Digital Marketing as we all know refers to advertising and creating awareness about our brand and promoting it by using digital tools such as Search engine, websites, social media, email marketing, Pay per click, paid advertising etc.
Digital marketing is that field which is required in every profession nowadays. To create awareness and have a market standing, it is important to have an online presence and visibility. Every industry needs this. This is the need of the hour and can’t be ignored.
In the world where we are living right now, it is important to learn and execute digital marketing and e-commerce. People are online 24×7, so it is important to exploit this opportunity and take its full potential and promote our brand using all digital means.
Online marketing has become more effective than offline and traditional marketing. Since people use the Internet a lot more than they used to, it gave rise to increasing need of having an online presence and standing.
To connect and have a personalised connection with the audience, it is important to target and influence them and promote our brand and its services.
But digital marketing is not as easy as it might look. It is very vast and includes complex strategies like Search engine optimisation, social media marketing, email marketing, website building, content creation etc. making it very tricky to understand and implement.
We often make mistakes while drafting and carrying out plans and policies. Since this field is very trending, proper implementation of each and every strategy is required to get results.
As we all know, “To err is to human”, we tend to mistakes every day. But it doesn’t mean we can’t correct it and come up with necessary corrective actions for the same.
So, in today’s article, I will tell you the top mistakes you make while doing digital marketing along with their solutions. These errors can be avoided to make your strategies a success without any special effort and money.
#1 SETTING REALISTIC DIGITAL MARKETING GOALS-
The biggest mistake that people usually make is not setting realistic and achievable goals and objectives. The first and most important thing is to set goals which many digital marketers fail to understand.
Without the goals, you won’t have proper plans and policies to execute. You would never know if your strategies are yielding results or not. You will have no area to focus on. You won’t be able to know if you are going in the right direction or not. This is a huge mistake which digital marketer’s make and fail miserably.
It is important to set realistic goals by doing proper research and analysis.
SMART goals need to be set to succeed and make your marketing campaign work. You can keep the following things in mind while drafting your plans and objectives.
#1 Goals should be specific, precise and to the point.
#2 Set goals that can be measured and analysed easily.
#3 Goals should have certain objectives that can be feasibly achieved.
#4 Goals should be cost-effective and time-bounded.
#5 You should be clear about the availability of resources
#6 Set realistic goals.
#2 LESS SOCIAL-MEDIA ENGAGEMENT
Social media is the most important part of digital marketing. People are 24×7 on their phones operating various social media platforms like Facebook, Instagram, Whatsapp, Youtube etc. We ll know how important social media is. If we are not leveraging this platform properly, we are missing out on a lot.
There are numerous benefits of social media but still, many people fail to become successful. Due to this pandemic, we are literally living and breathing on social media. This has given us a huge opportunity to know and engage with the audience through our content in a cost-effective way helping us to expand and grow. This is an essential strategy for a successful campaign but is still neglected by many.
This can be avoided by exploiting social-media fully. You just need to find the right platform to target the right audience and publish the right content by following various tricks and techniques to attract and engage your audience.
You can use paid and unpaid means to fully promote yourself. Advertising and marketing can be done using this means. Brand loyalty and awareness will be increased. Leads can be converted to prospected customers. You would be able to give insightful experience to your customers if you use this platform effectively and make your digital marketing strategy a success.
#3 Poor website design
A user-friendly and well-designed website is a must to carry a digital marketing campaign successfully. Having a business website is the key for a company to begin with the process of successful digital marketing. A good website reflects your brand, products and offers good quality content. The website should be easy to navigate.
To stand apart in a competitive environment, it is important to not only have an easy to use website but to also have good designing and features in it. This is the most common mistake that people make by avoiding this crucial step.
To ensure that you avoid this mistake and have a good website it is important to make it effective and easy to use. The website should be quick to load and mobile responsive. It should be easy to navigate and operate and should handle errors effectively. The information should be well-planned and structures. Proper layout, designing and structure should be followed.
In this way, this problem can be avoided and your digital marketing strategy can become successful.
#4 NOT HAVING A BLOG
Having blogs is an amazing strategy to succeed in digital marketing. They are amazing ways to build and establish your brand identity and authority.
Most of the people avoid this strategy or abandon it in between. They fail to understand the immense benefits blogs can offer them to promote their website. This plays an immense role in driving traffic, improving SEO and indexing and help you grow online.
This can be avoided by blogging regularly. Posting relevant content on trending topics related to your niche can help you build the trust of people. This will help you a lot in attracting the target audience for your products and services.
Create quality content and interact with your audience. Try to understand them and try to know what they want and expect from you. This will give you a huge boost and help you grow.
#5 SEARCH ENGINE OPTIMIZATION (SEO)
SEO refers to the process of making the web page easy to find, categorize and crawl. It helps to get traffic from the free and natural results on the search engine.
It is the most important feature of digital marketing. It helps the customer to find your business from the other thousands of results. This helps the firms to advertise, promote and create awareness about their brand.
Even after knowing so many benefits of SEO, people neglect this strategy. Without this, you won’t be able to reach your audience and create an impact on them. Your website won’t appear in the search result and you won’t be able to find and convert leads.
SEO needs time to act and show results. It is not a quick process and many people fail to give it the time that it deserves. Patience is required to get the results gradually.
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The only solution is to learn and implement SEO and give it the time that it demands. It is the most important part of digital marketing and every successful business needs to adopt this in order to grow and expand organically.
According to Stats, 93% of online experiences begin with SEO. 75% of users never scroll to the next page making it very important for your website to rank organically by using various on-page and off-page techniques and targetting keywords.
In order to succeed, this digital marketing mistake needs to be avoided at all cost.
#6 NOT MEASURING YOUR STRATEGIES AND ROI
The blunder that most people do is to not measure the results. Blindly making and following strategies is of no good if we are not analysing and measuring its impact at regular intervals.
A successful marketing strategy requires lots of efforts and proper planning. It is very difficult to quantify the effects of marketing and keep a check on all our financial activities. To calculate this, the best way is to calculate the Return on investment (ROI) which would help you reach your revenue goals.
Even after knowing this, people blindly throw money on digital marketing and complaint about getting poor results. The best way to avoid this mistake is to measure and analyse strategies effectively.
The way to know how your digital marketing campaign is performing is to measure its ROI. This is one of the most accurate and reliable ways to know and measure your performance.
Keep in mind your goals and objectives before you calculate your ROI. The metrics that you would use would depend on various factors like the goals and channels you chose to execute them.
There are various ways to measure this using technique like cost per lead, conversion rate, lead closure rate etc.
ROI is the best way to know if your investment and money are giving you fruitful results or not. To know the degree of effectiveness of your digital marketing strategies and plans, this tactic needs to be adopted.
#7 TARGETTING ANYONE AND EVERYONE
A major mistake that people make is to target anyone and everyone. They don’t plan their target audience and then complain about it when no leads are generated.
In order to reach more and more people, they tend to market and reach the wrong audience which causes problems for them. Even after spending a handsome amount of money, they are not able to get the desired results.
This also results in providing the wrong content to the wrong people which results in decreased brand credibility and loyalty.
The best way to avoid this problem is to deeply study and analyse your target audience. This is a time-consuming process and requires a lot of research but yields amazing results if carried out properly.
You can study the-
- Behavioural patterns
- And much more
Creating a target audience would help you gain more success in your campaigns. This would help you avoid this digital marketing mistake, increase sales and save a lot of money.
#8 IMPLEMENTING VARIOUS STRATEGIES AT SAME TIME
In order to succeed quickly, we tend to adopt various distinct strategies at the same time. But after some time, the strategies are not able to give fruitful results as a result of being neglected.
This makes it very difficult to manage each and everything. We are not able to implement a particular strategy effectively due to the divided attention. This results in getting a poor result from them making our digital marketing campaigns weak and wasting time, effort and money.
The best way is to adopt only one or a few strategies at a particular time so that they are not neglected and are able to give their best results.
If you wish to carry many strategies together for fast results, you can appoint professional digital marketing agencies and firms to make your task easy and effective. They might charge some money but will give genuine results.
So you must have seen the various mistakes we make while doing digital marketing which is stopping us from achieving our desired goals and objectives. One needs to check if they are making these mistakes or not and prevent them in the future.
Mistakes can happen from anybody but what matters is how we correct them. You will get all our answers in our solutions which will help you achieve your desired objectives.
So what are you waiting for?
Go and correct these mistakes ASAP and make your strategies successful.
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#1 How would I know if my strategy is working or not?
If your strategies are not giving relevant results, attracting traffic and target audience, attracting leads, helping in sales, less engagement with customers, poor ranking etc. It means your digital marketing strategies are having some faults in them and needs to be corrected.
#2 Can I take help of experts to correct these mistakes?
Of course, if you are not a professional and are unable to do this on your own, you can consult professional digital marketing agencies that can help you draft new strategies and help you take necessary action. This might require some money but you can get expected results if you hire expert professionals.
#3 Would these strategies really work?
Yes, these strategies are fully tried and tested and have yielded exceptional results and given a huge boost to our strategies. These would definitely work if you carry it out properly.