2024 Way To Use Digital Marketing To Transform Your Business [Updated]

Download ebook

To sustain in the market, mere opening shops in the market are not sufficed. Customers are now more technology prone. They prefer buying things online, rather than to go and visit n no. of shops for any product. It saves their time and company’s operational expenses.

Businesses have realized that their brand will be lost in the market like a needle in the haystack, if they do not use Digital Marketing to transform the Business. In this article, you will get detailed information on what is Digital marketing, how and why to use it to give your business an opportunity to rule the world.

You can learn the Digital Marketing Course and take or help someone to take their business to new heights.

What is Digital marketing?

Digital Marketing is a platform to promote and sell the products and services online. As the internet has become an essential part of the market and the business, customers are also becoming technology friendly.

This is a process of promoting business and brands offerings on internet with the help of advanced technologies such as e-mail marketing, affiliate marketing, SEO and various other tools.

Digital media includes websites, radio, social media platforms like Facebook, Instagram, and Twitter, YouTube etc which can be seen on television or Mobile phones. Basically any electronic tool which is used to do marketing can be considered in Digital Marketing.

Now, with the help of various platforms, the businesses can set up their unique brand image and be different in the crowd. Digital Marketing gave a new wave to the use of technology and to the businesses. With the help of this platform, business and market have gone to different level all together.

Why To Focus on Digital Media?

Various Marketing agencies, companies, and the consumers/customers have moved from traditional method to digital media. There is a vast difference between the traditional and digital marketing, because of which the demand and supply for online products have increased drastically.

This has made digital marketing a dream-turned-reality for digital marketing agencies.

The various forms of digital advertising are cost-effective for most business owners. Web presence and engaging in conversation with customers using social media and e-mail marketing are cheap when compared to print advertising and direct mail. Businesses of any size can make use of these digital channels.

The good and services which are located anywhere in the world can be found from anywhere in an easy and speedy way. With the help of mobile phones and computers, digital marketing has become an essential need to grow your business across the world.

Do you want to master the essential disciplines in digital marketing? Check out the Digital Marketing Specialist course now!

5 reasons why you may need a digital channel strategy?

1.       You’re directionless

It is mostly found that companies which do not have a digital marketing strategy, they do not see to achieve their online goals. And if you omit setting up your business profile online, then you are outdated.

The reach of your business to audience will be very limited. With the help of SMART digital marketing objectives you will get a direction on how to work on your plans and achieve your goals.

2.      You won’t know your online audience or market share

There are many tools available online with the help of which you can understand the need and demand of the customers. If you have no idea about what your customers are asking, then there is no use of selling the product online.

As “Customer is the King of Market”, the seller has to understand the audience and their demands. The tools play a major role in identifying the market share and the level of customer’s demand. We recommend do to a Search Gap Analysis using Google Keyword Planner.

3. Existing and start-up competitors will gain market share

If you are on the digital platform and still using the ad-hoc approaches without proper planning and strategies then your new and existing competitors will occupy your market share in no time. You will be lost in the crowd.

4. You don’t have a powerful online value proposition

A clear and realistic online customer value proposition will help you to attain your customers in long run. If you don’t have an online approach then customers will lose interest in your brand as they too prefer the online shopping rather than following those traditional shopping.

5. You don’t know your online customers well enough

Mere buying and selling of products does not end the relationship between company and customers. Seller must be aware about the preferences of buyer in order to meet their needs and demands. Analyzing tools like Google Analytics etc helps only to reflect the no. of visits on your websites. But you need to use other forms of website user feedback tools to identify your weak points and then address them.

A proper planning and strategies for online marketing can completely transform the way your business operates. To reach to the maximum audience and gain a strong foothold across the globe, we can say digital marketing plays an important role in today’s business, may it be for an old established business or a new start-up.

Use of Digital Marketing to Build Your Business and Brand

The first step for any business, may it be a small or medium enterprise is to invest in a cost-effective website which helps to promote your business in digital world. The website must be able to do the following:

• Be easily found when searched on top search engines
• Always be up-to-date and easy to navigate
• Represent your business and brand (outlook, feel and message)
• Include multiple channels for communication with customers.
• Connect to other marketing platforms
• Communicate effectively with your target audience

A website acts as a mirror image and says a lot about your business. So it s always a great idea to work with a professional in a web designing, who will effectively develop and optimize your website according to your business model and needs.

To make customers feel connected with the company, regular, monthly or bi-monthly email campaigns should be run according to the business model. Even if you have little cash to spare, this can be carried out in-house by a knowledgeable person or, for a low fee, by an outside digital marketing agency.

Strategies of digital marketing like pay-per click advertising and search engine optimization can be used to improve search marketing by prospective customers and business clients. Mere having a website doesn’t guarantee that the target customers will find it until and unless it is planned and other tools are used to enhance the visibility of the website.

As a result, your site must built it with specific keywords and phrases, meta description, page content and linking strategies to enable access to top search rankings. A lot of keywords and phrases compete for top search rankings, so supplementing your organic search engine optimization efforts with pay-per-click advertising will be helpful.

Finding the Right Digital Marketing Agency to Work With

The speed at which new companies are entering into the market it is very difficult to choose the agency which will work best for you. These companies offer wide range of services and they claim to be different from others. Below mentioned tips will help you to choose the right digital agency for your business.

A typical agency offers:

• Online advertisement
• Online reputation management
• E-mail marketing
• Mobile marketing
• Web design and development
• Search engine optimization and marketing
• Social media marketing

Online reputation and presence

You should be able to measure their interaction and online activities on various social media. For instance, observing the no. of likes on Facebook and no. of followers on other social media is a good way to analyze how popular their business is.

Another way, to choose the best agency is by analyzing the Google search results. The information mentioned on Google search about the company helps you to decide about the company. If the search shows only few results, then the company may not be the best or which we can opt.

A Google search of the company’s name should provide information you need to make your decision such as reviews and feedback. If the search comes up with few results, then the company may not be the best choice for you.

One of the reasons for this might be a result of offering ineffective service, inexperience or negative reviews from clients. It is advisable to choose a company with great online presence. By so doing, you can rest assured that your business is in safe hands.

Digital marketing moves beyond e-mail, social media marketing and search engine marketing. Mobile advertising, radio, television, electronic billboards and others are available outlets which can be used to grow your business. It is also key to ensure that at the end of the day each marketing outlet leads directly to your company website.

Portfolio and testimonials

This includes records of visible success achieved by clients that the agency has worked with and this information should be available on the website of the agency. A portfolio with a good number of clients is more reliable than one with only a few.

Testimonials are feedback received from previous clients on the services rendered by the agency. The better the testimonials, the more you should consider doing business with that agency.

Set SMART Marketing Goals:

Setting up the realistic and measurable goals is very essential as we need to measure our goals and make further strategies accordingly. Only setting up of unrealistic goals do not complete our purpose of expanding the business, until and unless it is supported by measurable goals. So, here is why it is necessary to set the smart goals:

• Specific – Setting up Real numbers with Real Deadlines
• Measurable – Tracking of goals is equally important as making of them
• Attainable – Work towards a goal that is challenging but attainable
• Realistic – Be Honest with what you and your team can do. Take up the realistic goals only
• Time-bound – Decide a deadline to meet the set goals and try to complete the same within the time frame.

A recommended approach for developing a digital strategy

“Opportunity, Strategy, Action” is an approach for improving digital marketing, which helps is benchmarking to compare where you are now to assess the potential against where you need to be in the future.

• Opportunity :

At the initial phase you need to find the best opportunity available to you. This can be analyzed by getting detailed information about the product or the service for which you want to pitch in the market. Comes then the competitors and other external factors which directly or indirectly hit the opportunity while welcoming you to the Digital Marketing World.

• Strategy:

After analyzing, the opportunity for you to enter in the market, you need to have a master plan for your business. A proper planning and strategy is required for you to enter and sustain in the market. Strategies should be made considering all the various important aspects so that there are minimal chances of business failure on digital platform.

• Action:

Every plan is incomplete until and unless it is implemented. You need to have an action plan ready for your plans. Always remember actions are louder than words. So, only making plans is not sufficed. They need proper implementation so that you can get your goals.

Using digital marketing without a strategic approach is still commonplace. It is observed that many of the companies in this category are using digital media effectively and they could certainly be getting great results from their search, email, or social media marketing.

What Are the Benefits of Digital Marketing?

There are various benefits of Digital Marketing, but below mentioned points are most important benefits which one must know:

1. Global Search: Using Digital Marketing platform in your business allows you to enter in the new market and to set your trade globally. It helps to increase the target audience database and also enhances the visibility of the products or services if the proper tools and technologies are used.
2. An Affordable Marketing Option: As there is no need of setting up the physical company everywhere, your online presence is sufficed to identify you. With the proper planning and making good strategies, it can target the right customers and can cost much lower than the actual/traditional marketing methods.
   Unlike traditional marketing, internet marketing enables even small businesses to compete with big competitors; this is because the leads generated via social media platforms, SEO tactics, blogging, guest posts, and back links cost less than traditional ways of marketing.
   With online marketing, you can also significantly reduce your advertising expenses, including printing and travel expenses. What’s more, unlike conventional marketing, internet marketing has no hidden costs.
3. Measurable results:  One can get detailed information about how customers use their website or respond to advertising or products. There are various tools to measure the same. The process becomes incomplete if the results are not measured or the suitable outcome is not received.
4. Strengthens Client Relationship: Digital Marketing helps you to get the target customers. It also features the collection of customer’s data like contact numbers, email IDs of your existing as well as new customers.
   You can send them regular updates on special offers, discounts, new product launches, and your success stories with your customers. Moreover, by sharing engaging content on your social media platforms, you can also encourage the customers to interact with you regularly, thereby building long-lasting client relationships.
5. Offers Enhanced Visibility: The basic role of digital marketing is to give better online exposure to your website so that visitors can easily find your business. Online visitors are more interested in going through the options that appear on the first page of search engine results pages.
   Therefore, if you succeed in getting your business to Google’s first page, you not only gain more online visibility, but also end up generating more leads, gaining more customers, and making higher profits.
6. Enhances Business Credibility When your website appears in the first page of Google along with the other competitors of the same industry players, it enhances the credibility of your business.
7. Helps You Outrank Your Competitors: Last but not least, the primary role of digital marketing is to help you understand the online marketing strategies and social media strategies of your competitors so that you can pick holes in their approach, and exploit the same for your benefit.

A Bright Future Ahead!

Digital marketing has got a very positive and promising future ahead. Reason being, the immense benefits offered by internet marketing, it will continue to remain effective way for promoting your brand in the years to come. Although, Digital Marketing tactics will keep evolving with the changing times. Below are the few reasons to why future of digital market is brighter:

• Drastic Changes in traditional marketing: Gone are the days when marketing was limited to physical shops, door to door marketing or mouth-to-mouth publicity. Now, with the passage of time, people want everything on their finger tips. And to fulfill the needs of the customer, it is considered as the top most priority of every business.
• Digital is the New Name: To have an existence on digital platform has become the synonym of the existence of business. May it be any type of product or service, it can be registered on the digital platform and actually people are doing so. Here, companies do not need to spend more amount of money on manpower that will go door-to-door for promotion.
• Government’s Digital India” initiative: The Government’s e-market place has also taken a considerable rise in the graphs. Government has raised a helping hand to the companies in order to undergo various Digital India initiatives and they have also joined hands with the government to make E-India a dream come true.
• Institutions coming up with Digital Marketing Courses: Many institutions have come up with Digital Marketing courses for the better growth and understanding of this digital platform. The career in this field is also booming as almost every industry is getting digitalized. So, to be competent in the market, one must be aware about the recent market trends.

So, if you are eager to learn more about how to Use Digital Marketing in transforming your business, you should pursue a Digital Marketing Certification course and become a master of it to explore the world digitally.

Frequently Asked Questions & Answer

1. Which is the best online platform to pursue Digital Marketing Certification Course?

Henry Harvin Education is ranked as the No. 1 online certification course. You can definitely undergo this course and learn all about Digital Marketing.

• What are platforms of Digital Marketing?

Facebook, Linkedin, Quora, Google Ad Words, ShareASale, Instagram, YouTube, Blogs etc are the various types of platforms for digital marketing.

• What are digital marketing channel?

Email marketing, Pay-per-click advertising, Search Engine Optimization, Display Advertising, etc are the forms of digital marketing channel.

Download ebook