’t force it. Attract your visitors with useful content and eliminate barriers as they try to learn about your company.

Engage: Form good relationships with your prospects. Don’t just treat them as deals. Make  buyers to engage with you on their preferred timeline and channels.

Delight: Tie your success to your customers.

By Shifting the resources to be more effectively and distributing throughout the entire customer experience. Customer advocacy marketing.

Digital Marketing Strategy

digital marketing strategy is not same as a digital marketing campaign. In digital marketing strategy, we use a master plan or a blueprint to achieve a long-term or macro goal.

Campaigns are the specific tactics used to achieve more micro, short-term goals within the digital marketing strategy.

Digital marketing strategy involves:

  • #Defining customer profiles
  • #Defining marketing objectives
  • #Alignment of customer and marketing goals
  • #Identifying target markets
  • #Performing competitive analysis
  • #Managing and allocating resources appropriately to achieve objectives
  • #Reviewing and optimizing campaign performance

Types of Digital Marketing

Types of Digital Marketing

Website Marketing

A website acts as centerpiece of all digital marketing activities.

Website itself is a very powerful channel, but it’s also acts as a medium that needed to execute a variety of online marketing campaigns.

A website will represent a brand, product, and service in a clear and memorable way.

It will be fast, mobile-friendly, and easy to use.

Pay-Per-Click (PPC) Advertising

PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads.

PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook show their ads to people searching for terms related to the products or services.

PPC campaigns segment users based on their as age or gender, or even target their particular interests or location.

The most popular PPC platforms you find are Google Ads and Face book Ads.

Search Engine Optimization (SEO)

You can optimize your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives.

Content Marketing

The main focus of content marketing is to reach potential customers through the use of content.

You can observe that content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns.

 The common tools of content marketing include blogs, e-books, online courses, info graphics, podcasts, and webinars.

Email Marketing

One of the most effective digital marketing channels is e mail marketing.

Email marketing is the medium to get in touch with potential customers or the people interested in your brand.

Normally digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.

Social Media Marketing

It is interesting to know 75% of B2B buyers and 84% of C-Suite executives use social media when they make a purchase.

Social media marketing isn’t just for brands but  also for targeting individual consumers.

The main focus of a social media marketing campaign is to provide brand awareness and establishing social trust.

You can use it to get leads or even as a direct sales channel, as you go deeper into social media marketing.

You can see some of the social media channels are Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest and many more for your Digital Marketing.

Affiliate Marketing

Affiliate Marketing a performance-based marketing wherein business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Video Marketing

To promote or market your brand, product or service you can use video marketing. To make  strong marketing campaign it incorporates video into the mix.

It helps to  increase your search engine ranking, click-through rates, open rates and conversions.

There are several video marketing platforms available to you are, You tube,  Facebook, Instagram, many more to campaign.

Many companies find the success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.

SMS Messaging

 You can make use of SMS or text messages to send information about latest promotions or giving opportunities to willing customers.

Digital Marketing Disciplines to get trained

There are different disciplines with channels.  However,  a digital channel is a digital medium organisations use to communicate or deliver messages to consumers, while a digital marketing discipline is a branch of knowledge or a field of study within digital marketing. For example, search engine optimisation and search engine marketing are separate disciplines, but they both target the same digital channel – the search engine results pages.

Digital marketing disciplines and subsets include to get trained:

  • #Content Marketing
  • #Search Engine Optimization
  • #Social Media Marketing
  • #Marketing Automation
  • #Email Marketing
  • #Digital Advertising
  • #Digital Marketing Analytics
  • #Mobile Marketing
  • #Conversion Rate Optimization
  • #Affiliate Marketing

Digital Marketing as your carrier

Digital Marketing

In the current situation reaching your customer is very essential and challenging. The role digital marketing personal is vital.

There are hundreds of opportunities for to get certified from renowned institute.

Prerequisites?

No prior marketing knowledge is required.

Learning and earning theory works quite well.

You should be willing to learn, take action, and examine real results.

In addition to above pre requisites the digital marketing aspirants should poses the following qualities

# Eagerness to learn

# Stay Updated

# Networking

# Personal Projects

# Learn the terminology

# Build your personal brand

# T-Shaped Marketer

# Get Nerdy

# Metrics are King

# Certification

How does the Digital Marketer Training Program help you

  • #A well-structured Digital Marketing Course to help aspirants reach their career goals in the Digital-driven technological world and earn a handsome package thereby elevating a good career growth.
    • #Learn DIGITAL MARKETING tactics with Training Program and augment the in-demand skills & relevant knowledge to make yourself ascend up the hierarchy as well as stand out among other competitors.
    • #The Digital Marketing certification program, you can expand your own business, build a career in the hot marketing industry, or can assist clients to increase their business.

Who can join?

  • #Business owners, entrepreneurs, bloggers, YouTubers, social media enthusiasts.
    • #Website owners who aspire to boost web business, web traffic, conversions, and sales.
    • #Business Analysts or professionals who want to learn Social Media Marketing Techniques to grow business they are into.
    • #Anyone who wants to make money( or extra money) with digital marketing skills with or without seeking a full-time job.
    • #Home maker who want to pursue their careers without neglecting their home and family.

Top 10 Digital Marketing Certifying organizations In USA  for you

#1. Henry Harvin Education

Digital Marketing Course from Henry Harvin Marketing Academy

Grab the opportunity to become a Certified Agile Digital Marketer with the Digital Marketing Certification.

Become a distinguished Henry Harvin Alumni and join a network of 18000+ successful alumni worldwide.

Henry Harvin isan ISO 29990:2010 certified organization into the business of training, skill development, assessment centers, content services and higher education and audited from UKAF, UK Cert and MSME .

At Henry Harvin® Education has 23000 + trained, 1100+batches,150 + corporate partners, 60+college partners, 7+ countries. You will find Industry Deep Rooted Trainers, Advanced Learning Management System (LMS), Practical Content with Recorded Videos, GCAO Learning Model

 Key features you find at Henry Harvin :

Fulfilling Aspirations

Digital Marketing Training Program helps you to seize the opportunity to accelerate your career & financial status where you always desired it to be.

World-class technology and infrastructure

Has the facility to run courses offline, online as well as via self-paced route. 100% Work Support

You can get access to 10+ Job Opportunities every week or get a chance to work with Henry Harvin Education and its partner firms.

1-Year Membership with Henry Harvin Marketing Academy

You will get an opportunity for Live Projects + Guaranteed Internship + Weekly Job Support + Recorded Videos + Monthly brush-up sessions + Interview Skills + Career Services.

Live Projects/Training

Throughout the entire program of CADM, you’ll be taking action.

7 Certifications From One Course

Freelancing Privileges and many more

Digital Marketing Certification Cost: $395

Address:  Henry Harvin

355, Serrano drive, 10 C, San Francisco,CA 94132, United States- 85253 

# 2. Duke Continuing Studies

Duke University was founded in 1838 to serve the needs of the community in Randolph County, North Carolina and over the years transitioned into one of the most prestigious universities in the southeastern United States.

The Digital Media and Marketing Certificate, offered at Duke University, is a self-paced program designed for people who want to improve their skills in digital marketing and  start a new career in the field. 

It is one of the comprehensive, non-credit programs with 350 combined instructions/study hours. The age limit of applicant is above 18 years. Applicants should be fluent in the English language, both reading and, writing. They are also required to be computer literate, have a good internet access, and an active email account.

Tuition: $3,195.00

Duration: 12 Months

#3 BrainStation’s

Digital Marketing Course is designed for professionals looking to develop and enhance their skills with the latest digital marketing techniques and concepts applicable to roles in marketing management, advertising, branding, and more. After completion  of the course, participants  will develop a comprehensive digital marketing strategy, including search marketing, social media, and email campaigns, to receive a certificate in digital marketing. 

Digital Marketing Course is designed for professionals looking to develop and enhance their skills with the latest digital marketing techniques and concepts applicable to roles in marketing management, advertising, branding, and more. After completion  of the course, participants  will develop a comprehensive digital marketing strategy, including search marketing, social media, and email campaigns, to receive a certificate in digital marketing. 

Digital Marketing Course is designed for professionals looking to develop and enhance their skills with the latest digital marketing techniques and concepts applicable to roles in marketing management, advertising, branding, and more. After completion  of the course, participants  will develop a comprehensive digital marketing strategy, including search marketing, social media, and email campaigns, to receive a certificate in digital marketing. 

Duration:5-10 weeks

Tuition Fees:USD 15,000

#4. Simplilearn Americas Inc.

Simplilearn is one of the world’s driving certification training providers. Simplilearn provide online training in disciplines such as Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science among others, where innovations and best practices are changing quickly and interest for qualified candidates essentially exceeds flexibly. Situated in the USA and India, we have helped over one million experts and organizations across 150+ nations get prepared, acquire certifications, and upskill their workers. Our training courses are planned and updated by 2000+ prestigious industry specialists. Our mixed learning approach consolidates online classes, instructor-led live virtual classrooms, project work, and 24/7 teaching help.

Certification Cost: $395

Address: Simplilearn Americas, Inc.
201 Spear Street,
Suite 1100, San Francisco, CA 94105
United States

# 5. iCert Global (https://www.icertglobal.com/)

iCert Global is one of the speediest creating Education Brands, both as an Accredited Training Organization and Accredited Examination Centre. Headquartered in the United States, iCert Global works in almost 3 continents, all of which share a similar belief in building solid brand loyalty with our clients. iCert Global – certainly proposes I will be Certified, 100% Guaranteed.

Certification Cost: $100

Address: iCert Global
10685 B. Hazelhurst Drive, Suite 15727
77043 Houston
United States, TX

#6. EMORY Continuing Education

EMORY offers a wide scope of certificate programs and open enrolment courses fully online and hybrid program that combines elements of online learning and traditional learning for both professional development and individual enrichment.

Emory’s Digital Marketing Certificate program focuses on developing the skills necessary to succeed in the digital marketing industry. Also Digital Marketing certificate program focuses on preparing students to use social media, e-commerce, web video, search engine optimization, and web analytics to communicate and market online.

EMORY offers a wide scope of certificate programs and open enrolment courses fully online and hybrid program that combines elements of online learning and traditional learning for both professional development and individual enrichment.

Emory’s Digital Marketing Certificate program focuses on developing the skills necessary to succeed in the digital marketing industry. Also Digital Marketing certificate program focuses on preparing students to use social media, e-commerce, web video, search engine optimization, and web analytics to communicate and market online.

Certification Cost: $4305

Duration : 6-12 months

Address: EMORY Continuing Education

2635 Century Pkwy NE , Suite 300

Atlanta, GA 30345

#7 University of Vermont

Founded in 1791, the University of Vermont is a New England university with an excellent reputation and storied history. It ranks as one of the 5th of the New England higher education institutions established after Harvard, Yale, Dartmouth and Brown and #11 by Value Colleges for the best value for a digital marketing online certificate. 

The University of Vermont’s Digital Marketing Fundamentals Certificate ranks as the number 1 in the nation. Professional practitioners who work with Fortune 1000 companies create and implement digital marketing plans.

 The course is designed for marketing generalists, who are new to marketing, and seasoned marketing leaders who need to know more about the digital marketing landscape.

Tuition: $1,695.00

Duration: 10 weeks

#8 University of California, Irvine

The University of California, Irvine located in Orange County, California, is a public institution founded in 1965. It is one of the campuses in the University of California system and has a reputation for academic achievement, premier research, and innovation.

Digital Marketing Certificate Program is designed for professionals to enhance their website performance, create online marketing campaigns, and acquire analytic skills and those who will like to advance in their marketing career.

The program covers strategies across mobile marketing, social media, search engine marketing, geared towards helping students to acquire, convert and retain customers.

Tuition: $3,765.00

Duration: 3-12 months

#9 Oregon State University

Oregon State University was founded in 1868 and is located in Corvallis, Oregon, northwest United States. The University has the largest total enrollment (more than 230,000 graduates since its inception) in the state.

It ranked at 15 by Value Colleges for best value for a digital marketing online certificate and #145 in the edition of Best College is National Universities.

Digital Brand Management program  provides a detailed overview to found on the first page of Google, how to use Social media for marketing, how to get the best out of branding effort and SEO, SEM, and AdWords.

Tuition: $1,950.00

Duration: 5-7 weeks

#10 University of Illinois

Established in 1867, the University of Illinois, Urbana is a public research university with about 34,000 undergraduate students enrolled. Popularly known as U of I or UIUC, the university is the second oldest University in the state and is ranked #5 by Value Colleges for best value for a digital marketing online certificate and #52 in the 2018 edition of Best Colleges’ National Universities.

Tuition: $2,974

Duration: Four weeks

Now start your career as Digital Marketer

# Business owners, entrepreneurs, bloggers, YouTubers, social media enthusiasts.

# Website owners who aspire to boost web business, web traffic, conversions, and sales.

# Business Analysts or professionals who want to learn Social Media Marketing Techniques to grow business they are into.

# Make money ( or extra money) with digital marketing skills with or without seeking a full-time job.

# Successful women who want to pursue their careers without neglecting their home and family.

Wide range of digital marketing jobs with huge variety of career options.

  • #Video/audio production
  • #Interactive technology (such as AI)
  • #Mobile marketing
  • #Search engine optimization (SEO)
  • #Search engine marketing (SEM)
  • #Social media
  • #E-commerce
  • #Email marketing
  • #Marketing automation
  • #Content management and curation
  • #Web development
  • #Web design
  • #Copy writing and editing
  • #Analytics
  • #Business/marketing strategy

To kick start or advance your career it’s a good idea to think about getting training in at least one or two specialty areas unless you’re in or gunning for management, you’ll probably need to know quite a bit about them all.

Final Thoughts

Huge opportunities are available for digital professionals across roles and industries.

Digitization continues at a rapid pace, employers on a global scale are seeking out skilled employees that can fill the skills gaps in their organizations and drive business objectives such as leads, revenue, and brand awareness.

Start your digital marketing career today. 

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Author

An academician with 30 + years of Teaching & Research experience in the field of Mechanical Engineering. Passionate about writing technical reports and Research proposals in engineering. Successfully completed "Certified Digital Content Writer(CDCW)" course from Henry Harvin Education. Life member of Professional bodies like Institution of Engineers (INDIA), Indian Society for Technical Education (ISTE), Indian Institute of Welding (IIW), Indian Welding Society (IWS) and many more. Published 10 + research articles in International Journals and presented 30 + technical papers in International and National conferences.

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