Top 15 Copywriting Books

Table of Contents

What is copywriting

Copywriting is the act of persuasive writing for marketing, promotion, and advertising of a brand, service, or product. It is usually a goal-driven purpose. It aims to grab the attention of the people to think and respond to the product generally referred to as call-to-action by purchasing it or by searching about it on the internet. The content of the text is known as a copy which can be in the form of written or spoken, in 2D or 3D. Copywriting is everywhere, one cannot even realize it. It can be an email, social media or television ads, pamphlets, and many more. In short, anything which is published in print or online that increases the awareness of the product and makes people buy it is copywriting.

Who are copywriters

The work of copywriting is done by copywriters. They are the one who convert the whole thought into a brief and crisp form to attract their respective consumers. The process of becoming a copywriter cannot be done overnight. It requires a lot of practice and guidance. Practice depends upon one’s own zeal but for guidance there are many experts. This expert provides it through both online and offline form. It can be a webinar or seminar, or through social media platforms or in the form of printed books.

Copywriting books are flooded in the market, but to enhance one thought process or to think out of the box to create an amazing art piece one has to choose the correct book. Difficult work of choosing the best from the pile of hundreds of books is done by us for you.

Here is the list of top 15 copywriting books:

1. One Hour Guide to Great Web Copywriting

Author: BrainV. Hunt

Published in: 2016

Available on: Amazon

This copywriting book is for business websites. It is about aucminating web writing skills and to produce great content that hooks the readers. In about an hour the reader will have the blueprint for the great web jotting skills that help them to be a better pen. The tips given in the book will make readers a gemstone star web pen. Assignments given in the book helps the writer to become a lifetime web behavior student to write creatively every time they sit. They can do this without shady or manipulating copy. The book provides a real solution for the real problem. It also contains web writing gigs.

Snippet from the preface

This book contains 16 ways that help you be a better web copywriter, increase your productivity, make your clients or your master want to kiss you, and might just cover you from vultures. Whether you ’re a seasoned web copywriter writing for clients, a newbie, or you ’ve just been assigned by the company’s web commission to come up with glowing content, you can write better content that achieves pretensions for you and your followership.

I ’m going to train you to be a student of web behavior and through that, to learn how to speak to your target followership using words and images that snare them. It’s not rocket surgery. But it takes observation and study. Fortunately, one of the stylish subjects to study is you.

2. The Copywriter’s Handbook

Author: RobertW. Bly

Published in: 2020

Available on: Amazon

It is the fourth edition of the classic companion to copywriting. This copywriting book divulges multitudinous copywriting ways that help in both print and online advertisements. It creates more clear, persuasive and attentive content that sells better in the market. This is a book for everyone. It can be used by pens or who authorize copywriter, creative directors, freelancers, multichannel marketers, or indeed for small business possessors who promote their products themselves. This edition contains all the essential information needed in the digital period for learning copywriting. It includes online aids, content marketing, and high-conversion landing pages. It has all streamlined resources.

The Tips Revealed

The 5- step “ Motivating Sequence ” for generating further deals and gains

15 ways to ensure your emails get high open and click-through rates

The “ 4 S ” formula for making your copy clear, brief, and compelling

captions that work– and how to use them

10 tips for high conversion rate to landing page

3. Copywriting

Author: George Pain

Published in: 2018

Available on: Amazon

Great writing can lure a great number of customers. Being an exceptional copywriter is a gateway to improve one business. This copywriting book enlightens all about copywriting. It contains tips that help to start one career in copywriting. While reading this book one will get to know the most important quality to be a copywriter is within them that is curiosity. If one is confused with the type of writing skill they are good at like content, technical or creative; if they possess creating blog posts, press releases, or eBooks; or if their strengths lies in providing all types of copywriting projects; or they have multiple skills, they will be clear by reading this book. It contains the information on common mistakes made by the copywriters and the tips to avoid them. One will get the secrets of becoming a successful copywriter.

4. How to Write Copy That Sells

Author: Ray Edwards

Published in: 2016

Available on: Amazon

To sell something without seeming “salesy” is a tough job, but an essential business skill. Writing fast, effective copy, and easy-to-read are some of the important skills which are very well defined in a step-to-step manner in this book. This copywriting book also contains techniques for email marketing, social media, websites, ads, sales pages and direct mail. From copywriters to freelancers or maybe a businessman, this book is for everyone who wants to bring money. It explains the simple technique for writing sales copy that is easy to read. It elucidates on how to write short powerful short copy. The book gives an idea through sample headlines, bullet points, opening statements with tons of templates, and checklists that guarantees to improve one copywriting skill. It also makes you aware of common mistakes made during writing copies.

5. Words That Work

Author: Dr. Frank Luntz

Published in: 2007

Available on: Amazon

This is a New York Time Bestseller book. He is the nation’s premier communication expert who shares his lifetime experience on how words can change the path of business, politics, and even the life of a country. The copywriting book gives the backstage look on the tactical use of words and phrases which directly affects one thinking on what to buy, what to believe, and even whom to vote for. This can be clearly understood with the chapters like “The Ten Rules of Successful Communication” and “The 21 Words and Phrases for the 21st Century”. Nobody can explain it in a better way than Frank Luntz does in his book. He put all his knowledge of words and helped in the growth of more than two dozen Fortune 500 companies.

6. Making Your Website Work

Author: Gill Andrews

Published in: 2019

Available on: Amazon

Without reading a pile of books or taking any expensive course if one wants to get more traffic or drive more business through their website than this book is the answer for their all queries. It does not go round the bush in explaining the copywriting formulas, or rules or any theory, rather it deals with the real time problems faced by freelancers, digital agencies, SaaS companies and ecommerce shops. It gives practical tips on how to fix the problem to apply it in one website to get more clients and sales.

This copywriting book is for the business owners who themselves take care of their website, or who want to hire someone to create a website for them. It is for the copywriters who want to hone their skills to write a better copy. It also give an idea on preventing their copy being murdered by the designers. Spotting bad design and making a powerful argument with the client and their designers is one of the motto of the book.

Beside above some other things included in the book are like :

How to spot and fix vague and self-centered copy
Ways to structure homepage
How to sound trustworthy
FAQ pages
Placement of call-to-action button

7. Copywriting for Marketing Communications

Author: Ashley Hastings

Published in: 2019

Available on: Amazon

The writing in the book is in a way that resonates with the readers and bridges the gap between writer and the recipient. It elicits a genuine interest in readers. The content is described in simple language with strategies and demonstration which hooks the readers. This book covers every aspect of copywriting from how to get into the purpose of the product to the intention of the consumers. It also explains the plan of action to achieve the objective with the right tone targeting to create the magic that transforms gloomy lifeless text into a sparkling copy that drives the attention.

8. The Direct Mail Revolution

Author: Robert W. Bly

Published in: 2019

Available on: Amazon

In this copywriting book the pioneer copywriter and marketing expert shares his innovative strategies for making consumers and earning profits through direct mail. Among other things which are explained in this book are : design marketing materials, direct mail marketing strategies, creating outstanding postcards, brochures, craft letters, and many more. It also makes one aware of the common mistakes done in mail marketing. One will get authors’ own templates, samples, and checklists in order to clinch the highest earnings.

9. Timeless Copywriting Secrets

Author: Fraser Druet

Published in: 2019

Available on: Amazon

In this copywriting book the author has successfully explained the timeless and proven secrets for writing copies both offline and online for better traffic. With all honesty the author reveals the secret guides to readers. Some of which are: the core most powerful and most converting copywriting methods to leverage, picking of profitable markets, research as the most important part of copywriting, how to write master headline, mastering online copywriting where word limit matters, and many more.

10. Website copywriting

Author: Danny Iny and Jim Hopkinson

Published in: 2016

Available on: Amazon

How to write a copy quickly that works effectively to get an impressive result? The answer is in this book. Nowadays, anyone can get a domain name and design to start a business online, but to create a message that resonates with the customers or followers is a difficult task. Especially when one is a solopreneur, who wants to create an impression through their website. This copywriting book teaches all the vital copywriting skills, whether one may be a tutor, speaker, consultant, or a copywriter. It mainly focuses on online business.

11. Copywriting

Author: Carmine Rea

Published in: 2018

Available on: Amazon

This copywriting book lays out the ways to convert the potential buyers to a real buyer. It contains basic principles so that even a non writer can attract and enchant their dream buyers. The book explains the concept with examples of the worst and the best text, what works and why. It also provides necessary tools to upgrade writing skills that turn readers to buyers. From this book one can learn simple techniques of business marketing through good writing, making price irrelevant for the ideal customers just by changing the style of copywriting, reading the readers mind to convert them to customers, and many more.

12. The copywriter’s Guide To Getting Paid

Author: Roy Furr

Published in: 2015

Available on: Amazon

There are many books to guide on writing great copywriting, but not on how to get an awesome client and make a living as a copywriter. This is the copywriting book for serving this purpose. One can get an insider’s perspective on how to get started as a copywriter with pay.

This book contains: How to get a first copywriting client, types of copywriting get paid well, best way to start with zero experience, ways to promote yourself, and many more.

13. How to Write Seductive Web Copy

Author: Henneke Duistermaat

Published in: 2013

Available on: Amazon

In this copywriting book the author has condensed her insight marketing experience of 15 years for big companies like Philips Electronics and Saint-Gobain. The book is straightforward, easy-to-read, and the content helps to convert the visitor into consumers. Each chapter comes with examples and a worksheet to practice. It is one of the best books for writing landing copy.

Main highlight:

Six-step process for persuasive copy writing
Common copy mistakes made while writing
Tips for writing for scanners
26-step editing checklist

14. The Power Of Words

Author: Lincoln Dronick

Published in: 2021

Available on: Amazon

In today’s digital era freelancing jobs are trending, among them copywriting is one of the highest paid ones. Anyone can do copywriting with proper guidance, some expert copywriting tips and the right resources. Even beginners can quickly become professional copywriters with some tips and tricks. This copywriting book answers every question.

The main content of book:

Money making copywriting
Power of words and ways to use them
Finding of the perfect niche
Financial freedom with work from home facility
Copywriting for facebook, twitter
Copywriting for affiliate marketing

15. This Book Will Teach You How To Write Better

Author: Neville Medhora

Published in: 2013

Available on: Amazon

The content of the book is as the name reveals. The concept can turn a poor man to a rich man just by rearranging some words on the page. This 54 pages short book can be read in a go. This book taught people how to write naturally in a better logical and fun way. The content of the book describes writing a casual copy when a thought clicks in the mind, then rearrange the words as it is written for the readers.

Henry Harvin online copywriting course

Henry Harvin is an online educational platform providing a variety of courses from technical to non-technical at the professional level. One of them is a copywriting course. One can start with a beginners level and end in an advanced level with practical experience. Industrial experts design the modulus to nourish the copywriting skills according to the market.

Benefits of the course:

16 hours of online classroom course
Live projects and case studies to improve
Bootcamp session for 1 year
Updated study material
Working opportunity with top brands
After completion of course be a certified copywriting specialist

Other courses offered :

Conclusion

Thus copywriting is a most trending job in the modern digital world. Every business needs promotion which needs a specialist. Copywriters are capable of accelerating

it with their innovative writings. It can be done from far away places. The books provided above are helpful along with the proper guidance from institutes like Henry Harvin.

FAQs

Q1. What is the minimum salary of copywriters?

Ans. The minimum salary of a beginner in India is Rs15320 per month.

Q2. What is the minimum qualification for copywriters?

Ans. Bachelor’s degree in any discipline.

Q3. Is copywriting a good career?

Ans. Yes, copywriting will always be a lucrative career as a freelancer or business

.Q4. Which company hires the most copywriters?

Ans. Industries like healthcare, finance, technology, and startups hire the most copywriters.

Q5. Are copywriting books helpful?

Ans: The art of copywriting varies from person to person. Every copywriter would find one or the other book which can be taken as a guidebook for mastering copywriting techniques. These books with a step-wise guide and tested techniques work as a stepping stone for new writers and thus, are quite helpful.