I entered the world of content writing in the recent past. I stepped in with an adventurous spirit, as a novel experience, away from the other familiar world. I thought my creative writing skills, command of the language, and presentation skills were good enough to be successful. My beliefs and arrogance flew out of the window in a short time! I realized that I had no clue about the industry or its standards.

How to attract readers to my writing? How to make money? How to get a foothold in one or good content writing platforms?  I had to understand the technology too. I wanted to become a freelancer doing projects in my country and foreign lands. I work with Mind and route maps, so my starting point was to identify the content writing skills. The basic question I asked myself was what are the skills I have or need to acquire to become a content writer.

Skills of a Successful content writer

My first learning was – A person has to be good at 12 basic skills in content writing, to be able to withstand the competition and demands of this fast-growing world. They are: –

1. Be good at communication and language skills

2. Ability to manage time and adhere to timelines

3. Excellent organization skills

4. Be a constant learner and a voracious reader

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5. Understand the rich resources of social media

6. Have highly developed and different writing styles, structures, and presentation techniques to adapt to the client’s requirements

7. Have deep-rooted and inquisitive research skills and methods

8. Ability to present original content creatively

9. Apply strategic thinking in the content presentation.

10. Make SEO (Search Engine Optimization) the BFF!

11. Get to know the brand for which the content is being written.

12. Be updated on the latest trends in content writing

Content writing training

I realized that there is a lot to learn and used my information on keywords and phrases to identify a few Certified content writing training programs and joined the Henry Harvin Content writing course by the Henry Harvin Writing Academy. It is a 36-hour course. Then the participant goes through internship and placement assistance. In addition, I came to know a plethora of essential content writing tools. That’s a different long story, let’s keep it for some other time!

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The next step in becoming a successful content writer was to identify the top content writing platforms which recruit writers and pay per word or article or based on some other criteria. I based my selection on ratings (ratings and reviews by employees and clients), types of content, the scope of work, freelancing /full-time opportunities,  pay scales, employee benefits, client base, and staying power in the industry. They are not presented in any particular hierarchy.

1. Write Access

Rating -5/5

Website – https://www.writeraccess.com/

 This is one of the Best Content Writing Platforms. Type of content – Blogs, articles, translations, websites, emailers, images, and illustrations

 Jobs available – Around writers, editors, translators, designers (including 20,000 Freelance writers) report (remote or onsite) to Team managers.

Payment details – Star performance sets the per word price and talent gets 70% of the order price.

Write Access started as a content marketing agency in 2005 to deliver on the needs of the business world. Its mission is to attract the best freelance talent, so it offers the best rates: 70% to talent, and 30% to WriterAccess, and is fully transparent. It tracks performance through Content Analytics that measures how the content performs on the web. It holds regular writing style contests for writers and involves its clients too. The WriterAccess Academy offers content strategy masterclass certification to anyone and every one, free of cost!                                                                                                                                        

2. Fiverr – Best Content Writing Platforms

Rating – 4/5 

Website – https://www.fiverr.com/

 Type of content –   Articles, Blog Posts, proofreading and editing, translation, website content, product description, book and ebook writing, resume writing, email copy, scriptwriting

 Jobs available – Freelance writers

Payment details – Fiverr pay freelancers as per the project. The price for the service and everything included is clearly stated in the project proposal.

Fiverr is an Israeli company and provides online freelance services to customers worldwide. It has project-based pricing and gives high-quality services. It finds the perfect freelancer for every project. It doesn’t release the payment of the freelancer till the client approves the work.

3. Upwork

Rating – 5/5

Website – https://www.upwork.com/                                                                 

Type of content -Nearly 35 types of writing that include academic writing, blog writing, scientific and technical writing, copywriters and editors

 Jobs available – Freelance translators, writers, copyeditors, and editors

Payment details – A freelancer is chosen by the client and gets a contract with set hours, pay rate, and a deadline for the work to be completed  

Upwork is a freelancing platform based in Santa Clara and San Francisco, California has been working under this brand name since 2015. Its main aim is to close the “skill gap” between what companies were looking for on the Upwork platform and what they were getting by recruiting talented content writers, mostly freelancers. It allows its clients to interview, hire and work with freelancers and freelance agencies through the company’s platform. The client gives a description of their job and a price range they are willing to pay for a freelancer to complete it. The Upwork’s time tracker application records the freelancer’s keystrokes and mouse movements and takes screenshots to be submitted to their client. 

  

4. Media Shower – Best Content Writing Platforms

Rating – 5/5

Website –    https://mediashower.com/                                                                

Type of content – All types

Jobs available – Apply on the job portal on the website

Payment details – 25 dollars per 400 to 500 -word posts, same for both number of words. Payments are through PayPal for non-American currency, direct bank transfer or cheques option also there for writers from the USA.

Media Shower is a content writing platforms based in Boston MA, USA. It hires reliable writers who can tell a story and can write on a broad range of topics from mantras to mortgages. It offers the opportunity to write content for some of the internet’s leading sites while building name recognition. It also offers ongoing training, advancement opportunities, and flexible work options.

5. Constant Content

Rating – 4/5

Website – https://www.constant-content.com/                                                                 

Type of content – All types of content even if related to engineering, healthcare, finance, legal, real estate, dental, veterinary, and marketing.

 Jobs available – Register on the website

Payment details – Most articles are priced around 10 cents per word, but the writer is free to set a price. Payments are made through PayPal to the account provided by the writer when he or she signs up. Payments are made in the first week of the month if the writer has earned a minimum of $5 the previous month and the client’s payments have been cleared.

Constant Content is a Canadian self-serve content writing platforms with an impressive roster of 100,000 writers from every corner of the world, writing on almost any topic with expertise in any area and any niche. The writer approval process of Constant Content ensures the high quality of the turnover of work 

                                                                                                                                 

6. Italics – Best Content Writing Platforms

Rating – 5/5

Website –   https://www.italics.in/                                                                

Another Best Content Writing Platforms. Type of content – All categories of editing, SEO writing, copywriting, Newsletters and promotional writing, blog writing, business writing, professional writing, articles, website content, technical writing, profile writing, and others.

 Jobs available – Content writers, Senior content writers, editors, graphic designers

Payment details – Salaries based on skills and experience.                                                                         

 “Italics to make your brand work.” Italics has been providing qualitative content to an impressive list of the clientele since 2005 in India. Its head office is in Delhi. Harsh Vardhan Dutta has a cumulative experience of 12 years across domains. The company goes by the nuances that go into creating marketing content that helps customers create powerful communication with the target audience. It strives to be the best content writing service in India. They have B2B and B2C work models.

7. Zerys

Rating – 4/5

Website –   https://www.zerys.com/                                                                

Type of content – All types of content

 Jobs available – Content writers can register on its website

Payment details – The pay rates for writers and clients are given on the website. Payments to writers are done through the PayPal account given by the platform.

Zerys is a simple but powerful, award-winning online software content planning and production platform that connects freelance writers and editors to businesses that are looking for online content. It doesn’t employ or contract writers or editors. Those who join the Zerys platform are considered their self-employed entities and are referred to as Freelance Service Providers.  The pay rate for each job is determined by the client. Clients have a wide range of rates from which to choose listed on the platform when deciding what to offer writers. If a client requests that the content writer has to work at a rate that is different from his or her standard Direct Assign rate, then the writer can either agree to the offeror negotiate a rate. He or she can set a client-specific rate on the client’s profile screen. Timelines of an assignment are set on the job board according to the number of words. Suspension penalties are also given in case of missed deadlines and cancellations by writers.

8. Textbroker – Best Content Writing Platforms

Rating – 4/5 

Website – https://www.textbroker.com/                                                                  

Type of content – All types

 Jobs available – Writers can register on the website for open orders or Direct orders or Team orders. Each has its methods of payment.

Payment details – It starts with 2 cents per word and goes up to five cents per word based on the performance star system of the Textbroker. Open orders are given earning per word based on the stars. Direct orders have the writers setting their rates for their writing based on interest and experience. Team orders are ones in which the client sets the per word rate. Payments are through PayPal or bank deposits.  

Textbroker is a content mill company of Las Vegas Nevada USA and Maine, Germany. They have a huge base of clients and writers across the globe. Their profits are based on their business charges. It has both Self-service and Manage Service options for the writers.                                                                                                                      

9. Guru.com

Rating – 4.5/5

Website – https://www.articlez.com/                                                                  

Type of content – Research, books, editing and proofreading, web content, articles, translation, blogs, general writing and others.

 Jobs available – Freelance writers and editors

Payment details – Four convenient payment options: credit/debit card, PayPal, eCheck (the U.S. only), and wire transfer. The writer defines the hourly rate and the maximum time to be spent in a week. He or she uses the Time Tracker tool to accurately record billable hours. The writer generates invoices weekly, based on the hours worked.

Guru.com is a freelance Content Writing Platforms or marketplace, founded in 1998 and based in Pittsburg, USA. It acts as an enabler and link between writers and clients. It allows companies to find freelance workers for commissioned work It ensures payment from clients to writers through PayPal and other monitored methods. A good place to post resumes and search for content writing assignments. It has 800,000 clients and writers across the world.

                                                             

10. Write Right – Best Content Writing Platforms

Rating – 4.9/5

Website – https://www.write-right.in/                                                                  

Type of content – VISA SOP, video scripting, product description, copywriting, blogs, ghostwriting, emails, social media writing, SOP, website content, brand writing, creative writing, translation, resume writing, technical writing, academic writing, book writing, and SEO writing.

 Jobs available – Recruit Freelance and full-time content writers in various categories, as required. An application form is available on their website.

Payment details – Regular salaries or as per the type of the assignment                                                                                                                                                  

Write Right tag line is “We write it right”. It is a 360-degree content writing agency that promises unique storytelling which is plagiarism-free and is of high quality. becomes the dependable guide to the client through its personalized, original Content Writing Platforms. Bhavik Sarkedi, the founder, is listed in the top 25 blog content writers. Its head office is in Ahmedabad, India and has centers across the country, UK, Australia, and the USA, each specializing in one or two types of content.

11. estorytellers

Rating – 4.9/5

Website – https://estorytellers.com/                                                                  

Type of content – Copywriting, blogs, ghostwriting, emails, social media writing, SOP, website content, brand writing, creative writing, translation, resume writing, technical writing, academic writing, book writing, and SEO writing.

 Jobs available – Recruit Freelance and full-time content writers in various categories, as required. An application form is available on their website.

Payment details –   Regular salaries or as per the type of the assignment                                                                                                                                             

Estorytellers is a subsidiary of Write Right in Ahmedabad, India. They have centers across the country and the USA, each specializing in one or two types of content. It promotes personalized content writing services. Its philosophy is that it may be any business or industry and the content may be different by topic and type, but the common goal is to create brand awareness and loyalty. Estorytellers create engaging and attractive content and storytelling. It has built up a huge base of clients and writers and its top priority is meeting the deadline set by the customer. The company has a team of highly experienced and dynamic content writers who are consistent in providing superior work on content for a wide band of spectrum. They meet the needs of a variety of businesses and companies.

12. ContentWhale – Best Content Writing Platforms

Rating – 4.5/5

Website – https://content-whale.com/ 

Email – [email protected]                                                               

Type of content – Nearly 42 types which include articles and blogs, technical writing, academic writing, copywriting, editing and proof-reading, website content writing, article writing

 Jobs available – prefer interns (3 months period), full-time employees, opportunities for freelancers too

Payment details – 4500/- per month stipend to interns, others paid according to number of words or turnover                                                                                                                                             

Content Whale is a content curation agency in Mumbai, India. It gives the option of remote or on-site work to its writers. They aim at giving quality content done by excellent writers. They also focus on maintaining work ethics, punctuality, professionalism, and a pleasant work environment.

13. Just words

Rating – 3.5/5

Website – https://www.justwords.in/                                                                 

Type of content – All types including SEO writing

 Jobs available – Freelance and onboard writers, content coordinators, freelance/full-time content editors,

Payment details – Depends on the type and level of employment, skill, and experience                                                                                                                                              

Justwords is an award-winning content writing agency established in 2010 and based in Gurgaon. It was awarded by Google for two consecutive years. It has a strong, talented team that helps the client create content that attracts traffic, grows business, builds brand value, and gets recognition. With 11 years of industry expertise, proven processes. It is supported by a talented team to create bold, relevant, and personalized campaigns that deliver real growth.

14. Godot – Best Content Writing Platforms

 Rating – 4.5/5

Website – https://www.godotmedia.com/                                                                   

Type of content – Article, blog, copywriting, ebook, social media, SEO writing, product descriptions, and all other types of content writing

 Jobs available – Content writers (part-time /freelance/full time), editors, content managers

Payment details – Depends on the type of employment, job profile. Done through Pay Pal and bank accounts.   

Godot Media Content Services Company is based out of Bengaluru, India with its global footprints in over 20 countries. Its vision is to become the largest global content solutions company, offering the latest and widest range of content services for all media, including digital and mobile. Secondly, to be a single-stop online store for buying custom content of every kind at affordable prices. The Godot Media team comprises highly driven, passionate, skilled writing, research, and internet marketing professionals.

15. Taletel

Rating – 4/5 

Website – https://taletel.com/                                                                 

Type of content – Creative content writing, Copywriting, blogs, ghostwriting, emails, social media writing, SOP, website content, brand writing, translation, resume writing, technical writing, academic writing, book writing, and SEO writing.

 Jobs available – Onboard and freelancing team of content writers, editors, and more

Payment details – Regular salaries or as per the type of the assignment                       

“Tell your amazing tale…your way” is the tagline of Taletel, a subsidiary of Write Right based in Ahmedabad. It gives weightage to creative writing along with all other content writing.

16. Scripted – Best Content Writing Platforms

Rating – 3.8/5

Website – https://www.scripted.com/                                                                 

Type of content – Article, blog, copywriting, ebook, whitepapers, social media, SEO writing, product descriptions, and all other types of content writing

  Jobs available – Freelance writers and editors

Payment details – The writer gets to set a price that is fair to the client and your experience. Clients can even send the writer an additional tip to reward him/her for excellent work. The writer and client sign a service agreement that states all payments, policies, terms, and conditions.

 Scripted is an online content service marketplace that connects businesses with freelance writers for blogs, articles, and bulk social media posts. It was founded in 2006 and is located in San Francisco, USA. Scripted has clients across 37 different industries so writers can find work with their expertise and on their terms. Scripted’s project dashboard and payment management make freelance writing easier. High scores on meeting deadlines are recorded as high performance.

17. Freelancer

Rating – 4.3/5

Website – https://www.freelancer.com/                                                                   

Type of content – Articles, blogs, copywriting, ghostwriting, editing, and others

 Jobs available – freelance writers from 15 countries, including India. Copywriters, ghostwriters, editors, copywriters, content developers/writers

Payment details – The fee for fixed-price projects is 10% or $5.00, whichever is greater, and 10% for hourly projects of the total price agreed upon by the client and Freelancer.   

Freelancer is an Australian freelance marketplace website. It is located in Sydney, Australia with offices in 7 other countries and was founded in 2009. It has more than 15 business verticals. 13% of the total employees of Freelancer are writers. Freelancer is free to sign up, create a profile, select skills of projects you are interested in, upload a portfolio, receive project notifications, and discuss project details with the employer. is a marketplace where employers and employees find each other. The site allows employers to post work for site members who place bids in a competitive tender process.

18. Orangus – Best Content Writing Platforms

Rating – 3.5/5

Website – https://www.orangus.com/                                                               

Type of content –   SEO service, web designing, and other types of content

 Jobs available – Web content writers, designers, and developers, SEO experts

Payment details – Salary-based

Orangus is a Delhi-based company, a leader in the country for SEO and web designing services.

Measuring effectiveness of content

19. Problogger

Rating – 3.8/5

Website – https://problogger.com/                                                                  

Type of content – All types of writing from any domain or area

 Jobs available – Freelance writers of any domain post blogs and make money

Payment details – Based on demand and popularity    

Problogger was set up in 2004 by an Australian. ProBlogger has been the home for bloggers wanting to create and grow their blogs. Then the writer goes professional and starts making money through blogging. The writers keep working to grow their popularity, blogs, and earnings. 

20. Text Master – Best Content Writing Platforms

Rating – 4.2/5

Website – https://www.textmaster.com/                                                                 

Type of content – Their products and services come under three broad headings – Translation services, content writing services, and proofreading services

 Jobs available – Freelance translators, content writers, and copywriters

Payment details – Through PayPal and Payoneer account after work gets approved by the Quality team and the client. Project-based payment.

TextMaster is the world’s first global translation solution that is available entirely online and is a member of the Acolad Group since 2018.  Clients across 10,000 companies in 110 countries can access TextMaster through an online SaaS platform, API, or a wide range of integrations and partners. 

21. TechMagnate

Rating – 4/5 

Website – https://www.techmagnate.com/                                                                  

Type of content – Portfolio, testimonials, case studies, SEO services, Social media marketing, Digital marketing, website designing, development, and content

 Jobs available – content writers, editors, Senior Content writers, Senior editors, Content Managers,

Payment details – Salaries as per policy 

TechMagnate was founded in 2006 by Sarvesh Bagla who is also the CEO. Its headquarters are in New Delhi. It is a content marketing organization. It supports the client in setting up and implementing the entire digital strategy like designing/redesigning the website, giving SEO services, and all related content and technology.

22. Crowd Content – Best Content Writing Platforms

Rating – 4/5

Website –  https://www.crowdcontent.com/                                                               

Type of content – Article, blog, copywriting, ebook, social media, SEO writing, product descriptions, white papers, and all other types of content writing

 Jobs available –

Payment details – The writer is paid per word for any content. Prices start at 3 cents per word and go up to 13.5 cents per word depending on the type of content needed and what is the quality the client wants. Payments are made through PayPal or bank accounts.

Crowd Content is a Canadian company. It follows both models of Self Serve and Managed Services. They have an elaborate system of client and writer interactions, quality approvals of the content, and payment procedure, which includes rejection of content by the client.                                                                                                                                          

23. Wezen

Rating – 3.7/5

Website – https://www.wezen.com/                                                                  

Type of content – Everything in content writing and translation

 Jobs available – SEO experts, copywriters, translators, and content writers

Payment details – As per terms of the company through bank accounts

Wezen Multilingual Content Management Services is a German company. It promises to be the single point to bring together all the semantic assets, content writing to suit the local flavors as per the requirements of the client. It is designed to be the house of linguistic production, where companies can get the copywriting and translation projects done.                                                                                                                                            

24. ProDigit – Best Content Writing Platforms

Rating – 3.5/5

Website – https://www.prodigit.in/                                                               

Type of content – SEO services, content writing/development, website designing, digital marketing, branding and design, social media marketing

 Jobs available – Information not available

ProDigit is one of the best Content Writing Platforms that provide end-to-end web designing and digital marketing solutions for businesses worldwide being the best digital marketing agency, set up in Hyderabad, India. It is one of the new firms.

25. iWriter

Rating – 4/5

Website – https://www.iwriter.com/                                                                

Type of content – Article, blog, copywriting, ebook, social media, SEO writing, product descriptions, white papers, and all other types of content writing

  Jobs available- content writers

Payment details – Payment based on number of words, they have an elaborate price list, paid through PayPal

iWriter is an organized and professional content writing platform that runs on the self-serve model. It has different modes and levels of payment which are given on the website. 

 

A few Honorable mentions

The list given below has the qualifiers for the honors and reasons for not finding a spot in the main list are given against them.

Sl NoName of content platformQualifiers for the honors or reasons for not finding a spot in the main list
1.LinkedinExcellent platform for professional discussions, gaining clout, and presence in social media. It pays only its employees and the writer gets paid by his/her client.
2.TumblrHas been there for 14 years, one of the established microblogging and social networking websites. It has gone through controversies around its content, political and cultural projections, and promotions. In July 2021 it changed its policy and now permits writers to earn through subscriptions
3.InstagramA social media platform, a subsidiary of FacebookInc or Meta. Its popularity and membership have grown tremendously in the last five years. A content writer can monetize his or her writing through followership.
4.Facebook/MetaEstablished in 2004, It is a huge social media platform. Good for social interaction and advertising.
5.My PaperwriterAn excellent place to get business or academic papers, research, and thesis done. It offers writing, editing, and proofreading facilities. It is a cloud-based deployment. Its services are geographically limited.
6.CopyPressAn excellent place for content writing, content promotion and custom design. It employs writers from the USA, Canada, England and Australia and is just opening up for Indian writers.
7.Articlez  An American company with writers and support staff from America. Clients are from across the globe.
8.PepperContentAn Indian company that has one of the largest numbers of freelancers. Their pay policy and content management are still evolving. It is striking towards becoming a big player!
9.YoutubeA social media and video sharing platform. One of the most powerful platforms to push content, if approved by its team. Earning happens based on likes, subscriptions, and followership.

Last words

“Those who insert themselves into as many channels as possible look set to capture the most value. They’ll be the richest, the most successful, the most connected, capable, and influential among us. We’re all publishers now…” – Pete Cashmore, Mashable founder and CEO

The content writing market in India is growing at a fast pace due to the rapid digitization of everything in the business world, over the years. The demand for Indian content writers is not only there within the country but also across the globe. According to a survey of 2019, India is the largest freelancer market, with over 10 million people freelancing. Localization of the content is of utmost priority so that it develops into an ecosystem that takes care of the English audience as well as the audience of local languages. These content writing firms have become the go-to places for creativity and qualitative content for the internet and traditional media consumers. So, it’s time for me to apply to companies that match my expectations and accommodate freshers, freelancers, and professionals. I could also look for full-time job opportunities that help me grow in status, experience, and skills.

The content writing market in India is growing at a fast pace due to the rapid digitization of everything in the business world, over the years. The demand for Indian content writers is not only there within the country but also across the globe. According to a survey of 2019, India is the largest freelancer market, with over 10 million people freelancing. Localization of the content is of utmost priority so that it develops into an ecosystem that takes care of the English audience as well as the audience of local languages. These Content Writing Platforms have become the go-to places for creativity and qualitative content for the internet and traditional media consumers. So, it’s time for me to apply to companies that match my expectations and accommodate freshers, freelancers, and professionals. I could also look for full-time job opportunities that help me grow in status, experience and skills.

FAQs

Q 1. Do companies employ content writers as their full-time employees?

According to market research by Henry Harvin, Semrush and other organizations, these days more than 75% of companies have a team of at least 1 to 3 content specialists in their payroll.

Q2. What are the types of content writing?

Some types of content writing are: –Blog writing
Copywriting
Social media writing
Ebook writing
Advertisements
Whitepaper writing
Academic writing
websites
Technical writing
SEO writing

Q3. Are there any free apps that help in content creation?

Yes, quite a few of them are available, like Otter, Dropmark, Grammarly, Rank Math, and Answer the public.

Q 4. What are some of the resources available online that help improves content writing?

A plethora of resources is available online to hone content writing skills. These include: 
Purdue Online Writing Lab
HyperGrammar
Paradigm Online Writing Assistant
Alison – English Writing skills
Hubspot Academy – Content Marketing Course
Stand Up! Comedy Writing and Performance Poetry
Technical Writing Strategies – Lumen Learning
Hemingway App
Copyscape
Grammarly

Q5. What does effective content writing look like?

Good content should be written, emotionally engaging, and include SEO best practices like keyword research and integration.

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3 Comments

  1. girish kumar Reply

    This is a content writing article that I saw and it is very useful. I even shared it with my friend who is in this field.

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